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ABOUT THE BOOK
Synopsis
Often leaders have a great vision, but don't know how to communicate
their strategies and translate them into results. Just as often, a
company's staff has insight or knowledge that never makes its way to
the top. In short, the difference between a good company and a great
company lies in its ability to communicate. In Communicate or Die, Dr.
Zweifel shows you how to achieve breakthrough performance simply by
changing the way you speak and listen.
Leadership through language
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Avoid communication disasters of companies like Bridgestone, AOL,
Intel, and Liz Claiborne
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Become a masterful communicator who generates the reality of your
choice through language.
Results through listening
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"Communicate or Die" gives you practical tools for how you can impact
your people's performance simply by how you listen.
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Climb the Matterhorn of Masterful Listening–assess, develop and
sustain the Seven Levels of Listening to produce results effortlessly
and with your ears alone
Written for doers
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Harness the power of your speaking and listening to shape
reality–your own and that of the people around you
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Avoid the Four Deadly Sins of Speaking and minimize the clutter in
your language
THE AUTHOR
ENDORSEMENTS
"An effective guide for how to best participate, lead and get
results. I will keep this book and its ideas close to me for the long
haul."
—Judd Maltin,
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“Everybody should read this book. It's going to cost you next to
nothing to read. You can substitute one evening of entertainment and
make a difference in your life and work for years to come”
—Ali Velshi,
CNN Senior business correspondent and
host of Your $$$$$
—Steve Baird,
Senior Management Advisor,
UBS
“I am a huge believer in Communicate or Die. When people speak--and
listen-- effectively, they get better information, better strategic
intelligence, and better results. Zweifel's short book is absolutely
essential for you and your people if you want tight championship
teams.”
—Lynne Twist,
President of The Turning Tide Coalition and author of "The Soul of
Money"
“A concise, wise and witty book that will help any company or team
build its communication muscle--and increase its results
exponentially. Leaders and managers in any sector would do well to
read this book and give it to their people.”
“We purchased 165 copies of this book as our Holiday gift for
clients (family and firends get them also!). It applies to
everyone!”
—Susanne Frindt
Co-founder and Principal, 2130 Partners
“This book is eminently readable and thoroughly useful. I recommend
it highly.”
—Sunny Yates,
Founding Partner,
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PRODUCT DETAILS
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•Paperback: 128 pages
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•Publisher: Select Books (January 1, 2010)
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•Language: English
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•ISBN-10: 1590790529
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•ISBN-13: 978-1590790526
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•Product Dimensions: 9.1 x 5.9 x 0.4 inches
Thomas D. Zweifel is the CEO of Swiss Consulting Group. Strategies
based on his six books on co-leadership are used by 30+ Fortune 500
companies, governments, and the military. Since 2000, Dr. Zweifel has
taught leadership at Columbia University, St. Gallen University and
business schools in Australia, Israel and Switzerland.
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