Excerpt from product page



:: Power Copywriting For The Internet ::






























 



 






If
you'd like to pull in more sales and more profits
with every web marketing piece you create, check out
this powerful promise from Bob Serling, the leading
expert on high-profit, low-cost marketing...




Now
you can increase your profits as much as 917%
with a simple, proven formula for creating much more effective
web copy



"Your
concepts immediately shot our profit straight through
the roof. I increased my profit on one project by
a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation



Do
all your web promotions get the results you're really after?
Are they as profitable as you'd like them to be?

Even if your web marketing pieces are doing alright -- wouldn't
you like to increase your results substantially, even by as
much as 9 times?

One of Bob Serling's clients did just that. Using what I'm
about to show you, he increased his profits by 917%. Many
others increased their profits by 300% or more, as well.

How have Bob's clients managed to produce such remarkable
results time and time again? And how can you start enjoying
similar results with your web marketing?

The answer is simple. If you want to improve your sales and
profits exponentially, the secret to doing it is:

More powerful concepts and copy!

It's really that easy. Look, I don't care how great your product
or service is, how attractive the design of your web site
may be, what opt-in lists you're using, how high you place
in the search engines, or how unique any other component of
your web marketing might be.

It's all a waste of time if you don't have the kind of powerful,
compelling sales copy that converts the maximum number of
prospects to cash-paying customers.

The bottom line is this: If you don't do an exceptional job
of motivating your prospects to take immediate action... if
you bore them for one second... if you confuse them... or
don't do the strongest job possible of closing them once you
have their attention...

You're cheating yourself out of all
the profits you could be earning.

I'm sure you know from experience that this is absolutely
true. Haven't you had days when the traffic to your site broke
all previous records -- but sales didn't budge at all?

Or haven't you created copy to revamp your home page or copy
for a new promotion on your site you were sure would sell
like crazy -- only to have it fail dismally?

Bob has heard this story many times before -- because over
90% of his clients tell him they've been through this.

They also tell him they wish they were much better at writing
web copy. Or they knew more about how to effectively judge
and improve the copy they get from copywriters they hire.

Here's How To Put An End To Poor Results
-- And Start Increasing Your Sales And Profits Right Away


If you'd like to put an end to the dismal results you've been
getting... if you'd like to be able to write the kind of copy
that makes products disappear off the shelves and sells services
like crazy... if you'd like to super-charge the performance
of every web marketing piece you create, I've got good news
for you.

Bob has just created a powerful new program that will show
you, step-by-step, everything you need to know to craft the
tightest, most compelling copy imaginable. Copy that sells
and sells -- then sells some more!

It's called Power Copywriting For The Internet -- A Step-By-Step
Guide To Writing Million-Dollar Advertising Copy.



To get your Free Sample Chapter of "Bob Serling's World Renowned Power Copywriting for the Internet e-book", Click download button now.



One thing you should know. This program is unlike anything
you've ever seen. You see, after following the rules all the
so-called web marketing experts promote for creating copy
-- and suffering from extremely poor sales as a result --
Bob decided to do things completely differently.

He decided to turn things upside down, inside out, mercilessly
kill what didn't work, keep only those few things that proved
they produce actual sales... and "marry" all of
this to what he had learned as a highly paid direct response
copywriter.

Once Bob came up with his web copy "power formula,"
he put it to the test the only place it really counts -- in
the market place. To be perfectly frank, not all of it worked.
But most of it proved exceptionally successful.

So Bob went back to the drawing board, tweaked things here,
fine-tuned things there, and continued to test and refine
his "power formula" until it performed like crazy.
Then he tested some more.

You Get Tested, Proven Techniques... Not Some
Useless Ivory-Tower Academic Theory

All this testing paid off handsomely. Because what Bob ended
up with was a web copy "power formula" that's been
exceptionally more profitable than anything else he ever tried.

For example, perhaps you saw his recent web promotion for
a teleconference call on web marketing. That promotion was
created in just a few hours using the template for his "power
formula".

How well did it do? It brought in a whopping 7% response.
And I mean 7% of all people who received the promotion signed
up for the conference call at $197 per person.

Compare that to the meager 0.5% response that's the industry
standard for web marketing, even for products that sell for
far less than what the teleconference call sold for. That's
a 1400% increase in sales!

Bob worked 18 months and invested hundreds of thousands of
dollars to test and perfect this powerful approach. Now, for
the first time, he's taken the entire formula and broken it
down step-by-step into a simple recipe anyone can follow to
produce record-breaking sales. It's all there in Bob's new
program, Power Copywriting For The Internet.

Now, I could tell you about all the great results I know you'll
get by using this program. But instead, I'm going to let Bob's
own clients show you in hard dollars and cents just how well
his copy techniques work.

Here's How Profitable The Copywriting "Power
Formula"
Has Been For Bob Serling's Clients



"Your
concepts immediately shot our profit straight through
the roof. I increased my profit on one project by
a very real 917%!"
Phil
Kratzer, CEO
National Response Corporation
"One
simple strategy alone -- that took me all of five
minutes to apply -- increased my day-to-day profits
by a hefty 38%. Other strategies have kept my business
in a continuing growth cycle, to the point where my
profits have more than doubled."
Derek
D'Angiolini, President
Ashland Equities, Inc.
"Bob
Serling made copy changes for our catalog. The results
were phenomenal. When you consider how much money
Bob actually made for us, his services are one of
the best bargains I've ever come across."
Ray
Melissa, President
Mailer's Software
"Our
sales letter went to prospects who have never even
heard of us. So far we have a 3% response. Plus, we
don't have all of the responses in yet because of
a holiday. Not only is that higher than anything we've
ever done, it's really something when you consider
we're selling a very high-ticket item."
John
Ballantyne, Marketing Director
Rushton International Engineering
"Our
most successful package, which we still use, contains
a sales letter that Bob wrote nine years ago! It's
helped us make Book Marketing Update, the number one
newsletter for book publishers and publicists. A lot
of copywriters can make a strong logical sales argument,
but Bob also has a real knack for presenting things
in an exceptionally emotional and persuasive way which
makes a HUGE difference in your response rate."
Bill
Harrison, Publisher
Book Marketing Update
Bradley Communications Corp
"I
have been successfully direct marketing products for
5 years now, and I've seen just about every course
on the subject and have studied just about every good
direct marketer out there. One of the very best copywriters
I know is Bob Serling. He does the most difficult
task of all which is writing credibly about your product,
while at the same time creating such fervent desire
in the prospect that they pick up and order immediately!
To get a complete stranger (who didn't know anything
about your product) to go from indifferent to frothing
over with desire in the span of 2 3 pages, is a rare
and amazing skill indeed. Bob Serling has this rare
talent."
Ben
Cummings
Cummings Marketing Group
"Your
copy increased our gross sales by 714% for this product
line almost overnight. Then I put the sales letter
up on our web site and it's bringing in 6-figures
annually with almost no effort on our part whatsoever."
Pamela
Yellen, CEO
Prospecting & Marketing Institute, Inc.



If
you'd like to start getting similar results, Power Copywriting
For The Internet is for you. Whether you're completely
new to writing web copy or a seasoned pro, these techniques
will have a powerful impact on your sales and profits.

A Unique Approach Makes It Easy To Write Powerful
Web Copy

The biggest complaint many new web marketers have is that
all the books they read on copywriting tell them "what"
to do but don't show them how to do it. Power Copywriting
For The Internet is different.

It's set up as a step-by-step program that shows you everything
from start to finish on how to craft powerful, compelling
web copy.

First, each step of the "power formula" is laid
out in complete detail. Bob leaves no step unturned. The entire
process is revealed in comprehensive detail, giving you a
paint-by-numbers model you can plug in any time you want to
create highly profitable web copy.

But it doesn't just stop there. You see, after Bob carefully
explains each step of his power formula, he kicks the whole
process up another notch. The next section of the program
is in a workshop format. This gives you a comprehensive demonstration
of the entire formula in action.
The
First Annotated Web Copy Workshop --
Your
Key To Consistent Success

While designing this program, Bob started thinking about a
very elusive problem so many of his clients told him they
were troubled by. They told him they could recognize a good
-- or even great -- ad or marketing piece when they saw one.
But they didn't know what made it great.

They told Bob it would help them make more money if a copywriter
would dissect a proven web marketing piece, block by block,
to show precisely what he was thinking when he wrote every
component.

So Bob agreed to do just that. He took one of his most successful
promotions and broke it down block by block to show you every
last detail of how it was created. As he proceeds through
each block of the promotion, he fully explains every strategy
and technique and answers every question you could imagine
to get to the heart of how to create highly profitable web
copy.

Bob puts every detail under the microscope -- so you can see
precisely how to use every tip, trick, and technique in the
power formula to its full advantage.

You'll see exactly what Bob's strategy was, the reasoning
behind the structure he chose, which key selling points he
focuses on, as well as why and in what order. And you'll get
precise instructions on how to plug in the "recipe"
to successfully sell any product or service.

For the first time anywhere, you'll have an insider's opportunity
to understand every key factor of a highly effective sales
piece. And you'll be able to take the hands-on lessons and
apply them to your own web marketing pieces for spectacular
results.

Here's a quick look at just some of the powerful advantages
you'll gain from this unique, comprehensive training:


Profit
from the 31-Step Internet Copywriting Power Formula.
Web copy requires its own unique approach in order to
be as successful as possible. Customers have become more
sophisticated and much more skeptical when it comes to
advertising, especially on the Net. So it's essential
that you get things right the first time, or else you'll
lose the chance of making a sale forever.

This doesn't have to happen to you. By understanding and
applying these 31 simple yet ingenious steps, you'll be
able to create powerful Internet marketing copy that brings
in more traffic, closes more sales, and substantially
increases your profits. You'll have a distinct advantage
you can use to capture a larger share of your market --
and leave your competitors in the dust!


Discover
the real differences between online copy and offline copy.
There are a lot of myths and rumors about what
works online and what doesn't. Bob clears them all up
for you in short order.

How
is online copy similar to offline? How is it different?
And what components make your Internet copy the most profitable?
You'll find out what's a waste of time and energy, what
to avoid at all costs, and what you must have to maximize
your online sales.


Immediately
kick your sales copy up another notch by understanding
the one crucial component for producing riveting copy
that nearly writes itself. You'll be shocked when you
discover this component. I'll tell you this: It's by far
the most important thing you can do to improve the selling
power of your Internet copy. Yet it's almost never used
by even the most seasoned copywriters.


"Power
Pre-Requisites" -- what you must
have in place before you ever write a word of copy. Getting
your prospects to respond is nearly a done deal when you
have these components in place. But without them, you
expose your marketing to far more risk than necessary.
Don't put your sales at risk. Plug these components in
and watch your sales rocket up the charts.


How
to create headlines that compel almost any reasonable
prospect to stop and read your marketing piece. Headlines
are one of the most important components of any marketing
piece. Years of testing have proven that a single headline
change can increase your results by as much as 400%.

Yet
most of the headline formulas being taught today are completely
useless. If there's too much hype... if you bore your
prospects... if the message isn't crystal clear with the
most impact possible... you're done for. Find out everything
you need to create powerful, believable, high-impact headlines
and start enjoying increased profits right away.


The
inside secret of Pre-emptive Strike Credibility.
More sales are lost within the first page or two of copy
than you could possibly imagine. This is truly a shame,
since it doesn't have to happen. Find out how to use Pre-emptive
Strike Credibility to turn this situation around entirely,
get prospects to treat you like a trusted advisor, and
increase your sales in record time.


Gain
another crucial advantage by understanding "Power
Words" and "Deadly Words." Some
words are absolutely golden. Others can instantly flush
all your time, effort, and money down the drain.

You'll
improve your sales when you know which words add maximum
selling power to your copy -- and which words to avoid
like the plague.


Discover
how to avoid crucial copywriting errors that
doom your promotions to be shot directly to the recycled
file or trash bin. These days, one thing is certain. The
marketplace is unforgiving. If your copy slows your prospects
down, confuses them, doesn't hammer home the benefits
as powerfully as possible, or makes them work too hard
-- you're doomed.

Discover
which crucial errors you absolutely have to avoid at all
costs. And find out how to turn them around and add yet
even more weapons to your Internet copywriting arsenal.


Increase
the selling power of all your copy by creating
maximum response offers. I'll let you in on a major secret.
In today's market, your offer makes or breaks your success.
Crafting a powerful, highly profitable offer is easy when
you understand how. You'll get comprehensive details on
how to do just that and start enjoying greater sales volume
right away.


Harness
the immense selling power of the only two things people
really buy. The simple fact is, people really
only buy two things -- solutions to their worst problems,
or ways to achieve their most important goals. Get complete,
step-by-step details on how to imbed these powerful motivators
into all your copy, resulting in even greater levels of
sales.


How
to use Bob's proprietary "piggyback" offer technique
to add 30% or more profit to every sale you make. This
is so simple, you can have it up and running in less than
half an hour. Yet it will produce additional profits for
you day-in and day-out for years to come.


Bump
your sales up another notch with the "inverted piggyback"
offer technique. This takes the prior technique
one step further with often incredible results. You'll
see how Bob has used it time and time again to increase
profits as much as 70% -- all for about 5 minutes of additional
work.


How
to use "Power Packaging" to increase your sales
by 50% or more. Over the past 16 years, Bob has
invested hundreds of thousands of dollars to determine
which factors truly have a substantial impact on sales.
One of the most effective and inexpensive to implement
techniques he developed is "Power Packaging."
In this course, he shows you how easy it is to blend this
powerful strategy into your copy and gain impressive sales
increases overnight.


How
an ingeniously simple technique called "shifting
the risk" can double or triple your sales immediately.
One of the greatest barriers to making the sale
is your prospect's natural skepticism. They've been lied
to, cheated, and burned by unscrupulous businesses more
times than they care to remember.

Bob
shows you how to overcome this serious problem by "shifting
the risk" completely off the customer and onto you
-- plus how to eliminate almost all real risk at the same
time, and double or even triple your sales.


And
there's much more -- including all of Bob's insider
techniques for writing powerful sentences and paragraphs...
how to identify your most compelling benefits... how to
make optimum use of visuals and graphics... how to check
copy to make sure it will sell before you ever invest
a cent in it... proven testing methods for squeezing every
last dime of profit out of your copy... and even more
than I have room to go into here.



Bob reveals every last strategy and technique he's used to
sell literally millions of dollars worth of products and services
on the Internet. No holds barred.

Let me put it this way. Regardless of whether you're a complete
beginner who has never written a single word of copy or a
seasoned pro who writes copy for a living, this intensive
training will turn you into a master of maximum sales, maximum
profit Internet copy.

You'll never again have to spin your wheels writing and rewriting
your copy. You'll never again have to settle for poor results
because of lukewarm copy. Power Copywriting For The Internet
gives you all the tools you need to create top flight copy
that delivers maximum sales and maximum profits.

With that in mind, let's take a look at all of the components
of the program.
Here's
What's Included In This Innovative Program

This in-depth program gives you a multitude of powerful advantages.
You get everything I've just covered above, plus much more,
in the following components:
Power
Copywriting For The Internet -- A Step-By-Step Guide
To Writing Million-Dollar Advertising Copy

This comprehensive, 149-page book is the foundation of the
entire program. Everything I've just described above is covered
in complete detail. Most marketing material tells you what
to do and very little else. That's not the case here. Not
only are you told what to do, the reasoning behind every step
you take is thoroughly explained. And, most important of all,
you are given complete step-by-step details showing you precisely
how to carry out each step.

At the same time, Bob has kept it as lean and tight as possible.
He doesn't waste a minute of your valuable time with useless
fluff or filler.

In addition, the annotated workshop takes you through the
actual creation of a highly profitable web marketing piece,
giving you a paint-by-numbers model you can use to create
your own successful promotions.

That in itself is quite a lot. But it's just the beginning.
You see, this is simply the most comprehensive package you
could ever ask for. Nothing has been left for you to wonder
about.

In addition to Bob's own advice on high-profit copywriting,
he's interviewed five of the sharpest, most successful marketers
on the Internet to bring you even more powerful advice you
can take to the bank.

In five separate, one-hour interviews, Declan Dunn, Audri
Lanford, Corey Rudl, Marlon Sanders, and Joe Vitale bring
you dozens of ways to make your Internet copywriting and marketing
more successful. Here's just a portion of what's covered:



The best ways to drive major traffic to your web site

The
single most important marketing method for succeeding
on the Internet
Incredibly
effective low-cost and no-cost marketing techniques
How
online copy differs from traditional copy - if you don't
follow some basic rules, you're wasting your time and
money
The
best ways to structure an online offer
Hard
facts on what sells and what doesn't sell online
Impressive
success stories of companies you've never heard of
Common
mistakes to avoid
How
to cash in with affiliate programs
What
the future holds for Internet marketing.
And
much, much more.



Now, here's a little more information on the 5 featured experts:
BONUS
#1: Interview with Declan Dunn

Declan is a leading authority on substantially increasing
your sales with affiliate programs. And he's also one of the
most effective Internet marketers and copywriters you'll ever
meet. A widely sought-after speaker and consultant to companies
like PriceLine, CNET, and Travelocity, as well as hundreds
of small to medium-sized businesses, Declan brings a wealth
of practical, proven techniques to this interview.
BONUS
#2: Interview with Audri Lanford

Audri Lanford is the CEO of NETrageous, Inc., and has one
of the most successful sites on the Internet. Her vast knowledge
of copywriting and marketing on the Net has garnered coverage
in over 100 publications including the Wall Street Journal,
Forbes, and Business Week. A master of proven, low-cost web
marketing techniques, Audri reveals powerful strategies and
techniques you can use to start making more sales immediately.

BONUS
#3: Interview with Corey Rudl

Corey Rudl brings in over 1.8 million visitors to his web
sites every month -- which produce annual sales of over $6.6
million. So you can bet he knows Internet copywriting and
marketing just about as well as anyone on the Net. Corey shines
in this interview, revealing dozens of inexpensive and unconventional
ways to dramatically increase your success on the Net.
BONUS
#4: Interview with Marlon Sanders

Marlon Sanders has written some of the most successful web
marketing promotions on the Net. His client list reads like
a "Who's Who" of e-commerce. Plus, Marlon has his
own successful site that brings in thousands of dollars in
sales daily -- and requires only about an hour of Marlon's
time each day. You won't want to miss the powerful information
Marlon shares in this stellar interview.
BONUS
#5: Interview with Joe Vitale

Joe Vitale was one of the first copywriters to pioneer successful
writing techniques specifically for the Internet. He's the
author of some of the best books available on marketing including
"Cyberwriting" which you can get from Amazon.com.
In this no-holds-barred interview, Joe reveals a load of secrets
for making your Internet copy and marketing produce results
beyond your greatest expectations.

It's Easy To Get Started
Getting
started couldn't be easier. The cost of this powerful business-building
program is just $67.
That includes Bob's complete "power formula," the
annotated workshop session, and all 5 bonuses.

Even though the price is extremely reasonable, here's what's
really important. If this program was just another set of
"tell you what to do" techniques without showing
you precisely how to do it... another light-weight program
that just leaves you broke and frustrated, it wouldn't matter
what the price is. It wouldn't be worth it.

But if you can know with complete certainty that every web
marketing piece you write will successfully achieve your goal,
whether it's getting a steady new stream of new customers...
doubling or tripling your revenues... cashing in with lucrative
backend sales... or whatever your specific marketing goal
may be... and having the skill to do this year after year
for as long as you're in business, what is that actually worth
to you?

I can't put an exact dollar figure on it for you -- only you
can do that. But I can tell you this: at $67,
this program could very possibly be the best bargain and the
best investment you'll ever make.

To get on track to making all of your Internet marketing as
profitable as possible, theres an easy way to order:



Click here to get your Free Sample Chapter of Bob Serling's World Renowned Power Copywriting for the Internet e-book, Bob Serling proven system shows you step by step how to write great sales copy that sell.








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here for Instant Download
of the ebook. Once your creditcard is approved,
you will be taken to a special download page
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along with your free bonuses.


 





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You will be downloading and reading the ebook
within just a few minutes, and listening to
the five powerful bonuses, using it to increase
your sales and profits with a simple, proven
step by step formula for creating much more
effective web copy










To get your Free Sample Chapter of "Bob Serling's World Renowned Power Copywriting for the Internet e-book", Click download button now.




IMMEDIATE DOWNLOAD! Order now and download (PDF
e-book)" power copywriting for the internet" by
Bob Serling Immediately...
Let's
Take This Up Another Notch -- I Invite You To Fully Test
This Program While Putting All Of The Risk Entirely On Me

Now, in case you have any lingering doubts whatsoever, I want
to make it foolproof for you. You see, I completely guarantee
that Bob's unique approach to Internet copywriting will build
your business like nothing else you've ever seen.

You've already heard what his clients have to say about how
much they've profited. So here's what I'd like you to do.
Use Bob's copywriting "power formula" for yourself
for one full year with no risk whatsoever. The risk is completely
mine.

You can "test drive" the power formula as many times
as you like. Since the entire formula is easy to apply and
costs very little to put into action, it will be a breeze
to get in dozens of no-cost or low-cost tests.

Your Success Is Completely Backed By My No-Nonsense
Guarantee

If you apply this formula (or even parts of it) and it doesn't
perform every bit as well as I've promised... if you don't
produce thousands of dollars in extra profit you never would
have seen without this program... or if you're ever unhappy
with the program for any reason... I will promptly write you
a check refunding every cent you invested. And all of the
bonuses are yours to keep.

By the way, this guarantee is in effect up until the final
minute of the final day of the 90 Day guarantee period. That's
how confident I am that my Internet copywriting "power
formula" will change forever the way you create all your
web promotions, and contribute mightily to your bottom line.
Take
Control Of How Profitable Your Web
Marketing Can Be - Starting Today!

You already know what a difference truly powerful sales copy
can make.

Weak, ineffective copy produces weak, ineffective results.
Worse yet, it can absolutely flatten your sales and profits.

Powerful, compelling copy has the ability to deliver exceptional
profits. And I'm sure that's the kind of result you're really
after.

From the moment you start using Power Copywriting For
The Internet, you'll eliminate having to worry about
the quality of your copy. This program will give you the skills
to create powerful, highly profitable copy time and time again.
And if you use outside writers, you'll have the ability to
know right from the get go whether or not your writer has
delivered a high-profit winner.

Don't wait. Take a minute and place your order right now.
Power Copywriting For The Internet will give you
the crucial skills you need to substantially increase your
sales starting today. And year after year for as long as you're
in business.
Sincerely,
Paul Phillips,
President
Business Marketing Solutions
Publishing
P.S.
Remember, the risk is entirely on me. By acting right now,
you get the complete program, all 5 powerful bonuses, and
you have 90 full days to prove to yourself that it works as
well as I've promised.
Plus,
it's incredibly easy to put into action. All it takes to convert
your weak, ineffective marketing pieces into major winners
is applying a few of these simple techniques.
Why
cheat yourself out of all the profit you're entitled to? To
get on a fast track to greater sales and profits, place your
order right now.




 



 





 



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In database since 2007-11-11 and last updated on 2009-12-31
 
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