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How To Become A Concert Promoter
"Here's Your Easy To Follow, Step-by-Step Guide - Showing You Exactly How The Top Concert Promoters Book Successful Shows And Avoid Losing Thousands Of Dollars From Costly Mistakes."
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Everyday Concert Promoters are making huge sums of money booking shows. And you want to know how they do it.
It's crazy. Top promoters are looked upon as celebrities in this business and some of them started with nothing but a dream.
If you ever wanted to enter into this lucrative career but just needed the right information to get started, or, if you've tried but failed and lost a lot of money in the process, stick around.
This book could change your life.
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From the Desk of the author, Kevin Morrison
Dear Potential Concert Promoter,
Let's be honest. Working in the concert promotion business does not require any educational background nor experience. Knowing music, understanding your market, having important contacts, intestinal fortitude and the financial resources, are the qualifications and charisma needed in promoting a concert.
As a booking agent, I always want to see my clients succeed because it usually means repeat business. It pains me to see a new promoter lose money because they didn't factor in a few key line item expenses. They didn't spend enough on advertising. Or, they tried to promote a show in less than two weeks. The list of mistakes one can make are endless. That's why I wrote this handbook.
Learn the concert promotion business in no time at all. Rock, Jazz, Hip Hop, R&B, Gospel - the music does not matter. Simply follow the steps from beginning to end and you'll be amazed how this book can help you score big.
So, What is a Concert Promoter?
A promoter is a person, company or organization which takes the full responsibility of presenting a live music event, festival or club night. The duties consist of renting the venue, paying for advertising, promotions, performers and their hotel & travel expenses, technicians, and other financial obligations.
Generally, if the show is successful, the promoter will end up with a percentage of the profits. This amount can vary from 100's of dollars to 100's of thousand dollars. Top concert promoters can earn over $1,000,000 a year but let's get back to reality. Even though this manual will work for just about any concert of any size, it's specifically designed for new promoters, looking to work their way to the top.
And What Are The Benefits?
Freedom and a new lifestyle. Letting others decide whether you get the pay raise you deserve or the promotion you need to succeed, can be downright frustrating. Here's your one chance to control your destiny and to give you and your family the security and financial freedom you deserve by owning your own business.
The Opportunities Are Endless Once You Know How To Play The Game
The opportunities are boundless, limited only by your imagination. For example, many major corporations look to sponsor live events every year. I know concert promoters who have booked a few successful club dates and were recruited by national booking agents looking for a promoter to oversee 5-7 shows sponsored by a major corporation in their region. They pay the agent to book and present the shows nationally. The local concert promoter is guaranteed a flat fee to do the local "leg work" for the shows in their region or market. Depending on the size on the show, many local promoters earn hundreds even thousands of dollars for this type of service.
Topics Covered In The Book
If you want to start your own business as a concert promoter now ... then this is the guide which will help you achieve your goal. It covers everything you need to know and will have you on-track to success in hours. The book 'Concert Promotions: A Step By Step Guide' covers these topics and many, many more.
HOW TO SET UP YOUR BUSINESS CREATE A BUDGET SECURE A PERFORMANCE CONTRACT PLAN OF ACTION INSURANCE SPONSORSHIP PROPOSALS MARKETING ADVERTISING PUBLIC RELATIONS FORMS AND SAMPLES RIDER CONTRACT FLYERS
How Much Is This Information Worth To You?
I know a concert promoter who lost over $20,000 in one month. When I found out how he lost it, I could only imagine how different his results would have been if he followed the steps in this guide. It goes without saying, if he could have purchased a book, it could have saved him $20,000. He would have bought the book no matter how much it costs. Ask yourself. How much would you spend on a book that could have saved you $20,000? $50? $100? $1,000? This step by step guide includes forms to help you determine your budget. Templates for sponsorship proposals. Timelines for when to perform important tasks, marketing tips and much, much more.
To get access to all this 'insider' information and the benefit of years of research and experience would normally cost hundreds of dollars.
I've seen 20-page reports about niche areas of promoting a concert sell for up to $250! Why so much? Because people will pay a lot of money for specialized knowledge and information.
OK, So What's Holding You Back?
If a lack of confidence and a feeling of insecurity or just a lack of knowledge of what to do is holding you back, relax, this is why I wrote the book. Lack of resources? If you focus on sponsors and spending someone else's money, you can begin this career path with nothing but a cell phone, a fax machine or email address and nothing in the bank. It is not the ideal way to start but it should not be a barrier for you or anyone else with the desire to succeed.
Decide What You Really Want
Some people will promise you'll make a lot of money as a concert promoter in the first couple of months. This would be nice but it just isn't true for the vast majority. However if you want to:
1. Earn two to ten times what you do now
2. Be your own boss
3. Choose when to take a vacation and when to work
4. Get more job satisfaction in a month than you've had for years, then
