Copywriting course that increases sales & search engine positioning.
*
The copywriting course that shows you:
HOW TO INCREASE YOUR SALES
& YOUR SEARCH ENGINE POSITIONING
[1]
Order the 4th Edition Now [2]
* 169-page copywriting course
* enlightening online copywriting techniques
* geared specifically toward getting your site ranked high and
* converting big time!
It's extremely frustrating to work so hard at creating copy that
sells and ranks high with the search engines only to find that it
doesn't. What's wrong? And better yet how do you fix it? It starts
with one important bit of knowledge
ALL CUSTOMERS ARE NOT THE SAME...MOST SEARCH ENGINES ARE
If all customers are not the same (and they most definitely are not)
then think about this... how can one-size-fits-all copywriting - with
no course or focus - apply to every type of customer? The truth is...
it can't! And one-size-fits-all copywriting doesn't SELL to every type
of customer, either.
Yet still... countless people who have never taken a qualified
copywriting course sit down to write and just blindly put words on a
page. They give no thought to who will be reading that page. You have
to understand your customers. You have to be able to tap into what
they need and then give it to them. Otherwise you're just wasting
screen space.
Most search engines, on the other hand, are pretty much the same
when it comes to getting solid, high rankings. There are certain
things you should do - and not do - in order to achieve those coveted
top spots.
Content is still king IF you understand how to create "search engine
copy."
"I fancy myself a creative, and even talented, writer who could
easily write effective sales copy. (That word "easily" should have
been my first clue!)
So, off I went, skipping happily into the world of copywriting.
After reading your book, I realized that there really is a difference
between "writing" and "copywriting'; and, that talent in one area does
not necessarily equate to talent in the other.
I want to thank you personally for producing your course. It is one
of the few ebooks--in fact, the only ebook--that I actually printed
and read, versus merely skimming on-screen."
Mike Morgan
www.ebooksnbytes [3]
Read more testimonials
IMPRESS BOTH THE ENGINES AND YOUR CUSTOMERS
My name is Karon Thackston. I'm the author of The Step-by-Step
Copywriting Course. I've been writing "customer connected,"
sales-generating, search engine copy for companies like Gorton\'s
Seafood [4] since 1999.
Click to find out more about me [5] or visit my online copywriting
[6] company site.
Until now the copywriting courses I've seen just leave you hanging.
They give you general ideas with no specific information about YOUR
particular customers. They certainly don't offer any information on
how to create search engine copy that impresses both your customers
AND the engines. But with The Step-by-Step Copywriting Course, that's
all about to change!
WITH THE STEP-BY-STEP COPYWRITING COURSE, YOU\'LL DISCOVER
COPYWRITING STRATEGIES LIKE:
* THE most important (and most overlooked) aspect of copywriting.
* the 4 personalities of customers and how to get them all respond
to your copy.
* the difference in how men and women buy... and how to use them to
your advantage.
* how to choose between long and short copy.
* how to write powerful copy even if your target audience includes
everybody!
* the 11 proven headline styles and how to effectively write each
of them.
* 21 words that make your headlines POP!
* the 7 steps for turning features into sales-generating benefits.
* how to add emotional triggers that increase the desire to buy.
* 17 proven freebies you can give away with your offer.
* why some testimonials can actually HURT your sales. (I hope you
aren't doing this!)
* the steps EVERY person goes through when deciding what to buy...
and how to sway that decision!
* the 9 secrets to turning ordinary "sales copy" into a powerful
"solution" your customer has to have.
* why your USP could actually be killing your brand.
* how to determine if your copy has lost its punch and needs
updating.
SEARCH ENGINE COPYWRITING TECHNIQUES INCLUDING:
* special considerations to make PPC ads pull big!
* the proven formula for writing PPC search engine ads with high
click throughs.
* 5 special considerations for Web copy that can make or break your
sales.
* how to write Web copy that dominates the search engines.
* where to put keyphrases in order to increase saturation.
* ...and far too much more to list here!
"Search engine marketing training is our field. I appreciated Karon
providing instruction on how to shape all this great copy so it
attracts the attention of the search engines. Attracting the search
engines is a major traffic generator, so search engine friendliness as
vital as the copy!"
Terry Plank,
Director of Marketing
Academy of Web Specialists [7]
Read more testimonials [8]
THE STEP-BY-STEP COPYWRITING COURSE GIVES YOU:
A Format That Allows You To Work At Your Own Pace
This self-paced, self-study course contains an ebook study manual
with insights, guidelines, do's and don'ts. Read it at your own pace,
when you have the time.
Step-by-step Instruction With Lots Of Examples
You'll get step-by-step instructions and see real-life examples,
pulled from actual advertisements that show you exactly how to (and
how NOT to) write powerful copy.
Lessons So You Can Practice Writing Exceptional Copy
We learn best with practice so I've provided assignments at the end
of every lesson so you can immediately use your new skills.
Insight On How A Professional Would Write It
This is a self-scoring course. Once you've completed each lesson,
you can check the "Answers & Insights" section of your manual that
contains the answers to the assignments, insights, examples of how I
would write the copy and important points to consider.
[9] Heard enough?
Ready to order?
Great! Just click here [10] and you'll be on your way.
Absolutely Risk Free and 100% Guaranteed!
If you aren't completely satisfied, just tell me why within
forty-five days and I'll personally refund your entire purchase price.
The complete Step-By-Step
