Pricing Psychology Strategies
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INTELLIGENCE YOU CAN USE TODAY - TO INCREASE PROFITS
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How to change your price by a couple of pennies - and get 10-20%
MORE ORDERS!
* Raise prices - and get MORE ORDERS!
PRICING ISN\'T ALL LOGIC. PEOPLE ALSO BUY AT ONE PRICE AND NOT AT
ANOTHER FOR PSYCHOLOGICAL REASONS - MANY OF WHICH THEY DON\'T
UNDERSTAND. YET THESE PSYCHOLOGY-BASED CHOICES HAVE BEEN DOCUMENTED BY
PRICING STRATEGY EXPERTS IN TESTS OF HUNDREDS OF MILLIONS OF
CONSUMERS. HERE\'S HOW PRICING PSYCHOLOGY CAN WORK FOR YOU.
Author Marlene Jensen is a pricing strategy and new business
expert. The consulting company she launched years ago, (_see_
PricingStrategyAssoc.com [1]), has helped some very big companies,
such as American Express, AARP and Playboy, as well a number of small
and medium-sized entrepreneurs. She has personally conducted almost
100 tests of pricing strategies -- as well as idea tests -- for her
clients.
Dr. Jensen has also performed dozens of pricing strategy tests for
her own business launches -- 1 magazine (_Sportswoman_) and 2
paid-subscription newsletters (_Ancillary Profits_ and _Media
Marketing_), all 3 of which she later sold) -- and a book company.
She's the author of the following books:
* _46 Ways to Raise Prices _ [2]_-- Without Losing Sales _
* _The Tao Of Pricing [3]_
* _The Everything Business Planning Book_ (at amazon.com [4])
Marlene has taught pricing strategies at the Ancell School of
Business, Western CT State University, and currently teaches marketing
at Lock Haven University of PA. She did her doctoral dissertation on
pricing new products.
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"We implemented your book's pricing strategies -- to the tune of
a 300% increase in sales!"
Neil Greer
Impact Engine
www.ImpactEngine.com [7]
"Marlene Jensen has done marketers one big favor by writing and
publishing _Pricing Psychology Report_. It's succinctly written but
packed with test results, advice, and numbers--prices that will
increase your sales and others that depress response in both the
consumer and b-to-b arenas." -- PAUL SWIFT
Editor & Publisher
_NEWSLETTER ON NEWSLETTERS_
www.newsletterbiz.com [8]
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DOES \'SUPERMARKET PRICING\' REALLY WORK?
"Are consumers really 'fooled' into thinking that a $9.99 price is
cheaper than a $10 Price?
"Apparently so: In her new _Pricing Psychology Report_, pricing
expert Marlene Jensen says that a $9.99 price will probably pull 10%
to 20% more buyers than a $10 price.
"Why? Certainly not because of the one cent difference. The report
states: 'There is a learned pattern response in our brains that makes
us see $9.99 as much lower than $10. And it persists, even though most
of us know this trick.'
"To order Marlene's report (which I highly recommend) visit
pricingpsychology.com"
-- BOB BLY
Bob Bly's Direct
Response Newsletter
www.Bly.com [11]
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"I'm amazed at how _Pricing Psychology Report_ has helped me. I
have recently changed career paths and this book has given me some
much needed insider information.
"The principles and proven pricing strategies illustrated in your
book are dead on the money. Your strategies are practical, relevant,
and easy to apply to real-life settings. This is exactly the
information I have been looking for." --Chanteau L. Strickland
MBA student & sales executive
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_"Pricing Psychology Report _contains 10 chapters of value-packed
advice. (You) can use it to look beneath the obvious factors in making
pricing decisions to consider the psychological aspects of how much
you charge for your products." -- Harry Baisden
_Hotline Newsletter,_ NEPA
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"I plan to reread this book often for its guidance on pricing. I
thought I knew all about this stuff, but Marlene Jensen sheds more
light on what I should, and really shouldn't do. I can't estimate what
that's worth to a business like mine. Thousands of dollars? Maybe
millions in the long run."
-- CLAUDIA LEVINE
Principal
IMARKETINGWORKS
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Undecided? Sign up for
the Pricing Strategies
mini-course.
It's Free!
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HOW TO RAISE YOUR PRICE AND GET MORE SALES!
You might believe that there is no such thing as pricing too low -
from a consumer perspective. But you'd be wrong.
In 1992, I launched _Ancillary Profits_ newsletter (sold to
magazine publishers) at a price under $100. A few months later, I
tested that price vs. one well over $100 -- a 31% price increase.
What should have happened? A common "rule of thumb" in marketing
says raising prices by 10% will decrease orders by 10%. Thus I should
have received 31% LESS orders. Instead, my orders went up by 11%! At a
31% higher price! If you do the math, that means I GOT TO POCKET 45%
MORE CASH FOR THE VERY SAME PRODUCT.
Why?
Will this work for you?
PRICING PSYCHOLOGY REPORT explains WHY higher prices can sometimes
attract MORE buyers, and what market conditions make it more likely to
happen. Many of these factors are under your direct control. Armed
with this knowledge, you can figure out how to make it work for YOUR
products and/or services.
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YOU PROBABLY KNOW THIS PSYCHOLOGICAL QUIRK
Which of these two prices will get more buyers?
* $9.99
* $10
Yes, the $9.99 price will be the winner (except for one particular
category of products - as you'll learn in PRICING PSYCHOLOGY REPORT).
The $9.99 price will probably pull 10-20% more buyers than the $10
price.
Why? Certainly not because of the single penny saved! There is a
learned-pattern response in our brains that makes us see $9.99 as much
lower than $10. And it persists - even though most of us know this
trick.
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YOU PROBABLY DO NOT KNOW ABOUT "MAGIC NUMBERS"
There are many more such psychological quirks - or emotional
reactions to numbers - in human brains. Quirks a
pricing-strategies-savvy marketer must understand in order to generate
as many sales as possible.
Here's an example:
WHICH OF THESE PRICES WILL PULL UP TO 10% MORE ORDERS?
* $9.90
* $9.91
* $9.92
* $9.93
* $9.94
* $9.95
* $9.96
* $9.97
* $9.98
* $9.99
Yes, one of the above prices has been tested in MILLIONS OF DIRECT
MAILINGS and found to get up to 10% MORE ORDERS than the other prices.
Yet, you needn't spend that kind of money testing them. You can
learn the answer in PRICING PSYCHOLOGY REPORT.
But this doesn't only apply to such small prices. It's also been
tested and found to apply to:
* $190
* $191
* $192
* $193
* $194
* $195
* $196
* $197
* $198
* $199
LOOK AT THE LAST NUMBER ENDING THE PRICES YOU CURRENTLY CHARGE.
Maybe, by chance, your price uses the correct number.
But, look at the odds. You've got just a 1 in 10 chance your price
is the one most likely to increase your sales. PRICING PSYCHOLOGY
REPORT will let you change that last number and increase your cash by
up to 10%. No, we can't guarantee that it will work for you. But
HUNDREDS OF DIRECT MARKETERS HAVE TESTED THIS AND FOUND THAT IT DOES
WORK FOR THEM.
The pricing strategies in this section of the report alone are
worth AT LEAST thousands of dollars for you!
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YOU DON\'T SELL BY DIRECT RESPONSE?
If your product or service isn't sold by direct response - it
doesn't matter. We look at direct response price tests because they
are the clearest, cleanest price tests that can be conducted. You
don't have extraneous variables, such as store locations, different
cities, etc. all affecting results. With direct response (both by mail
and over the Internet), everything is exactly the same - except for
the price. So we can prove these pricing strategy tests are
_statistically reliable_ and _valid_.
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"POISON PRICES"
In 3 statistically reliable price tests for clients and myself, I
have personally found one number between 0-9 to be DEADLY. When I used
one "poison" number in the price - sales plummeted.
In all tests, there were 3 prices tested. Call them higher, medium
and lower. The expected results would be something like this:
* Highest price = fewest orders
* Medium price = medium orders
* Lowest price = most orders
HOWEVER... IN THESE THREE TESTS THE MEDIUM PRICE PERFORMED TERRIBLY.
It pulled just 16 orders for one client and 26 orders for the other.
(Compared to over 50 orders each for the "highest" and "lowest"
prices.) In the test for my own product, I got:
* Highest price 49 orders
* Medium price 2 orders
* Lowest price 54 orders
Why? Each of the three "medium" prices that bombed included a number
that was not used in any other price tests I've done for my own or my
clients' products. So - the only time I've tested prices with this
single number in it - the results have been a disaster.
You'll learn this number in PRICING PSYCHOLOGY REPORT. If you
discover it's a number used in any of your prices, I recommend you
immediately test a price without that number. It could make a big
difference in your sales.
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HOW TO CHARGE HIGHER PRICES TO ONE GROUP - AND LOWER PRICES TO
ANOTHER - LEGALLY!
Some people want your product, no matter the cost. Others will buy
only when you lower your price.
Being a good marketer - you want to have your cake and eat it too.
PRICING PSYCHOLOGY REPORT shows how you can identify these two
different customer groups and learn which are psychologically
predisposed to pay more and which are not. It also shows you pricing
strategies that allow you to legally price your product(s) or services
differently to those groups.
Further, this report shows you how to let your customers sort
themselves into your two different price groups - without you having
to figure it out yourself.
And... PRICING PSYCHOLOGY REPORT shows you how to keep the two
groups perfectly happy paying two different prices. No complaints. No
annoyed customers. Just fatter profits.
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HOW TO TEST PRICES - EASILY & RELIABLY
PRICING PSYCHOLOGY REPORT will raise many interesting ideas for you
- ideas that could greatly increase your revenues. But... how can you
make sure they'll work in your market with your customers?
If you sell anything online - or COULD sell something online, just
to test the pricing - you're in luck.
There are two online solutions today that will let you do what is
called "perfect A/B split" price testing - which you need to have
reliable test results. A/B split testing means simply:
* The first visitor to your site sees price "A"
* The second visitor sees price "B"
* The third visitor sees price "A"
* The fourth visitor sees price "B"
* Etc., etc.
Why is this important? Because if you instead tested price "A" on
one day then price "B" on the next day, there are too many extraneous
variables that could have affected the results. Variables not at all
connected to the prices you're testing. There might have been a news
item in your industry one day that made people more or less likely to
buy your product. There might have been bad weather one day that kept
more people inside where they were computer surfing - and more
predisposed to buy. Only by A/B split testing can you be sure that the
different prices are the only thing affecting the results.
Great news - both of these online price testing tools are FREE!
You'll learn about both in PRICING PSYCHOLOGY REPORT - and how you can
use them to set up your own price testing. Once you can test prices,
you'll KNOW what you're charging is the most profitable price. No more
leaving thousands of dollars on the table that you could have
collected. No more guessing. No more worrying.
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NO TIME-WASTING MUMBO-JUMBO
The PRICING PSYCHOLOGY REPORT contains no textbook theory or
page-bulking-up blather. It's just 11 chapters (56 pages) of pricing
strategies that have real-world testing to back them up:
* How to raise prices without losing sales - what works and why
* "Magic" numbers that increase orders
* "Bad" numbers that discourage orders
* When putting cents in your price is a danger
* How your "decor" is connected to the price you can get
* Psychological tricks in discounting
* How to "hide" price increases in plain sight
* The psychology of negotiating prices
* Pricing alerts - danger signs that you're seriously underpriced
* How to charge different prices to different groups - legally
* 2 FREE online testing solutions - so you can test prices yourself
* PLUS... a chapter of interviews with Internet marketing gurus -
including Jim Edwards, Anne Holland, Harmony Major, Michael Nicholas,
and Dr. Judith Briles - on what they've found works in pricing
psychology.
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SPECIAL DISCOUNT & GUARANTEE
PRICING PSYCHOLOGY REPORT should be priced at $150 or more, given
that the wisdom it contains from thousands of price-testing marketers
could easily increase your profits by thousands (or hundreds of
thousands!) of dollars. BUT... if you order today, (this may not be
offered tomorrow), the report can be yours for _JUST $47_!
And... you can look it over and decide for yourself if it is
everything you expected. If not, just let us know within 30 days and
you'll receive a full, 100% refund.__
_ VERSIONS AVAILABLE
BASIC
PREMIUM
PRICING PSYCHOLOGY REPORT_ - 56-page e-book by author Marlene
Jensen. Discounted Price: $47. This pricing book is the best-selling
pricing e-book ever! (You can verify this at e-book megastore
ClickBank.com [18].)
_46 WAYS TO RAISE PRICES WITHOUT LOSING SALES_ - 134-page e-book,
Author Marlene Jensen. Discounted Price: $75 (Verify price at
RaiseYourPrices.com [19])
NO
1-2-3 PRICE CHANGE MODELS(tm)
Excel(R)-based models that let you see what would happen if you
raise or lower prices -- unilaterally or in response to competitors'
price changes. Just 3 numbers to input! Value: $35 NO
_PROVEN PRICING SECRETS_ (94-page e-book), author Kunle Olomofe.
Discounted Price: $47. (Verify price here [20].)
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VALUE TO YOU
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$94.00
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$204.00
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CHOOSE YOUR PRICE:
Click To Order
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_(NOTE: You must have Adobe Acrobat Reader in order to read _PRICING
PSYCHOLOGY REPORT,_ which is in PDF format. If you don't have Acrobat
Reader, CLICK HERE [23] TO DOWNLOAD A FREE COPY.)_
I WANT NO RISK! I UNDERSTAND THAT I\'LL RECEIVE AN IMMEDIATE
EMAIL WITH MY DOWNLOAD INSTRUCTIONS -- AND I\'LL HAVE A FULL 8 WEEKS
TO DECIDE IF IT IS EVERYTHING YOU SAY IT IS. IF I DISAGREE, FOR ANY
REASON, I CAN GET A FULL, 100% REFUND.
PRICING STRATEGY ASSOCIATES
PO Box 468, Newtown CT 06470
Voice: 203-364-0631 Fax: 203-446-9300 Contact info
(c) Copyright 2004-2007 Marlene Jensen.
All Rights Reserved.
