Internet Marketing for Dentists, Chiropractors and Doctors -
PracticeLight Internet
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INTERNET MARKETING FOR MEDICAL PROFESSIONALS
Premium solutions for physicians that demand measurable business
results from their marketing investments.
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PracticeLight Internet specializes in EBM - evidence-based marketing.
We are business coaches first, marketing professionals second, and
online technicians third. We work with marketing budgets of any size
to deliver revenue increases utilizing the Internet as the main arrow
in our quiver.
ARCHITECTS OF ONLINE INNOVATION
The Internet landscape is constantly changing. The role of technology
in our daily lives is evolving. Three main forces are driving the
innovation in internet marketing for doctors, dentists, chiropractors
and veterinarians. 1) Consumers' reaction and interaction with
business advertisers is becoming more sophisticated. 2) More precise
(and effective) targeting methods are being developed. 3) Search
engine algorithms and pricing models are being updated to incorporate
more variables and advertiser options.
In contrast to the previous decade (2000-2010) when a tech
savvy-doctor with a sharp assistant could command substantial web
traffic for their local area, the next decade will require more
specialized knowledge, skill and automation tools in order to achieve
the same results. The era of the internet specialist is upon you. The
specialist's role is to architect a master plan for your search
marketing, email marketing, content marketing and social media using
their specialized knowledge of what works and what does not work in
specific niches - cosmetic dentistry, plastic surgery, equine
chiropractic or pediatric optometry to name a few.
ABOUT PRACTICELIGHT INTERNET
The best way to learn about PracticeLight Internet is to REGISTER FOR
ONE OF OUR FREE ONLINE SEMINARS. In the seminars we lay out our
approach to online marketing for medical offices and share our most
effective marketing strategies. We actually teach and explain to you
HOW and WHY we do what we do. Why would we share our intellectual
property openly with any attendee? There are two reasons for this that
define our business philosophy:
* WE KNOW THAT AN EDUCATED CLIENT WILL ACHIEVE BETTER OUTCOMES FOR
THEMSELVES AND BE A BETTER FIT FOR US. This is no different than the
patient education you do every day. An educated physical therapy
patient that understands WHY each exercise and stretch is important
will achieve better results AND is generally a "better" patient for
the clinic with fewer missed appointments and better coordination of
care.
* WE KNOW THAT IT WOULD COST AN INDIVIDUAL AT LEAST 20X IN TERMS OF
TIME AND MONEY TO EXECUTE UPON THE STRATEGIES WE DEMONSTRATE. As a
crude analogy imagine a mother suturing a child's wound. She could
watch a video or read a book and understand the basics of HOW to do
the task, but it will take her longer, her tools will be suboptimal
(and probably more expensive) and the result achieved will fall short
of excellence.
We achieve excellence for our clients through education, innovation
and rigorous measurement. To discover more about our philosophy and to
learn the most effective methods for promoting your practice on the
internet register for an today.
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