Excerpt from product page



Returns and Chargebacks Exposed!






























 
**WARNING!**

Internet Marketers And Affiliates...
If Returns and Chargebacks Are
Causing
A Slow Leak In Your Profits,
You Won't Want To Miss This!
 
From: Author Russell O'Brien


 
Dear Fellow Marketers,



Refunds, returns and chargebacks DON'T have to be an accepted part of internet marketing... You can effectively and easily

Minimize returns
End the nightmare of chargebacks
Improve customer relationships
Increase customer satisfaction
Build affiliate sales
And explode your income

...in just a few simple steps!


Keep reading...
If you’re one of those people who believe Returns and Chargebacks are just another unpleasant but unavoidable side effect of Internet marketing, you’re in for a shock.
Of course, we know you’re swamped daily with offers for everything from hair removal cream to the latest way to cook a chicken. But before you decide this is just another one of those empty offers….
…Keep reading, because we have a killer news flash for you.
Here it is:
Accepting online payments is NOT as simple as
adding a payment link to your website.
If you’re new to online marketing this may be shocking to you. But if you’re experienced, you’re probably chuckling to yourself right now, “Who do these guys think they are? Everyone knows that!”
The truth is, everyone doesn’t know that. I didn’t. I thought if I wanted to sell something online, I just needed a good shopping cart, the right links, someone to program it all for me and voiĺa! I was in business.
Boy, was I so, so misguided.
You see, when I decided to write and sell books on-line, I quickly and painfully discovered that writing was far easier than marketing and selling over the Internet. Although I’ve lead successful “brick and mortar” businesses for over 20 years, Internet selling presented new business challenges. Dealing with online payments was a giant headache! I realized I needed to find innovative ways of "Minimizing Returns and Chargebacks" to avoid a direct hit on my bottom line. And I needed to find it fast...
Guess what I discovered?
***********************************************************
Returns and Chargebacks DO NOT have to be ‘just one of those things’ you must put up with if you’re going to market
your products and services online
***********************************************************
In fact, through much research and LOTS of trial and error, I was successful in developing a surefire group of strategies that can reduce or even eliminate Returns and Chargebacks altogether.
FOREVER!
And now I want to help other Internet marketers do the same. I’ve taken the results of my success and packed these strategies, methods, tips and insider secrets into every square inch of this book to help you, the Internet marketer, avoid the traps and pitfalls I went through
 


Testimonial by Allan Marshall
I've spent over 30 years working in the newspaper industry doing everything possible to squeeze out profits and keep our readers coming back for more. Since 2001 Russell O'Brien has played a major part in the successes we've had ... we've reduced our IT budget by more than $5 million a year in that time largely as a result of his involvement.
So when I saw that Russell had published "Returns & Chargebacks Exposed" I was interested to see what effect his advice would have on our more recent ventures. He's clearly hit the mark when it comes to utilizing customer feedback and offers a perfectly balanced set up options that, when used in combination, should all but snuff out chargebacks and dramatically cut down returns.
 
Allan Marshall
Allan Marshall is the former Chief Operations and Technology Director at Associated Newspapers Limited (ANL) London and helped establish ANL as a recognized global market leader within the newspaper publishing sector. He has a rare combination of vision for the future, the ability to implement change and to establish standards that have positioned ANL at the forefront of the industry.
Allan has strong ties within the industry. Till October 2006 he sat on the IFRA board as chairman of its Technical Advisory Council and was a member of the Technology and Telecommunications Executive committee for the Newspaper Association of America (NAA).
Allan also served on the World Association of Newspapers (WAN) Task Force for Digital Media, he is a catalyst for next generation needs and the driving force behind the technology standards that are adopted today and will continue to be benchmarks for the future.
Allan's concepts, vision and actions have a worldwide impact throughout the industry.

Adding to his skills and associations, he is a graduate of the Harvard Business School's Program for Management Development.



Yes please send me "Returns and Chargebacks Exposed" Now!
The truth is…"Minimizing Returns and Chargebacks" can fix the problems you’re having with Returns and Chargebacks. It’s that simple.
124 Information Packed Pages of Never-Before-Published
Strategies To Help Your Income Explode!
Just take a look at the information covered in this 124 (non screen shot!) page marvel of breakthrough, never-before-published, 'things the banks don’t want you to know' information.
How to understand Returns and Chargebacks:

What they are
Why they happen
How they work
How they drain profits from your bank account

What to do exactly when dealing with the banks:

How to protect yourself like the big banks do
Who the big players are

How to choose a third party payment processor

How, when & if you should choose chargeback insurance

What happens during the chargeback process:

What to do first with requests for verification

Responding properly to that mountain of paperwork

How to deal with overly belligerent customer complaints

Successfully denying the chargeback

Reducing chargeback rates through proven strategies

Credit Card Fraud:

What it is

How it happens

How to stop it

Top strategies for fraud detection (including automated tools!)

Customer Relationships:

How feedback builds & maintains customer relationships

The pitfalls & rewards of Internet marketing

Types of feedback and how to use them appropriately

Using surveys and bonuses as an incentive

Exceeding your customers’ expectations consistently

Quality, Exclusivity and Accuracy:
A chapter so all-inclusive, we simply don’t have room for it here. (Find out how your product may be substandard without you even knowing it).
Pricing, Testimonials, and Building Customer Loyalty Using Free Reports, Mini-Courses and Bonuses:
Another blockbuster chapter literally overflowing with so much information, you’ll think it’s Christmas! Your head will spin with all the insider knowledge packed into these pages.
Guarantees & Refund Policies:

Conditional, Unconditional and Extended Guarantees

Double Your Money Back Guarantees

Super Strong, In-Your-Face Guarantees

Refund Policies that make customers smile and come back for more

Affiliates:

Who they are

How to establish relationships with affiliates

How to keep them loyal

How to pick their super-salesman brains to your advantage

And that’s just the first half of the book!
The astounding truth is…
You shouldn’t make another Internet marketing move without reading this book from cover to cover.
You might even have to read it a second time
and take notes.
It’s that comprehensive.
Yes please send me "Returns and Chargebacks Exposed" Now!
Never before in the history of Internet marketing has the subject of Returns and Chargebacks been so thoroughly exposed, dissected, picked over, and explained in any book, article or advice currently or previously available.
The advice, tips, strategies and methods revealed in Returns & Chargebacks Exposed is written by an expert in the field.
I’ve lived it.
I’ve struggled with it.
I’ve conquered it.
Right about now you’re probably wondering if all of this is for real. If this information is so vital, so all-important, so life-changing, why hasn’t anyone tried to sell it to you before?
We’ll tell you why. And this is the god’s honest truth.
Because people are like lemmings.
If you’re not familiar with them, lemmings are little mole-like creatures who occasionally decide to migrate and throw themselves en masse off the nearest cliff. There’s no real sense in it. It’s just something they do.
When you think about it, people are just like lemmings. They do the same things day in and day out, take the same roads to work and home no matter how long they have to wait in traffic, eat the same surgery sweets they know are killing them, and watch the same endless TV re-runs every night.
Why do people do that? Habit. Sheer habit.
And that, my friend, is exactly why Internet marketers the world over continue to follow in the footsteps of marketers who have gone before them, making the same mistakes, flushing profits down the toilet, and nodding their heads in earnest as they all agree “it’s the price of doing business on the Internet.”
Hogwash.
Use your brain.
Ask yourself… "does it make any sense at all to go through the same frustrating, teeth gnashing, profit-swallowing challenges as other Internet marketers" when you can…
Avoid the nightmare…
Bypass the chaos and...
Go straight to higher profits!
Believe me. There is no nobility in struggling. I’ve been there. And anyone who tells you differently is lying right to your face.
"Returns & Chargebacks Exposed " is the answer. The only answer. The complete answer.
Learn some of the secrets right now by Clicking Here!
We know some of you are dyed-in-the-wool, been-there,
done-that skeptics, though, so we’re going to sweeten the pot with an impossible-to-turn-down 100% money back guarantee!


100% Money Back Guarantee!
We’re serious about wanting to help you achieve success and increase your profits with this information. So serious, in fact, that we’re going to let you keep the book for a full EIGHT WEEKS.
Read it, examine it, discuss it with your friends, apply the practical tips, hints and strategies to your own web site.
Then, after EIGHT WEEKS, if you still think "Returns & Chargebacks Exposed" isn’t:

Crammed with the answers to every question you’ve ever had about Returns and Chargebacks
Overflowing with strategies on how to go up against the big banks and win
Miraculously increase your profits after 8 weeks of practicing what this book preaches

In fact, if you don’t think this is the most important book you’ve read this year...
Send It Back NO QUESTIONS ASKED And Receive A Full Refund!


 


About The Author

Russell O'Brien
Russell O’Brien is a veteran of the information age with over 25 years experience in the computer industry. He began his working life in Sydney, punching program cards and loading magnetic disks. From these humble beginnings, he rose through the IT ranks and is now CEO of Bluescribe, the world’s leading authority on Integration Blueprinting.
Russell is also a much sought-after advisor to the newspaper and media industries. He is a frequent speaker at events hosted by media industry groups around the world, including IFRA, the world's leading association for newspaper and media publishing, and the Pacific Area Newspaper Publishers Association (PANPA).
Russell has published a number of books and reports both technical and business related. His most recent works include:
Systems Integration Made Friendly (ISBN 978-0-9803766-0-9)
The Truth About Online Payments (ISBN 978-0-9803766-1-6)
Returns & Chargebacks Exposed (ISBN 978-0-9803766-2-3)
 


Here’s a Quick Reminder of Everything You’re Getting When you Purchase "Returns & Chargebacks Exposed":
12 comprehensive chapters, 124 incredible pages of tips, strategies, hints, methods, techniques and answers for every conceivable question or scenario you’ll ever have to deal with about Returns and Chargebacks:

Returns & Chargebacks - An overview and their impact in the online selling world
Returns & Chargebacks - What they are exactly, a clear definition and processes involved
Credit Card Fraud - How to deal with it, how to prevent it
Customer Feedback - How to get it and utilize it, properly!
Quality - A new definition of quality in the world of the Internet
Customer Expectations - Not just meeting them, but how to exceed them
Value for Money - What this really means for the Internet and how to achieve it
Bonding with your Customers - its importance and how to achieve
Testimonials - Different types, when and how to use them
Bonuses - Different types, when and how to use them
Guarantees - Right and wrongs ways of using them
Affiliates - Big things Affiliates can do to help themselves and their merchants

And, if that’s not enough for you, keep it for a full EIGHT WEEKS, and you can still return it, NO QUESTIONS ASKED, if you decide it’s not for you.
Still want more?

Ok! I'm going to give you more!
 


Bonus - 3rd Party Payments Processors - A Detailed Comparison
I'll bet you didn't know there are over 30 third party payment providers worldwide, many with several tiers of facilities designed to fit perfectly on a per business basis.
With this exhaustive breakdown you can compare them all from 2Checkout and the various PayPal plans to CCBill, iKobo or even something like ClickBank.
For each provider the following are listed:

Discount Rate
Tiers Offered
Rate Floor
Minimum Discount Per Item
Transaction Fee
Batch Fee
Monthly Minimum
Gateway Fee
Statement Fee
Annual Fee
Setup Fee
Payment Cycle
Language
Currencies
Cards Accepted
Digital Only (Y/N)
Download Support (Y/N)
Merchant Countries
Affiliate Opportunities (Y/N)
Merchant Resellers (Y/N)
High Risk Content Accepted (Y/N)
Directory Marketing (Y/N)

Why do the research yourself when it's already set out for you here in one simple spreadsheet, ready to slice and dice according to your particular business situation and needs.
 



It’s a no-brainer, take charge of your online business, explode your income and dramatically reduce your returns and chargebacks.

Take charge of this opportunity NOW before your competition does...






Yes! Please Send Me Returns & Chargebacks Exposed Immediately so I can start minimising my refunds and maximising my profits today!
Only $24.95










 
Sincerely,
Russell O'Brien
Author "Returns And Chargebacks Exposed!"

P.S. Listen, some customers have written to us about the secrets contained in this book, and they think we have a few screws loose for helping everyone else, especially at this price. They tried to talk us into selling Returns & Chargebacks Exposed for more than $24.87.
You know, they’re probably right. This knowledge is worth its weight in gold, and you’ll see that when you start reading your own copy and applying what you’re learning.
 
P.P.S. Our accountants will kill us for telling you this, but you should probably know we’re getting ready to raise the price once we’re done with this leg of the introductory phase, so we’d hate to see you miss out. In fact, after the next phase ends at the higher price, we might even take the book off the market. I mean, can you imagine how the banks are going to feel after everyone reads this book and figures out how to play in the same sandbox?
Come on now. Stop pretending you don’t care. You know you want in on these secrets.
Order your copy now before you do another thing.
We’ll see you at the bank.


 
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In database since 2007-10-22 and last updated on 2009-08-30
 
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