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eBusiness: A Complete Text . . . a detailed guide to the fast-changing Internet world.
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eBusiness: A Complete Text
How companies succeed in the challenging world of ebusiness is the theme of the book offered on this siteĀ the business models they adopt, the programs and services they employ, and how the mix of theory, technology and business skills works out in practice.
All types of ebusinesses, large and small, are covered, and the emphasis is on the practical: what specifically is done, how, and using what tools and services. The book provides a complete course on Internet business, from broad principles to specific applications.
On completing the sections, readers will be able to:
Satisfy the requirements for many business studies courses that cover the digital economy.
Grasp the underlying principles on which all digital transactions are built.
Read with the necessary insight articles appearing in the business and academic press.
Appreciate the extent and power of the evolving ebusiness revolution.
Assess, improve and extend any ebusiness they may be required to manage.
Build their own ebusiness with some likelihood of success.
Features:
Authoritative and comprehensive: covers the whole field in detail.
Clearly presented in 190 simple and concisely-written modules.
Includes practical tutorials, business models, strategy aims and case studies.
Over 1000 pages and 3200 references: links to many more.
eMarketers and businesses will find the book an immense help in:
Choosing the appropriate models for their business.
Selecting he right tools and services to extend or build that service.
Improving the business to compete effectively.
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