E-Newsletters That Work
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E-NEWSLETTERS THAT WORK_
E-NEWSLETTERS THAT WORK: THE SMALL BUSINESS OWNER\'S GUIDE TO
CREATING, WRITING AND PUBLISHING AN EFFECTIVE ELECTRONIC NEWSLETTER
_BY MICHAEL J. KATZ_
WHEN YOU PROPERLY APPLY MICHAEL\'S BRILLIANT TECHNIQUES, YOUR
CUSTOMERS WILL OPEN EMAIL FROM YOU, READ IT, RESPOND TO IT, AND PASS
IT ALONG TO OTHERS.
If you want your customers to stay in touch with you, and to
introduce you to other people, then read this book.
DR. BRUCE D. WEINBERG ASSOCIATE PROFESSOR OF ECOMMERCE AND MARKETING
MCCALLUM GRADUATE SCHOOL OF BUSINESS BENTLEY COLLEGE (WWW.BENTLEY.EDU)
DEAR FELLOW SMALL BUSINESS OWNER:
THE SECRET IS OUT. Electronic newsletters are the best marketing
tool to come along in a long time for your small business.
E-Newsletters generate leads; increase sales; open up a two way
dialogue with customers; position your company as an industry thought
leader; and provide you with an instantaneous means for communicating
with the outside world.
They're inexpensive to produce and publish, and they provide you
with a systematic means for staying in front of your customers and
prospects.
UNFORTUNATELY, IT\'S NOT THAT SIMPLE: _ Every day, more and more
E-Newsletters are launched. There's a__ __lot_ of competition for the
attention of your readers. To stand out, yours needs to be among the
best in whatever business you're in. There are many tradeoffs to be
made and pieces to pull together in doing it professionally and
efficiently. Your customers and clients will be watching, and you
need to make as strong an impression as possible, particularly during
those first few months of publication.
MY NEW E-BOOK, "E-NEWSLETTERS THAT WORK," IS FOCUSED ON HELPING YOU
SOLVE THESE PROBLEMS, AND MUCH, MUCH MORE.
I JUST FINISHED READING YOUR E-NEWSLETTERS THAT WORK E-BOOK AND
LOVED IT.
Your book not only made me happy to know that I'm doing a lot right
already, but gave me some really valuable insights that I can't wait
to implement.
THE APPENDIX IN THE BACK IS ESPECIALLY HELPFUL - IT MATCHED MY "TO
DO" NOTES AND EVEN PROVIDED A PLACE TO WRITE.
Keep up the great work.
BELINDA WASSER BLUEBERRY BABIES (WWW.BLUEBERRYBABIES.COM)
Anybody can send an E-Newsletter. The challenge is in creating
something that people anticipate, open, read, and pass along
enthusiastically, and that at the end of the day, MAKES A MEASURABLE
DIFFERENCE FOR YOUR BUSINESS:
An E-Newsletter filled with useful, relevant information. An
E-Newsletter that's written in a clear, genuine voice; that reflects
what it's like to do business with your company. An E-Newsletter
that grows your business by focusing on solidifying relationships with
your clients and prospects over the long term, not on hard sales and
quick promotions.
THAT\'S WHAT THIS 80 PAGE E-BOOK WILL SHOW YOU HOW TO DO. In one
place - in an easy, compelling, fresh and practical way - I'll show
you how to create an effective E-Newsletter for your business.
Full of practical information, this is _the _how-to guide for
Independents or small business owners who have thought about doing a
newsletter - or who want to take theirs to the next level.
DIANNA HUFF EDITOR, YANKEE IABC NEWSLETTER
I\'LL EXPLAIN WHAT YOU NEED TO KNOW AND HOW THE PIECES FIT TOGETHER,
AND I\'LL GIVE YOU TECHNIQUES THAT YOU CAN USE IMMEDIATELY TO START OR
IMPROVE YOUR E-NEWSLETTER.
DEAR MICHAEL:
I have just finished your e-book. IT\'S DIRECT, CLEAR, HELPFUL AND
FUNNY, all the things I aspire to in my newsletter. It gave me a new
sense of how to position my business to take advantage of "my voice."
YOU HAVE PROVIDED ME WITH A PATHWAY TO IMPROVE MY PERFORMANCE.
I am sure I represent a good portion of the small business world out
there when I say I hate the technical details. You have made them both
palatable and interesting. Amazing.
RICK HENDRIE PRESIDENT, LINKINC METHOD MARKETING
(WWW.LINKINCMETHODMARKETING.COM)
"E-Newsletters That Work" is based on our 6 years of experience
developing, managing, writing and fixing electronic newsletters. ALL
OF THE CONCEPTS AND TECHNIQUES THAT WE USE IN OUR WORKSHOPS AND TEACH
TO OUR CLIENTS ARE CONTAINED IN ONE PLACE, IN THIS BOOK.
"E-NEWSLETTERS THAT WORK" IS WRITTEN IN A CLEAR, "QUESTION AND
ANSWER" FORMAT, making it easy to get through, and easy to use as a
reference again and again, as you develop and refine your E-Newsletter
over time.
HERE\'S JUST A SAMPLE OF THE QUESTIONS ANSWERED IN "E-NEWSLETTERS
THAT WORK"
How do I decide what to write about? (Page 18) How often should the
newsletter be published? (Page 57) How important is it to send an
HTML newsletter? (Page 38) How much subscriber information should I
require at sign-up? (Page 56) Where do I get the email addresses
from, and how do I make sure I'm not "spamming" people? (Page 54)
What's the best editorial format? (Page 41) How long should the
newsletter be? (Page 42) What do I do if I can't write? (Page 27)
Should I "force" a visit to my web site? (Page 45) Should I sell ads
in my newsletter? (Page 46) What goes in the "From" field when I send
the newsletter? (Page 61) What's likely to go wrong? (Page 15)
What's the correct mix of "promotional content" Vs. "real content?"
(Page 28) How do I manage email bouncebacks? (Page 60) How do I
define a target audience? (Page 21) Can I send the newsletter as an
email attachment? (Page 40) How much hyperlinking is appropriate?
(Page 33) What's the best day of week / time of day to publish? (Page
58) What goes in the "Subject" line when I send the newsletter? (Page
62) How do I use my newsletter and web site together? (Page 49) Why
is reader feedback important and how do I get it? (Page 36) How do I
get readers to forward my newsletter to colleagues? (Page 48) Is it
OK to rent my list of names to noncompeting companies? (Page 65) How
do I measure the return on my investment? (Page 13)
HI MICHAEL -
I recently learned about your e-newsletter book from a colleague and
purchased it today. I read the entire thing this afternoon... I
couldn't put it down.
YOUR WRITING STYLE WAS SO EASY TO READ AND YOUR WORDS OF WISDOM ARE
PRICELESS.
I am an independent consultant, and have been contemplating an
e-newsletter for a few months. You have convinced me that I should
take the plunge! Thank you!
SUSANNA ZYSK Z. INK COMMUNICATION CONSULTING FOR FINANCIAL SERVICES
ORDER TODAY, AND HERE\'S WHAT ELSE YOU\'LL RECEIVE:
A SPECIAL BONUS SECTION ON EMAIL VENDOR OUTSOURCING! _
"E-Newsletters That Work" contains a special appendix section devoted
to the topic of E-Newsletter vendor outsourcing, including. . .
Understanding what an email outsourcer does. Deciding which aspects
of your E-Newsletter to outsource and which aspects not _to.
Understanding the risks involved in outsourcing Understanding the
costs involved in outsourcing Deciding how to choose an E-Newsletter
outsourcer
I WISH EVERY BUSINESS BOOK I PURCHASED MADE AS MUCH SENSE, solved as
many of my business problems as quickly, and made me WANT to write a
review that glows in the dark!
BUY THIS BOOK! It's worth your money.
MILES SONKIN JAPAN REPRESENTATIVE, HIGH PROBABILITY, INC.
(WWW.HIGHPROBSELL.COM)
ABOUT MICHAEL J. KATZ "E-Newsletters That Work" author Michael J.
Katz is Founder of Boston based, Blue Penguin Development, Inc.
(www.BluePenguinDevelopment.com), and is a recognized expert in the
creation and management of effective electronic newsletters. He is
the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a
free biweekly now in its 5th year, and has developed dozens of
E-Newsletters, which today boast a combined circulation of over
600,000 readers. His consulting practice has been profiled in The
Boston Globe, The Boston Herald, Bloomberg TV, Business Week Online
and in a special report by Peppers and Rogers on the subject of
effective email marketing.
Michael,
HANDS DOWN, OF ALL THE INFORMATION I HAVE RESEARCHED IN THESE LAST
FIVE WEEKS, YOU ARE THE ONLY PERSON WHO HAS GIVEN ME A PLACE TO START.
Well organized, informative, straight-forward and personal.
PAULA MORGAN COMPUTER RESOURCES AND INFORMATION MANAGEMENT
BONUS #2 E-NEWSLETTER LAUNCH TEMPLATE AND CHECKLIST!!
"E-Newsletters That Work" includes a 5 PAGE LAUNCH TEMPLATE AND
CHECKLIST, to systematically guide you through the thought process of
developing your E-Newsletter.
The template pulls the concepts and guidelines detailed in the book
into a straightforward, simple tool that you can use as you prepare to
launch.
"E-NEWSLETTERS THAT WORK" COMES WITH AN 8 WEEK 100% MONEY BACK
GUARANTEE!
Take up to 8 weeks to apply the knowledge that I share in this book.
I'll refund your purchase price if at any time you feel that the book
wasn't worth it.
TO SUM UP, HERE\'S WHAT YOU GET:
The 80 page e-book, "E-NEWSLETTERS THAT WORK" The special bonus
section on EMAIL VENDOR OUTSOURCING The exclusive E-NEWSLETTER LAUNCH
TEMPLATE AND CHECKLIST AN 8 WEEK, 100% MONEY BACK GUARANTEE if you're
not completely satisfied
ALL FOR JUST US$29.95
HERE\'S HOW TO ORDER:
CLICK HERE FOR AN INSTANT DOWNLOAD OF THE E-BOOK [1]. Once your
credit card is approved through our SECURE SERVER, you will be taken
to a special download page where you will download the book.
BEST REGARDS,
MICHAEL J. KATZ AUTHOR, E-NEWSLETTERS THAT WORK
MICHAEL -
BUYING YOUR BOOK WAS THE BEST MONEY I\'VE EVER SPENT.
DAVE EHLKE PRESIDENT GEEK HOUSECALLS (WWW.GEEKHOUSECALLS.COM)
P.S. IF YOU\'VE NEVER BOUGHT AN E-BOOK BEFORE, DON\'T WORRY, IT\'S
EASY. The book is simply a file that you download to your computer.
Once you have it, you can transfer it to any computer you own, or
simply print it out (recommended) as a document for offline reading.
We provide very straight forward and explicit directions on how to do
this, and if you have any trouble at all in the process, we will help
you through it!
P.P.S. YOU COULD SEARCH THE INTERNET, READ ARTICLES, SCOUR
BOOKSTORES AND DO YOUR BEST TO FIND AND SPEAK WITH EXPERIENCED
E-NEWSLETTER PUBLISHERS. Or you can download everything you need,
right now, today, for just $29.95. Click the button below now to place
your order and get started.
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