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Being a presenter today is so much more than linking songs on the radio. In this modern era, where literally anyone with a PC and internet connection can create their own radio station, presenters need to become more entrepreneurial. They need to think more like a business, with a clearly defined brand off-air, whilst on-air being a personality within the constraints of the station's format.
The Radio Presenter's Handbook encourages you to think of yourself as a company and in doing so take on the roles of Product Manager, Sales Director and Managing Director. The aim of this book is to provide you with a thorough understanding of what it takes to become a great presenter, to make a reasonable amount of money and expand your business beyond a daily three-hour show.
You can buy The Radio Presenter's Handbook as a soft-back book or as a downloadable e-book. Once you've paid for the e-book you will be given a link to download an exe file which is 926KB in size and will take approximately 30 seconds to download using a broadband connection.
Read the first two chapters for FREE below:
1 INTRODUCTION
Radio presenting used to be as simple as turning up and playing a few songs interspersed with a few witty lines, but the world has changed and so has the business of being a radio presenter.
Being a presenter today is so much more than linking songs on the radio. In this modern era where literally anyone with a PC and an internet connection can create their own radio station, presenters need to become more entrepreneurial. You need to think more like a business, with a clearly defined brand off-air, whilst being on- air a personality within the constraints of your employer
