- Sell FSBO The Right Way - Total System To Sell Your Own House
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DISCOVER THE GROUNDBREAKING SYSTEM THAT SHOWS YOU HOW TO TAKE EVEN
AN AVERAGE PRICE HOME AND…
“Save $21,626 At Closing,
Avoid Countless Hours Of Work And Frustration,
Prevent Common Costly Mistakes,
And Sell Your Own House Better Than Anyone.”
“Successful real estate investor breaks the investor code of
silence
to reveal a shocking truth…”
Date:
From: Deane Alban
Dear Frustrated Homeowner,
HAVE YOU EVER FELT LIKE THIS ABOUT SELLING YOUR HOUSE?
_DISGUSTED_ “Everyone has their hands in my pockets! Real
estate agents, inspectors, contractors, lenders, title companies, and
the government. By the time I finally sell, I can’t believe how
little I’ll make. It makes me sick.”
_DISCOURAGED _ “I didn’t really want to list my house with an
agent, but I didn’t really know what else to do. And now my house
just sits unsold.”
_FRUSTRATED _ “My agent was highly recommended, but I haven’t
gotten one reasonable offer and it’s been listed forever! And all he
can suggest is to lower my price. Isn’t there something else I can
do?”
_SCARED _ “I’d love to sell my house on my own, but I’m
afraid it would never sell. And besides, I have to admit, I don’t
really know what I’m doing.”
_STRESSED _ “I know how to sell my house myself — I’ve put
it on the MLS and put up a sign. What else is there to know? But my
house still isn’t selling and I’m getting frantic.”
_DEFEATED _ “I really need to sell my house but everything is
against me. The market is terrible. Nothing I try works. I’m ready
to give it up.”
_CONFUSED _ “I hear so much conflicting information, I don’t
know who to believe anymore. Do I really need an agent? Will that even
help? Can anyone sell their house these days?”
_DISAPPOINTED _ “I had a buyer but her loan fell through. Now
I’ve wasted months. I can’t believe I have to start over again.”
_SHOCKED _ “I can’t believe no one told me this. I made one
little mistake and it ruined the deal. I might even get sued. How am I
supposed to know everything?”
You have every right to feel this way. As a successful real estate
investor, I’m an expert at selling houses… and I’ve been right
where you are!
I USED TO BE A TYPICAL SELLER — LISTING MY HOUSES WITH AN AGENT.
BUT NOW I’M A CUTTING EDGE FSBO (FOR SALE BY OWNER) SELLER THROUGH
AND THROUGH. HOW DID THIS HAPPEN?
COME ALONG WITH ME ON MY JOURNEY…
When I began full-time investing in real estate over five years ago,
I was a little green. Until then, my real estate experience had been
limited to buying my own residences and a few rental properties. But
then I began to acquire lots of houses, some to keep and some to sell.
For a while, during the boom years, selling my houses was pretty
easy. It was definitely a seller’s market. I got in the habit of
using an agent. Life was good.
Then the tide started to turn… slowly at first, then picking up
speed… demand for houses dropped… the bubble was bursting. It
became harder and harder to sell, and sell for a good profit.
With multiple houses on the market at all times, the stress was
crushing. AND IT WAS SCARY!
_I realized that the days of passively selling houses was over_. No
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78% of consumers who plan to buy or sell a home in the next three
years believe _agents’ commissions are unjustified_.
23% of home buyers _didn’t use a real estate agent_ to make
their purchase. (_National Association of Realtors_®, 2008)
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87% of home buyers start their search on the Internet.
The most popular FSBO website gets about 740,000 visitors per
month. Homeowners can easily list their house online on the previously
exclusive “Multiple List System”.
Agent services are becoming less valuable every day.
Selling Your House Is Tough
No Matter How You Look At It
Selling your house is an emotional roller coaster. The anticipation
and disappointment. The invasion of privacy. The agony of waiting…
of showing your house “one more time”… of continually hoping
“maybe this will be the one”. Your life is on hold.
SADLY, HOMEOWNERS WHO ARE SELLING FSBO ARE DOING IT ALL WRONG
It’s a shame. I admire their even trying. _But they are only
copying what real estate agents do!_
They stick a sign in the front yard, do a flat fee listing on the
MLS, and hope the phone rings. If they don’t sell, they lower their
asking price or eventually list with an agent who only does what they
already did! What they don’t realize is just how much more they
could do to sell their house. And it's not hard at all!
_And FSBO sellers don’t know how to avoid common costly mistakes_.
Mistakes that can cost them dearly — in time, frustration, peace of
mind, money, or in the worst case, a lawsuit.
USING AN AGENT IS NO PICNIC EITHER
Hiring an agent is no longer the answer to a carefree and profitable
sale. You lose control of your house, your life, and your privacy.
People will be letting themselves into your house whenever it suits
_them_, not you.
When you list your house with an agent, you’re turning one of the
most important situations of your life over to a person who is locked
into a system that doesn’t have your best interest at heart. _Their
sales pitch is now just a hope, not a promise_. Hope is not a good
plan to sell your house.
No One Knows More About Selling FSBO
Than A Successful Real Estate Investor
As an investor, I have sold more houses in a year than you are
likely to sell in your whole life. But we both have the same goals. We
both want to make as much money as we can, sell as fast as we can, as
stress-free as possible. Right?
SELLING A HOUSE IS PRETTY SIMPLE IF YOU KNOW WHAT YOU’RE DOING
It’s not brain surgery. Like anything new or unfamiliar, it just
takes a little time, knowledge, a proven plan to follow, and someone
experienced to guide you.
THE DEVIL IS IN THE DETAILS
There are countless small mistakes you can make that will cost you a
lot of money and grief. If you haven’t sold a lot of houses, you
“don’t know what you don’t know”. I’ve been through just
about every scenario under the sun. You can benefit from my
experience.
YOU WILL SAVE A LOT MORE THAN JUST THAT AGENT COMMISSION WHEN YOU
SELL FSBO THE RIGHT WAY
I actually put an extra 10 - 12% of the sale price back into my
pocket when I sell myself, using all the techniques I’ve learned. On
a $250,000 house, that’s $25,000 - $30,000. Isn’t that worth
selling FSBO the right way? Selling FSBO right will save your time,
money, and frustration every step of the way.
I’ve scoured the Internet and looked at all the other information
on FSBO. There is nothing else out there like this system. I know you
can’t get better real world advice from homeowners or from real
estate agents than you can from me.
FREE SPECIAL REPORT
Revealed: The Real Reasons Houses Don’t Sell
The truth about why houses don’t sell and what sellers can do
about it
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HERE’S WHAT YOU CAN EXPECT FROM MY SYSTEM
First, don’t expect the usual, same-old information you see
elsewhere. I don’t have the time or patience for it, and neither
should you.
Don't be looking for trendy, unorthodox, or one-of-a-kind ways to
sell your house that work only in certain situations or require
special skills.
And don’t expect that you can push a button and sell your house.
This does take _some_ effort. But remember that you’ll be making
hundreds or even thousands of dollars per hour for your time. Plus
you’ll retain your sanity and privacy, and be able to sleep at night
while selling your house.
Here’s what _The Truth About FSBO_ can do for you:
MAKE AND SAVE YOU MONEY...A LOT OF MONEY
_
Pocket an additional $10,000 - $30,000 or more from the equity in
your house by saving on the agent commission, holding costs,
inspectors, contractors, and more, and_ by selling for top dollar.
_
Make thousands by using simple negotiating tips anyone_ can use.
_
Save hundreds, or even thousands of dollars, just by understanding
the HUD-1 and not getting ripped off at closing.
Make $1,000’s to $10,000’s knowing how to accurately research
and improve the sale price of your house.
Learn the best places to advertise for free_.
_
Learn where to design professional quality flyers online for free
—_ no special computer skills required! If you can read email and
shop on the Internet, you can do everything you need to do in this
system.
_
Discover where to get a gorgeous property website for only pennies
a day.
GIVE YOU CONFIDENCE TO SELL AND SAVE YOU OODLES OF TIME
Step-by-step guides and checklists will get your house ready to
sell fast_.
_
What you need to know about your house before you sell it.
How to recruit a good mortgage broker who will be happy_ to help
you sell your own house.
_
Use only proven, effective ways to market your house.
Learn how to avoid being hounded by listing agents — you’ll
never get a single call with this tip.
Discover how to weed out tire-kickers and unqualified buyers —
learn the difference between a prequalified and a preapproved buyer.
Learn to write compelling ads.
Confidently talk to buyers and help make it easy for them to buy
your house.
Use easy negotiating skills (even if you hate to sell, like me!).
Understand the escrow process to make sure you close on time.
Learn how to read and understand the settlement sheet for a smooth
closing.
KEEP YOU FROM GETTING RIPPED OFF BY
Lenders
Real estate agents and brokers
Home inspectors, termite inspectors and inspectors of all kinds
Your insurance company
Contractors
Title companies and attorneys
Learn why you must always_ be present at your home inspection.
Find out when you shouldn’t make post-inspection home repairs.
GIVE YOU EVERY RESOURCE YOU NEED
With my personal _FSBO Resource Rolodex_, you won’t waste time on
the Internet and looking elsewhere for services and products. ALL THE
BEST RESOURCES YOU NEED TO SELL YOUR HOUSE ARE HERE!
_
A complete Glossary of Real Estate Terms_ so you can speak “real
estate” confidently.
Contracts, disclosures, and addendums you need to sell FSBO.
Calculators, forms, and templates for flyers, signs and ads for
marketing made easy.
GIVE YOU PEACE OF MIND
No need to worry about what you don’t know or may have forgotten
to do that might come back to haunt you.
Learn how to preserve your privacy while selling your house.
Secure your house and make it look lived-in if you’ve already
moved.
_
Avoid insurance mistakes everyone_ makes that jeopardize your
coverage.
Know the single best way to avoid a lawsuit.
In short, I’ve systematized every aspect of selling FSBO — my
system is FSBO done right. It has made the sale of each of my houses
run smoother, saved me time, saved me headaches, and made me a lot of
money. If you follow the system, it will do the same for you.
So, what do others have to say about _The Truth About FSBO_?
Everyone Who's Had a Sneak Peek So Far
Absolutely Loves It!
One successful investor and real estate attorney tells me that just
one of the ideas he learned from me is going to save him dozens of
hours of frustration for each house he sells!
The successful investor below told me she was firing her agent that
day and starting to sell FSBO my way immediately. She was tired of her
agent making more money on her houses than she did!
“KNOWLEDGE IS KEY… GREAT MATERIAL FOR HOMEOWNERS AND INVESTORS
ALIKE.”
Before I read _The Truth About FSBO_, I thought I knew enough to
sell FSBO. I discovered that the pieces that I didn’t know could
really get me into some serious trouble.
Deane’s system offers a wide variety of information — easy to
understand information loaded with resources, helping me through the
process from start to finish. Knowledge is key, and Deane’s material
gave me the confidence to move forward on selling FSBO. Great material
for homeowners and investors alike.
Lori Severn
SRF Investment Properties
Westminster, Maryland
_“THE TRUTH ABOUT FSBO_ IS A MUST READ IF YOU ARE CONSIDERING
SELLING YOUR OWN HOUSE.”
Outstanding. _The Truth About FSBO_ is a must read if you are
considering selling your own house. It’s full of valuable
information obviously accumulated through years of experience. It is
an easy read even for those unfamiliar with real estate,
comprehensive, and quite entertaining!
Lisa Galanos
New York, New York
Then I asked an agent to preview my system. She wishes all her
clients would have read it (even though I’m a bit biased against
agents), because it would have helped her sell their houses so much
faster. She thinks all agents would love their clients to follow my
system. It would get their house ready to sell and educate them about
the sales process.
“I WISH _THE TRUTH ABOUT FSBO_ HAD EXISTED WHEN I STARTED OUT AS A
REAL ESTATE AGENT…”
I wish _The Truth About FSBO_ had existed when I started out as a
real estate agent 18 years ago. I would have used it as a "how to"
manual for every home I put on the market. Deane Alban hasn't missed a
strategy, a detail or a trick in her enjoyable e-tome on how to market
your house for top dollar and a quick sale.
All you have to do is turn the pages, follow Deane's step-by-step
plan (she also tells you when and where not to step) — and ring the
register! It's almost as if she is working right along with you, as
anxious for your success as you are. This is the most comprehensive
and inclusive book on the subject you will find.
Catherine Devoe
Wethersfield, Connecticut
Then I asked some homeowners for their opinion to see how the system
would appeal to people “not in the business”.
“I WAS SURPRISED AT HOW EASY IT CAN BE TO SELL YOUR OWN HOUSE AND
HOW MUCH MONEY YOU CAN SAVE.”
After reading _The Truth About FSBO_, I was surprised at how easy it
can be to sell your own house and how much money you can save. I love
all the helpful resource websites. I like that Deane explains how long
each marketing step takes and the costs of vendor services.
I was actually surprised at all the little details that you need to
do and know. There are a lot of little things mentioned that I know I
would have never thought of. But after reading this I feel confident
we could sell FSBO and take that extra money to move into a bigger
house!
Jamie Tobin
Towson, Maryland
“HER MARKETING ADVICE IS TOP-NOTCH AND CLEARLY LEARNED FROM YEARS
OF EXPERIENCE!”
_The Truth About FSBO_ is like having a good friend by your side
guiding you through the entire selling process. It makes what could be
a dry subject almost fun. It’s informative, easy-to-read and very
specific with checklists and helpful tips to follow in every chapter.
I particularly liked Deane’s material on how to de-clutter your home
room by room.
Her marketing advice is top-notch and clearly learned from years of
experience! I’d highly recommend it if you are trying to sell your
own house.
Cindy Ruocco
Timonium, Maryland
“EVEN FOR THOSE THAT ARE SKITTISH AND USE A REALTOR®, THIS IS A
GREAT REFERENCE.”
Very informative. The details in this book on how and what to do are
_exactly_ what you need to sell your house. I agree that most people
can sell FSBO. Even for those that are skittish and use a Realtor®,
this is a great reference. Many Realtors® don't know or do what it
takes to sell a house.
Cheryl Desartiz
Henderson, Nevada
I've heard enough. I'm ready to order
_The Truth About FSBO — Complete Selling System_ right now.
HAVE YOU STOPPED TO CONSIDER HOW LONG IT WOULD TAKE YOU TO GATHER
ALL THE INFORMATION AND GAIN ALL THE REAL WORLD EXPERIENCE I AM GIVING
YOU?
To bring you this complete FSBO selling system, it took me:
Years of full-time real estate investing experience including plenty
of mistakes and trials by terror
Tens of thousands of dollars in real estate and marketing
education
Hundreds and hundreds of hours of work researching, writing and
fine-tuning my selling procedures
If you are serious about selling your house…
_The Truth About FSBO_ Gives You Everything You Need
To Sell Your Own House Better Than Anyone!
_
AN EASY-TO-USE DIGITAL SYSTEM FEATURING 9 INFORMATION-PACKED
MODULES loaded with action steps, guides, resources, checklists, tips,
forms and documents. A state-of-the-art system with everything you
need to sell your own house:
13 Great Reasons to Sell Your House Without an Agent
Right Ways And Wrong Ways to Sell Your House
Getting Your House Ready to Sell
Stop Losing Sleep Over Your Vacant House
Deciding on Your Asking Price Is Not Rocket Science
How to Market to Attract Buyers
Showing Your House and Talking to Buyers
You’ve Got an Offer — What Now?
You’re “Under Contract” — What Happens Next?
My personal FSBO Resource Rolodex_
Web links to ALL the resources I use to sell my houses. These are the
“best of everything” that I use and recommend. You can’t put a
price on how much time, money, and mistakes this resource will save
you.
Glossary of Real Estate Terms
Like any business, real estate has its own language. Knowing real
estate terms will help you speak confidently to buyers, lenders, and
attorneys.
Checklists to clean, fix up and de-clutter your house
Follow these and you won’t get bogged down getting your house
ready. Here’s everything you need to get your house ready fast, so
you can get top dollar when you sell.
Shopping lists
Everything you’ll need to sell your own house. I tell you _exactly_
what you need, the best place to get it, and how much it will cost.
“Help You Sell” sales packet
Educate potential buyers to turn “lookers” into qualified buyers.
How to help buyers get loans, find down payment money, and more.
“What Do I Need to Do Next?” checklist
Keep your qualified buyer on track to closing, once you have accepted
their offer. Keeps deals from falling through or getting delayed.
Forms, forms, forms!
Real estate transactions run on paperwork. You’ll get a sales
contract, sample addendum, disclosure statements, title company cover
sheet, and much more.
Explanation of the HUD-1 settlement statement
You need to understand this all-important document for a smooth
closing and to avoid being ripped off.
You’ve seen what you can expect from the system and you’ve read
what investors, real estate agents, and homeowners think about _The
Truth About FSBO_.
Of course, all this would be meaningless if I didn’t put myself on
the line. That means a guarantee that leaves you _no reason not to buy
and try._
My 8 Week “No Hassle, No Questions Asked”
100% Money Back Guarantee
_The Truth About FSBO — Complete Selling System_ contains the most
effective, complete, current and best organized information you can
find
to help you sell your own house.
If you are not delighted for any reason, I will cheerfully refund
every penny you have invested! That is how confident I am that my
system will help you sell FSBO and do it right. Plus, you can keep all
the bonuses even if you decide to take the money back guarantee.
OK, DEANE, I'VE SEEN ALL I NEED TO. I'M READY TO ORDER.
I know from experience that the homeowners who sell their houses
fast and for top dollar are those who take action fast.
I want you to be successful. So, _here’s my best offer_.
The First 1000 People Through The Door
Get These 7 Fast Action Bonuses FREE:
Bonus #1 — Why a Mortgage Broker is Your Best Resource for Selling
Your Own House
This audio interview with a veteran mortgage banker, John Finnessy,
will _absolutely_ _change_ the way you think about selling your house.
He has 19 years in the mortgage business and has secured over $100
million in loans for his clients. He is nationally published, an
in-demand speaker, and will soon have his own radio talk show. _(Value
$47)_
Featured topics include:
What to look for in a _good_ mortgage broker.
Why a smart mortgage broker LOVES to work with FSBO sellers.
Credit repair: who needs it? And how it can help you sell your
house.
Should you use the same mortgage broker for selling your house
_and_ buying your new house?
Lender points: when more is better.
What documents you absolutely _must_ get from your lender.
What fees are “junk” fees on the HUD-1 and what fees you
can’t avoid.
Offering “no money down” loans for your buyers (yes, they
still exist!).
BONUS #2 — _FAST START GUIDE TO ADVANCED SELLING STRATEGIES_
Decide if these strategies might be right for you. Everything you
need to know and all the resources you need to get started doing a
short sale, lease option, seller financing, and more! _(Value $29)_
BONUS #3 — _159 TIPS PADDING-BOTTOM: 15px; BACKGROUND-COLOR:
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COLOR: black; FONT-SIZE: 12pt; PADDING-TOP: 15px">
YES, DEANE! THIS IS EXACTLY WHAT I NEED TO SELL MY HOUSE!
I understand I’ll be getting _THE TRUTH ABOUT FSBO — COMPLETE
SELLING SYSTEM_, all the bonuses, and updates for the amazing price of
only $97.
I also understand that my order is 100% risk-free with your 8 Week
“No Hassle, No Questions Asked” 100% Money Back Guarantee.
ClickBank is the Internet’s leading retailer of digital products.
Order forms are secured with the strongest possible encryption so that
your information is protected.
INTERNET SECURITY NOTE: The secure order form you will see after you
click the orange order button will look like this:
This system is in a digital format to assure that you are getting
the latest information _now_, information that works _in today’s
world_. You will not receive any product by postal mail. Because _The
Truth About FSBO_ is based on U.S. real estate laws and customs, it is
intended for use with U.S. residences only.
As soon as your payment is authorized (this takes only a minute),
you’ll immediately be taken to a download page. There, you will be
given instructions on how to download _The Truth About FSBO_ and all
the bonuses.
The system and the print bonuses are in PDF format that you can open
with free Adobe Reader, Foxit Reader or similar PDF file readers. The
audio bonus is in MP3 format. You can play it on free media players
such as Windows Media Player or QuickTime. Download it all now and
start learning within minutes!
_The Truth about FSBO_ is not an assortment of tips, a collection of
outdated information, or a hodgepodge of hopeful platitudes. It is a
total SYSTEM, designed to give you the blueprint to sell your own
house quickly and profitably.
_The Truth about FSBO_ is a complete selling system that will take
you by the hand to help you sell your house by yourself — without an
agent — but _not alone_.
DON’T GET STUCK, GET IT SOLD,
Deane Alban
P.S. ACT NOW! Before the $97 introduction period is over! Every day
you wait is another day your house isn’t getting sold.
P.P.S. You're at a fork in the road. You can either stay where you
are — _stuck using a dysfunctional agent-based system or trapped
selling FSBO ineffectively —_ or you can pull out your credit card,
click the order button and be on your way to selling your own home
today…
P.P.P.S. Still skeptical? I understand. There's a lot of junk out
there. But remember, you've got my 8 Week “No Hassle, No Questions
Asked” 100% Money Back Guarantee. _WHAT HAVE YOU GOT TO LOSE?_
Copyright 2009 — New Shine Homes, LLC
