Free Report
FREE REPORT!
_NOW IS THE TIME FOR YOU TO RAPIDLY INCREASE YOUR PROFITS FROM THIS
INCREDIBLE MARKETING BONANZA, WHILE EVERYONE ELSE IS COMPLAINING, AND
GETTING BURNT OUT WITH REAL ESTATE!_
"What 99% Of All Real Estate Entrepreneurs DON'T Know And Will Never
Find Out About .....
MARKETING SECRETS
Of A
$100,000+ YEARLY INCOME"
_IF YOU ARE FRUSTRATED WITH THE MONEY YOU\'VE BEEN MAKING ..... WITH
HOW HARD IT IS TO TRACK DOWN EACH DEAL, THEN THERE IS ONLY ONE WAY TO
STOP THE FRUSTRATION:_
GET LOTS AND LOTS OF MOTIVATED SELLERS CALLING YOU!
Dear Friend
Hi! My name is Ben Innes-Ker. I'm a full-time real estate
entrepreneur who buys houses, and makes tremendous profits, sitting at
my desk talking to people on the phone! I've taught hundreds of people
how to do the same by teaching them the most important skill you could
ever have:
Creating A Constant Stream Of Motivated Sellers
Who Have All Called YOU!
You see, I didn't want to just get by in this business. I wanted to
THRIVE! To _make more money than I ever have in my career!_ I'm on
that track now, and my guess is that you, by responding to one of my
articles, want to get on that track too and change your business in
profound ways.
But the changes I'm talking about don't happen because you
concentrate on how to "do a lease-option", or make 238 cold calls a
week, or sit in a nice unmotivated family's home practically begging
them to sell to you with no down, or try to convince a realtor to help
you find a house I can buy for 50c on the dollar. No, I don't believe
any of that works.
If it did, then why do 95% of all people who buy real estate
courses never make their first deal? And why do four of the remaining
five percent do only one or two deals a year, making only $2,000 -
$5,000 in the process? No, the old "advice" from the gurus of
yesteryear or confused conventional "wisdom" doesn't help you. If you
are not putting together the big profit deals you deserve I'm sure we
have a handle on the problem.
Deep down you know you are good at what you do. You have studied
and researched creative real estate thoroughly, taken numerous
courses, gone to conventions, attended countless real estate
association meetings. You know about lease-options, control without
ownership, flipping property, creating owner-financing, creating
mortgages, notes, substitution of collateral, whatever. You know that
with creative real estate you can help people solve their problems.
You feel you deserve to be making a lot of money helping folks by
buying and selling their houses. In other words, _you know your
stuff!!_
Have you ever said this to yourself or your spouse:?
"I Am Really Good At This! If Only I Could Find More Motivated
Sellers
To Work With, I Would Be Fine!"
You know what?
Even The Smartest Real Estate Entrepreneur In The
Country Would Be Bankrupt Without A Constant
Stream Of Motivated Sellers!
But you see, the real estate buying business is a rather unique
business. It is a profession no less difficult than medicine or law.
However, there is a big difference between these professions and ours:
PEOPLE HAVE TO USE A DOCTOR OR LAWYER WHEN THE NEED ARISES.
THEY DO NOT _HAVE_ TO CALL US. THEY WOULD DO WELL TO, AS WE ALL
KNOW, BUT THEY DO NOT HAVE TO!
Since they aren't forced to call you, you have to be aware of this
_PRIME, ALL IMPORTANT_ fact for your very survival.
THE ABSOLUTELY, POSITIVELY MOST IMPORTANT KNOWLEDGE YOU NEED IS NOT
ABOUT BUYING HOUSES ...
_IT IS ABOUT MARKETING!_
I know this probably bothers you, but you have to face reality. If
you were to prioritize the order of knowledge you need as a real
estate entrepreneur, it must be:
1. GET A CONTINUOUS STREAM OF MOTIVATED SELLERS CALLING, _THEN_
2. LEARN AS MUCH AS POSSIBLE ABOUT CREATIVE REAL ESTATE AND
BUYING AND SELLING HOUSES.
Or, in other words, being a marketing expert is significantly more
important than being a creative real estate expert!
I struggled with this and as a result spent 2 whole years "getting
started" in my creative real estate career. You see in the beginning,
after I had been "baptized" into creative real estate, the beautiful
simplicity and logic of solving "people problems" had become my
mantra. I went into a period of deep immersion, buying and reading
every book, course and newsletter on the subject. I mean, I filled 2
six foot high bookcases with materials. After six months there was
almost nothing I didn't know; about Notes, Lease-Options,
Owner-Financing, Fixers, Quick-Flips. You name it, and I could regale
you with a lengthy treatise on the subject.
I thought I was so good. I thought that I would effortlessly be
able to talk people into "selling with a Lease-Option", or "setting up
some Owner Financing and selling the Note". I believed if I knew more,
and got better at doing the deal, I would get more deals.
I Worshipped At The Altar Of Technical Expertise!
And armed with such expertise (I mean, _I knew my stuff!_) I felt
assuredly, _"HERE COME THE DEALS"_. I would make calls, run an ad in
the classifieds, call FSBOs, do a lot of plain old cold-call
prospecting. I was out there turning over the stones, talking to every
seller I came across trying to find out whether they would be
interested in "selling with a Lease-Option" or carrying some
financing. Some weeks I would make 300+ calls, sifting through, trying
to find someone to apply my transaction engineering skill to. Man, I
was hustling!
It wasn't long before I got my first few deals behind me;
Lease-Options, creating some cashflow. Then another, an Option deal
that yielded me a sizable chunk of cash at closing. These deals were
thoughtfully planned and brilliantly executed. I mean I had my
Lease-Option Sellers refinance their houses _and give me cash back!_
And then my first payment wasn't due for 3 months. When my
tenant/buyer moved in two weeks later I had 3 payments coming in with
none going out. On my Option Deal I had only $5 invested and 3 months
later had a $15,000 check handed to me at the closing! Needless to say
I was very proud of myself. Afterall, who else could do this? The way
I had put these deals together, I was a master craftsman doing
exceptional work.
Spurred on by (in my mind at least) my Creative Real Estate
"prowess", I would go out into the market again and begin to hunt down
my next deal. My self-image, Trump-like, bolstered by my initial
success, I was quietly confident it wouldn't be long before I had
another one of these puppies lined up and had yet more cash rolling
in.
I hit the phones again, calling, often 50 or 60 people day, turning
over the stones, making the contacts, telling my story, asking the
question. I was doing exactly what I had done before to get my earlier
deals. However, this time through, I started taking hits. You know
what I mean? Certain sellers would rub me up the wrong way. I began
getting rankled when they didn't respond positively to me. That hadn't
happened before. I noticed that my ego was getting bumped and bruised
by the indignant replies of homeowners who had been offended by my
questions. For Example:
Me: "Mrs Seller, if I paid you your price would you consider
carrying some Owner Financing?"
Seller: "No I wouldn't Mr Ker, we want cash, we want our price. And
by the way we don't need your type calling us, we have many interested
buyers and our house will sell soon. Please do not call again.
Good-bye. Click!
Normally this would be like water flowing off a duck's back to me.
But now, with my ego in the way, if I got three calls in a row like
this I would go out and kick the trash can up and down the kitchen,
screaming obscenities as I did it. The cat would be hissing at me
darting off for cover, and when it all died down I'd feel somewhat
relieved. But then, no, I was absolutely frustrated! You know, I knew
my next deal was somewhere in the calls that lay ahead of me, but in
the meantime my poor pitiful self was thinking, _demanding_!;
Why Do I Have To Talk To All These Testy Unmotivated Sellers Who
Will Never Sell Their Houses To Me Anyway?!!
I talked to some other investors about this and they assured me
this is just the way it was in the beginning. "It's a numbers game
Ben." One guy told me the story about Babe Ruth (like I hadn't heard
it before) who chuckled every time he struck out because he knew he
was one step closer to his next homer. Another guy told me to do like
Tommy Hopkins did and think of every rejection as an opportunity to
get better and hone your craft.
I knew the deals lay ahead of me, I knew this was a numbers game, I
knew I would eventually stumble onto a motivated seller, who would be
flexible and have no problem agreeing to the terms I needed to make
the deal profitable. But I also knew that I didn't have the stomach
for the kind of cold prospecting I was doing. After a day of calling
sellers
I Felt Like Tommy Hearns After 15 Rounds With
Sugar Ray Leonard!
I found the dreaded "call reluctance" creeping into my prospecting
efforts. My coffee breaks grew longer, and I would catch myself
beginning to wander off in my thoughts. You see, I was beginning to
encounter the grim reality of cold call prospecting, the thing that
salesmen deal with on a daily basis, and that is;
_IMMENSE PAIN!_
During one of these coffee break "reveries", feeling more than a
little sorry for myself and confused, I began to realize that there
was a pattern emerging in my real estate activities. Something that,
despite my best efforts, was actually a strategic error and working
against me. I began to see that, _every time I got a house under
contract, I WOULD STOP BUYING_. I was no longer out there beating the
bushes for motivated sellers, but I was now totally focused on finding
a new buyer for the house I had just bought. By the time I'd got the
house resold and began looking for another deal, 1-2 months had gone
by.
Translated; I HAD TAKEN MYSELF OUT OF THE MARKET FOR 60-90 DAYS, AND
BY DOING SO LIMITED MYSELF TO WHATEVER LEVEL OF SUCCESS I WOULD
EXPERIENCE WITH THIS ONE DEAL!
Something about this seemed very, very wrong. I was only doing one
deal at a time. At this rate, the _best_ I could do for the year would
be five or six deals. But I had heard of people at my real estate
association who were doing 50 to 60 deals a year! One guy even does
100 houses a year!! How? I mean, HOW can they do that? Do they have
boiler-rooms with 50 telemarketers in there making 100 calls a day, or
what?
But there was something else troubling me. Something more basic
about the way I was having to _be_ just to find a deal. _It Was More
To Do With The POSITION I Was In_. You see, I was calling _out_ all
the time. Oh, sometimes people called me on my ad but most of the time
I _called_ people, making the first contact to see if there was any
way I could buy their house and put a deal together.
_ I Was Chasing The Deal! _
Some leads I would chase for months, following up, seeing if
anything had changed, only to find out the house had sold, or they
still weren't interested in my offer. If there was one truth that was
coming to light about 99.9% of the sellers I was calling, it was that
The More You Chase A Seller
The Faster They Run Away!
This was my daily reality, it happened almost _EVERY_ call, and I
was getting tired. I had been at it for about two years. Yes, I had
put a number of _good_ deals together. Yes, I had a bit of extra
cashflow coming in. My big profits from earlier deals had all but
disappeared though, and it was time for the next one.
The gravity of my predicament weighed heavily on me though. I
wanted to do more! I wanted to buy more houses. I _really_ wanted to
be more successful with this. I wanted to be one of those guys that
buys 50 houses a year. But the question remained for me; how do they
do it? Where do they get the time? How can they _stand_ being rejected
by so many sellers?
While the thought of finding my next deal felt good for now, the
grind of endless calling and having to talk with hundreds of people
who didn't want to talk to me, brought on a darker mood. I began to
wonder whether it was even worthwhile anymore?
I knew I wanted the benefits that I was now certain working with
Creative Real Estate could provide. When a deal came together, it was
such a rush providing solutions for people, solving their problems.
And of course, making the profits from the deal felt fantastic. It was
like walking on Cloud Nine taking those checks to the bank. There was
no way I was going to quit! There was too much here that was good.
But as I drove neighborhoods looking for FSBOs, and scanned the
paper marking off leads to call, I felt a sickly forboding, knowing
that the next step was to get on the phone and start calling. The
thought entered my mind and then wouldn't leave; there must be a
better way to do this. Every call I made now, all I could think about
was that." There must be a better way."
Is this any way to run your business? How many of us live in a false
hope that being emotional "superbeings" will get us through to more
deals?
How awful that "endless" cold-call marathon mentality is. It's truly
sickening to your prospects, who see you coming across as pushy, as it
is to you!
And how are you going to grow your business when so much of your
time is "wasted" on calling people who will never sell their house to
you? One-hit cold-call pressure-oriented marketing ends up being
nothing more than "grunt work", and an outdated marketing method that
assures you'll always be the one calling people,_ INSTEAD OF THEM
CALLING YOU_!
There Must Be A Better Way
Now wouldn't that be cool? To have prospects call you? Wouldn't
that be nice to never, ever, talk to anyone, _UNLESS THEY CALLED YOU
FIRST_?
Have you ever imagined saying this to every prospect you ever
talked to?
_ Hi Mr Biffingdon, this is Ben from HomeBuyers, Inc.. You had
called here this morning to ask for some information, and I was
calling you to follow-up.", or, "Hi Mrs Toker, this Ben from
HomeBuyers, Inc.. You had called in here earlier asking about making
an appointment to sell your home right away. I see your a cousin of "_
Now wouldn't that be fun? Have you ever pictured yourself in a
situation where the only people you speak to, _actually wanted
information from you that they asked for, or called you after being
referred_??
You see many people talk to sellers who "get back to them" after a
lot of outbound calls. But this is more of a random event, that
actually surprises the heck out of them when it happens. That's not
what I'm talking about here. What I'm talking about is
Having A "Conveyor Belt" Bringing You
Motivated Sellers Every Single Day!
Are you getting the picture? See, the real trick to doing well in
the house-buying business is to generate a continuous flow of people
who are calling you, every month, "wanting" to sell their house.
Dozens and dozens and dozens of them! You know, if you are getting a
few calls from an ad in the paper, or the odd referral, that's fine.
You are just never going to get to the super-profitable deals, that
are a cinch to buy, even easier to resell (because they are great
houses), and leave you sitting at the closing table, blinking in
disbelief at the size of the check in front of you!
That's all.
Because you see, that's the real key to being a successful Real
Estate Entrepreneur; being like Laverne and Shirley in the Schlotz
Beer bottling plant. Remember in the introduction to the show, there's
Laverne and Shirley on the production line with the bottles moving
past. Their job was to pack the bottles into the case and move the
case on. Remember, the credits are almost over and the bottles start
to speed up and Laverne starts fumbling a few, Shirley is handling it
for a while but then she is fumbling them too. Eventually, there is no
hope, and bottles go everywhere, some spilling over onto the floor.
That's how it should be with your house-buying business too. Each
day you go to your desk there should be a conveyor-belt leading up to
it , dropping leads on there one by one, continually, relentlessly,
endlessly, _people who have called you_. You should really have to
HUSTLE to keep up with all the leads. You should be trying to keep
them from spilling out onto the floor.
Can you see that? Can you see yourself doing that?
You see, the reason there is the tendency for Real Estate
Entrepreneurs to not do well in their business, is because they cling
to marginal deals, where the seller isn't overly motivated, where the
profit isn't that great, the financing hurdles are high, and where
high-pressure closes seem like the only way to get anywhere. Even with
all these negatives, most of us still don't want to let 'em get away .
Why? BECAUSE YOU HAVE SUCH A LIMITED SUPPLY OF PEOPLE TO TALK TO, THAT
YOU CAN\'T AFFORD TO MISS EVEN ONE OPPORTUNITY TO BUY SOMETHING!
Am I right? If you decline to answer I understand completely. I
mean, if you've only got a couple of people who are even talking to
you about a Lease-Option (or some other creative offer) then you have
to maximize every chance you have to make a good buy. You've got to
turn those into deals so you can make some money. I mean, it boils
down to simple arithmetic. 2 prospects better become 2 deals. Or even
1 deal. 'Cause this is all you got!
If You Want To Prosper As A Real Estate Entrepreneur You Require A
Totally New Set Of Marketing Skills. Skills You'll Never Get From Any
"Traditional" Source!
You may think that this sounds unrealistic, just too fanciful to be
real. That having a business like that (the conveyor belt) just
doesn't happen.
You may think that as fantastic as that sounds, you will be doomed
to calling cranky unmotivated sellers, people totally disinterested in
your offers. And forcing yourself on sellers who don't want to talk to
you and will never sell their houses to you.
After all, why wouldn't you think that? That's all it's been so
far. What evidence is out there to the contrary?
_ But wait! What about those guys that buy 50 houses a year?_
Now I'm almost positive that if you have made this far into this
report you must be interested in what I'm going to say next. I'll bet
you are ready to hear me tell you that there are solutions to the
heart-wrenching problems of the pressure to close on so-so deals (are
they even deals at all?), and the extreme anxiety you feel from having
to talk so many unmotivated sellers.
Well, guess what? You're right!! Because there are very real
answers to these most vexing problems.
But you _cannot_ get these answers from any "rah-rah" book on
motivation, it's not about that. It's unlikely you'll get these
answers from anyone at your real estate association , and you
certainly won't find these answers talking to your classifieds rep.
You can't get these answers from any _TRADITIONAL_ source of
prospecting information, because
They Are Totally Non-Traditional, And Get People to
CALL YOU!!
How would you like to learn a system of marketing that teaches you
things like:
* The fundamental shift in thinking that converts you from a "pest"
to a "welcome guest" in the eyes of the seller, and has buyers
treating you like the "guru at the top of the mountain".
* How to GET FSBO\'S TO CALL YOU! (No-one has shown you how to get
these folks to actually voluntarily pick up the phone and call you for
help. This one secret alone, implemented one time, is worth ten times,
possibly even fifty times any investment you make in this system.)
* The all important approach to take when you are presenting your
offers. This will assure that you close almost every offer you make,
with minimal pressure, in a matter of minutes. (Hint - You'll learn
WHY TALKING PRICE IS THE BIGGEST MISTAKE YOU CAN POSSIBLY MAKE, and
what to do instead that will leave your so-called competitors
wondering where all the deals are!)
* Dozens and dozens of ways to get interested sellers and buyers to
CALL YOU
* The remarkable Target Farming System that will GENERATE $100,000
IN PROFITS EVERY YEAR even when the market is down.
* The secrets of true direct response marketing, THAT WILL PRODUCE
TENS, EVEN HUNDREDS OF CALLS FROM CHEAP LITTLE ADS.
* The almost _magical_ effect using signs has on your business; the
right way to do it, and the classic mistakes to avoid.
* How to employ the FUNDAMENTAL ECONOMIC PRINCIPLE that makes the
experience of running your business the difference between, driving a
bus with square wheels, and holding a mad, sprinting tiger by the
tail!
* How to get people to refer buyers and sellers to you WITHOUT
HAVING TO BE ASKED! (Hint - You'll learn that educating your sellers
and buyers is incredibly powerful! They will become you most loyal
ambassadors!)
* The simple, _YET ALMOST UNHEARD OF_ technique, that eliminates
the need for nauseating cold-calling, or any other "sickening" pushy
prospecting.
AND THERE\'S MUCH, MUCH MORE!
Think about this for a minute;
Emotions, Understanding And Compassion Are The Little Used Secrets
To Producing The Big Numbers!
No, I'm not talking about modeling yourself after Liberace,
although he did produce some very big numbers! I'm talking about
breaking every rule, and _violating every precept_ you have "picked
up" about advertising and how you should look, to concentrate instead
_on ethically getting results_!
What you'll learn are almost unheard of marketing and advertising
secrets that do not rave on about who you are and what you can do .
But instead show you how to
Fill Your Buyer And Seller Pipeline So Full That When A Deal Goes
South,
It Just Doesn't Matter!
Are you getting the picture here?
See, when you're out there in the market actively putting deals
together, there are going to be times when deals start to come apart
at the seams. Then, despite your best efforts, they unravel
completely. And they are gone.
And regardless of how hard you try, there's just isn't anything you
can do about it. But there is something you can do about making these
non-deals seem like a simple toss of scrap paper into the trash,
instead of a crumbling disaster that has you imagining you and your
family, evicted, destitute, and out on the street (because you need
the money from the deal so bad)!
If all you have is a couple of houses under contract, and a few
buyers looking for houses, you're in a pretty precarious situation.
Not much has to go wrong before you're on the ropes, and pretty soon
you've got nothing again.
However, if you've got tens of dozens of interested sellers, who
called you, of which a fair percentage turn into deals, do you think
you'll care about losing one or two here or there? Let me answer for
you. You won't even give it a second thought. In fact you'll be happy
to get them out of your hair.
You can simply "pass" on the sellers that you don't like. If they
are, you know, obnoxious, paranoid, overly controlling, or just plain
stupid, you can "pass" on the deal and it just doesn't matter. You
see, you don't need difficult sellers. You can simply cut them loose
and move on to the eager, co-operative, motivated sellers who _do need
YOU_, and are patiently waiting for you to get to them, and are happy
to agree to your terms.
It is quite a liberating feeling when you can say to a difficult
seller, "You know Mr Seller, you may want to call a real estate agent.
I don't think I can provide you with the level of service it looks
like you really need." Bing! And they're gone.
Maybe you would be tempted to keep working with a person like this,
thinking that because they haven't said "no" yet, there may still be a
deal there. Well, not only are these types not motivated and highly
unlikely to sell on the kind of terms you need, but they are exactly
the type of seller that will sap your strength, slay your dreams, and
turn you sour on your business.
When you understand this system you will see _how getting rid of
these people up front_ is the smartest, most profitable thing you can
do. Nowadays, if I detect even the vaguest scent of one of these types
when I'm talking to them on the phone, I end the call, period. And I
don't feel bad about it at all because I'm usually talking to someone
who is flexible and motivated within the next 5 minutes anyway,
someone who is ready to sell and not a frustrating waste of time.
In other words, by learning this system and becoming conversant with
direct marketing
You Choose The Cream Of the Crop To Work With;
Instead Of Groveling After The Crumbs, Hoping A Seller Will Choose
You!
OK. Doesn't that sound like the way it should be?
Imagine for a moment this situation:
You walk down the hall to your spacious home office. The cleaner has
just finished and the room is spotless. You sit down at your desk and
turn on the computer. While it is booting up you look at the
white-board across the room where you have your current deals listed.
You have five houses on there that you have taken deeds to, with
profit spreads ranging from $20,000 to $35,000 a piece. They are all
nice 3 and 4 bedroom houses (needing no repairs) in good
neighborhoods.
You go the telephone and dial up one of the voice mails that
receives calls from interested buyers who have called an information
line about one of your houses, gone out to see the house themselves,
and are now calling you back (as instructed) with an interest in
purchasing it. You key in your PIN number and the nice lady in the
voice-mail computer informs you that, "You have, e-lev-en, new
messages". You call another voice-mail that handles calls for another
of your houses; "You have, n-ine new messages".
The other voice-mails have similar numbers of buyers on them for the
other houses. One of the buyers says right on his message that he
already has a pre-approval for his mortgage, and wants to know if you
would just sell the house to him outright instead of Rent-To-Own. You
pull your Buyer List up on your computer and do a buyer search for one
of your houses that is located in the Sherwood Hills part of town,
that is in the $150,000 price range, and is available Rent-To-Own.
Your search produces six matching entries.
A big smile begins to spread across your face. You remember when you
didn't have eleven calls on one house (when you even had a house to
sell) all week. Now you have that number every day.
This is what its like to have fun being a real estate entrepreneur.
You see, once you learn to SYSTEM-IZE your business using the
principles of emotional direct marketing, you can outperform far
larger sales organizations, individually, from the luxury of your own
home! You will make more money with less effort and less waste than
operations five times your size. Worrying about when your next profit
is going to occur becomes a thing of the past. You ramp up, or ramp
down, your marketing systems depending on how much business you want
to do.
You may be thinking that working from home, and not from a slick and
shiny office, people will not see you as being "professional", and
therefore will not want to do business with you. Well, let me just say
this; the amount of money spent on "image" and "professional" each
year could be used to completely pay off the U.S. dues owing to the
United Nations, and it _STILL_ wouldn't make a whit of difference to
whether people buy and sell. Why? Because
_Image Is For YOU To Feel Good. Your Seller Could Care Less!_
You know what traditional image advertising is. Its all around you.
Realtors are totally into it. You see other companies saying how big
they are, how long they've been in business, that they give the best
service, they have the lowest prices, and on and on and on. And
sometimes there's a slogan there too that just doesn't even mean
anything. e.g. Tri-City Properties - "The Professional Difference".
It should come as no surprise to you that your prospective sellers
and buyers couldn't care less about what a big investor you are and
how long you have been buying houses, how much cash you've got. And
they are even less interested in what _you_ think _they_ need.
Just think for a minute. How do you respond when anyone your
spouse, friend, partner, some "professional", whomever, tells you what
THEY think YOU SHOULD DO, or be interested in?
Are you feeling resistance to that even just thinking about it?
Doesn't go down too well does it? You are not the slightest bit
interested in what "_I_" think you should do. In fact, you are even a
little offended that you are being dictated to without any
acknowledgement of your point of view.
Because the reality about you (as well as everybody else in the
world) is that all you care about is, well, what YOU really do care
about! Period!
So with this being the case, why should it come as any surprise
that prospective sellers pay little, if any, attention to investors
that approach them blathering on about lease-options, owner financing,
etc. etc..
All of that is fine for the investor, but it is Greek to the
seller. And if your marketing and advertising has the effect of BORING
your prospects to tears, no-one will respond. If the contact time you
have with your sellers is used to build you up, an` to tell them what
you think they should do, or to subtly congratulate yourself on how
creative you are, _they will pay absolutely no attention to anything
you have to say_! But
If You Start Them Thinking About Their Immediate Concerns
...Hitting On Their Real And Deeply Felt Emotions
_THEY WILL RESPOND TO YOU!_
Its as sure as a newborn wanting milk from Mommy!
Do you see why the traditional approach to marketing is like trying
to drive a bus with square wheels? Do you see why presenting offers
that are just based on what you want causes a seller's eyes to glaze
over and not budge?
Let's get down to basics. If you've read anything on sales you will
know that people make decisions based on emotion. They make decisions
based on emotion, and then justify those decisions with logic.
Whenever you get through to someone about something, its because
you have made an EMOTIONAL CONNECTION with them. It isn't because they
think you're a real pro, or because you're so creative with your
financing, or because you've got mountains of cash. The connection is
made because you've allowed them to see that you understand the
emotions they feel deeply in their heart.
Having made that emotional connection a seller makes a decision
based on inner emotional triggers, and then rationalizes the decision
after the fact with logic and numbers!
He may have liked the rapport you built with him, he may have been
touched by the empathy and understanding you showed in getting all the
facts.
But ultimately, the reason you got the deal is almost always
because:
The Seller Felt That You Really Cared About Them _And Trusted You
Completely_!
That's really it isn't it? Trust. A sincere bond was formed and
they trusted you completely to handle their interests in the house
from there on out.
Can you see now how traditional marketing and prospecting misses
the mark so badly. The seller's trust in you was not established by
you being a pushy investor hitting him over the head with your amazing
offer. It came from the seller's _gut instincts_ about you.
So when you are at the seller's kitchen table signing the purchase
without resorting to _anything_ associated with being "professional"
or "image" conscious.
I mean, I _just_ got by doing things the old way; calling people
one by one, faking the big company image, lobbing offers to them,
hoping it was something they could work with. _But I almost went
under, a number of times_! I can't say my heart was full of love those
mornings I dragged myself out of bed knowing that I had eight hours of
cold calling ahead of me.
Further, I had no concept of how I was meant to flip 30-50 houses a
year, making $200,000 or more!
And you know, I began to feel like one of those coffee-gulping
insurance salesmen after a year or two. Anyway, I'd had enough and so
decided to look into what the Real Estate Entrepreneurs who I heard
were making real money were doing? I could only find a few, and what I
found out about those that were making six figure incomes, that would
even talk to me, was that they _WEREN\'T DOING ONE THING I OR ANYONE
ELSE I KNEW WAS DOING_!
Funnily, they were very calm as people, unharrried, always smiling.
There was a quiet confidence about them. No complaining. No anxiety.
Warmth and optimism filled the air of their offices, not fear or
desperation. It was nothing like the atmosphere of any other
real-estate operation I had seen (least of all like my own).
There was no sign of any egotistical image or attempt to be
professional. Just a couple of guys closing deals all day, having a
great time. !!!!!
How could this be?? What was going on here? It didn't make any
sense. One thing I noticed about both places was that each had a big
room with a lot of photocopying, typing, envelope stuffing, data entry
on computers going on, lots of activity; not at all what you would
normally think a real estate investor would be doing. In fact,
_It Was More Like One Of These Big Mail-Order Operations!_
And that was exactly it! These Real Estate Entrepreneurs were
acting as though they were selling some absurd thing like "thigh
cream" or "breast enlarging lotion" that you see in the National
Enquirer or The Globe. They had become direct marketers.
Yes, yes of course! Direct Response! Get the prospect to call you !
What a great idea! Now I just had to know more. I went into deep
immersion with it; a learning binge. This time on the subject of
direct response marketing. I bought and read everything I could get my
hands on that was about direct marketing. And there was quite a bit.
What I learned not only blew my mind, but it transformed my
house-buying business into a smooth, lean cash machine, inside the
space of 4 weeks.
Now I had people calling me; lots of people CALLING ME! With so
many people calling me I only had time to deal with the best leads;
the low maintenance, high profit deals with only the most MOTIVATED of
sellers. The others just had to wait, and become more motivated!
What I learned about direct marketers was that the way they wrote
was the reason they were so successful. Heck, if they could get
someone to pull out their credit card, pick up the phone and order
"THIGH CREAM" because of something they _wrote_ in a trashy magazine,
then I figured I could adapt their basic use of emotional marketing to
my business to get sellers to call me and sell me their houses! And
guess what?
Emotional Direct Response Marketing That Gives Sellers That, "Have
You Been
Living With Me Here For the Last 6 Months Or Something?" Feeling,
Works!
The most relevant proof of this I can give you right now is that
you are still with me this far into the Report. You wouldn't even be
reading this if I hadn't struck an emotional chord with you in the
first place. Weren't you curious? Didn't you have to know more?
You may or may not want to sign on for my Marketing System after
reading the rest of the information here. But you are a prospect who
CALLED ME, and now a possible customer.
Think about it. When you learn the same marketing secrets, you will
be receiving calls from motivated sellers who may or may not end up
selling to you. But you'll only be talking to, and dealing with,
people who have _all called you_!
Does that make sense to you? Do you think that puts you in a better
position to succeed?
It does? You do? Great!
I'm going to explain the benefits you receive when you invest in my
marketing system, but first let's get some of the most common
questions Real Estate Entrepreneurs have about it answered.
Q. HOW MUCH WILL THESE STRATEGIES COST TO GET STARTED?
That's a fair question. Some of these strategies cost virtually
nothing and others cost up to a couple of thousand dollars. Many of
them cost less than $200 to get started and you'll see immediate
profits from them. Remember, I was almost going down the tubes when I
switched to using these strategies. I'd burned out with cold-call
telemarketing, I had a huge classified ad bill which I couldn't pay,
and was having to live off my wife's student loans during the "lean
periods". I was in debt. You are probably in a lot better shape than I
was. But even if you're "at bottom".
Q. WHAT IF I\'M "DEAD-BROKE"?
That's OK. You can use some of the strategies that cost nothing to
get started. These strategies take a little bit more time, but if
you're broke you probably have lots of time. Then once they start
making you money, you can start using some of the other strategies.
My first strategy cost me $115 and I made a $3,400 profit in three
weeks from it. And then $19,200 another two weeks after that.
You'd waste more money on advertising that doesn't work than you'd
spend on these powerful Money Making Marketing Strategies.
You'll probably waste hundreds if not thousands of dollars this year
on ads that don't work. If you add up your newspaper ads, magazine ads
- you'll realize that you waste a heck of a lot of money on ads that
don't work.
Save all that money you would have wasted and instead become a
student of Emotional Direct Response Marketing. If you do, you'll be
making $100,000+ per year sooner, more easily, less stressfully than
you believe is possible.
Q. HOW LONG WILL IT TAKE TO SEE RESULTS?
Some of the marketing strategies will produce results immediately.
You can start using them today and see results this week. Others will
take 2-3 weeks and some others will take a few months. Within 6 months
you won't remember how it felt to not have enough business.
Within the first four weeks, you will KNOW that you have made a very
smart decision grabbing on to my Marketing System and putting it to
work for you. Of course, you must understand that if you do not work
the strategies, you will not see the results. This sounds obvious, I
know, but it must be said.
Q. DO YOU GUARANTEE YOUR SYSTEM?
Yes as a matter of fact I do. My Marketing System is so valuable, so
certain to put thousands of dollars in your pocket that I provide the
following two guarantees:
Your Total Zero Risk
100% Iron Clad
Money Back Guarantee
We offer a 100% no-questions asked, money-back guarantee. Note:
Some people are still wary of buying products online. If you are
skeptical, please read the guarantee.
I personally guarantee that you've never heard or read anything
like THE MOTIVATED SELLER MAGNET. If you aren't completely thrilled,
head over heels happy with my System WITHIN 56 DAYS after downloading
the program, simply email us and we'll cheerfully refund your money,
and you can keep everything.
THERE IS ABSOLUTELY NO WAY THAT YOU CAN LOSE - EXCEPT BY NOT TAKING
ME UP ON YOUR RISK-FREE EXAMINATION OF MOTIVATED SELLER MAGNET SYSTEM.
Q. DOES THIS WORK IN MY PART OF THE COUNTRY?
You bet it does. These marketing strategies work just as well in New
York City as they do in rural Tennessee. They work anywhere in the
U.S. and Canada. They also work when the economy is bad. Yes, that's
right you no longer have to be a victim of the economy. These
strategies work in good times and bad. While others are complaining
about how bad things are, you'll be making more profits than ever.
Q. ARE ALL THESE SECRETS JUST ABOUT MARKETING OR DO YOU ALSO SHOW US
HOW TO CLOSE DEALS AND GET SIGNATURES ON CONTRACTS TOO?
That's a good question. The first step in the process is getting
people to CALL YOU. Once you learn how to get a steady stream of
sellers calling you, our marketing manual, videos and tools show you
how to skillfully motivate people to see your offer as something they
want to take advantage of.
Then we show you how to position yourself and negotiate in such a
way that sellers are consistently motivated to want to do business
with YOU instead of your competitors!
You see, most of us know a bit about how to sell, which involves
questioning, presenting and closing, but we are really lousy at
marketing, which is getting a constant flow of motivated sellers to
work with. And in case you didn't know, there's a b-i-g difference
between sales and marketing.
Now we've been talking about using emotional, non-pushy,
non-threatening marketing in this report. If that's how you are
getting the people in, how could your negotiating and selling
strategies be anything but the same?
We'll show you how to use the same process that got you all these
leads in the first place, to negotiate and close your sellers in ways
you would have never figured out on your own. And indeed, the process
continues with follow-up scripts, appointment scripts, step by step
closing processes and referral-getting techniques!
No this is not a regurgitation of slam-bam, knock 'em down high
pressure closing techniques. Its how to use empathy, compassion and an
understanding of human behavior to close high-probability sellers on
your offer. In fact, you'll close more deals without "closing" than
you ever would have using the force 'em into it, wrestle 'em to the
ground, high pressure closes that everyone else uses.
Q. COULDN\'T I JUST FIGURE THIS STUFF OUT ON MY OWN? WHY SHOULD I
PAY YOU?
Sure, you can learn this yourself? I learned a fair bit of it on my
own. But I also made a lot of mistakes. Exp-e-n-s-i-v-e mistakes! Like
the $855 space ad I ran than yielded me 8 calls, none of which turned
into deals. That's an $855 loss. Not bad, huh?
See, the thing I learned about direct response marketing, after two
years and about $15,000 in testing, is that everything that works has
already been reduced down to a formula by some old master who lived 50
years ago and came up with it back then.
If you feel the need to reinvent the wheel, do so. But do it knowing
that the tried and tested formulas that have been working, producing
fortunes, for scores of years already, are right here in this
Marketing System waiting for you too, to just take them out and use
them.
You see marketing is the ultimate leverage, _when it works_. Nothing
is more important than effective marketing, for any business.
OK? Hopefully you are beginning to get a sense of what benefits
users of this Marketing System have, and what people who do things the
old way will never know about. So let's take a look at what you
receive when you invest in either the Basic System or the Deluxe
System.
The "MOTIVATED SELLER MAGNET" Marketing System!
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