Turn Eye Appeal into Buy Appeal - Ebook by Karen Saunders
*
STOP: If your brochures and flyers are bringing you all the business
you want, then you don't need to keep reading.
Don't even waste your time.
"Now You Can Make Your Logos, Brochures and Flyers Work Just As Hard
As You Do - and Transform Your Marketing Pieces Into A Sales Force!"
SO WHAT IF YOU'VE NEVER EVEN DESIGNED A HOMEMADE BIRTHDAY CARD! YOU
CAN MAKE SIZZLING, DAZZLING, CREATIVE MARKETING PIECES WITH THIS
STEP-BY-STEP SYSTEM!
FROM THE DESK OF: Karen Saunders
DATE:
Dear Colleague,
Here's a typical day in the life of a business owner. You wake up
before dawn, and the house is dark and quiet. While waiting for your
coffee to brew, you turn on the computer and throw on the first shirt
you can find. You check your e-mail from home to see how your day is
shaping up. You slam (gulp?) a cup of coffee before heading to the
office in a car that's riding on empty. You get to the office and you
wait for the phone to ring. And you wait_and you wait_.
But how can this be? You just spent 3 weeks slaving over a hot
computer to make a flyer to advertise the biggest sale you've _ever
had! _And no one's calling? This is worse than being stood up for a
date!
I've worked with a lot of different people in the 20+ years I've
been in business. There's one small business owner that I'll never
forget. Her name was Louise, and she ran a struggling consulting
business for many years.
LOUISE WAS _VERY_ HANDS-ON. She did the payables and receivables,
ordered supplies, organized her calendar, not to mention doing ALL the
client work you name it, she did it. And when she was having a sale or
a special she would make her own flyers. It took up a lot of her time,
but she didn't see why she should pay someone else to do what she
could do for herself.
FOR SOME REASON, SHE COULD NEVER GET HER BUSINESS TO STAY IN THE
BLACK FOR MORE THAN A FEW WEEKS AT A TIME. So she looked for ways to
cut corners instead of dealing with what was staring her straight in
the face.
SHE WAS RIGHT AT THE CROSSROADS THAT EVERY BUSINESS OWNER DREADS -
TO SHUT HER DOORS OR GIVE IT ONE LAST HURRAH. So one weekend she
decided to go to a trade show - to try to make some business contacts
and see if it was worth sticking it out. It was there that she finally
saw the light.
One of the participants at the trade show was also running a similar
consulting business. But at a very different level. So Louise stopped
to talk to the guy. She had seen him a few years back at another show,
but it was clear he was doing something right. HE EVEN TOLD LOUISE
THAT HE WAS SO BUSY HE WAS TURNING BUSINESS DOWN! They exchanged some
industry chitchat, and Louise checked out his packages. Nothing crazy,
nothing extraordinary. Louise grabbed a few brochures and headed back
to her own booth to try to figure out where she was going wrong. Then
she looked at the brochures.
EVERY BROCHURE FIT TOGETHER LIKE A PUZZLE, TYING ALL OF THE SERVICES
BACK TO THE COMPANY AND BACK TO THE LOGO. Speaking of which, the logo
looked really slick - and it was on _everything. _The brochures, the
business cards, even the flyer that was created just for the trade
show.
The services were no better than Louise's. Truth be told, Louise had
more options and had packaged her services better. BUT WHEN SHE HELD
HER BROCHURES UP TO HER COMPETITOR'S, SHE COULD SEE WHY HER BOOTH
WASN'T GETTING A LOT OF LOOKERS. And why her competition was.
SHE MADE A DECISION THAT DAY. She was going to put as much effort
into making top-notch marketing pieces as she did into the work she
did for her clients. If her business were a bus, marketing would be
the driver.
PRESENTATION IS EVERYTHING.
I know the last thing a business owner wants is to appear like
they're just starting out. But that's _exactly_ what you do when your
marketing pieces fall flat.
Homemade is great when it comes to cookies and cake! Not so much
when you're talking about business cards and brochures.
Why should your customers choose to do business with you? They may
never know.
Your business card or brochure may be the only thing your customers
ever see of you. So how do you look? Professional and competent? Or
like it took you 2 minutes to print those flyers on your Lexmark?
WOULD YOU WANT TO DO BUSINESS WITH YOUR COMPANY?
For many of you, it's not as easy as selling the best-looking widget
on the block. YOU'RE SELLING YOURSELF. If you are in a business where
you need people to trust in your ability and your competence level,
then you know about building relationships. And where do those
relationships start? _Well_ before they've ever met you - or spoken to
you - or even seen your website! IN FACT, THEY WON'T EVEN GO TO YOUR
WEBSITE UNLESS YOU GIVE THEM A REASON TO.
And that's my job. I give you the tools you need to GIVE PEOPLE THE
REASON TO GO THERE.
_YOU WANT POLISHED, PROFESSIONAL-LOOKING MARKETING MATERIALS THAT
DON'T COST A MINT TO MAKE. IS IT POSSIBLE?_
_YES!_
AND I KNOW BECAUSE I'VE DONE IT.
I started out just like you. And when I finally decided in 1990 to
take the plunge and go into business for myself, I knew I had to do
something to separate myself from the competition. With that goal in
mind, I set out publishing numerous articles, both over the internet
and in print - getting my name and designs in front of the public eye.
In fact, I've won 24 awards for my book cover designs, including one
that earned the 2005 Writer's Digest "Grand Prize" for the best
self-published book in America! My book won the "Best of Show" and 1st
Place in the "How To" category of the 2007 Colorado Independent
Publishers Association EVVY Book Awards competition. It also won an
2006 APEX award, which stands for "Award for Publication Excellence."
Of the 5000+ entries they received, why did they choose mine? Click
here [1] to see my book covers for yourself.
Before-Flyer
After-Flyer
Before-Logo
After-Logo
Before-Book Cover
After-Book Cover
Isn't it amazing what the right design can do for your image? Using
the SAME design techniques and tricks you'll find in _Turn Eye Appeal
Into Buy Appeal_, you'll be able to quickly and easily create these
same makeovers in your own marketing materialsand reap the rewards
with more sales!
"KAREN . . .YOU\'VE HIT THE NAIL RIGHT ON THE HEAD!"
Turn up your speakers and listen to what self-publishing guru Dan
Poynter has to say about Karen's book!
DAN POYNTER, DANPOYNTER.COM
Author of the best-selling book, The Self-Publishing Manual
"Turn Eye Appeal into Buy Appeal gives me an edge when I start to
work on graphics for my handouts and other program material."
--Tom Letourneau, Customer Development Group,TomSpeaks.net
- - - - - - - - - - - - - - - - - - - - - - - - - - - -
"This book is a wealth of information for the author/publisher,
entrepreneur, or anyone else wanting to make the most of every
graphics project. Karen delivers with substance!"
--Melanie Mulhall, author of the EVVY Award-winning book,
Living the Dream--A Guidebook for Job Seekers and Career Explorers
Introducing the only design book you will ever need.
_Turn Eye Appeal Into Buy Appeal_ is like having your own personal
design team. You'll learn layout tricks to visually capture your
audience and turn _prospects_ into _customers_.
For the price of a dinner and a movie, you can possess the secrets
it took me 24 years to cull. I've gleaned from my experience all the
nuggets of marketing wisdom, boiled them down to bite size, and put
them all together in a book that you can download now [2].
You don't have time to take courses at the local college in graphic
design. And you don't have money to spend on the fees a professional
designer would charge.
_NO ONE KNOWS YOUR BUSINESS BETTER THAN YOU DO. NO ONE LOVES IT,
CARRIES IT AROUND WITH THEM, AND FEELS IT LIKE YOU DO. SO WHO BETTER
TO EXTOL ITS VIRTUES TO THE MASSES THAN YOU? _
I can show you how to give your business the marketing edge it
deserves with THE RIGHT LOGO AND COORDINATING MARKETING PIECES. It's
called branding, and it works. You know that exterminator, the one
with the guy holding a hammer behind his back? I don't remember the
name, but I know them when I see them in the phone book!
BETTER MARKETING, BETTER ADS, BETTER EYE APPEAL MAKE FOR MORE SALES
= MORE MONEY!
__Get the response you're looking for!
_Who should buy this book?_
If you are in business to MAKE MONEY, CREATE A PRESENCE in your
market, or create a marketing campaign for your company's new product
or service, AND YOU ARE NOT A PROFESSIONAL DESIGNER, this is your
one-stop guide. Your virtual consultant. People will think you've
contracted out when they see what you can do now.
Don't let this happen to you: you spend countless hours behind the
computer, trying to paint a picture for prospective customers of how
wonderful your product or service is. You then find you've spent a lot
of money for printing a brochure that few of your prospective
customers will even read. Because if it doesn't have that visual grab
effect, THEY'LL NEVER KNOW YOU EXIST.
See if any of these statements apply to your marketing pieces:
* You see people pick up your brochure, then put it right down
* Your brochures just look boring when compared to your competitor
* You're not getting results. AT ALL!
If these reactions sound familiar, don't worry. IT'S NOT YOUR FAULT.
Unless you have a degree in graphic design, or have been actively
cultivating a marketing craft for years, you're not going to know what
sells. And you could waste _way_ too much time and money before you
stumble onto something that works.
". . . UNDERSTANDABLE FOR THOSE WHO ARE NOT GRAPHIC DESIGNERS OR
TECHNICAL EXPERTS!"
Hear Julie Wassom give a detailed account of how Turn Eye Appeal
into Buy Appeal has helped her clients:
JULIE WASSOM
MARKETING TRAINER, CONSULTANT, AND AUTHOR
JULIEWASSOM.COM
"I was in the process of starting a home-based business and needed
some tips for my business cards, letterhead and brochures. I really
appreciate the information about spacing, letter relationship, and
font size. Often small business owners forget the little things that
make their branding packages attractive."
--Kathleen Dowdell, Chicago Getaway Tours
You have just a few seconds to reach out to your prospects with that
one little flyer, or brochure, or business card.
_DON'T LET THEM WALK AWAY UNLESS THEY KNOW WHAT THEY'RE WALKING AWAY
FROM!_
If you want to make memorable, sophisticated, dazzling marketing
pieces that send your sales through the roof, read on
I'm going to let you in on all the experience of my 25 years
creating print media.
I'll show you
* Proven techniques to appeal to your target audience
* How to keep your money in your pocket instead of paying high-end
designers
* How to cut your production and prep time in half
* An easy method to turn every marketing project into a profit
And this is how
I have packaged all of my best trade secrets in the book that will
help you to
_TURN EYE APPEAL INTO BUY APPEAL._
I'LL TAKE YOU THROUGH A 5-STEP PROCESS THAT WILL MAKE DESIGNING AND
PRODUCING YOUR NEXT PRINTED PIECE A BREEZE. READY? HERE WE GO:
STEP 1:
* Learn how to ORGANIZE your project like a pro
* Make a connect-the-dots, foolproof PLAN so you're virtually
guaranteed to have a successful project
* Manage your DEADLINE from finish to start so you never miss a
deadline again
* Learn the keys to a successful budget (know EXACTLY what's it
going to cost you BEFORE you even start a project)
STEP 2:
* Find the top 3 TRIGGER BUTTONS to reach your target audience (so
they can't help but buy your product or service)
* The recipe for sales - an INTERACTIVE OUTLINE of text, graphics,
and colors that will take your customers from "lookers" to "buyers"
STEP 3:
* The marriage of text and graphics - otherwise known as PAGE
LAYOUT. Once thought best left to the professionals, but I'll put the
power of the professionals in your hands. You'll walk away with a
fantastic piece that will draw your customer to you like bees to
honey!
STEP 4:
* The number one EDITING mistake - and how to avoid it!
* What you need to do to eliminate typos and other uncomfortable
mistakes (Or you could end up spending tons of money on something
you're embarrassed to use.)
STEP 5:
* The PRE-FLIGHT CHECKLIST that will save your project so you never
have to worry about finding problems AFTER the fact
* Start the presses - how to know when your project is ready for
printing (and when it isn't)
* Details, details - how to make sure what you want is what you get
Those are the nuts and bolts of designing a marketing piece. Now I'd
like you to think about your last marketing project. Did it go as
smoothly as it should have? Did you reach your target audience? Did
the final product look like you thought it would?
Now think about your next marketing project. What if I told you that
you could reach your target market more effectively and have a
marketing theme that you could be proud of? Not just a brochure, but
also an entire graphics _theme_ that people associate with your
business. And at the same time cut your production time in _half_.
If you're ready to take the mystery out of marketing, click here
[3].
". . .A BENEFICIAL TOOL FOR BUSINESS. . ."
"As a Virtual Assistant. . . brochures, flyers, and speaker
one-sheets are some of the projects clients request I develop for
them. Karen's book provides valuable insights and tips in developing
these and other marketing materials to ensure the message you want
customers to receive is being reflected in those materials."
KELLY JOHNSON, OWNER
Cornerstone Virtual Assistants
Even the best products need the right advertising to get results.
In _Turn Eye Appeal into Buy Appeal_, you'll have a system laid out
in front of you that will take you by the hand and help you create
more memorable, powerful, and effective material.
And when you put this system in action, you'll be able to
* Look professional and accomplished in all your marketing projects
* Increase your profits by having a budget and planning method
that's fast and easy
* Save wasted time with checklists that tell you EXACTLY what you
need at each phase of your project
* Break down your projects into manageable chunks so you don't get
overwhelmed
* Have fun being creative!
It doesn't get any easier than this.
If you want to boost your buy appeal, click here [4].
To give you a snapshot of everything this book will give you, check
this out
The _TURN EYE APPEAL INTO BUY APPEAL_ Table of Contents
* GOOD MARKETING REQUIRES GOOD DESIGN (P. 9)
* 10 Questions to Answer Before Your Next Project (p. 10)
* 5-Step Workflow for Designing and Producing Your Printed Piece
(p. 12)
* MAKE VISUAL ELEMENTS MEMORABLE (P. 15)
* Branding: An Umbrella Concept You Can't Ignore (p. 16)
* What Makes a Good Logo Design? (p. 18)
* Checklist for Designing a Successful Logo (p. 20)
* Tagging the Best Tag Line for Your Business (p. 21)
* Building a Better Business Card (p. 23)
* Why Maintain a Consistent Visual Identity? (p. 25)
* WRITING PERSUASIVE CONTENT AND MAKING IT FLOW (P. 28)
* Think in the Prospect's Perspective (p. 29)
* Capturing Customers with Persuasive Words (p. 31)
* Marketing Writing That Gets Read (p. 34)
* How to Improve Your Proofreading Skills (p. 37)
* THE BEST TYPOGRAPHY FOR DESIGN AND READABILITY (P. 39)
* Start with the ABC's (p. 40)
* Legibility and Readability of Fonts (p. 41)
* Choosing Fonts (p. 42)
* How to Match Your Font to Your Message (p. 43)
* Setting the Tone of Your Text with Kerning, Tracking, and Leading
(p. 44)
* 9 Typesetting Tricks that Design Pros Use (p. 48)
* Shopping for Types of Fonts (p. 51)
* LAYING OUT YOUR PAGES WITH STYLE (P. 53)
* 6 Elements that Make Your Design Effective (p. 54)
* The Magic of Working with Grids (p. 56)
* Working with Images to Enhance Your Layout (p. 58)
* Jazz Up Your Layouts with Pull Quotes (p. 60)
* A Checklist of Features that Add Eye Appeal (p. 62)
* DESIGN SOLUTIONS FOR SPECIFIC PROJECTS (P. 64)
* 10 Questions to Answer Before Designing Your Flyer (p. 65)
* What Makes a Flyer A "Must Have" Marketing Tool? (p. 66)
* A Client-Capturing Website Builds Your Brand _and _Your Bottom
Line (p. 69)
* Creating Presentations That Wow Audiences (p. 71)
* Tips for Designing Book Covers and Inside Pages (p. 75)
* WORKING WITH DIGITAL IMAGERY (P. 79)
* Learning to Work with Digital Photos (p. 80)
* What to Consider When Buying a Scanner (p. 84)
* How to Scan Photos at the Correct Resolution (p. 86)
* THE ROLE OF COLOR IN YOUR DESIGN (P. 88)
* How Color Can Add "Zing" to Your Design (p. 89)
* Easy Ways to Select Harmonious Colors (p. 91)
* Unlocking the Symbolic Meaning of Color (p. 93)
* RGB and CMYK - Colorful but Different (p. 95)
* Making Monitor Colors Match Your Printed Piece (p. 97)
* GETTING GRAPHICS FILES READY TO PRINT (P. 99)
* Proper File Formats for Internet and Print (p. 100)
* The Versatility of PDF files (p. 102)
* Checklist for Making Your Files Print-Ready (p. 104)
* ANSWERS TO YOUR PRINTING QUESTIONS (P. 106)
* What Should You consider When Choosing a Printer? (p. 107)
* What's the Difference Between a Digital and Offset Printer? (p.
109)
* How Can You Save Money on Color Printing? (p. 111)
* How Can You Maximize Two-Color Printing? (p. 113)
* What Paper Works Best? (p. 115)
* What Special Effects Will Add Flair to Your Print Job? (p. 119)
* What Kind of Folding Do You Need? (p. 121)
* What are Your Options for Binding? (p. 122)
* RESOURCES (P. 125)
* WHAT COMES NEXT (P. 126)
BUY NOW [5]
And each item in the table of contents is hyperlinked to their
respective chapter when you buy the ebook. I wanted to make it as easy
as possible to put the information you're looking for at your
fingertips.
"I applied several of your tips to my website and I continue to
receive compliments on its visual presence and usability."
--Sharon Roe, Caviar for a DSL connection, less than 2 minutes.
EBOOK REQUIRES ADOBE ACROBAT READER--
You must have the current version of Adobe Acrobat Reader (it's free)
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install or update Adobe Acrobat Reader. A link to Adobe's Acrobat
Reader will be provided on the Thank You page. It only takes a few
minutes to complete the download and installation process. Then, you
can open your book.
Still Not Sure?
Order NowTry It Out Risk Free.
OK, so now the ball's in your court. Marketing success is waiting
for you! Order now via our secure servers.
My Best,
Karen Saunders
Owner, MacGraphics Services
P.S. Remember that the number one reason businesses fail is not
because of poor service or quality. It's because nobody knew they were
there. So arm yourself with the knowledge of marketing know how. Be a
success!
P.P.S. The free bonuses are available for only a limited time. Order
now [8] before they expire. I want you to get the most for your
investment!
P.P.P.S. If you use the tips in this book even one time it will have
paid for itself. You have nothing to lose and everything to gain!
P.P.P.S. What ever happened to Louise? She's doing just great. She
tripled her income the first year she changed her marketing attitude,
and is planning on opening her second shop next quarter!
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