Jo Han Mok's Million Dollar Web Copy System!
_CONTRARY TO POPULAR BELIEF, YOU DO HAVE A CHOICE..._
"_STRUGGLE_ WITH $3000 A MONTH OR HAVE $300,000 FLOOD YOUR BANK
ACCOUNT WITH A TENTH OF THE EFFORT?"
Dear Struggling Internet Entrepreneur, Jo Han here. Let me tell you
my story!
J_ust_ 7 YEARS AGO, I was right there in your shoes.
I HAD SPENT OVER $25,000 OF MY COLLEGE FUNDS ON INTERNET MARKETING
\'STUFF\', AND I HAD ABSOLUTELY NOTHING TO SHOW FOR IT EXCEPT A $34.95
CHECK.
Like you, I had big hopes and dreams, but at that time, they all
seemed like huge pies in the sky.
You've probably heard all those stories about the gurus having the
uncanny ability to generate tens of thousands of dollars at the single
push of the button, and I wished that I had that same ability.
If I figured that if I could do that...
* Financial worries would no longer be existent
* I\'D BE ABLE TO BUY ANYTHING I WANTED FOR MYSELF AND MY LOVED
ONES, AND PRICE WOULD NEVER BE AN ISSUE.
* I'd never have to answer to any 'boss'
* I\'D BE ABLE TO NOT WORK, TAKE A VACATION WHENEVER I LIKE, AND
STILL MAKE MORE MONEY THAN ANYONE ELSE
* I'd be able to spend my time doing the things I like, and pursue
other interests
I'm don't know if you have the same thoughts as I did.
These thoughts dominated my every waking moment. I couldn't stop
thinking:
_"What if..."_
_"What if..."_
_"What if..."_
Lucky for me, I did finally stumble upon the ultimate key to
financial liberation.
Possessing this key, was akin to opening Fort Knox and being able to
remove as much as I want from the vault.
Thanks to this key, not only have my dreams turned into my reality,
but people everywhere are now hearing stories of MY uncanny ability to
GENERATE TENS, EVEN HUNDREDS OF THOUSANDS OF DOLLARS AT THE PUSH OF A
BUTTON.
I'm not telling you all this to brag or boast.
I'm telling you all this, because...
THE VERY SAME KEY IS YOURS TO GRAB RIGHT HERE!
Truth be known, a select group of people have been 'printing money
on demand' way before there was ever such a thing as 'software'.
This upper echelon of people are known as copywriters.
Just like the mystical alchemist who apparently transformed
worthless metal into gold, these modern day miracle workers performed
real alchemy by transforming words on paper into money, on demand and
at will!
And now you can do the same thing digitally with web pages and
emails.
It's simply _AMAZING_.
Over the years people have said a lot of things about the MAGICAL
POWER OF PUTTING WORDS IN PRINT...
Copy moves the world?
Copywriting gives you a license to print money?
It's Magic!
I'm not a big fan of hype, but ALL of them are _true_.
Copy moves the world. True, you've got to have a product to sell.
But nothing, no matter if it is a regular grade product or a superior
product, no, nothing sells until a salesperson promotes it.
That's where you make the money, you know, in the sale. Not in the
developing and producing a product. Not in a fancy office. Not in the
taxman's bookkeeping staff.
Copywriting gives you a license to print money.
Once copywriting gets hold of you, you literally do have the ability
to create money at will. If you're selling your own products or
working for clients, a simple new promotion or revival of an old one,
can make you money at will.
Need or want more money? Send another email. It's that simple.
IT\'S MAGIC! Remember the famous 'Abracadabra!' command?
Did you ever wonder what you might do if you suddenly acquired the
superhuman ability to command money to appear out of thin air?
That's copywriting.
Yes my friend, it's the words that sell! It's what draws your
prospects to you like how a light on a dark night draws moths.
Words have the power to control the whole planet -- and words can
influence people, shape and mould beliefs, and possibly change the
course of history.
Let's face it, if you want to be a successful marketer, you'll need
profit pulling copy for:
Your killer sales letter for your website
A robust order form that will increase the effectiveness of your
upsell
Your follow-up autoresponders
Your marketing materials for your affiliates which include solo
ads, classifieds, endorsements, etc.
Even if you're an affiliate for someone else, you'll need to be
able to rewrite or modify lousy ads that you've been provided with.
(All the successful affiliate marketers I know write their own ads!)
Heck, you even need to know the art of how to craft subject lines
that get your emails opened!
Suffice to say, I think it's crystal clear why people who are unable
to write killer web copy will find it really hard to be able to be
successful in Internet Marketing.
These people usually spend thousands of dollars to put themselves at
some copywriter's mercy! And when the copy does not pull or convert,
they helplessly shell out more of their hard earned money to the
copywriter, hoping that the results will improve.
Do you really want to mortgage your furniture and dip into your
children's college fund for a copywriter who charges more per hour
than what a average person earns in a month!
Well, it's a sad situation, but one cannot really blame them,
because recent surveys have shown, that most Internet entrepreneurs
think that copywriting is one of the most unimportant skills!
That's really great news because there is hardly any competition.
Do I still need to remind you how important acquiring the skill of
writing copy is? I think not..
HERE\'S THE PROBLEM (NO ONE WILL EVER TELL YOU) WITH LEARNING HOW TO
WRITE MILLION DOLLAR WEB COPY...REVEALED FOR THE FIRST TIME!
Make no mistake my friend, learning how to write million dollar
sales copy is a painstaking process. That's why only a select
'masochistic' few ever make it as great copywriters.
5 SOLID REASONS YOUR GRANDMA NEVER TOLD YOU ABOUT WHY BECOMING A
WORLD CLASS COPYWRITER IS AS TOUGH AND CHALLENGING AS BECOMING A NAVY
SEAL!
_ 1: GREAT COPYWRITERS NEED A GREAT EDUCATION_
It's true. The amount of success a copywriter enjoys is directly
proportionate to the size of his 'marketing library'. The best
copywriters usually have the largest libraries. Most of them actually
have a chronic obsession with the 'rare.. old stuff'. Why? I'll drop
you a hint: "All the good stuff is in there.."
_ 2: A GREAT EDUCATION DOES NOT COME CHEAP_
Needless to say, there is usually a huge price tag attached to
something that is rare and out of print. Even the current 'stuff' that
contains serious copywriting information can go into the thousands.
You can't find all this information in commercial bookstores. As far
as I'm concerned, the only 2 good books that you can find publicly are
probably Dan Kennedy's Ultimate Sales Letter and Ted Nicholas' Magic
Words That Bring You Riches!
Other than that, you can pretty much give up trying to find out
the 'real work' on copywriting in bookstores because you won't find
it. The 'real work' is too jealously hoarded and stowed away.. because
it is enough to literally make one 'dangerous'...
_ 3: HONING THE SUBCONSCIOUS_
Top World Class Copywriters have a highly trained subconscious
mind, something which money simply cannot buy!
You too can have one, if you pay the price in blood.
They hone it by writing out winning 'controls' in longhand over
and over again. Not typing, not reading, but literally writing it out
by hand, until they can write the control word for word WITHOUT
looking at it, literally becoming one with the copy.
Yup, it doesn't really take much except sitting down with pencil
and paper writing the same freaking thing over and over again until
you sweat huge drops of blood and tears just well up in your eyes and
you cry out 'mommy' in exasperation!
This is what is known in Psycho Cybernetics as the synthetic
experience, and is the effort worth it? Well, judging from the VERY
few who are world class copywriters, I'd reckon it is.
Do you want to be a world class 'Persuader-In-Print' bad enough to
pay the price?
_ 4: FILLING UP THAT \'BAG OF TRICKS\'_
Every World Class Copywriter worth his salt has his own 'bag of
tricks' to close the sale. As a Copywriter, one will probably be asked
to sell almost anything and everything possible under the sun.
Different products need different 'angles', and the success of a sales
piece is just too critical to be left to chance
_ 5: SHARPENING THAT AXE_
There's a saying: " If I have 8 hours to chop down a cherry tree,
I'll spend 7 hours sharpening my axe!"
How true it is, when World Class Copywriters have to get their
'chops' polished in order to churn out copy with the 'Razor's Edge'..
copy that cuts to the heart of the matter like a double edged sword..
With all this in mind. I can literally hear you saying: " Dang.. so
this copywriting thing is all a myth!"
BLOWING THE LID OF THE \'FALSE\' COPYWRITING MYTH AND REDUCING IT TO
A GOOD \'OL FORMULA!
Yup, like playing the guitar or learning to swim, anyone with desire
can learn the rudiments of good copywriting. Anyone willing to invest
a little more extremely pleasurable time can become a master on the
guitar, in swimming, or with copywriting in short order.
The truth of the matter is, you reap what you sow. How good you want
to be at it, depends on how much you put into it.
The guitar will make you popular. Swimming will make you healthy.
Copywriting will make you rich.
Do you want to be rich?
Copywriting can do that.
But what's the secret to writing copy? Is there really a 'secret' to
copywriting? While you and I would like to believe that, there really
isn't. Copywriting is a learnable, improvable skill.
FACT: Copywriting is formulaic.
Most people are of the errant opinion that advertising copy is lucky
if it even generates lukewarm results. That doesn't have to be the
case. THERE IS A SPECIFIC SHORT CUT TO PUTTING REAL TEETH IN YOUR
ADVERTISING COPY AND MAKE IT PAY OUT EXPONENTIALLY.
WHY INVENT MEDIOCRITY WHEN YOU CAN MODEL SUCCESS?
The truth cannot be any further than this...
See, you too can turn all your ads and sales letters into powerful
cash generators - guaranteed!
. . . It's a no-brainer when you apply the proven short cut of the
World's Foremost Direct Marketing Experts!
Yes, simply model success!
You can practically get a lifetime of Direct Response Test results
without any of the work or expense!
THE FORMULA AT WORK!
In John Caples' Tested Advertising Methods, he reveals... _"IN A
PRINT AD, 75% OF THE BUYING DECISIONS ARE MADE AT THE HEADLINE ALONE."
_
This is the primary reason why many copywriters will not write a
word of copy unless they have a good headline in place. It's not
uncommon for top copywriters to come up with as a many as 100, or even
200 headlines for a single ad.
As you can imagine, coming up with even 10 headlines is a rather
painstaking (though it pays great dividends), so it doesn't take a
genius to discover that there is a formulaic shortcut involved.
HERE\'S THE SHORTCUT REVEALED:
"They Laughed When I Sat Down At The Piano, But When I Started To
Play..." becomes:
They Laughed _____________
"How To Win Friends and Influence People!" becomes:
How To ______ and _________
"Do You Make These Mistakes In English?" becomes:
Do You ___________________
See, when you use ready made 'customizable' copy, the copywriting
angle will already be established!
* In Fact, Here Are 7 Additional Simple Tricks To Boost Your
Headline's Impact
1. Use quote marks around your titles.
2. Don't use any end punctuation, unless it's a question mark or
exclamation point.
3. When underlining, don't underline spaces or the final
punctuation!
4. Both question and exclamation point endings are good.
5. Have someone proof-read your work before you send it out.
6. Avoid the _clever _and the _curiosity _ headlines.
7. Keep your headlines to 17 words or less.
How much more successful do you think your copy will be when it's
modeled after the world's most successful ads?
CAVEAT: "Modeling" is not really as simple as changing a word or two
of a winning headline to customize it for your use. You have to
dissect each headline thoroughly, identify the emotional essence that
makes it so powerful, and then blend your unique copywriting angle
with it.
LET ME COUNT THE WAYS YOU CAN GET THE SALE:
1. The _HOW TO _headline
2. The _FREE _headline
3. The _OFFER _headline
4. The _GUARANTEE _headline
5. The _NEWS _headline
6. The _NUMBERED WAYS _headline
7. The _NARRATIVE _headline
8. The _ENGAGING QUESTION _headline
9. The _BOLD STATEMENT _headline 10. The _THEY\'RE HIDING
SOMETHING FROM YOU _ headline
11. The _INSIDER SECRETS _headline
12. The _GETTING OVER ON THEM _headline
13. The _MAKE IT HURT _headline
14. The _PUTTIN? DOWN THE UPPER CRUST _headline
15. The _BEING PRACTICAL _headline
16. The _EASY _PROMISE headline
17. The _EMBARRASSMENT _headline
18. The _CREDENTIALED _headline
19. The _INVOLVEMENT _headline
20. The _ACCUSE THE CLAIM of being too good _ headline
21. The _ORDINARY PERSON _headline
22. The _TRANSFER OF QUALITY by association _ headline
23. The _SECRETS of _headline
24. The _INSIDER SECRETS _headline
25. The _CHALLENGE _headline
26. The _PARADOX _headline
27. The _REMARKABLE CLAIM _headline
CAN A FEW SEEMINGLY INSIGNIFICANT WORDS MAKE SUCH A HUGE DIFFERENCE
TO YOUR BOTTOM-LINE?
CASE STUDY: THE INFAMOUS \'HEADLINE TEST
A headline 'test' was done for a diet product over a 3 month
period, and the results were carefully tracked and recorded. All the
sales material was identical save for the headlines.
HERE ARE THE HEADLINES TESTED:
1. "Breakthrough New Diet Product!"
2. "A New Diet Revolution!"
3. "How A "Texas Housewife" Lost 23.5 Pounds In 32 Days!"
4. "Dieting Secrets Of A Desperate Housewife!"
A total of 165 sales were pulled, and here were the results:
HEADLINE #1: 13 Sales (8% of total sales)
HEADLINE #2: 8 Sales (5% of total sales)
HEADLINE #3: 98 Sales (59% of total sales)
HEADLINE #4: 46 Sales (28% of total sales)
As you can see, Headline #3 out-pulled Headline #2 by an
_ASTONISHING 12 TIMES!_ Yes, it really is as SIMPLE just changing and
adding a FEW WORDS.
As you can see, Headline #3 out-pulled Headline #2 by an astonishing
12 times! Yes, it really is as simple just changing and adding a few
words.
BUT SO WHAT IF YOU HAVE THIS MILLION DOLLAR INFORMATION AT YOUR
FINGERTIPS?
Let's face it. I've just given you information that would probably
have cost you thousands of dollars had you tried to figure it out by
yourself.
While I might get flack from my colleagues from giving away such
jealously hoarded information...I am not really afraid that I might be
creating competition for myself.
Why?
Because people do not have problems with accessing information. The
REAL problem people have, is implementation.
The truth is whenever we stumble across something new that needs us
to widen our perspective,
invariably, our greatest challenge becomes overcoming our apathy and
taking that new information we've just obtained, and implementing it.
People have implementation problems because they are either
apathetic, or do not believe that they can do it. In many cases, it's
a combination of both.
Some folks have the gap between information and implementation as
wide as the Grand Canyon.
THE MOST EFFECTIVE \'BRIDGE\' THAT I KNOW, \'CLOSE IN\' THE GAP IS
HAVING EFFECTIVE TOOLS TO HELP YOU MAKE A SMOOTH TRANSITION.
WHY YOU CAN BRIDGE THE GAP BETWEEN INFORMATION AND IMPLEMENTATION
WITH MY AMAZING MILLION DOLLAR WEB COPY SYSTEM!
CLICK HERE TO DOWNLOAD [1]
"How would you like to own a toolkit of surgical precision to help
you effortlessly and painlessly make the transition from writing dead
lifeless copy that won't sell S*** to earth moving copy that echoes
like a resounding thunder clap and produces drop dead ridiculous
results for all your marketing campaigns?"
Yes, owning this system is like being in possession of a veritable
treasure-trove of ingenious "tricks of the trade".
These are the _ jealously _guarded secrets master direct marketers
use to vastly outperform their competition time and time again.
When you get this incredible system, you'll have EVERYTHING you need
to hit the ground running and START RACKING UP STAGGERING PROFITS
IMMEDIATELY.
Think about this for a minute: _Imagine_ what it would be like to
have the confidence of knowing your web marketing is as effective as
possible. That it's letting you run circles around your competition.
How would you FEEL knowing you're one of a very limited few who can
count on making HUGE PROFITS with your web marketing rather than
blowing major holes in your bank account?
How would YOU feel RAMMING TRUCKLOADS OF CASH INTO YOUR BANK ACCOUNT
_passively_ when people are all caught up in the rat race and gasping
for breath ? I know you'd feel great!
But here's the truth of the matter.. it does not matter how you can
potentially feel, no matter what I tell you.
People just do not want someone to tell them how to do it -- the
truth (and it does hurt sometime) is that people want it done for
them!
That's why my Million Dollar Web Copy System has garnered such
phenomenal rants and raves -- because, in it, I have turned the
implementation of blockbuster proven systems into a 'push button' easy
process...I've done almost up to 80% of all the work for you, reducing
your copywriting time and strategizing time by 55 to 67%..this IS a
"ready-to-go tool kit", and makes copywriting almost as easy as
connecting the dots!
Plus, you'll get better results too!
Here's exactly what you get with my Million Dollar Web Copy System:
SYSTEM COMPONENT #1: THE MILLION DOLLAR WEB COPY AUDIO COURSE
All you have to do is put on your earphones, and soak in all 19
parts of this moneymaking gold in convenient Mp3 format.
CLICK HERE TO LISTEN! [2]
Almost like magic, you'll find it viscerally imprinted into you
marketing consciousness, and before you know it, you're a Web Copy
Ninja, spitting out dragon slayer headlines, killer bullets, alongside
'lethal' body copy working via pure stream of consciousness.
SYSTEM COMPONENT #2: THE MILLION DOLLAR WEB COPY COURSE
This multi-part course acts like a Marketing Mind transfer in print.
ACCESS THE MILLION DOLLAR WEB COPY COURSE HERE! [3]
No fat, no filler. Just the exact psychological weapons you need to
need to churn out super sharp web copy that cuts like a ninja and
slices like a razor blade.
Once you're armed with these weapons, you'll be able to engineer
buying trances in your prospects as easily as flicking a switch, and
hit all their 'hot buttons' with laser targeted accuracy.
No kidding, you'll be literally armed and so dangerous, that if
discovered, you might be required to carry a weapons permit.
SYSTEM COMPONENT #3: THE MILLION DOLLAR WEB COPY ASSISTANT
This component makes you think accurately with laser-targeted focus
before you even write a word of copy!
The ability to think accurately, is extremely important to the
copywriting process. You need to have the right answers to your
prospect's questions when they read your copy, and THE ONLY WAY
YOU\'RE EVER GOING TO HAVE THE RIGHT ANSWERS IN THE COPY ITSELF, IS BY
ASKING YOURSELF THE RIGHT QUESTIONS.
The right questions can help you ethically exploit the little
understood psychology of Consumer Behavior.
FACT: You Won't Sell Anything To Anyone If You Do Not Have a Damn
Good Answer To These Questions!
This simple process takes away the angst and blood boiling
frustration associated with trying to come up with a winning 'angle'
for your product or service! You no longer have to put up with
cornea-tearing periods of 'dead time' staring at the computer screen..
and having 'brain-farts'.
This module, is the light that permeates the darkness in your mind
and puts a permanent end to your writing woes!
Imagine.. in just a few short minutes .. you'll be able to:
*
Calibrate a complete demographic AND psychographic profile of your
target prospect (This allows you to increase the psychological pulling
power of your ad)
*
GATHER ENOUGH MARKETING INTELLIGENCE TO KNOW EXACTLY WHICH EMOTIONAL
HOT BUTTONS TO PUSH TO GET PROSPECTS TO \'BUY NOW\'
*
Make your 'Unique Selling Proposition' materialize, as though from
thin air.
*
USE YOUR PROSPECT\'S OWN PREDISPOSITION TO SUCK HIM/HER INTO YOUR
OFFER LIKE A VACUUM CLEANER ON STEROIDS..
*
Tease your prospect's mind with psychological seduction (yes.. copy
can be sexy, without being sexually offensive)
*
AMPLIFY THE EMOTIONAL VOLUME OF YOUR SALES PROPOSITION AND CRANK UP
THE SALES!
*
Create psychological debt in the mind of your prospect and harness
the unequivocal law of reciprocity to make them buy your product or
service
*
SYNTHESIZE DIFFERENT PSYCHOLOGICAL TACTICS TO CREATE YOUR OWN
DOUBLE, OR EVEN TRIPLE WHAMMY "COMBOS" TO DOUBLE THE EFFECTIVENESS OF
YOUR ADS!
*
It doesn't matter what product or service you're selling. If you
want to hit consistent homeruns with your marketing, this module will
help you do just that!
This module picks you up and places you right in the driver's seat
to unleash the floodgates for all the ideas you need for your
Headlines, Pre-emptive Advantage, Offers, Benefits, Objections,
Justification, Guarantees, Closers to produce what matters most-
Results!
SYSTEM COMPONENT #4: THE MILLION DOLLAR WEB COPY GOLDMINE
Possibly the most valuable component in the entire piece of system
You'll be able to put words together like a stealthy "copywriting
ninja," that will make your prospect submit unquestioningly to
whatever you propose.
UNLOCK THE ENTIRE MILLION DOLLAR WEB COPY GOLDMINE! [4]
You'll get:
559 PROFIT PULLING HEADLINES YOU CAN PLUG INTO ANY SALES LETTER. (IT
BARELY REQUIRES AN ACCOMPANYING STRAIN OF THOUGHT WHATSOEVER)
You'll be able to literally "grab" your prospects by the eyeballs and
'glue' them to your copy!
This is, however, just the primary benefit. THE SECONDARY BENEFIT, IS
HOW THESE HEADLINES LITERALLY IGNITE YOUR \'CREATIVITY\' AND DETONATES
YOUR SUBCONSCIOUS TO MAKE YOUR COPY \'EXPLODE\' INTO BEING!
It's like having a non-stop factory of sizzling angles at your
fingertips.
THE USE OF HEADLINES IS NOT LIMITED TO JUST THE SALES LETTER ON
YOUR WEBSITE. YOU CAN USE THEM FOR YOUR:
1: Signature files
2: Banner Ads
3: Discussion Board Headers
4: Titles/subtitles of Articles
5: Email subject lines
WARNING! YOU SHOULD SERIOUSLY RECONSIDER USING ANY HEADLINE IF IT
DOES NOT MEET THE FOLLOWING CRITERIA
*
Telegraphs a very strong primary benefit. (It's not uncommon to
have multiple ancillary benefits)
*
Evokes curiosity (Does it make you want to read beyond the headline
to find out the 'juicy' details?)
*
Is devoid of convolution, and can be easily understood by an eleven
year old.
*
Can stand alone (Basically it means that it is capable of evoking a
response from a prospect even if they read nothing else in the copy)
*
Sums up the primary 'Sales Pitch' (If you were selling over the
phone, it'll be the first 'selling statement' you make)
67 SUPER HOT SUBHEADS/SUPRA-HEADS
Subheads and Supra-heads provide a virtually effortless way to
instantly double/triple the effectiveness of any existing Headline.
A Supra-head is an introductory line that helps to set the scene for
the major headline to follow through on. A sub-head, as it implies,
using the same prefix as in the word, submarine, which goes under
(sub) the water (marine), goes under the main headline.
While the "headline," or what we see as the biggest and the boldest,
carries the greatest weight the supra and the sub heads allow you to
give greater impact to your headline "message."
154 BRAIN BUSTING OPENERS
Ironically, most copywriters face a bigger problem after having
painstakingly composed 100 headlines, and assembling a great headline
complex.
Yup.. they do not know how to begin the first darn sentence. It
certainly takes quite a fair bit of warming up and 'thrashing' of
first paragraphs before the juices start to flow.
And as surprising as it is.. it might be coming up with something as
simple as "I give up!" to set the angle for the sales letter!
5 excruciating hours pulling out your hair trying to figure out 3
simple words? (I've been there.. done that!)
This doesn't have to happen to you if you know the secret.
Here's the secret, but don't underestimate it because it is simple.
It works!
The Secret: You want to think along the same lines for your first
sentence as you do for your headline. Your first sentence is your
second headline... And consider your second sentence more or less as
your third headline... Until you've got them hooked. Then you can get
slightly more wordy.
Or, if you have the Million Dollar Web Copy System, you can simply
choose out of 154 different openers, point, click, and have one all
ready to be adapted to your killer sales letter. Nothing could be
easier!
39 Awe Inspiring Credibility Builders
One of the first few questions that you need to answer on behalf of
your prospect in writing your copy is " Yeah...who the hell are you,
why should I listen to you, believe what you say...and at the end of
the day...so what?"
Regardless of geographical location, people everywhere are
skeptical, and with good reason. Nearly everything we've been taught
had been dead wrong, and nearly everything we believed in has been
proven to be untrustworthy. Why should anyone believe you?
HERE\'S A SIMPLE 3 STEP STRATEGY YOU CAN USE TO INSTANTLY
\'DISARM\' YOUR READER:
1: TELL THE TRUTH - Yup, it's that simple. You don't need to combat
ethical issues, nor does your morality come into questioning when you
tell the truth, plus you sleep better too!
2: PROVE IT - Proof is one of the best devices one can use to
obliterate the competition and to shut up the "skeptic" within any
prospect. When you can prove what you say with cold hard figures and
documents and no one else is doing that, you have a definite edge by
being the one who puts the money where his/her mouth is. After all,
talk is not cheap. It's free! In fact, before you tell the world what
you're gonna do, first show it! Provide preponderance of proof!
3: UP YOUR BELIEVABILITY INDEX - Use credibility builders to
enhance your presentation of the facts and gain the trust of your
prospects instantly!
A key concept is to understand that BELIEVABILITY AND THE TRUTH ARE
NOT NECESSARILY THE SAME THING. One can tell the truth in a totally
unbelievable fashion, or one could not necessarily be telling the
truth, and be completely believable!
You need to tell the truth, prove what you're telling is the truth,
and you need to be believable! Credibility builders help you do just
that!
457 Connectors
If you've been reading up to here, then you'll realize that you've
been reading quite a lot of copy and quite frankly, that was my
primary intention.. to have you keep reading.. and reading. You see,
you can't deliver a sales pitch in print, if it doesn't get read!
To quote Ted Nicholas:
" Copy can never be too long, only too boring!"
Connectors make your copy seamless, so that you'll never get caught
'mumbling'. When your reader catches you 'mumbling', and you bore him
for an instant, you'll lose the sale. Period!
Picture in your mind.. writing a sales letter in which your prospect
actually needs to make a concentrated effort to stop reading?
You have 457 Connectors to help you do just that!
578 BULLETS
Bullets are by far my favorite way of getting my sales message
across. It is in my opinion, probably the most effective, as well.
Bullets are:
'Don't make me think' compliant. (You hardly need to bother about
grammar when you're just writing a short line...as opposed to complete
paragraphs!)
The cleanest possible display of "reasons to buy" for any product or
service
Great for making an emotional appeal to the prospect
Very often, responsible for clinching the sale!
It's true. Because we do not know *exactly* what the prospect is
looking for (even though we do have a very good idea), we need to
present every possible benefit a product has in as clear a way as
possible to cover every possible "angle". SOMETHING WE DEEM AS
INCONSEQUENTIAL MIGHT *JUST* BE ALL THE \'PROD\' YOU NEED TO GIVE TO
YOUR PROSPECT\'S HOT BUTTON TO GET THEM TO BUY NOW!
50 GUARANTEES
How many times have you been 'burnt' by products that are nothing
but a piece of crap! Are you more wary in your purchasing decisions
nowadays?
Well. guess what?
So are your prospects!
I do not claim to be in any position to be a judge on ethics, but if
you're gonna be selling crap that doesn't work or you want to scam
honest hardworking people, I suggest you click the exit button right
now, because this system is just not for you.
But on the other hand, if you do have a high quality product that
you wish to sell, that genuinely provides value and enhances people's
lives, then there is no conceivable reason why you should be afraid to
offer a money-back guarantee.
It's not rocket science when you figure out that a strong guarantee
actually bumps response because it reflects how far you stand behind
your product.
Sure, there are always the 'rip-off' guys.. but we all know who they
are.. and besides... you can always make your guarantee conditional to
protect yourself within reasonable limits.
BOTTOM-LINE: IF THE ONLY \'GUARANTEE VOCABULARY\' YOU HAVE IN YOUR
COPYWRITING BAG OF TRICKS IS "IRON-CLAD GUARANTEE", THEN I THINK
YOU\'LL FIND THIS VERY USEFUL INDEED..
105 CLOSERS
This is probably where you'll find this software invaluable. When
you're composing a "close" in a sales letter, you're getting your
prospect to take action.
IT\'S THE _DEFINING_ MOMENT WHERE HE/SHE DECIDES WHETHER OR NOT TO
WHIP OUT HIS/HER CREDIT CARD TO BUY NOW.
Do your words have the power to give your prospect that 'final
nudge'?
There are 2 very powerful forces combining and working against you.
Inertia and Sloth.
SCIENTIFICALLY, INERTIA CAN BE EXPLAINED AS THE PRINCIPLE THAT A
BODY AT REST, STAYS AT REST, UNLESS ACTED UPON BY AN EXTERNAL FORCE.
Does your close provide that 'external force'?
Heck some people can't even be bothered to turn to the next page
when they read a sales letter.
Why do you see so many " Go to the next page" instructions in so
many million dollar sales letters? Top copywriters simply cannot
overestimate the drive and motivation a prospect has!
The "close" is usually where even the top offline salesmen chicken
out.
As Zig Ziglar puts it: " Timid Salesmen have skinny kids!"
You want the sale? Ask for it! Or are you too chicken?
You'll never have to face that problem again.. with over 105 closers
at your disposal..
144 PS\'S
For some strange reason, if there are only 2 things your prospect
reads in your copy, it's gonna be your headline and your PS.
THIS IS EVEN MORE SO WHEN WE\'RE DEALING WITH WEB COPY, BECAUSE
PEOPLE ONLINE \'SCAN\'. SO, HAVING A COMPELLING PS IS JUST AS
IMPORTANT AS YOUR HEADLINE! MANY TOP COPYWRITERS CONSIDER IT TO BE A
SECOND HEADLINE!
HERE ARE JUST A FEW LITTLE KNOWN WAYS TO USE A PS:
*
Drive the reader back into the copy
*
Emphasize the scarcity of the product and urgency of taking action
*
Divulge an 'secret' unannounced bonus
*
Highlight a compelling benefit
*
Throw in an extra bonus
*
Throw in an extra testimonial
*
Compare apples with oranges
*
Rationalize a emotional sales pitch with a logical reason to act
now
You can choose from 144 different PS's to select the ones that best
serve your purpose.
As you can tell, even if you're lazy and not too motivated, it's
impossible to fail because the material in Killer Web Copy is
literally plug and play!
SYSTEM COMPONENT #5: THE "KNOCK \'EM DEAD" CHECKLIST
Don't even think of running any ad without this confidential
checklist. It could possibly be the 'one thing' that determines
whether your ad is a winner or a dud.
Why is this checklist so powerful? Because it is based on the
'secret' material of one of the greatest direct response copywriters
who ever walked the face of this planet. (You'll know his name
immediately..)
You'll never run an ad without this checklist anymore, and the
Million Dollar Web Copy System automatically helps you to tally up
your 'score' to determine if your ad needs to be revamped.
With this checklist, increased response to your ad is virtually
guaranteed!
In fact, I'm sure if you take your 'losers' and run them through the
checklist, you'll be able to isolate all the 'problem' areas, and
places where you've strayed.
'Remaking' ads becomes a breeze!
This component is simply invaluable!
I\\'VE HEARD ENOUGH JO HAN! GRANT ME ACCESS TO EVERYTHING NOW! [5]
At this point... I can literally hear your mind speaking.." That's
all good, but what's it gonna cost me?"
Well...
CAN YOU ATTACH A PRICE TAG TO FINANCIAL FREEDOM?
I think not.
But I do know that my Million Dollar Web Copy System can be your one
way ticket, first class!
First class tickets don't come cheap. While $997 would be an
extremely reasonable price tag for the software, I do realize that it
is not exactly a painless drop in the bucket for most folks.
So you can...
GRAB THE MILLION DOLLAR WEB COPY SYSTEM FOR ONLY $997 $49.95 NOW!
[6]
You do _realize _however, that the Million Dollar Web Copy System is
not a box of manuals or tapes to look at and listen, that, after all
is said and done, can't do anything by gather dust on a bookshelf or
in a closet.
It's YOUR TICKET to making HUGE and _AUTOMATIC_ PROFITS FAST!
In fact, each component in this System is valuable enough to justify
the entire price!
Maybe you gulped when you saw what your investment entailed, and
you're now desperately trying to catch your breath. It could mean a
great financial strain if you were to own this system.
If this describes you, then I would tell you seriously, that more
than anyone else, you need this system.
Here's a direct quote from Jim Rohn:
I used to say, "_Things cost too much." Then my teacher straightened
me out on that by saying, "The problem isn't that things cost too
much. The problem is that you can't afford it." That's when I finally
understood that the problem wasn't "it" - the problem was "me."_
WHO SHOULD USE MY MILLION DOLLAR WEB COPY SYSTEM?
Specifically, this system is built for anyone who is seriously
interested in marketing online. It doesn't matter how long you've been
online.
The key is, how serious are you? Do you desire to get on the bus?
IF YOU ARE A NEWBIE, but you're serious about Internet Marketing,
then big, giant, all-encompassing resource that will absolutely
astound and amaze you. I sincerely believe with every fiber of my
being that there is nothing out there that is a better short-cut to
being able to write Million Dollar Web Copy.
IF YOU ARE AN EXPERIENCED INTERNET MARKETER, then I'm sure you would
have already seen the tremendous value of this software and how it
would help you slash the amount of time you spend on writing Web Copy.
It'll radically enlarge your copywriting bag of tricks! Slash your
research and development time by up to 73%! When all you have to do is
point and click and put together your ad, your copy will practically
'flesh' itself!
SIMPLY POINT, CLICK AND PROFIT!
But don't take it from me. Take it from the cream of the crop, who's
who Internet Marketers who use my software.
Like a fast-food franchise that is equipped with everything turn key
and ready to go, you will literally be equipped with a complete
'arsenal' of marketing weapons to create that million dollar sales
piece.
Compared with trying to figure it all out on your own, the Million
Dollar Web Copy System will SAVE YOU from years of HAIR-YANKING
FRUSTRATION and thousands of dollars on 'how-to' information.
Perhaps though, you are doing business in a niche where your
prospects and customers hardly get to see good sales copy and your
competitors are as hapless as a lonely ship wandering in the ocean.
It's not uncommon in cases like this to get really wonderful results
even if you only know some of the 'nuts and bolts' of direct-response.
Let's get down to brass tacks shall we?
I think it's imperative that you understand that the Million Dollar
Web Copy System is not a miracle cure for a marketing campaign, or a
crappy web page.
I have no control over how you use the software, the sales letters
you compose, it's content, where you're gonna advertise, who you're
advertising to, and what sort of products you're marketing.
The bottom line is: different people, get different results!
Despite my best efforts to make the Million Dollar Web Copy System
as close to being 'cookie-cutter' as possible, I still cannot
guarantee your success, or for that matter, that you'll even earn a
dime. I don't know you personally.
How can I do that?
Any guarantee of that sort is a blatant farce. Flee when you see
that kind of guarantee! Run like the wind! It's a scam!
Forget all the triple guarantees, take it to the bank.. every
grandmother's story type of guarantee that every mother's son has
promised you!
You've already come this far. You MUST be seriously interested in
all the benefits that my Million Dollar Web Copy System Can provide,
so there's no need for me to play any 'games' with you, or to reach
into my 'bag of tricks' to impress you with my skills of writing a
guarantee.
If you don't find yourself writing MORE PROFITABLE, MORE POWERFUL
and MORE _COMPELLING_ copy after going through and using everything in
the full arsenal I've provided you, simply request a refund, and
you'll get your money back with no questions asked.
TEST DRIVE MY MILLION DOLLAR WEB COPY SYSTEM ABSOLUTELY RISK FREE!
[7]
The truth is...
JUST A FEW HOURS SPENT WITH THE MILLION DOLLAR WEB COPY SYSTEM WILL
CHANGE THE WAY YOU WRITE COPY FOREVER!
BOTTOM-LINE: if you are intimidated by "writing copy", you won't
ever be again after getting the Million Dollar Web Copy System.
If you stare at your word processor or web page editing software and
and _CAN\'T GET STARTED_, you will NEVER have that problem again...
With the Million Dollar Web Copy System you can instantly generate
all the customers, profits and business you could ever want?with
practically no work on your part!
Think about it logically and rationally: _Why spend countless hours
trying to come up with so-so bland, lukewarm copy that may or may not
work -- when you have the 'marketing weapons' right at your
fingertips, ready to launch an all out assault when you say 'go'? _
Sure, you can spend time, money and effort getting onto the best
mailing lists around, (certain lists require you to spend at least
$500 and above) and attending seminars (usually above $1000 per pop..
if it's a good one) and buying 'how to' books and tapes to build up
your own "weaponry".
That's VERY possible...
But ask yourself this: Do you REALLY have to do that when there is a
better way?
CAN I TAKE A MOMENT TO PULL YOU ASIDE FOR SOME STRAIGHT BLUNT TALK?
Each single waking moment that passes while you operate without the
Million Dollar Web Copy System at your disposal, is a moment you work
harder than necessary, and are cheating yourself of profits you could
have been making.
ALL THIS ACCUMULATES.
When you're not earning as much as you should be earning, it's
costing YOU. Yes, you suffer the full effect of the 'opportunity
cost!'.
I might also add that over time, such an 'effect' will eventually
manifest itself and 'bite you in yer ass' and explode in your face
like a defective landmine.
Mark my words, you might think I'm exaggerating or trying to use
unscrupulous 'scare tactics'. I'm not. I don't need to, and I'm simply
telling you as it is.
I'll still be eating my steak, and going about my daily business and
hitting my financial goals with absolute certainty whether you buy my
software or not.
Yes, copywriting has been good to me. However, it will take it's
toll on you because you'll ALWAYS be working harder than you really
need to.
I know it sounds kind of harsh, but I think you'll agree that it's
true.
I mean...
Have you ever lost your wallet? Big deal. You can buy a new wallet,
and earn back the money that you lost.
But when you lose time, you will never get it back.
_THINK_ about it...if you're not earning as much as you SHOULD, then
you're actually delaying and depriving yourself of the added financial
leverage you could be enjoying!
It's your clock that is ticking, not mine, so I suggest you ACT NOW!
Remember, you DO have a choice!
Grab it at $997 $49.95 only before I'm forced to raise the price!
The 'little guy' CAN succeed!
Jo Han Mok
CEO, Internet Millionaire Makers
P.S. #1. Just imagine minutes from now, you?ll be whipping up wildly
profitable copy without having to crack your brains or bleed from the
nose just to get the headline. If you used to write copy slower than
mud flowing uphill, you'll be able to write copy faster than you can
say 'greased lightning!'
P.S. #2. I honestly believe that after you start using the Million
Dollar Web Copy System, not only will you find yourself being unable
to 'stop' yourself from using it, but you'll be so enamored with it
that you'll practically be tempted to battle it out to the death if
someone tried to snatch your copy..
P.S. #3. I forgot to mention a crucial point that might further
encourage your immediate response. For a limited time only, I've
thrown in an extra 'headline bank' of an additional 342 profit-pulling
headlines, and if you're lucky enough to read this, that means you'll
get it _absolutely_ FREE with your copy of the Million Dollar Web Copy
System.
[8]
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