M6 Method: How Drug Kingpins, Alchemy, Obama, Hardcore Porn & Your
Soulmate Will Make You Rich (by David Walsh)
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* What Walsh has built is STAGGERING.
M6 is the most comprehensive platform for testing, creating &
distributing digital products. * David hasn't just changed the way I
work. HE'S CHANGED THE WAY I THINK. I cannot think of a better mentor
to learn the art of true life and system design.
* M6 is going to COMPLETELY ROCK THE ONLINE WORLD this year.
* If you're serious about an idea and it's still formulating, this
will certainly bring it to fruition, creating a clearing for a lot
more.
* This is the most cohesive, all-together stack of this knowledge
I've seen anywhere.
IT'S TESTED, ACTIONABLE, AND COHERENT. * I'd like to commend you for
what I think is a REVOLUTIONARY (or as you would put it, "dangerous")
product and way of thinking.
* What you've done here may DEFINE THE NEW STANDARD for digital
products.
* David is the most intelligent, no-bullshit, results-driven guy I've
ever met.
HE IS NOT PLAYING AROUND - AND NEITHER IS M6. * Hands down, the
ABSOLUTE BEST COURSE I HAVE EVER SEEN on product creation.
* If you want to face constant disappointment and near-burnout –
skip this course.
* David has essentially DECONSTRUCTED THE
PASSIVE-INCOME/LOCATION-INDEPENDENT BUSINESS MODEL & turned it into an
actionable program to help you create the business that enables it.
THE DISRUPTIVE NEW RULES & TOOLS OF DIGITAL PUBLISHING, PRODUCT
CREATION & SCALABLE BUSINESS OPERATIONS
Born of equal-parts necessity and obsession, M6 Method defines a
game-changing new approach to DIGITAL PRODUCT PUBLISHING, DISTRIBUTION
AND AUTOMATION. With an unwavering focus SCALE and SELF-SUSTAINED
operation, M6 outlines a dangerously powerful model for CREATING
PROFITABLE INFORMATION-PRODUCTS - REPEATEDLY.
WHO IT'S FOR
Anyone who wants to CREATE & OWN PROFITABLE INFORMATION-PRODUCTS and
DEMANDS CONTROL OF THEIR TIME & INCOME. You likely consider yourself a
CREATOR, ENTREPRENEUR, AUTHOR, or PUBLISHER You're willing to BUILD &
CREATE, and want to bring smart ideas to market, with minimal risk
BACKGROUND-COLOR:#FFF;COLOR:#000;\">#!!@ IS M6?
CORE CONCEPTS
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M6 lays out all aspects of digital publishing using unexpected,
real-world concepts. Assembly lines, war strategy, organized crime,
speed dating, political campaigns, drug trafficking, science fairs,
cults, alchemy WE'LL KEEP THINGS INTERESTING.
M6 is broken into short essays, organized into one of its six
distinct phases.
What follows, in no absolute order, are a few of the ideas you'll
find.
SOULMATES width:100%; !important;margin:0 auto !important;">
Contents
RESEARCH
* You Do Not Have A Soulmate
* Breaking Down Niche Markets
* Das Überniches
* The Alternatives: Going Beyond Passion & Expertise
* Leveraging Others
* Defining New Markets: Create To Dominate
* Sell Outcomes, Not Possibilities & Potential
* Why No One Buys Your E-Book
* Working Up The Pyramid
* Go Deeper, Niche Further
COMPETITIVE ANALYSIS
* Competition Is Good
* Survey The Landscape
* Size Up The Competition
* Decision Time: Press On or Start Over?
* A Sobering Story
THE PERSON/PRICE/PRODUCT IS WRONG
Let's be blunt: it doesn't take a genius to make a weak product for
the wrong person who doesn't care about it anyway. Our entire process
is built around making sure THE TARGET PERSONAS, THE POTENTIAL
PRODUCT, AND THE RAW PITCH are going to work.
This isn't a game show. This is the real-world, and we're reducing
risk early so we can afford to take it later.
(M2) OFFER CONSTRUCTION
Assuming we’ve settled on a niche audience that’s passed our
tests, telling us it’s worth pursuing – we move on. You rarely
start crafting a product immediately. "Now" is risky. Before creating,
we need to validate. We focus on WHO we’re selling to, WHAT we’re
selling, and HOW we’re communicating the value of the product in an
irresistible way.
THE PRODUCT ONLY MATTERS AFTER THE SALE HAS BEEN MADE. The best
product in the world is worthless if you can’t get someone to pay
you for it, so we start by ENSURING WE CAN. We construct our offer.
Contents
PERSONA DEFINITION
* A Little Personification Never Hurt Anyone
* Stereotypes won't cut it.
* Hints of Schizophrenia & Imaginary Friends
* Let's Play God, Shall We?
* Your Customer DNA: What's In A Persona?
* Multiple Persona(lity) Disorder
* Gatorade: Is it in you?™ (and you, and you, and you?)
* Man In The Mirror
PACKAGE DESIGN
* Package Your World
* How Big Is Your Package? (Size Matters)
* Premium Pricing
* Perceived Physicality
* Components: The Parts That Make The Whole
* Beware! Component Cost
* The Creation-Cost Scale
* Content Components vs. Resource Components
* Breakdown of Component Types
* Real-World Package Examples
OFFER COMPOSITION
* Skyrockets In Flight, Afternoon Delight
* The Lost Art of Seduction
* Copywriting 101
* Copywriting, defined
* 27 Powerful Words
* Perceptual Positions
* Grab Attention
* Authentic Voices
* Be Simple, Direct & Human
* The Sizzle vs. Steak Fallacy
* Influence 101
* Expanding Cialdini
(M3) DEMAND SIMULATION
In war, the victorious strategist only seeks battle after the
victory has been won.Sun Tzu
You need to get out there and try. You need to find the niches and
ideas that are right for you, RIGHT NOW. They won't always be perfect,
but they're at least PERFECT PRACTICE.
DON'T BE AFRAID TO FAIL FORWARD. Contents
DEVELOPMENT
* The Model Sales Funnel
* The Core Pageflow
* The Sales (Landing) Page
* The Test Order Form
* Creating Your Site
* Don't Invent When You Can Leverage
* Forget Sexy. Obsess Later.
TESTING
* The Tactical Approach
* (Waiting & Hoping) != Testing
* Isolating & Controlling Ambiguity: Qualitative vs. Quantitative
Factors
* Blinding You With Science
* Channeling Bill Nye, Mr. Wizard & Your 5th Grade Science Teacher
* Prepubescent Proving Grounds: The Science Fair
* M6 Method, Meet Scientific Method
* What Gets Measured Gets Optimized. What Gets Optimized Gets
Monetized.
* Flipping The Lever: Starting Your Test
* People Are Your Input
* Bringing People To Your Offer
* The Time-Conscious Approach
* The Wait & Pray Approach (Mere Existence)
* Bringing Your Offer to People
OPTIMIZATION
* Blind Dates & Sadism
* Strong Prospects & Weak Product
* Strong Product & Weak Prospects
* Speaking the Language
* Optimization == Simple Problem Solving
* Pre-Attention Problems
* Post-Attention Problems
* The Price Is Right (or is it?)
* Stop Short-Selling Yourself
* Baseline & Beyond
* Pricing Questions
* Price Testing
DIGITAL ALCHEMY
Why PRODUCT CREATION is MODERN-DAY ALCHEMY, and why REAL MEN CREATE
top-quality products, rather than only _market_ them. They also get
far, far RICHER along the way.
(M4) PRODUCT CREATION
Contents
THE PRODUCT IS KING. ALL HAIL.
* Information is Dead. Long Live Information!
* Making A Sale vs. Keeping A Sale
* An Insultingly Simple Business Lesson
* Good Products Mean Less Marketing
* Design Matters
* Let's (for)Get Physical
IDENTIFYING PROVIDERS
* Viewing Yourself as a Role
* The Do-It-Yourself Spectrum
* The Obsessive Starter
* The Conscious Manager
* The Maestro
* Getting Ready To Identify Providers
ORCHESTRATING PRODUCTION
* Taking Charge
* On Becoming Maestro
* Cueing
* Communication
* Specification
* Collaboration
* Trust & Confidence
* That Damned Infernal, Unrelenting Pull
* The Curse of the Virtuoso
* Capabilities as Liabilities
WELCOME TO THE LAYER CAKE, SON
Organized crime and drug trafficking are two of the most powerful,
process-driven, scalable, in-demand systems on earth.
THE SAME PRINCIPLES KINGPINS LEVERAGE TO BUILD THEIR EMPIRES APPLY
DIRECTLY TO OUR OWN. Pair their powerful distribution model with a
top-quality product - and you become unstoppable.
(M5) SYSTEMATIC DISTRIBUTION
Digital publishing, as most other business ventures, closely follows
what M6 calls the Kingpin Commandments.
ONE
Produce What People Crave
TWO
Superior Product Always Wins
THREE
Ignore Traffic & Focus on Trafficking
FOUR
Leverage Ruthless Systems & Absolute Hierarchy
FIVE
Ensure Drastic Profit Margins
MODELING OBAMA
DISTRIBUTE your CORE PRODUCT, while ruthlessly PROTECTING YOUR BRAND.
Do it _without_ becoming _just another_ questionable marketer. _You_
can leverage the exact same UNSTOPPABLE DISTRIBUTION MODEL that
put President Barack Obama in the Whitehouse. It also puts RELIGIOUS
FANATICS on your front porch, and three cases of OVERPRICED,
OVERHYPED, WANNA-BE WINE in the back of your refrigerator. Contents
COMMERCE
* "Mommy, where do customers come from?"
* Breaking Down Commerce
* Processing
* Fulfillment & Delivery
* Swinging the Doors Open
* Steal This Product
* Metallica & Nine Inch Nails: A Cautionary Tale of Fighting Versus
Embracing
* Lars Ulrich & a Marin Mansion
* Trent Reznor & a Filthy Bathroom Stall
PROCESSING
* Frictionless Commerce
* The One-Click Ideal
* Funnel Enforcement & Defensive Design
* No Turning Back: Anticipating Regret
* Choose Your Own Adventure
FULFILLMENT & DELIVERY
* The Delivery Trifecta Criteria
* Immediacy
* Automation
* Security
* Delivery & Access Models
* Objektophiles: Our Irrational Love of "The Object"
* That's So Yesterday
* Thank you! Come again! Please? Please!?
* An Overwhelming Fear of Commitment
* Show Me the Secret Handshake
* Captive Audience
* Futureproof
PARTNERS
* A Little Handholding Never Hurt Anyone
* Internet Marketing & the Russian Sex Trade
* Semantics, Sh'mantics
* Partners, Not Affiliates
* Distribution, Not Marketing
* On Becoming Kingpin
* Get Your Head Right: Sharing the Wealth
* Numbers Don't Lie
* Killing Conversion Cost
* Grind Doesn't Scale
ACQUISITION
* Identification
* Some Light Role-Playing, Perhaps?
* "Khun poot thai, die mi khrap?"
* Vetting
* Breaking Down Your Prospects
* Recruitment
* Framing Your Approach: "Show Me The Money!"
* The Triumph of the Human Spirit & Other Such Bullshit
* Approach Anxiety: You're So Money, Baby & You Don't Even Know It
* Unremarkable Things Come To Those Who Wait
* If You Build It, They Might Come. Might.
EMPOWERMENT
* Starting Line Jitters
* Don't Make Me Think, or Work… or Do Anything, Ideally
* Empowerment Gone Wild
* Jehovah's Witnesses: Can I Get A Witness!
* MonaVie: How To Bore Friends & Alienate People
* TEDx: Replicating Brilliance
* Barack Obama: "Yes I Er You Err.. We Can"
* Tying It All Together
* Ya'll Got Need Control Issues!
* Cred: Hard Earned, Easily Burned
* Define The Conversation, Own The Narrative
* Demand Disproportion
* The Partner Hub Framework
SALVATION THROUGH SYSTEMS
The DISRUPTIVE SHIFT in the PUBLISHING INDUSTRY that will make
millionaires of the people who grasp it _now_. Why SYSTEMS will be
your SALVATION.
(M6) PROCESS AUTOMATION
THE ABSENCE OF SYSTEMS GUARANTEES THE PRESENCE OF CHAOS. Failing to
drive your operation with smart systems gains nothing, and risks all.
The best product doesn't always win, as a business. The major reason
most businesses fail - online or otherwise - is because of a TOTAL
LACK OF SYSTEMS. Good product is worthless without a process-driven
business. Selling it becomes a maddening, unprofitable, full-time job.
Actual product creation is driven by systems as well. TOP-GRADE,
PROFITABLE PRODUCTS ARE THE RESULT OF SMART, INTELLIGENT PROCESS.
Proven SYSTEMS let you replicate what works. Clear PROCESS enables
others to do it for you. Total AUTOMATION lets you forget it's even
happening. Contents
PRE-SALE
* Pre-Sale Inquiries
* Clarifying Confusion & Calming Concerns
* Factors of Comfort, Confidence, Character & Circumstance
* Elicit + Eliminate + Integrate + Automate
* Don't Repeat Yourself. Once Again Don't Repeat Yourself
* DRY-or-DIE
* It's All About the Benjamins Conversions, Baby
* Customers are from Mars, Prospects are from Venus
* The Dearly Departed
* A Duo of Critical Concepts
* Relative Time
* A Brief Redefinition of Time
* Cult Building for Fun & Profit
* The Conversion Timeline
* 20/20 Hindsight
* Evergreen: Crafting Timeless Content
* Context is King
* 29 Sizzling Ways to Satisfy Your Man (Why Newsweek is Screwed, but
Cosmo Gets It)
* The Rules of Evergreen
POST-SALE
* Preemptive Strike: Proactive vs. Reactive Operations
* Fortifying Your City Walls
* Keeping the Sale
* Customer Support & Dealing With Your Boundary Issues
* Systematic Consistency & Responsiveness
* Awkward Brunches (The Morning After)
* Product Delivery/Access
* Keeping Your Sales: Customer Retention & Refund Prevention
* Keeping Your Credibility & Your Word: Refund Processing
* "Bag Your Own Damn Groceries!" (The Beauty of Self-Service)
THE AUTHOR / DAVID WALSH
The core concepts you'll get in this book came from the obsessive
mind of David Walsh, co-founder of DANGEROUS PUBLISHING, author of
_SOURCE CONTROL_ & creator of MUSELIFE.COM. Say hello at .
THE HYPE MACHINE
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While this site's a work-in-progress, you'll just have to take
everyone else's word for it
David is one of the best at this. Living in Thailand, I'd watch him
work on this for hours on end, with little distraction. WHAT HE'S
BUILT IS STAGGERING. M6 is the most comprehensive platform for
testing, creating, and distributing digital products. The thing is a
MONSTER. Not only has be created a system that works for himself, but
he's built a tremendous asset that solves a SERIOUS PROBLEM. If only
we could all create on this level.Sean Ogle
David's ability to break things down and build them back up into
REAL solution-based processes is great. M6 is going to completely rock
the online world this year.Chris Ducker
It's GENUINE focus on product creation and actual execution. Built
on an efficient and scalable system which I could model as closely as
I want. Plenty of detail on what it will and will not do with no daft
promises. All together in one place with a single tone of voice &
style.Chris A.
There's a slightly porn-fantastic tone to some of these other guys
selling courses now. Gross in a way. David's writing is matter-of-fact
and conversational. I know we're all focussed on creating affluence,
however I don't feel like I'm going to film barely-legal teens to do
it.Lucas S.
On _SOURCE CONTROL_: This guy literally has written the best book
I've ever seen, when it comes to systems and outsourcing.
I've realized there's nobody better for advice about how to really
streamline your efforts so you get the maximum results in your online
ventures - while focusing on just doing what you love whether thats
business or blogging or product creation.
David hasn't just changed the way I work. He's changed the way I
think. I cannot think of a better mentor to learn the art of true life
and system design.Sid Savara
I've had a chance to play with M6 for a few months. It's written in
a style I just love. The content is straight to the point and
literally brings you from start to finish. Analyzing who you are, who
you know, what skills you can use, what opportunities you have in
front of you - and vets the whole thing out.
I couldn't find any philosophical waxing and waning - it's straight
action. As fair warning, it's VERY comprehensive & very INTENSE. If
you're serious about an idea and it's still formulating, this will
certainly bring it to fruition, creating a clearing for a lot more.
It's the most cohesive all-together stack of this knowledge I've seen
anywhere. It's tested and actionable, and it's coherent. Coherent
being different than cohesive. It's not just a huge "cover everything
as a heaping mess". It's organized and structured logically.
It has so much real-world context baked-in that you don't feel like
your just guessing when executing.Robert Granholm
I'd like to commend you for what I think is a REVOLUTIONARY (OR AS
YOU WOULD PUT IT, "DANGEROUS") PRODUCT and way of thinking. The sorts
of products that traditional "muses" have put out are lame and I think
what you've done here might become a standard for digital
products.Michael Park
Just wanted to take a minute to personally vouch for David Walsh and
his incredible brilliance. I can safely say that he's the most
intelligent, no-bullshit, results-driven guy I've ever met. He is NOT
playing around - and neither is M6.Ashly A.
Hands down, the ABSOLUTE BEST COURSE I HAVE EVER SEEN ON PRODUCT
CREATION. You will not find any thing out there with the same extent
and quality of content. If you want to face constant disappointment
and near-burnout - skip this course. If you want to build profitable
products, repeatedly - start with M6.Evan Shoemaker
David has essentially deconstructed the
passive-income/location-independent business model and turned it into
an ACTIONABLE PROGRAM to help you create the product-based businesses
that enable it.Andrew Josuweit
I have access to Product Launch Formula, Guru Blueprint (from Eban
Pagan), and M6. M6 SERIOUSLY KILLS EVERYTHING ELSE OUT THERE.Ian
Borders
In-depth is not even the word. Wow. Seriously wow.Chris D. So, do
you like M6 or do you "LIKE" like it?
PICTURES AREN'T WORTH A THOUSAND WORDS
Fortunately these just _pictures_ of the 70,000 WORDS worth a
THOUSAND HOURS, DOLLARS & IDEAS.
Though it's delivered in a more progressive way, the raw M6 content
is equivalent to the length of a 300-PAGE TRADITIONAL BOOK. Here's a
look at what you'll get on the other side
PUT METHOD TO YOUR MADNESS. GET M6.
ALWAYS FRESH
The PDF is DEAD. M6 follows its own advice, opting to deliver all
content via a secure members-only website. You'll always have the
freshest updates, revisions, and concepts - as M6 continues to evolve.
GUARANTEED
YOU CAN GET INSIDE THIS CONTENT AND RIP IT APART FOR 60 DAYS. Simple
as that. If you don't find the value you're expecting, we don't expect
to keep the money you put on the line to find out. Let's save the
risk-taking for what matters - testing your ideas margin:10px auto
20px auto;text-align;center"> Born of schemes, dreams
">2011 (c)
