Marketing Tourism With Social Media
*
The Numbers Revealed: Marketing Tourism With Social Media
If you're a Tourism Lodge Owner,
Searching for information on Social Media;
You're about to learn a fool proof business plan
You can use to _calculate_
The potential marketing value of Facebook!
* Plus - a little trick that guarentees that you won't get set up and
then run out of ideas.
It's all inside my new marketing strategy eBook:
Marketing Tourism With Social Media
Dear Lodge Owner:
I'm going to take what I learned in ten years of studying web design
for fishing lodges and I'm going to sum it up in a business plan
format with actual numbers.
Marketing estimates that reveal what you need to know about the
financial value of search traffic, paid traffic and social media
traffic.
My Name Is Doug Lampi:
The information that follows may cause you to re-think tens of
thousands of dollars of your annual media and marketing budget.
This strategy may change your normal January of traveling winter
roads, staying hotels and doing the Sport Show circuit, to a tropical
holiday instead.
KEN JONES
Doug offers a clearly written and thought-provoking look at marketing
remote tourism operations. He shows how using one's online presence to
market oneself is both cheaper and more efficient in keeping old
customers and making new ones in the internet age. Doug also explains
clearly how using social media increments over time, and grows
factorially. I recommend reading Doug's "Business Plan For Marketing
Tourism on Facebook."
BARRY GILIES
You did a great job on the presentation and have a lot of valid
points. I guess I just have always relied on the sport shows for
marketing and maybe some change is needed for future success.
SOCIAL MEDIA MARKETING BUZZ OR HYPE?
There is a lot of buzz about the business value of Social Media:
Direct Marketing News: MARKETERS EXPECT SIGNIFICANT SOCIAL MARKETING
SPENDING THIS YEAR.
Origon Live: SOCIAL NETWORKING A RETAIL GAME CHANGER
MEASURING AND MONITORING FOR NONPROFIT SOCIAL MEDIA SUCCESS
VERMONT'S TRAPP FAMILY LODGE RETHOUGHT THEIR DIGITAL AND SOCIAL
MARKETING STRATEGY.
But for all this excitement, there hasn't been anyone pull out
numbers and show exactly how this relates to the actual business plan
of a Seasonal Lodge.
Until Now.
IS YOUR TRAFFIC VALUABLE, OR COSTLY?
Let's compare the relative value of the major different traffic
sources available today.
PAY PER CLICK TRAFFIC
I acknowledge business plans that can make profitable use of pay per
click (PPC) traffic, my preference is to avoid this traffic strategy.
This brief list of detriments of PPC traffic could be expanded ten
times this size, buy you only need a small taste of something bad...
* Zero free traffic - all clicks cost money
* Zero SEO benefits from the links
* Marketing budget not converted to content
* No lasting online presence created
* Low trust and low ROI from paid traffic
ORGANIC SEARCH TRAFFIC
Social Media can provide a lot of momentum to a business that is
already successful. Each social media profile represents your business
as a lasting, growing online presence that can provide your website
with traffic to test and enhance your social credibility.
Top rankings in the search engines and the anticipated flood of
traffic have been the covetted darling of the Internet Marketing
World, almost since websites began. Once top placements are
established - many websites experience free ongoing traffic for years!
A definite asset to your business.
The increasing drawback of this strategy is the growing competition
from new online content that is expanding in volume of production.
This problem is getting worse, not better.
Another drawback: organic traffic requires specialized Search Enging
Optimization and an endless need to build links from other sites at a
faster rate and with better quality than your competition.
Top it all off with the constantly changing rules of the search
engines and you can count on ongoing effort or ongoing fees in order
to maintain this asset.
SOCIAL MEDIA TRAFFIC
Social Media can provide a lot of momentum to a business that is
already successful. Each social media profile represents your business
as a lasting, growing online presence that can provide your website
with traffic to test and enhance your social credibility.
Established tourism business who now begin to include social media to
their marketing mix, can start off with high trust because of
connections made possible by the guests who are presently your
customers.
With an online word-of-mouth introduction from your guests, you are
connected to the entire friends, coworkers and family network of each
guest!
The personal introduction through a trusted source can draw the
friends of your guests to view activites on your page, where you can
give them your pitch with no competition!
GOOGLE GETS TOUGH ON SPAM
The new kid on the SEO Block. With all the spam out there, Google is
giving credibility and authourity to websites that have people
interacting with their site from verified sources. For example, if 30
people use their Facebook profile to 'like' your page - Google will
rank you higher. YouTube ranks your videos higher if you have more
likes and a larger subscriber base.
A measurable asset for any business, the size and responsiveness of
your following on Facebook, and other opt-in media sources, will most
certainly play into the buying decisions of entreprenures who are
shopping to buy and opperate a Fishing Lodge or Tourism Resort.
LET US BRIEFLY COMPARE:
PPC, COSTS MONEY INDEFINITLY.
ORGANIC SEARCH TRAFFIC, DIFFICULT TO CREATE AND COSTLY TO MAINTAIN.
SOCIAL MEDIA, GOOGLE-TRUSTED USER-GENERATED CONTENT.
MARKETING TOURISM WITH SOCIAL MEDIA
When these three traffic sources are compared this way, Social Media
might seem like a no-brainer.
BUT - AS MUCH AS YOU MAY LOVE YOUR WORK AS TOURISM LODGE OWNERS, AT
THE END OF THE DAY, BUSINESS SUCCESS IS MESSURED IN NUMBERS.
COMPARING TWO DIFFERENT BUSINESS PLANS
The information that follows may cause you to re-think tens of
thousands of dollars of your annual media and marketing budget.
This strategy may change your normal January of traveling winter
roads, staying hotels and doing the Sport Show circuit, to a tropical
holiday instead.
THE SEASON LODGE MARKETING PLAN
This report is a sample Business Plan with estimated growth
projections that will give you the hard data you need when planning
your year of marketing priorities.
Plus - we'll share a simple little trick that guarentees that you
won't get set up with all these marketing tools - and then run out of
ideas.
CAROLYN GILES
"Marketing Tourism With Social Media" has made us think/rethink our
view of on line marketing as a business tool. This reading has
offerred us some on line marketing techniques and made us realize that
by creating an on line community link we can not only do some self
promotion but also perhaps increase our 'bottom line.' NWO Lodge
Owners and Operators
GORD BASTABLE
Doug makes a strong case for including social media in tourism
marketing strategies. If you believe that regular guests are your
strongest asset, and that word of mouth is your best marketing tool,
then the logical next step is to tap into the power of social media.
60 DAY UNCONDITIONAL MONEY BACK GUARANTEE!
As an owner of this ebook, you become part of our "exclusive" club,
and I will personally make sure you get at least TEN TIMES the value
you paid for this information!!
The product is offered through the most reputable information
marketplace in the industry - Clickbank. This means that you can trust
that you will get what you've paid for - or a full refund, with no
questions asked.
I'm so confident that this information will completely blow you away,
I'll give you two full MONTHS to read this ebook and have it prove
it's WORTH to your business. If you don't feel that you received value
worth TEN TIMES the cost of this ebook, then I want you to have your
money back!
LIMIT TIME EXTRA REPORTS: Not only do you get two different business
plans, a practice spreadsheet and a weekly plan of action - we also
include the answers to our most Frequenlty askes questions.
Four easey ways to put YouTube to work for your business!
Specific tips you can use right now to improve the effectiveness of
videos you already have online, and, how YouTube can increase website
traffic, business leads and customer retention!
This five minute bonus tutorial takes you inside a live YouTube
account and shows you where to edit. Put the theory together with
action - start seeing results.
50 MINUTE WEBINAR
HOW TO SEPARATE YOUR PERSONAL PROFILE FROM YOUR BUSINESS PAGE ON
FACEBOOK
This webinar answers our 'most asked question' form Lodge and Resort
owners who are just starting to engage their customers on Facebook:
How do I keep my personal information separate from my Business Page?
Tips to help tourism business owners make the most of their business
page on Facebook while keeping your personal information separate.
Learn personal privacy setting details
Learn to manage activity on your Business Page
Learn a little known welcome page tip to improve your signup rates
When this webinar is complete, you will understand how to use your
Business Page to build your brand on Facebook and connect with a 100's
or 1000's of fans, while keeping your personal profile details
separate.
Dear Lodge Owner:
I'm going to take what I learned in ten years of studying web design
for fishing lodges and I'm going to sum it up in a business plan
format with actual numbers.
Marketing estimates that reveal what you need to know about the
financial value of search traffic, paid traffic and social media
traffic.
I'm so confident that the business plan in this report may cause you
to re-think tens of thousands of dollars of your annual media and
marketing budget, I'm offering an unconditional 60 Day money back
guarentee. I want you to feel completely certain that you have nothing
to lose.
You be the judge - see if this strategy could change your normal
January of traveling winter roads, staying hotels and doing the Sport
Show circuit, to a tropical work-holiday at a resort with wireless
internet access instead.
If you don't think this covers your business from the bottom up with
a long term Social Media business plan... If this hasn't changed the
way you think about social media marketing, you can return it within
60 Days for a full, instant refund - no questions asked.
_DOUG LAMPI_ Quetico Internet Marketing
Questions? email me directly doug@douglampi.com - phone me -
705-479-1232, or get
(c) 2011
