Learn the words that make customers reach for their wallet... almost like magic!
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Make your sales soar regardless of whether you sell in person, in print, over the telephone, or online
“Finally You Can Have Your Own Copy Of The Long-Lost “Bible Of Sales Persuasion” That Is A Closely Guarded Secret Among Top Sales Pros, Internet Marketers, And Direct Response Copywriters!”
This manual for sales success is so hard-to-find that even your “best friend in the business” won’t lend you his copy!
Dear Friend,
I have great news for you if your income depends on your ability to make someone buy a product or service from you.
Elmer Wheeler’s classic “Tested Sentences That Sell” is back in print for the first time in 25 years.
This means that you can now get your own copy of this Bible of Sales Persuasion that top sales and marketing experts swear by.
Up until now, there were only two ways to get this long out-of-print manual for finding the right words to make people buy…
TIME OUT:
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Wheeler Magic
The Secrets of America’s Greatest Salesman
It's a 7-part email course sent to you every other day. Discover the long forgotten sales secrets of Elmer Wheeler and how to use his famous Wheelerpoints to make your sales soar.
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… as I was saying, up until now there were only two ways to get this must-have guide to sales success… (1) pay a used book dealer a small fortune for it or (2) be lucky enough to get a photocopy from a friend.
Don’t bother asking him to lend it to you. If he’s like me, he’ll won’t let it out of the house.
At this point I can guess what’s probably running through your mind …
“Elmer Who?”
Well, you may never have heard of him but Elmer “Sizzler” Wheeler was the man who unlocked the doors to success for thousands of salespeople.
He figured out through rigorous testing the principles of human psychology that make people want to buy and shared these secrets with an eager fan club of savvy sales, marketing, and advertising professionals.
In other words…
Wheeler Solved the Mystery of How To Use
The Rights Words To Make People Buy
You see as founder and president of the Tested Selling Institute, Elmer Wheeler spent years working out 105,000 word combinations for 5,000 different products and testing them on 19,000,000 people to find the single most effective selling phrase for each product.
Wheeler’s words worked magic for his struggling depression-era clients:
A single sentence he developed for hand lotion increased in a single store from 60 to 927 units each week.
Two “Tested Selling Sentences” Wheeler created for a toothbrush company caused four famous department stores to sell out of this staple item for the first time ever.
His tested combination of words for selling coffee and tea closed the deal 78% of the time at Macy’s.
The selling statement he created for a shoe polish company increased sales 300%. Sales in one store alone went from 2,500 to 30,000 units a month.
A phrase that Wheeler developed for Sears, Roebuck made 20% of shoppers purchase expensive electrical appliances.
He came up with a tested sentence for a shaving cream manufacturer than increased sales 102%. Convinced that he could do better, Elmer created an even better sales approach that increased sales by 300% when tested in one of Cleveland’s leading department stores!
Wheeler developed a single phrase for another company that saved them $7,000 in delivery costs during its first six months of use. This was real money in those days.
He made Hoover vacuum cleaners a household name. Its president and founder H.W. Hoover thought so much of Wheeler that he wrote the foreword to “Tested Sentences That Sell.”
He came up with a strategy that made price irrelevant for a high-end grocery store. It soon sold it’s entire stock of tinned expensive sardines costing 2.5 times the competitor.
The two word phrase he created for selling Coca-Cola at the soda counter doubled the size of the sale in 7 out of 10 cases. A similar campaign for malted milk was equally successful in convincing customers to add at least one egg to their drink 70% of the time.
When Texaco was coming out with a new brand of motor oil, they paid him $5000 (in the 1930’s!) for a seven word phrase that worked 58% of the time and helped Texaco dealers get under a quarter of a million hoods in one week.
Wheeler Teaches America To Sell
But Wheeler was not content to just sit back and grow rich off his high-priced consulting gigs.
He began sharing the principles of sales success with others and started teaching his Wheelerpoints to a nation of sales professionals. Wheeler soon became a household name in America, earning him the nickname of “America’s Greatest Salesman”.
Just look at some of what he accomplished in his second career as an author, sales trainer, and lecturer:
He wrote 21 books on sales. Many made the New York Times Best Seller List, a feat unheard of for books on selling. Wheeler’s books were devoured by both salesmen and the general public. He often told the story of sitting in the barber chair and having his favorite barber successfully use his own techniques on him.
Wheeler was voted the most outstanding public speaker in America and he gave his famous speech, "Selling the Sizzle”, more 6,000 times to more than 2 million people. The sales lecture he gave to an audience of 20,000 at the Cotton Bowl in Dallas set a record for a non-political speech.
He was highly respected by his peers and when he spoke to sales professionals, it was to standing room only crowds. Here’s what the New York Times had to say about one of his appearances: “Elmer Wheeler did it again yesterday. He packed the Henry Hudson Room of the Roosevelt Hotel for the weekly meeting of the Sales Executive Club of New York and left 300 people standing outside.”
He founded the Elmer Wheeler Sales Training Institute and that trained thousands of salesmen and women throughout the United States and abroad. There were in addition to the hundreds of Sizzle Schools he conducted for his corporate clients.
He was a guest on numerous TV and radio shows and made his trademark expression… “Sell The Steak, Not The Sizzle” part of the American vocabulary.
Wheeler wrote a weekly newspaper column, Success Secrets, that appeared in hundreds of newspapers throughout the United States. He interviewed over 1,000 movers and shakers and distilled the secrets of success into his Master Formula, a simple-to-follow six-step way to make dreams come true. (I’ll tell you later about how you find out what he learned.)
Wheeler’s Masterpiece… “Tested Sentences That Sell”
“Tested Sentences That Sell” is Elmer Wheeler’s masterpiece Here for the first time he introduced his five famous Wheelerpoints that described exactly how to use the magic words for greater sales success.
Tested Sentences taught readers how to find the “sizzle” in their product and use to use it to attract prospects and close sales.
But there is more in this Bible of Sales Persuasion than this. In this instantly downloadable e-book you will discover:
[Make sure to check all page numbers after final edit!]
[Flip / Turn / Go to / See - check Boardroom style]
How to find the sizzle in any product or service… and how to use it to make your sale soar. Turn to Page 2
How to come up with your own Tested Sentences and use them to create killer sales presentations, letters, and websites. Pages 114 to 119
[Number] Ways to prevent the prospect from saying “No!”. Turn to Pages 62 and 63
The simple technique that trial lawyers use to cross-examine hostile witnesses… and how to use it to close more business. Page 161
The single most worst thing you can make your prospect do… if you want to close the sale. Page 101
The one word change that brought in thousand of dollars of additional business for a telemarketing operation. Page 132 to 133
The secret of “invisible” sales words and why the way you sell or write your sales copy may be costing you a fortune. Flip to Page 99
A special bonus… Wheeler’s four tested rules for acing a job interview. Page 149
The “buying signals” that tell you the other person is ready to buy. These go by many sales people and they end up losing valuable time (or even the entire sale!) Go to pages 53 and 54
The absolutely critical “one big question” you must answer in your prospect’s mind before you attempt to sell him anything. Page 2
Selling sentence oddities that make people respond. The insights into human nature in this section alone are worth the price of admission for anyone serious about sales success. Pages 138 to 142
Wait there's more...
The 3-letter word that will revive almost any sale… Hint, it isn’t the word “you”. Page 12
How a fishing trip to Long Island taught Wheeler two of the most important keys to “hooking a prospect”. Pages 127 and 128
The Wheeler X, Y, Z formula for understanding the three basic buying motives. Elmer’s research showed that at least 85% of prospects can be sold if you understand how to unlock these three “mental pocketbooks”. See Page 25
The Say-Something Formula that Wheeler found to be the secret of almost all successful sales presentations. Turn to Page 107
Know exactly how many seconds you have to get a prospect’s attention and how long before sales fatigue sets in. Elmer proved these numbers using a lie detector at Johns Hopkins University. See Page 37.
How to take the “temperature” of the prospect so you know exactly when to close the deal. Learn the easy-to-miss signs that timid and hesitant buyers make to show they need one last push. Pages 49 through 52
Five effective ways to immediately make the other person feel at ease. Page 102
The sale-stopping mistake that many sales people and online marketers make. Turn to Page 45
Are any of these “sales killers” coming out of your mouth? Page 96
What a street corner vendor can teach you about what makes people buy. Page 68
The two little words that turned nickels into dimes at the soda counter and how you can apply this principle to whatever you sell. See Page 24
The simple and highly effective closing technique that Elmer Wheeler discovered through extensive testing on millions of people. Turn to Page 66
The art of quoting price. How to avoid price discussions too early in the sale. How to make the price irrelevant to the prospect. How to handle price objections. Pages 55 to 57
Don't forget...
Why Wheelerpoint 2 is critical for both online and offline marketers. Page 3
How to deal with a “know-it-all”. Turn to page 48
The single phrase that allowed a high-end grocery store to sell out of it’s entire stock of expensive sardines costing 2.5 times more than the comparable brands. As Wheeler said, “The selling word is always mightier than the price tag.” Pages 80 and 81
The two types of salesman that Wheeler identified and why being one of them will cause your prospects to run for the nearest exit screaming with their hands over their ears. See Page 11
Why three little words sold millions of expensive new clothespins and how you can use the simple principle behind this success to make your sales soar. See Page 22
The roles of desire, fear, logic, and emotion in the prospect’s mind. Know when to appeal to the customer’s heart and when to use logic to make the sale. Read pages 24 to 26
The Wheeler A and B rule and how this special ingredient to your sales pitches will boost your closing rate by at least 25%. Turn to Page 30.
What to do when you are “lost for words” and need some time to think? Simple advice but many sales professionals do just the opposite. Page 42
How to handle objections… Elmer’s techniques work regardless of how you are selling… in person, in print, over the telephone, or online. Page 47
Elmer Wheeler’s simple and easy-to-follow 3-Point Method for closing any sale. This one is just as effective if you are selling online or in a sales letter. Page 52.
How one word of difference made penny pinching shoppers buy the larger size almost every time. Page 59
What Sherlock Holmes taught Elmer Wheeler about selling. This is the secret that all master salesmen, master marketers, and “con men” know. Page 19
The amazing thing is that Elmer Wheeler’s methods for capturing a prospect’s attention and “forcing” him to open his wallet are just as effective today as the day they were written.
They can work for you regardless of what you sell and how you sell it… regardless of whether you sell in person, in print, over the telephone, or on the internet.
This makes sense. After all you probably don’t sell canned sardines or vacuum cleaners door-to-door but your customers are motivated by the same desires and needs that have governed human behavior since the dawn of time.
As Elmer Wheeler said, “Basically we are all alike and respond to the same buying urges, and the same emotions that sold customers 20,000 years ago sell them today.”
The insights in salesmanship contained in Tested Sentences are why…
Any top sales pro, marketer, and direct response copywriter lucky enough to own a copy of Tested Sentences won’t be lending it to you any day soon.
“Okay, So How Much Do I Have To Pay To Learn These Secrets?”
Well, let’s see how much it would cost you to purchase a used copy of Elmer Wheeler’s Tested Sentences That Sell. While writing this letter I checked the largest used book site on the Internet (Alibris) and found that there are only 7 copies available for sale in the world. Prices ranged from $115 for a copy in almost unreadable condition to one in a little better shape for $360.
With these kinds of prices and such a shortage of used books in the market, I know I can easily release a bound edition of this classic at $75.00 plus shipping and handling and sell a ton of them… especially once the word gets out that Elmer Wheeler’s classic is back in print.
But this really didn’t seem the best way to expose as many as people as possible to the word magic of Elmer Wheeler so I’ve come up with a Plan B that is win-win for both of us.
You learn the secrets of America’s Greatest Salesman at a bargain basement price and I don’t need to deal with the hassles of printers, warehousing, and fulfillment houses. What I save is your gain.
So here’s the deal… during this special introductory period you can purchase this amazing guide to sales success as an downloadable ebook in Adobe PDF format for just… $29.95.
But wait there’s more! if you’ll order by midnight tonight , you’ll also get…
Free Bonus #1: Elmer Wheeler’s Sizzlemanship ($75 Value)
As a special free bonus for acting immediately I’ll also give you a copy our special e-book "Sizzlemanship - New Tested Sentences." This book was Elmer’s sequel to Tested Sentences That Sell. It expands on his tested Wheelerpoints for sales success with dozens of new examples and techniques.
It will show you how to apply his tested Wheelerpoints to your own business
Just take a look at some of what’s is inside this free bonus:
The sales tricks that Elmer learned from Cuban and Mexican street sellers. Find out how even Wheeler gets taken for a ride by the sales magic these pros use. Pages 2 to 17
Why you never hear the sales talk that sell you. This is the biggest mistake that “smart” online marketers make. Page 18
The psychological trick used by successful panhandlers and how you can use this in your own sales pitches. Pages 24 to 25
A simple but deadly effective sales technique used by the Western Union messenger to out sell his competitors by a factor 10-to-1. Page 34
How to use the “monkey see, monkey do” instinct in us all for greater sales success. Page 40
Why people touch “wet paint” signs and why you must satisfy this deeply desire in your prospect… or else! Page 41 inner most desire
What Wheeler’s days selling newspaper advertising taught him about the emotional side of sales. Page 44
The reverse selling technique that sold a watchdog to the first caveman… and that is still used everyday by master sales pros and top marketers. Pages 48 to 54
The human-interest method of selling that will work for you… regardless of what and how you sell. Pages 69 to 70
Wheeler’s “Flowers-In-The-Yard”, “Four-Verb”, and “How Am I Doing” closes. Pages 85, 88, and 137
How to chart the mind of a prospect to find just the right “Tested Sentence” to use. Page 89
Even more Wheeler tested ways to handle objections. Pages 94 to 96
The art of quoting prices and the secrets of the Rule Of Three. Page 110
Why selling is like eating olives. This critical principle is used everyday by the savviest online marketers in the world. Page 121
Sizzlemanship also includes The Elmer Wheeler Sales Album, a priceless collection of hundreds of the actual selling sentences used by Elmer Wheeler’s customers in a wide range of different businesses. Just reading through this section is guaranteed to your creative sales juices flowing and give you all the ammunition you need to come up with your own sizzles.
Sizzlemanship is long out-of-print and is even harder to find than Tested Sentences That Sell. Used copies of this book are currently selling on Alibris for $75 to $216 (only four available).
Free Bonus #2: Elmer Wheeler’s How To Make Your Daydreams Come True ($50 Value)
We will also give you your own copy of Elmer Wheeler’s motivational classic “How To Make Your Daydreams Come True” containing Wheeler's Master Formula for Success.
Developed using the same scientific method that he used to develop his tested selling sentence, Elmer interviewed over 1,000 successful men and women and published their stories in his long running Success Secrets newspaper column.
Unlike Napoleon Hill, the people he interviewed were just ordinary folks, with ordinary educations and ordinary backgrounds. Wheeler realized if they could make their dreams a reality, so could his readers.
Here's a sample what you'll learn:
The simple six-step Master Formula for making your dreams come true. Page 58
Five rules for the person who says, “I’m Too Busy”. Page 4
Four ways to make success come even faster through improved relations with those around you. Page 51
Three bogeymen who will try to stop your dreams from coming true. Page 123
Why having too little money is better than too much. Page 18
Why you should “listen to your gut”. Pages 117 to 121.
Five “friend-makers” and three “friend-fizzlers” Page 48
What those over the age of 45 can do to “stay in the hunt”. Page 36
The five ways to handle obstacles that get in the way of your success. Pages 111 to 114.
How repetition can make your dreams come even faster. Page 109
The seven rules for success they never taught you in school. Page 25
The ten simple rules for living a more successful life that anyone follow. Page 9
Why “how” thinking beats “if” thinking. Page 91
The one big reason people don’t succeed… and how you can avoid letting it happen to you. Page 133 to 135.
Who can become a success… do you need money, connections, and education to make it? Page 1
Why “push” not “pull” is the secret to success. Page 12
The four words that will make anyone instantly like you. Page 16
25 actual case histories of ordinary people who turned their dreams into success. Pages 137 to 157
Five simple ways to remember names… try it for one month and you’ll never be embarrassed again. Page 32
Again this is a book that you won’t find in your local Barnes and Noble. It hasn’t been in print for years and is extremely difficult to find used. The four copies of this book that are available on Alibris are selling for as much as $225 but you can obtain your own copy today absolutely free when you order Tested Sentences That Sell today.
Free Bonus #3: Frank Bettger’s How One Idea Multiplied My Income And Happiness (Priceless)
You may know Frank Bettger as the author of How I Raised Myself from Failure to Success in Selling, one of the best selling sales books of all time. This bonus eBook is a booklet that Bettger had privately printed for friends and clients. It has an introduction by the great Dale Carnegie and is extremely rare - I have never seen another copy anywhere. Learn the one idea that Bettger credits all his success to.
Free Bonus #4: Special Mystery Gift
I will be sending you by First Class Mail. Just my way of saying thanks for ordering.
Tested Sentences That Sell and all four bonuses are yours absolutely free when you order by midnight tonight. [Click here for instant delivery. ](oto1.html)
Our Better-Than-Risk-Free Guarantee.
If for any reason (or no reason at all), you decide this information isn’t right for you, just email us at any time within 8 weeks, and we’ll cheerfully refund every penny you paid.
That's right! Take up to eight weeks to try Elmer Wheeler’s secrets of sales success. That's almost 2 Full Months to put America’s Greatest Salesman to the test… with all the risk on us!. The three FREE bonus gifts are yours to keep even if decide that Tested Sentences That Sell is not for you.
There is absolutely no way that you can lose... except by not taking us up on this offer.
So what are you waiting for? [Click here now to check out Wheeler Magic and make your sales sizzle!](oto1.html)
Dedicated to Making Your Sales Sizzle,
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P.P.S. Let me stress that there is zero risk for you with this offer.
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