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How to sell your books and information products
Discover alternative and lucritive ways to sell your books and information products...
Welcome to Write Your Way to Wealth!
This course is a revolutionary money making system. What you will learn in this course is very different to the usual material you read about creating and marketing information products.
I am about to shatter some myths and you are about to break free from the âwanabee an
infopreneurâ crowd and join an elite inner circle of serious writers and publishers who really know how to succeed in the information publishing business. The opportunities for multiple income streams and creating a lifetime of passive income are all infinitely possible with information publishing, yet only a handful of infopreneurs are tapping in to the seriously big money. Most aspiring infopreneurs are making fundamental mistakes which are severely
limiting their ability to sell their information products and wrecking their potential for success.
In part one of this course, I hope to convince you that the vast majority of Internet marketers (selling any type of niche product â not just information products) are barking up the wrong tree when it comes to marketing on the Internet. Iâm not talking about tweaking pay per click adverts or finding a new way to get listed on Google â in fact this course doesnât address these issues at all, because they are totally irrelevant…
It doesnât matter a jot if you have finally mastered Google AdWords, spent a week achieving the ideal combination of key words or whether youâve just learned how to get to the top of all the organic listings. None of it will matter if you donât have the right product, or the right approach â you still wonât sell successfully! Sorry if Iâve burst your bubble (but I will be showing you how to succeed as a self published author- an infopreneur).
WHAT YOU GET WITH THIS COURSE
In part one, I intend to show you the amazing opportunities that information publishing provides to anyone willing to invest some time and effort into creating a superior product, formatting it correctly and marketing it in an effective way.
There are many myths and misconceptions about infopreneuring (to pinch a term used by Mark Victor Hanson and Robert Allen) which keep entrepreneurs locked into a cycle of erroneous beliefs about how to create and sell information that inevitably ends in failure.
·This course will show you the latest scientific evidence that the way information products are generally marketed is fundamentally wrong and why, in this new age of sophisticated and rather sceptical Internet buyers, we need a radical new approach.
·You wonât have to go hunting out and chasing customers in a niche market â I already know where they are â you just have to create a product that will appeal to them.
·You will discover what subjects are âhotâ, what makes a bestseller, how you can find your own sizzling subjects to write about and how you can create your very own blockbuster in a matter of weeks or even days.
·The course will show you how to market your own products to take advantage of the way people make buying decisions and how to market and sell your own book alongside all the other bestselling titles, in top high street bookshops as well as via the Internet â not tucked away in the distant corners of Internet cyberspace.
·You will discover how to create credibility and win the lifelong trust of your customers.
·You will discover why pay per click does not always work, and why you should rarely offer free reports. We will also look at some of the other dubious marketing strategies being advocated by most Internet marketers and discover more effective ways of marketing your book.
·You will learn how you can market information products successfully without your own web site, and why Internet marketing is not the only (or necessarily the best) way to sell your products.
·You will also learn how to create a list of qualified customers who have already bought your product and use that list to create multiple income streams and a dependable passive income for life.
·You will also discover the secrets of becoming a successful professional author, how to approach publishers and literary agents and how to develop a professional career as a writer.
A FUNDAMENTAL FLAW
Recently, science has discovered that there is a fundamental flaw in the way Internet marketers approach the business of finding the right information products and selling them on the Internet and I will demonstrate this to you shortly.
The Internet has apparently opened up new markets for all sorts of obscure products. However, the prevailing idea that anyone can make it as an Internet marketer by pursuing a niche market have been shown to be wrong on very good authority. If you find yourself doubting what I say, that is good, because it is a perfect illustration of how ingrained these ideas have become in the âInternet marketing psycheâ.
Forget everything youâve been told so far about the business of selling information products….
In the past few months our most cherished ideas about Internet marketing have been scientifically proven to be wrong by long-term studies at UK and US universities. You wonât get any more up-to-date or accurate than that. Amazingly, it transpires that human nature itself is the main obstacle to the success of marketing to niche markets on the Internet â
and there is little you can do to overcome an obstacle of that magnitude.
However, there is hope. The great thing is that these recent findings also hold the key to success.
Once you understand how people actually make their buying decisions, you have the knowledge to be able to create the products that sell and develop the marketing strategies that will reach your prospective customers.
You are one of the first to be let into the secret…
Sign up for Write Your Way to Wealth NOW.
“Ruth Searle is a conscientious, dedicated and inspired worker whom I have known and worked with for the past seven years. Ruth has written four books for Sheldon Press â The Thinking Personâs Guide to Happiness, 2006; Coping with Compulsive Eating 2007; Overcoming Shyness and Social Anxiety 2008; and Asperger Syndrome in Adults 2010. In each undertaking, Ruth showed herself to be professional, enthusiastic, and amenable, and was always concerned that her writing should meet the standard expected of a Sheldon author. Her approach to research is thorough and engaged, and she has the gift of working long and hard for the love of the subject. She is a very pleasant person with a most interesting range of interests, and an original mind. Fiona Marshall, commissioning editor, Sheldon Press (London UK) ”
Publishers reference
“Re: Dr Ruth Searle To whom it may concern, This is a general reference for Dr Ruth Searle, a gifted writer that I have been privileged enough to work with for the past 10 years. Ruth is an incredibly committed and conscientious writer who has produced countless products, articles and monthly publications for me over the past 4 years. Never once missing a deadline and ensuring that all facts and content is good, current and up to date. Ruth has managed to do this constantly with very little input from me or my team. Anything she produces is well put together and sells very well indeed. Would I recommend Ruth ? â¦a resounding yes would be the answer. Highly recommended. David Anderson, publisher, Anderson Dynamics (Dorset UK) ”
About Ruth Searle PhD, BSc (Hons)
A professional published writer of books, courses, articles and information products. Specialising in business, personal development, health and science writing.
Create your own bestselling non-fiction book.
Learn how to write your way to wealth with this 3 part writing course - especially aimed at non-fiction writers. Learn all the tricks and secrets you need to be a successful author. Written by a professional published writer.
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