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Save the Pixel - The Art of Simple Web Design | eBooks from Scratch | A how-to guide for creating simple yet effective websites

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e-Books from Scratch


Save The Pixel
The Art of Simple Web Design

Renowned design and usability pro, Ben Hunt, wants to Save the Pixel.

Every day literally squillions of pixels are enslaved into creating web pages that confuse, frighten and irritate.
This Madness Must End!

By taking us on a tour through over twenty full web site re-designs, Ben demonstrates vital pixel saving principles and practices at
every turn of the page.
His commentary and full colour "before & after" snapshots of each site clearly show how the pixels were wasted and what he did to
save them.
The results speak for themselves - clear, easy to use sites that look superb.

Who should read this book?
If you design, build or commission web sites, you need to understand what turns visitors off, and why wasting pixels is not only inefficient, but
actively repellent.
Your website has about two seconds to convince a visitor that it's worth visiting - you need to make this moment count.
This book will help you.

Note: To read or print this ebook, you will require Adobe Acrobat reader (or other software capable of reading PDF files).

Buy now for $29.00
This book will give you...

Insight into professional web design discipline that will help you create successful web sites and page designs in less time, with
less effort and with more impact.
Principles to help you select the design solution that's most likely to work, and to direct your creative energy effectively.
Dozens of practical techniques and tips on information architecture, page layout copy writing craft and graphic design.

Buy now for $29.00
Purchase & Delivery
As soon as you've purchased your copy of “Save the Pixel”, we'll give you a download link straightaway. if you have any problems, you can email ebooks@scratchmedia.co.uk and we'll do our best to help ASAP.


The Art of Simple Web Design
The core of the "Save the Pixel" campaign for simple, beautiful web sites. Includes "Enough, and no more", "Design the
content, not the box" and more tips on design discipline.
Download this chapter for free
Why are we Here?
Looks at getting clear about your purpose before you start designing, with practical tips on setting and defining useful
Make a Site for its Visitors
Understanding what people are really looking for when they go to a web site, and helping deliver win-win
Spread the Smell of Success
The importance of creating a scent trail that keeps visitors believing that they're on track and engaged with the
The Simple Shall Inherit the World Wide Web
Proof of why simple works in web design, and why being brilliant doesn't necessarily mean being clever.
Getability and the Brand
Introduces getability as the vital factor in a successful web page, and how it relates to the brand. Includes a
guide on defining or developing a brand.
How to arrange web pages so that they're getable at every level, with clear real estate, a focal point, and a meaningful
information cascade.
A comprehensive guide to types of navigation, with a host of tips on what makes nav really work.
Balancing the visual impact of elements on screen to manage the visitor's attention to optimise retention and success.
Looks at size, contrast, boldness, colour, space, 3D effects, and movement.
Give me Space
Reveals the Golden Rule of Spacing - how to arrange elements on screen for maximum readability and
perfect meaning.
Design your Content
Saving the pixel brings the focus on your content. The final chapter is full of tips and tricks for crafting powerful
text and imagery that get your message across better.

Buy now for $29.00

eBook PDF download (7.4MB)

for $29.00

Free Chapter
Sample Chapter:
The Art of Simple Web Design

Every working web designer should read "Save the Pixel". It demonstrates very well why real design is a lot more than mere decoration and why every pixel counts when your site tries to communicate a message as clearly as possible. Best $30 I spent all year...

Other eBooks from:

Basics of Web Design
Business of Web Design
Current Style and Web 2.0 Design Guide
Graphic Design
Design Process
Goal-Oriented Design

Join the Campaign to Save the Pixel - Learn the Art of Simple Web Design.


lower = better; 1 = best

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In database since 2008-02-01 and last updated on 2011-10-31
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