Advanced Tracking With Prosper 202 - Official Site
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* How To Outthink, Outbid, And Outtrack Your Competitors *
FINALLY - AN EXPERT'S GUIDE TO BUILDING FREAKISHLY SMART TRACKING
SOLUTIONS
WITH PROSPER 202...
Introducing the ONLY in-depth treatment of: ADVANCED TRACKING
WITH PROSPER 202
What Others Are Saying: "Why didn't I have this guide when I
started full time in 1997? I could have made probably at least a
million more if I had it.
Tracking can be so hard and frustrating. Yet it's absolutely crucial.
And while there are some well done free sites about Prosper 202, they
don't approach this depth. This is so complete and a JOY to read.
Really, really well written AND laid out!
I KNOW tracking isn't exciting or sexy. But without it, you're just
shooting in the dark.
I'm really so excited to go through ALL of this product and start
using it! I'll add that even if you use ANOTHER tracking solution,
you'll still learn so many things about tracking from this, I'd highly
recommend you get it.
If you're a real marketer, or a real serious marketer, or you simply
don't like losing money, just snag this little gem now."
- Marlon Sanders "I really want to thank you for having put
together this masterpiece. This is the most in-depth, well-written
tracking training there is.
A real mind opener in the understanding of what tracking really
means, how to do it properly, the importance it has in our marketing
efforts, and MOST of all what you can really do once you master this
skill... and just to top it off, a superb writing style. Thank you so
much man."
- Romolo Lerza "I would call this basically a master class on
tracking.
This is the sort of thing that the 6 and 7 figure marketers are
implementing in their campaigns. Anyone who aspires to reach that
level of success would be wise to grab this course, learn the
material, and count themselves within the elite ranks of campaign
trackers!"
- Sheldon Gray "What Stephen has done is put together a complete
and comprehensive tracking bible that gives you all the nuts and bolts
of the tracking assembly procedure.
This series in my opinion is just as basic as having breakfast in the
morning, a must-have resource."
- Johanna Vandemortel "Volume #4 may be the most important product
on CPA marketing that you will ever come across. I am going to have to
agree with Chad Hamzeh and say that Stephen is a genius when it comes
to this stuff.
The information inside The Ultimate CPA Strategy is simply
outstanding and it is clear that Stephen has an incredible
understanding of what he is teaching."
- Timothy Miranda "I've been around long enough to be able to
decide what is good and what is garbage when it comes to IM products.
This product is good, in fact it may even be definitive..."
- David T. McCarthy "One of the best, most complete products I've
ever purchased. Thank you very much for sharing this depth of
knowledge. Incredibly high return on the dollars spent!"
- Mike Cooch Once in a while a product comes along that has the
look and feel of quality and this product not only promised quality it
delivered it in abundance!
The content is superb, well explained and well laid out. I did not
know much about tracking but I've certainly got the training to go
along with the Prosper software which will greatly enhance my
knowledge of the subject and application of the tool and strategies.
- Lee Graham "Picked this gem of a product up a few days back and
wow, there is a LOT of information to absorb and apply.
I bought this to get some more tips on improving my own Prosper
campaigns and Stephen's techniques to track ClickBank offers alone
(Volume #2) is worth what I paid."
- Alvin Lim "I am not a newbie. I have been using Prosper 202 and
other tracking software for a while... I have previously spent a lot
of time looking for intermediate-advanced tutorials for Prosper 202. I
did find a few, but not something that could be compared with this.
What you provide are basically detailed tactics in combination with
tracking tutorials.
Not only that. Now I have ready-to-go campaign tracking templates,
split tests etc, which I can modify for my own purposes. Where would I
find such materials? I am not sure. So, this alone is huge!
I can say that for me personally your guides are simply a necessity.
So, Stephen... Awesome!!!"
- Daniel Smith "Awesome!
Stephen's guide has opened up my eyes to the wonders and power of
what Prosper 202 can do. I found Volume 2 particularly mind blowing!
The ability to actually track emails !!!
Damn, that volume was so powerful it left me with a headache! I'll
still have to go over it a few more times to fully grasp it's
awesomness :D
In fact, I'm wasting time here and if you're serious about your IM
career, and haven't yet got your copy, you're wasting your time
reading this review. I'll do us both a favour (you can thank me
later), I'll get back to re-reading the guide and implementing and you
can peel yourself off the reviews and get your copy!
- Boykie Mackay What I Am Thinking: Wow.Those reviews of my
product are not too shabby.
But what's going on here? Why are people using words like
masterpiece, bible, outstanding, powerful, mind blowing, definitive,
genius, and gem to describe their assessment of "Advanced Tracking
With Prosper 202" ?
Are they delusional? Are they my close friends? (No - total
strangers).
My guess? It's because my product is MORE THAN A SIMPLE INSTRUCTION
MANUAL for people looking to get up to speed with Prosper 202.
Inside you are going to find answers to questions about tracking that
you might never have thought to ask.
I am going to show you techniques that you just WON'T FIND DISCUSSED
ELSEWHERE. Except perhaps at the high-end advertising agencies that
reserve their tricks of the trade for clients with million-dollar
advertising budgets. And I'll show you how to do it all with a FREE
piece of tracking software that is _more powerful than anyone had
imagined_.
So, if any of this piques your curiosity...
STICK AROUND AND I'LL SHOW YOU HOW TO ADD SOME SERIOUS TRACKING MAGIC
TO YOUR PROSPER 202 CAMPAIGNS!
FROM: STEPHEN CARTER
RE: ADVANCED TRACKING WITH PROSPER 202
I have an important question I'd like to ask you.
The answer to it might not only help you save a TON of money. It
might just put ALL your marketing endeavors on the road to long-term
profitability.
But first I want to tell you about a friend of mine. That's because
his story can teach us a very important lesson. It will also put my
question into vivid relief.
I'll call him MR. H - for "hardcore" marketer. I am keeping his
identity private for now, but you can be assured that he is a real
person with a wife, kids, and all the dreams for his family that the
rest of us share.
Mr H. is ONE VERY SMART DUDE.
He needs to be, because he spends upwards of $500,000 EACH MONTH on
paid traffic. When you play the game at this level, you have to have
your wits about you. And you _absolutely_ need to be tracking every
aspect of your ad campaigns.
I'll have more to say later about how Mr. H has been able to track
his way to the extraordinary level of success he enjoys today.
But on a recent campaign Mr. H got it wrong. He got sloppy with his
tracking and scaled up his advertising budget before he had properly
figured out whether or not his traffic source was really making him
money.
The result? He LOST $30,000 before he noticed what was going on.
Now, you might not be anywhere close to being able to outlay daily
what Mr. H does on his campaigns. But I'm guessing you wouldn't mind
being able to do it somewhere down the line. Either way, my question
today is just as applicable to you as it would be if I were to ask it
of Mr. H.
And it is this:
HOW MUCH MONEY ARE YOU JUST THROWING AWAY EVERY DAY SIMPLY BECAUSE YOU
DON'T KNOW HOW TO TRACK YOUR LOSSES AND ELIMINATE THEM?
Don't worry if you don't know the answer to this question just yet.
It's unlikely you would be reading this page if you did.
It is a question that has haunted marketers FOR AT LEAST A CENTURY.
Especially those who depend on paid advertising for their traffic.
You've probably heard more than a couple of people recite the
following well-known line: _"I know half my advertising is wasted - I
just don't know which half."_
The quote is attributed to JOHN WANAMAKER, a 19th century US store
merchant considered by many to be the father of modern advertising.
Wanaker made his famous remark long before the first Model-T rolled
off the Ford assembly line.
The world has changed a lot since Wanaker's time, and if only half of
your ad budget never produced a return you might even be able to
ignore tracking altogether and still make a profit.
_ The trouble is, the reality of advertising today is probably more
in line with what SETH GODIN has to say on the subject: "Actually,
it's closer to 1 percent of your advertising that works, at the
most."_
If what Seth says is correct, is it any wonder then that the
marketers who DON'T MAKE THE EFFORT TO TRACK WHAT WORKS and what
doesn't in their advertising campaigns never see the REAL money to
begin to flow?
And then there are the OTHER guys.
Guys like Mr. H who are ABSOLUTELY KILLING IT with their marketing
campaigns because the insight they gain from tracking allows them to
extract 5 TIMES or more the return for the SAME amount of traffic that
you are driving. Yes, Mr. H makes mistakes too. But those are
exceptions, not the rule.
In fact, for these other marketers tracking is almost a religion.
And they don't just know how to track. Like I said, these guys know
how to use the information derived from their tracking solutions to
OPTIMIZE THEIR CAMPAIGNS with a vengeance.
But it's nothing you can't do too. In fact, in Volume #4 of "Advanced
Tracking With Prosper 202" I'LL TEACH YOU to do exactly what it is
that Mr. H and those other guys are doing.
Now that you know the score, I have a SECOND question for you...
WHO WOULD YOU PREFER TO BE - A MODERN DAY VERSION OF THE WANAKER HEAD
SCRATCHER, OR A GODIN REALIST WITH THE KNOW-HOW TO TRACK YOUR WAY TO
GUARANTEED PROFITABILITY?
Obviously you want to be that second guy. The real question is WHAT
DOES IT TAKE to be able to track campaigns to the extent we are
talking about?
Because tracking isn't easy.
I _wish_ it was. Because then I could insert reassuring claims into
this page like _"You won't believe how EASY this is to do!"_ or the
classic _"Trust me, if I can do this, ANYONE can..."_
Honestly, if that was the case I'd have named my 4-volume series
"Tracking For Dummies". I would not have even bothered to mention
PROSPER 202 in the title because everything I had to tell you about
how to track would apply no matter which tracking application you
decided to use.
But real tracking does not work that way. You have to choose a
tracking application and master it.
And of course each piece of software has its own pluses and
minuses, and every one of them has a learning curve associated with
it.
You need to come to grips with the way subids are defined, how they
are handled by the application, what effects YOUR DECISIONS about how
to record conversions affect the reliability of the way they are
detected, and so on...
So the very first question you should be asking yourself is why
would I settle on THIS particular application - Prosper 202 rather
than CPVLab or something else?
Why would I admit right up front that I am going to be providing you
with an ADVANCED PERSPECTIVE on the art of devising tracking solutions
rather than lead you to expect that the strategies I cover will be
PUSH BUTTON SIMPLE the way we would often like life to be?
My answer is that the application has THREE things going for it:
PROSPER 202 IS \"PRETTY GOOD\" SOFTWARE. IT'S FREE. AND IF THE THOUGHT
OF USING YOUR BRAIN TO SOLVE TRICKY PROBLEMS DOES NOT SCARE YOU, YOU
REALLY CAN TRACK ANYTHING WITH IT.
That last bit might surprise you. About being able to use Prosper 202
to track virtually any funnel you care to specify.
Prosper 202 is certainly NOT known for it's tracking flexibility.
Nonetheless, it is HIGHLY ADAPTABLE. And you will be able to see why
this is true by the time you reach the end of this page.
I'll tease you with a funnel that is revealed in all its glory in
Volume #4 of the series and which simply does NOT appear to be
trackable given the commonly-perceived limitations of Prosper 202. But
it is trackable. EVERY funnel is, and I'LL REVEAL THE KEY to
understanding how this could be...
My guess is that you have probably already installed Prosper 202 and
watched one or two tutorial videos on how to set up campaigns.
But you did not find what you were REALLY LOOKING FOR - that one
source of reference material that went to the CORE of what tracking
with Prosper 202 is all about. I know that I could not find it.
So I did the next best thing. I used my experience as a software
developer to study the way Prosper 202 works. Not all of it. Not even
one percent of it. Just the critical parts, so that I could devise a
CONCISE MENTAL FRAMEWORK that would allow me to understand what can
and what cannot be done with the software.
I have already hinted at the PICTORIAL EXPRESSION of this framework
with the schematics of the conversion process shown above.
That's the very first thing you'll learn when you begin your journey
into tracking with my series.
IN VOLUME #1 - THE MECHANICS OF EVENT TRACKING - I'LL TEACH YOU THE
SAME SIMPLIFIED WORKING MODEL OF PROSPER 202 THAT I USE TO SOLVE THE
TOUGHEST TRACKING PROBLEMS.
There's a very good chance that the SOLE reason you came to this
page was to learn what is conveyed in this first volume - whether you
realize this or not.
That's because having the right framework in place is absolutely
critical to doing good work in any field. Whether it involves
rendering a tracking solution or, say, a piece of art.
For instance, take MICHELANGELO.
Everyone remembers the end result of his work on the Sistine Chapel.
The unworldy frescoes that allowed people walking in off the street
to look up and see not a church ceiling, but a portal to the next
world.
But who recalls that Michelangelo first had to construct a UNIQUE
SCAFFOLDING SYSTEM that would allow him to paint the intricate curved
surfaces of the ceiling?
Sure, I am talking about an actual _mechanical_ framework here
because it is easy to visualize. But Michelangelo also had to DEVISE
MENTAL FRAMEWORKS to work from too, so that he could paint human
figures on a curved ceiling and still have them appear in the proper
perspective when viewed from the ground. Frameworks precede mastery in
every field of human accomplishment.
Likewise, without a simple but solid mental framework to draw upon
you will never be able to devise more than the most rudimentary
tracking solutions for your ad campaigns.
If you're thinking, what a minute here, we're just talking about
creating tracking solutions with a piece of software that is
supposedly already designed to do the job, so why all this lofty talk
about frameworks?
It's simple. Because it is important. It is NO ACCIDENT that the
innovations you'll find in this series were ones that I came up with
myself to solve problems that nobody else was talking about. I could
not have done that without a framework that allows me to see
connections where most other Prosper 202 users see dead ends.
For example, in Volume #1 you will learn how I view Prosper 202 as a
"redirection device" that allows me to think about tracking solutions
in terms of simple INPUT AND OUTPUT CHANNELS for URLs...
Yes, you can track without a framework. But you will be restricted
to setting up tracking solutions that have been worked out by others,
and they will rarely meet your exact needs.
If you are serious about your intention to FULLY MASTER PROSPER 202
so as to be able to create your own tracking "works of art" you'll
need a framework, and in Volume #1 of "Advanced Tracking With Prosper
202" I'll provide you with mine.
With the foundations in place it's then on to what I consider to be
an essential component of all serious long-term tracking solutions...
IN VOLUME #2 - TRACKING EMAIL COMMUNICATIONS - YOU WILL LEARN HOW TO
TRACK PROSPECTS FOR INDEFINITE DURATIONS AND ACCURATELY MEASURE YOUR
LIFETIME EARNINGS PER LEAD FOR THE FIRST TIME!
As a marketer you will hear the mantra repeated endlessly. The
money is in the list. The money is in the list...
But just HOW MUCH MONEY, and WHERE EXACTLY is it coming from?
These are the two questions the second volume of the series sets out
to answer. If you are not already collecting leads onto a list before
you send them to an offer, by the time you have finished this volume
you will understand why you need to be doing so.
Even if you do fully appreciate the value of list building it is
unlikely that anyone has explained to you HOW TO LEVERAGE YOUR LIST to
the fullest possible extent by capitalizing on knowledge of your
LIFETIME LEAD VALUE.
The concept is simple enough. If you are paying less for the traffic
produced by your ad campaign than the amount of revenue it produces,
you are profiting and you can SCALE YOUR CAMPAIGN. But exactly how
much revenue ARE you generating for each lead that goes through your
funnel?
Most marketers are familiar with the concept of "earnings per click".
But they are much less sure about how to go about measuring it.
It's not enough to follow your lead through the top layer of your
funnel.
If you are capturing them onto a list you really need to be able to
KEEP tracking them for the entire duration they remain in the funnel -
whether that be weeks, months, or even years.
You need to be able to KEEP A RUNNING TALLY of every dollar they send
your way as a result of commissions earned from your promotions. This
is how you measure their lifetime worth to you. But how do you do it
in practice? How do you track them for an extended period of time?
Well, if a picture is worth a thousand words, then you can do it like
this...
"HOW TO MEASURE LIFETIME WORTH"
Actually the schematic above is somewhat simplified, but it does
paint the important elements in the setup, and as you can see Prosper
202 sits at the middle of it managing the whole affair.
The idea is to set up one campaign to record accumulated commissions
(the Lifetime Sales campaign). Then a second campaign is established
to record sales that come in as the result of follow up email
promotions (the Follow Up campaign).
By configuring Prosper 202 correctly and using slightly modified
versions of the conversion scripts (which I provide you with) it is
possible to have the follow up campaign increment the lifetime
campaign each time the lead spends money.
This is how we are able to _accurately measure_ the LIFETIME WORTH OF
A LEAD. Volume #2 deciphers the schematic shown above and teaches you
how to build the exact same functionality into your Prosper 202
campaigns.
Not only that, but you will also be able to determine WHICH MESSAGES
AND PRODUCT PROMOTIONS were responsible for sales. That way you can
figure out what is working and what is not in your message sequences.
If you talk to anyone else knowledgeable in the workings of Prosper
202 you would most likely be told that the funnel above is just not
possible using Prosper 202. It simply does not handle complex
scenarios.
BUT THAT'S BALONEY! You can build solutions to TRACK ANYTHING if you
are creative enough about it, and you'll see more proof of that in
Volumes #3 and #4.
Let's talk about one of those now. You'll love this next volume if
you have ever built landing pages and wondered if there was anything
more you could be doing to improve your click-through and conversion
rates...
IN VOLUME #3 - TRACKING FOR LANDING PAGES - YOU'LL DISCOVER HOW TO
TRACK LANDING PAGES IN SERIES AND IN PARALLEL (PAGE ROTATION). I EVEN
SHOW YOU HOW TO IMPLEMENT POWERFUL TAGUCHI SPLIT-TESTING!
Before you can even think about SCALING UP A CAMPAIGN to bring
in the big money you need to maximize its profitability.
That means testing and optimizing every element of your campaign.
This is especially true of your landing pages, the performance of
which will decide whether or not the prospect will even see the offer
or place themselves inside your auto responder funnel.
The good news is that setting up the tracking in Prosper 202 for
campaigns with a single landing page is fairly easy.
But what if the prospect needs to visit TWO landing pages, one after
the other, before you send them off to the offer? What if you needed
to insert an opt-in page between the landing page and the offer?
Or maybe the situation calls for EIGHT landing pages in the
sequence?
If you needed to do it, would you know how to track the click through
rates of EVERY INTERMEDIATE PAGE for these types of multi-page
sequences?
Probably not, right?
But that's OK because you WILL know by the time you get through with
my landing page training.
In Volume #3 you get to see how tracking solutions can be set up for
a variety of landing page models. Including those that feature
alternate variations of a landing page which need to be SPLIT-TESTED
to find page elements with the highest click-through and conversion
rates.
Now we are talking about LANDING PAGE ROTATION.
But wait. Prosper 202 doesn't support landing page rotation. Or
does it?
I'll show you a couple of different ways you can tackle this problem.
That includes providing you with PHP-based rotation scripts that don't
just pivot on the number of visitors sent to your landing page, but
the number from a SPECIFIC DEMOGRAPHIC GROUP.
Once you have mastered landing page rotation the possibilities for
creating COMPLEX CUSTOMIZED tracking solutions really open up. When we
get to Volume #4 you will find a sosphisticated tracking solution that
is built around no less than FOUR rotation scripts.
But before moving on from the subject of landing page tracking for
funnels with multiple pages we stop and learn how to track multiple
elements on a SINGLE landing page.
Not by using simple A/B split-testing, but by immersing ourselves
into the world of TAGUCHI LANDING PAGE OPTIMIZATION.
This is where you discover how to improve your conversion rates using
the kind of split-testing algorithms usually reserved exclusively for
clients of multi-million dollar ad agencies.
Orthogonal arrays, like the K9 array shown here, and multi-factorial
test design philosophy - you get all it, including the TESTING AND
ANALYSIS SCRIPTS needed to put the ideas into practice.
Yes, Volume #3 will likely completely change your conception of what
is possible with landing pages. At least until you close its pages and
discover what is next in store for you. That's because...
IN VOLUME #4 - THE ULTIMATE CPA STRATEGY - YOU'LL DISCOVER HOW TO
BUILD, TRACK, AND OPTIMIZE THE FUNNEL THAT TOP CPA MARKETERS ARE USING
TO BANK 5 TIMES MORE THAN YOU ARE DOING... FINALLY, THE \"BLACK
COVER\" VOLUME. THIS IS WHERE ALL THE THEORY YOU WERE EXPOSED TO IN
THE EARLIER VOLUMES COMES TOGETHER IN A PRACTICAL LESSON ON THE ART OF
SUPER AFFILIATE FUNNEL DESIGN.
PRACTICAL AND HIGHLY PROFITABLE.
NO DOUBT YOU REMEMBER MY FRIEND MR. H. HE'S THE GUY I STOLE THE
ULTIMATE CPA STRATEGY FROM.
WELL, MAYBE \"STOLE\" IS TOO STRONG A WORD. I TOOK THE STRATEGY HE
WAS USING TO EXTRACT 5-10 TIMES MORE REVENUE FROM HIS CPA LEADS THAN
IS POSSIBLE WITH SIMPLE LANDING PAGE OR DIRECT LINKING METHODS, AND I
DID SOMETHING WITH IT THAT NO ONE ELSE HAD BEEN ABLE TO DO.
I ENHANCED IT AND MADE IT _SUPER CHEAP_ TO IMPLEMENT.
BEFORE THAT YOU EITHER HAD TO PURCHASE EXPENSIVE TRACKING SOFTWARE
LIKE CPVLAB AND LEARN HOW TO APPLY IT TO THE FUNNEL, OR YOU HIRED A
TECHNICAL WIZ LIKE ME TO IMPLEMENT IT ALL FOR YOU. EITHER WAY, IT WAS
EXPENSIVE.
NOW YOU CAN DO IT ALL USING JUST PROSPER 202 - WHICH DOESN'T COST A
DIME - AND THE STEP-BY-STEP BLUEPRINT ON HOW TO BUILD AND TRACK THE
ULTIMATE CPA FUNNEL THAT I HAVE LAID OUT IN VOLUME #4.
I KNOW WHAT YOU MUST BE WONDERING. YOU WANT TO KNOW WHAT THE HECK THE
ULTIMATE CPA STRATEGY LOOKS LIKE, RIGHT?
WELL, HERE'S A SNEAK PEEK AT THE FUNNEL FOR THOSE WHO NEED JUST A
LITTLE SOMETHING TO GO ON. SORRY, HAD TO BLUR OUT THE DETAILS SO AS TO
BE FAIR ON THE PEOPLE DO WHO DECIDE TO TAKE THIS STRATEGY AND
IMPLEMENT IT :)
CAN YOU GUESS WHAT'S GOING ON THERE?
THE FUNNEL - OR AT LEAST THE FRONT END OF IT, WHICH IS WHAT IS SHOWN
ABOVE - IS ESSENTIALLY NOTHING MORE THAN A 4-PAGE SEQUENCE THAT
CAPTURES THE LEAD ONTO A LIST SO THAT THEY CAN BE MARKETED TO IN THE
FUTURE EVEN IF THEY END UP BUYING NOTHING RIGHT AWAY.
YES, THERE'S A BIT OF MARKETING PSYCHOLOGY THROWN IN THERE AS WELL TO
INCREASE THE UPTAKE, BUT IT'S RATHER STRAIGHT FORWARD.
THE ONLY REAL COMPLICATION, AS YOU CAN PROBABLY GUESS, IS THAT
SEVERAL PAGE ROTATORS HAVE BEEN ADDED TO THE MIX.
WHILE MOST CPA MARKETERS ARE FOCUSED ON THROWING UP A SINGLE LANDING
PAGE AND TRACKING THE PROFITABILITY OF THE KEYWORDS THAT TRIGGER
CLICKS ON THEIR ADS AND LANDING PAGE LINK-TO-VENDOR, FOR THE CPA SUPER
AFFILIATE THAT'S JUST THE BEGINNING OF THE PROCESS. THAT'S BECAUSE...
THE SECRET TO SMASHING YOUR CPA COMPETITION IS TO NOT JUST TRACK AND
OPTIMIZE YOUR AD CAMPAIGNS. YOU MUST OPTIMIZE YOUR FUNNEL TOO.
That means SPLIT-TESTING as many of the pages in your funnel as you
can to figure out the optimal path along which you should lead your
prospects. Once you know the answer, you switch off the rotators and
watch your CPA return on investment shoot through the roof.
This is how Mr. H has consistently been able to EARN 5 TIMES OR MORE
what other CPA players in his niches have been able to achieve.
It's a strategy that you can use ANYWHERE that you would like to
promote affiliate offers. They do not HAVE to be cost per action
offers. It's just that CPA offers work particularly well with this
funnel.
Of course, the thought of having to set up rotators and add tracking
code so as to be able to compare the performance of one landing page
against another sends most CPA marketers running for the hills.
But if you truly want to be able to play at the level that Mr. H
plays, where the BIG MONEY paydays occur virtually every day, then you
are going to have to OUTTHINK, OUTBID, and OUTTRACK your competition.
And that is where I have you fully covered.
Because in addition to the detailed instructions for how to set up
the funnel shown above, I am also providing you with ALL THE SCRIPTS
that are needed to put it together.
This includes the various rotators (all of them entirely optional)
that are needed to cycle your landing pages so that they can be
split-tested and the funnel optimized for maximum performance.
And there is the back end of the funnel. This is essentially the SAME
auto responder system and tracking solution that was introduced in
Volume #2. The ultimate CPA strategy combines both FRONT END and BACK
END funnels - all completely tracked with Prosper 202 to deliver the
optimum profitability on your campaigns.
You simply WILL NOT find this stuff taught anywhere else. It is
exclusive to "Advanced Tracking With Prosper 202".
But before I tell you how you can get your hands on my four-volume
series so that you can begin to track like a true professional using
Prosper 202, there is one thing I need to address first...
* * * THE DREADED DISCLAIMER * * *
THIS IS THE PART WHERE I SUDDENLY PUT UP MY HAND AND YELL \"BUT WAIT!
MAYBE THIS IS NOT FOR YOU.\"
Now you have to be thinking to yourself "Whoa. What's he doing? I was
just about to look for the BUY BUTTON and now he's putting on the
brakes? What's that about?"
Look, the truth is I absolutely want you as a customer. But not if
you are going to get upset that my products aren't like most other
internet marketing products.
I don't knock a product out in a day, or a week, or even a month.
These things take longer. I get caught up in the complexities of the
subject matter. I explore it. I look for answers to questions that
MAYBE NOBODY ELSE IS ASKING - and that's how a set of tutorial notes
on how to exploit a free tracking application turns into four ebooks.
If you are my ideal customer this won't bother you. If you are the
type that hates having to think about the nuances, or how a solution
to a problem is pulled off with a page of PHP CODE, it will.
I also take liberties in my writing. I blame _Spiderman_ and _The
Incredible Hulk_ for much of it. I grew up in New Zealand, and as a
kid in the 1970s I looked forward each week to being able to get my
hands on a copy of the latest Marvel comic. There was only ONE - _"The
Mighty World Of Marvel"_
The comic was imported from the U.K., and except for the front
cover, the stories were rendered in pages of plain black and white
illustration.
The missing color did not matter one bit. The arrival of that comic
was the event of the week.
What DID matter was that they never imported enough copies. They sold
out the day they got in, usually within hours of appearing on the
store shelf.
More often than not I had to listen to the cool kids who beat me to
the stand retell THEIR version of how _The Incredible Hulk_ was
smashing his enemies that week.
I think those years marred me for life. I eventually disavowed all
fiction and turned to a LIFE OF SCIENCE.
But then a flickering ember of the past must have re-ignited my love
affair with fiction because one day I started producing it. So when
you plunge into "Advanced Tracking With Prosper 202" and discover that
it is in fact a STRANGE BLEND OF FICTION AND FACT you will have at
least some inkling of what is going on.
What kind of story have I weaved into the marketing narrative? Well,
all I can say is that I have really enjoyed the recent _Iron Man_
movies ...
This is the mental framework book.
For users new to Prosper 202 the application is something of a
paradox. On the one hand it is DECEPTIVELY SIMPLE, but at the same
time it can seem RATHER MYSTERIOUS.
In this introductory volume the reader is exposed to the ONLY two
things you can do directly with the software - set up a "direct
linking" campaign, or set up a "landing page" campaign.
Most users will settle for a basic understanding of these two
options. But the key to becoming a TRACKING MASTER is to look a little
deeper into the actual mechanics of the tracking event and how it
relates to the behavior of the two basic campaign types. This provides
clues as to how more involved campaigns might be set up by connecting
one campaign to another.
Here's just some of what you can expect from Volume #1:
* Discover the true nature of the subid. You've always known that it
is at the heart of all tracking solutions. Now you'll understand just
why it is that subid mastery is the key to tracking success.
* Learn the REAL difference between CONVERSION PIXELS and POSTBACK
URLS, and why using one of them is so much more reliable than using
the other...
* If you've found the campaign management tabs in Prosper 202
confusing and you've wondered about the nature of their numbering, you
can finally relax. I'll give you the full story once and for all.
* Have you noticed that some of the names of the campaign editing
variables are misleading? I'll tell you what they SHOULD be called so
as to have you see new campaign possibilities that otherwise might
never have occurred to you...
* If you hope to be able to promote high-ticket items one day you'll
want to know about the surprise cut-off in payouts that no one has
warned you about. Until now.
* To really optimize your campaigns you'll need to understand the
exact advantages that a "direct linking" campaign has over a "landing
page" campaign, and vice versa. I'll spell it out for you in full.
* True mastery of Prosper 202 requires a deep understanding of the
difference between the "c" tracking variables and the "keyword"
tracking variable. I'll bring you up to speed on this important topic.
* Discover why is it useful to be able to view Prosper 202 as a kind
of "black box" with input and output channels that can potentially be
connected to create unexpectedly pliable tracking solutions.
* Finally, I'll introduce a strategy that involves harnessing the
"c" variables to achieve intricate tracking solutions by connecting
one campaign to the next... and set the stage for the solutions
presented in the coming volumes.
In addition to establishing our tracking framework, Volume #1 begins
a series of tutorial campaigns that demonstrate how our approach to
tracking dictates the shape of our campaigns. You also get all the
SUPPORTING SCRIPTS AND PAGES needed to set up the demo campaigns and
run them on your server. PAGES: 53 FILES: 31 VOL. #2 - TRACKING
EMAIL COMMUNICATIONS The money, they say, is in the list. But how
do you get it out?
The ability to connect with your subscribers is of paramount
importance. But how do you know when you are succeeding?
In this second volume we look at what it takes to TRACK SEVERAL
ESSENTIAL EMAIL METRICS so that you can increase your return on
investment.
Two of the most important metrics are typically ignored by marketers
because they have no idea how to determine them.
These are the LIFETIME VALUE OF A LEAD and the PER MESSAGE
PROFITABILITY of both broadcast and auto responder follow up messages.
The good news is that both can be tracked quite ACCURATELY using the
novel Prosper 202 tracking campaigns introduced in this volume.
You can also expect the following points to be covered in Volume #2:
* Most marketers obssess over email open rates and click-through
rates. I'll show you why these metrics are both unreliable and
irrelevant.
* Most marketers have NO idea how to go about measuring the lifetime
value of their leads. By the time you are done with this volume you
will.
* How do you go about optimizing an email auto responder sequence if
you don't know which messages are making you money? The answer is that
you can't. So I'll show you how to fix that problem.
* Have you ever set up an auto responder list to promote ClickBank
products? I'll show you how to track conversions for every product and
measure both the lifetime value of your subscribers and the per
message profitability of your email sequence.
* The secret to tracking ClickBank conversions reliably with Prosper
202 is to use the postback mechanism and couple it to ClickBank's
instant notification API. But you'll need a script to complete the
loop, so I've created one for you...
* To measure lifetime value you will need to know how to pass subids
through to your auto responder service so you can extract them at a
later date. But don't worry, I'll teach you how to do that too.
* As it turns out, Prosper 202's two conversion scripts cannot track
lifetime campaigns. So I will be providing you with enhanced versions
of these scripts that WILL do the job.
* To fully track auto responder funnels you will need 3 campaigns -
a lifetime sales campaign, an opt-in campaign, and a follow up
campaign. I'll show you how to set up each and then connect them to
one another with the lifetime sales subid.
* Are there any limitations to setting up the campaigns in this
volume? As it turns out, there are. I'll tell you what to look out for
so that you can track your email campaigns with confidence.
As in Volume #1 you will also be provided with example campaigns so
that you can see how the ideas in the current volume all come
together. PAGES: 78 FILES: 4 VOL. #3 - TRACKING FOR LANDING PAGES
Landing pages play AN INTEGRAL PART of most marketing campaigns, and
tracking the performance of a single landing page is usually not so
difficult. But what about two or more pages in sequence?
And how do you track landing pages in parallel - which is to say, how
do you SIMULTANEOUSLY SPLIT-TEST pages against each other and track
their individual performance?
All of these questions are addressed in this third volume, and
answered from the perspective of a Prosper 202 user. Additionally, a
POWERFUL TAGUCHI (multi-factorial) approach to split-testing landing
page designs is introduced, complete with functional examples and code
to analyze the results.
Here's just some of what you'll discover inside this volume:
* Sometimes a single landing page just isn't enough. You need two or
more sequential pages to get the job done. On the other hand, more
pages means lower overall click-through and opt-in rates... So you
should always avoid multi-page campaigns, right? Actually no, and I
tell you why.
* Quiz: When is the Prosper 202 "Affiliate URL" not an affiliate
URL? Answer: Practically every time you use it to construct multi-page
landing page sequences. You'll see why in virtually every campaign
discussed in this volume.
* Quiz: How do you put together a multi-page landing page campaign?
Answer: From back to front. I'll show you how to literally "reverse
engineer" your campaigns to get from where you want to go, to where
you need to begin...
* Have you ever used the Prosper 202 landing page rotator to
split-test alternate pages in a campaign? What's that you say? Prosper
202 does not have a landing page rotator? Well then, I think you are
going to be surprised when we start making use of it on page 46.
* Sooner or later you are going to be faced with the need to
construct your own custom landing page rotator. I'll show you how I do
it and provide you with all the code required to pull it off...
* There is more to landing page optimization that measuring
click-through rates. You'll learn how to split-test landing page
profitability for differing ads and prospect demographics using the
"c" variables to track all the important parameters in your campaigns.
* Need to optimize the conversion for a single landing page? I'll
show you how to roll out the Taguchi big gun and effectively test
thousands of combinations of page elements with just a handful of
actual tests. It's almost like magic.
* Taguchi landing page optimization is shrouded in secrecy. If not
for the discovery of a forgotten spreadsheet that is nothing less than
a treasure map I would never have been able to perform Taguchi
testing, let alone teach it. But in this volume you get it all -
including the spreadsheet!
* But what use would Taguchi be if the analysis was too difficult to
perform? That's why I am giving you a Taguchi landing page test
analyzer so that you can paste in the numbers, hit the "analyse"
button, and get an instant prediction of the combination of page
factor options that will yield the best conversion.
In addition to the scripts provided to run the demo campaigns for
this volume you'll also get all of the auxiliary TAGUCHI ARRAYS and
the page element rotation script and landing page template needed to
test it all. PAGES: 94 FILES: 101 VOL. #4 - THE ULTIMATE CPA
STRATEGY This volume is all about putting theory into practice.
In fact, I knew I had the perfect model to apply the ideas from this
series when I discovered that a select few are absolutely killing it
with their CPA campaigns because they know the secret to extracting
FIVE TIMES OR MORE THE RETURN for the SAME amount of traffic that you
are driving.
In this final volume I give you the same surefire strategy these "CPA
rain makers" are using to SCALE UP THEIR CAMPAIGNS and SMASH THEIR
COMPETITION like a bug.
By the time you have mastered the ultimate CPA strategy you'll know
how to set up your campaigns the RIGHT WAY so that you too can share
in the CPA MONEY TRAIN.
What will you discover inside this volume?
* Secret stuff.
Seriously. The content of this volume is simply TOO VALUABLE to share
on this page. It is for the same reason that a pane of "frosted glass"
appears over the schematic shown above for "The Ultimate CPA
Strategy".
So grab your copy and meet me inside where I can fill you in on the
details.
And of course I'll also WRAP UP THE STORYLINE begun in Volume #1.
Dare I say it? You'll never guess how it all ends... PAGES: 116
FILES: 49 All right. Given that you've read to this point and you are
still paying attention I'm guessing you may just want to get your
hands on this VERITABLE TRACKING OPUS that I have taken the trouble to
put together.
So if that's the case...
HERE'S HOW TO GET YOUR COPY OF \"ADVANCED TRACKING WITH PROSPER 202\"
AND TAKE ADVANTAGE OF MY SPECIAL REVIEWER PRICING OFFER
If you are a serious marketer and you settle for purchasing just one
of Volumes #2, #3, or #4 (Volume #1 is included no matter what you
elect to purchase) I know you'll be kicking yourself at the end of
day. That's because you will end up feeling as though you are missing
out on the complete story. And of course you will be...
So to help you decide to GRAB ALL FOUR VOLUMES of my series I am
going to offer you a special discount.
But there is a SMALL CATCH.
In exchange for the discount I want you to PROMISE TO RETURN AND
LEAVE A REVIEW OF THE SERIES.
Why am I doing this? Because while I believe that I have created a
high-quality product, what really matters - especially to others who
may visit this page - is YOUR opinion. I'd like you to SHARE your
thoughts. That will help me, and it will help others too.
Alternatively, by purchasing one or more INDIVIDUAL volumes, you can
free yourself from the obligation of having to spend a few minutes
telling others what you thought of "Advanced Tracking With Prosper
202". Plumb crazy approach if you ask me, but I won't stop you :)
STEPHEN, ENOUGH! YOU HAD ME THE MOMENT YOU SAID YOU WERE A PROSPER
202 EXPERT. DUDE, I'M READY. GIVE ME ALL 4 VOLUMES OF \"ADVANCED
TRACKING WITH PROSPER 202\" NOW!
NOW YOU'RE TALKING. JUST BE SURE YOU TAKE THE TIME TO
UNDERSTAND THE OPTIONS YOU HAVE FOR MAKING YOUR PURCHASE, AS SPELLED
OUT BELOW.
* NOTE: EACH VOLUME OF THE SERIES IS PROVIDED AS A ZIP FILE
CONTAINING AN EBOOK IN PDF FORMAT PLUS ADDITIONAL SUPPORTING FILES.
ALL FILES ARE MADE AVAILABLE FOR DOWNLOAD IMMEDIATELY UPON PURCHASE.
INDIVIDUAL PRICING
#1 THE MECHANICS OF EVENT TRACKING / 53 PG
.............. INCLUDED
#2 TRACKING EMAIL COMMUNICATIONS / 78 PG
..................... $39
#3 TRACKING FOR LANDING PAGES / 94 PG
..................... $49
#4 THE ULTIMATE CPA STRATEGY / 116 PG
..................... $59
T O T A L C O S T:
$147
REVIEWER PRICING - 4 VOLUMES HEY STEPHEN, I'LL TAKE ALL 4
VOLUMES OF YOUR ADVANCED TRACKING WITH PROSPER 202 FOR THE STEEPLY
DISCOUNTED PRICE AND PROMISE TO COME BACK AND REVIEW THE SERIES ONCE I
HAVE BEEN THROUGH IT. JUST $77 (SAVES YOU $70)
INSTANT DOWNLOAD - EVEN IT IT'S 2 A.M.
ORDER ONLINE SAFELY AND SECURELY.
100% SECURE, FULL ENCRYPTION IS BEING USED.
ALSO, PLEASE NOTE THAT YOUR PURCHASE IS FULLY COVERED BY MY... 60
DAYS IRON CLAD FULL REFUND POLICY
I am so confident that this product belongs in your internet
marketing library that I am offering you 60 FULL DAYS REFUND
GUARANTEE.
The bottom line is that I have tried hard to over deliver on this
product, and I think when it's in your hands you'll agree that I'm
almost fanatical in my dedication to quality, because I know that's
what it takes to make my customers happy.
Either way, because I use ClickBank to process orders, and because it
is their policy, the refund guarantee is good for a full 60 days.
Read "Advanced Tracking With Prosper 202" and its companion volumes,
and if you are not of the opinion that this represents the best
instructional product on the art of building FULLY TRACKABLE,
HIGHLY-OPTIMIZABLE, and ULTIMATELY PROFITABLE marketing funnels then I
will refund you in full.
OK, that's it. If you can see the value in being able to track your
campaigns and even build the kind of CPA funnels that will help you to
earn up to 5 TIMES or more what your competitors are managing, then
look for the order button above.
Cheers,
- Stephen Carter
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This site and the products and services offered on this site are not
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