Marketing Plan to Copy
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Marketing
Plan; The Basics
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"Here
is information that you can profit from. A diamond of a business
tool."
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.
.
Puts
Professional Marketing secrets into your hands.
Skills
that usually cost thousands to learn.
Free
blueprints for you to copy.
Dear
Fellow Entrepreneur,
Do
you want to make your business fly? To compete and win against the
big corporations that are muscling in on your territory? If you
do, you need to know inside out what resources you have. What strengths
you can call on and then have a plan as to how you will use them.
You
can bet your last penny that every "big business" has
a strategic blueprint. One that they are tirelessly working to and
constantly revising. Wouldn't you like one of your own?
Sadly,
I read recently, that many small or medium size companies don't
have a Marketing Plan of any sort at all ! This means they are seriously
missing out on competing more effectively with the big companies
in their market. Those big enterprises that will take away the business
by default, if SMEs don't compete effectively.
A
Map to Profits
You
see a Marketing plan is like having a map to profits. I ask you,
could you believe that a company like B. P. or perhaps Virgin, or
just about any big successful firm, would not have one?
Bit
of a daft question, really. Of course they do!
So
just because we operate in the small or medium size enterprise sector
(SME) why should we do without? Is it costs? Is it lack of knowledge?
Well now these obstacles are gone with what I am offering you here!
A
Blueprint for business success
Some
SME entrepreneurs, think it is best to keep their strategy under
their hats. Ask them if they have a marketing plan and they will
tap the side of their heads and claim that "its all all up
here".
That
may be fine and dandy, until they need to show someone else their
blueprint for the business. Perhaps it is to convince the bank manager
that their borrowing facilities should be renewed when that annual
overdraft comes up for his scrutiny. Or maybe you want to expand
and the only way to do it is to get your business partners or fellow
investors behind the plan.
Less
stress
From
my experience of running a small business, these events almost always
occur when you are in a hurry - or other things are making pressing
calls on your time.
Its
a Friday and you've just had a phone call that reveals a prospect
of a big order, but you have to do some extra work to land this
particular customer. They want quotes for everything and they need
it all as soon as you can. You know that if you pull out the stops
you can beat the competition to it, but the bank manager's meeting
is already scheduled for Monday morning! There goes your weekend.
Under
this pressure its only reasonable that any small or medium sized
business will find it hard to bring out the information in a form
that someone else can see and understand. Who needs the stress?
Help
from a Marketing professional and small business owner
Well
if this sounds familiar and you want the help from a marketing professional,
who also happens to be a small business owner then this is an offer
you really shouldn't let pass.
I
do business on the Internet, as well as having a bricks and mortar
retail outlet - we used to just call that a shop!
Amongst
other things, I work in bookselling; a hugely competitive environment.
In my town we have two branches of Waterstones and one WHSmiths
and yet we survive in our niche. We do so by marketing ourselves
differently from them, while also planning a diversification strategy
for our business.
Have
you been put off getting help by the cost?
Perhaps
you have been dissuaded from having a Marketing plan because of
the cost of using a Marketing Agency? I can sympathise. How many
days do you think it will it take them to do an audit and draw up
the plan? They can't know your business inside out in the way that
you do, so its bound to take them time.
I
know how difficult it is to justify spending hard earned cash and
so I too would just put off getting this helpful instrument for
my business... that is if I didn't already have the professional
marketing knowledge to write such a plan with all the right sections
and the marketing models in place.
Extraordinary
value
Trading conditions may not be very good for you currently. The purse
is being held tightly closed. But not bothering with a Marketing
Plan is probably a false economy. Its extraordinary value is in
showing you where your business is now and enabling you to map out
where you go from there. It really is an essential tool in today's
competitive environment and my offer will cost you so very little.
Attract
investors
Maybe
you are trying to attract new investors into your business. Well
think how much easier it would be to convince them, to put their
money into your dream, if you have a plan laid out in a neat, professional
and systematic form.
Are
you studying for a Marketing Qualification?
Perhaps
I've made an assumption, here, that you run your own company. Maybe
you are a marketing student and are looking for a helpful template
for your assignment answer?
Been
there, got the T-shirt
Well,
I've also been a marketing student. So which ever you are, business
person or student, I can identify with your problems. I have a degree
in Business Studies with a Marketing specialisation and I have been
a Member of the Chartered Institute of Marketing for many years.
In fact I became a full member of the CIM back in 1989.
Up
to date knowledge
I
know what some of you may be thinking. Perhaps this means my marketing
knowledge is not up to date? No, sorry, not true!
Apart
from the experience that I have from running a small business since
1988 to the present day, I have also been back to refresh my qualifications.
Recently,
so that I could write these reports and make them appropriate for
today's CIM student as well as business men and women, I studied
for and obtained the CIM
