Product Launch Success - Get the Product Launch Success you Deserve
Learn how to get a handle on the subtle differences separating the
successful sales professional from the eternal amateur
\"YOU DON'T HAVE TO HAVE A MILLION DOLLARS
AND YEARS AT THE TOP TO EXPERIENCE REAL
PRODUCT LAUNCH SUCCESS!\"
\"HOW TO EASILY AVOID THE MOST COMMON LAUNCH MISTAKES
YOU MAY NOT REALIZE YOU'RE MAKING!\"
FROM: Dave Everett
SUBJECT: Help Yourself to Product Launch Success in 4 Easy Lessons
Dear Fellow Online Business Owner, Do you feel frustrated or afraid,
when it comes to launching your new product? Perhaps you've had a bad
experience with a product launch that was an embarrassing flop.
Whether you're in the initial stages of product creation or ready to
launch today, no one ever plans to fail. We all want launches that are
wildly successful: Launches that propel you to instant fame in your
niche, with profits flooding in every day.
"Instant fame" is something that happens to few - but lasting, solid
success can be closer than you think. The really sad part is the
actions you need to take to achieve this are not that complex at all.
SO WHY DON'T MORE PEOPLE HIT THE PRODUCT LAUNCH JACKPOT?
You need to be on the inside, using focused but relatively simple
strategies: So simple, in fact, they're taken for granted and skimmed
over by the majority (who fail).
The reason this happens? They don't understand the basic principles
they're dealing with and the correct way to fit these together.
And they don't know how to apply that extra "twist" here and there
that separates the pros from the wannabes.
It's all in the timing Something that proper planning can help you
develop (while you quickly begin to truly own the skills that these
setup steps take).
Skills that leave you in full command of concepts such as:
* The only solid foundation for product launch success (why building
with it will help you every time)
* The 3 actions you need to take to make sure you maximize your true
launch potential
* How to validate and double-check the 2 logical conclusions that
prematurely satisfy most marketers (who then fail)
* The single most indispensable ingredient for a truly exceptional
product - and launch (it's one that can transform the ordinary into
"great")
* The strongest buyer emotion you must create - and how to easily do
so
This understanding goes hand-in-hand with quickly acquiring and
mastering other "small details". These are the ones that give those
extra "twists" that set your product apart from the crowd.
WHY LAUNCHING FROM A FIRM FOUNDATION CAN ACTUALLY FEEL LIKE MAGIC
Grasping the principles behind the actions makes it much easier to
grasp - and retain - the finer details. It takes the guesswork out of
the product launch sequence, leaving you with a sure and powerful
command of what you're planning to achieve.
When you acquire the foundation and the sequencing properly, it feels
as if you "own" what you've learned. It quickly becomes second nature
to set yourself up for success when you truly understand insider
truths such as:
* 3 things your customer is always searching for - and why you
should be able to easily beat the competition in fulfilling them
* 4 Ways to make sure your customer is satisfied - before they even
download your product!
* 3 compulsory sales requirements you need to meet (mess up number
one and you're likely to blow all 3!)
* The secret ingredient to look for and extract, when spying on your
competitor's market
* The key question to ask yourself, to make sure you get the answer
totally right
* How to package your product using 4 key controls - and how to
bring it all together
* The art of positioning and pricing - not all customers are created
equal and what you need to know about each
HOW TO MAKE SURE YOUR BEST CUSTOMER FINDS YOU
On top of that, your product launch needs to irresistibly hook the
right customers. Those are the ones who hook up for the long term,
buying from you again and again.
To do this, it's necessary to take consistent steps in every product
launch process steps that include learning how to acquire the most
helpful feedback, be alert to subtle market differences and easily ace
customer service (which begins before you ever make a single sale!)
In Lesson 1 you'll get in the know about:
6 actions you can take to make sure you get more focused feedback
The small single element most people take for granted that can make
a huge difference to your SEO
The 4 conditions you'll want to fulfill, if you're planning to
attract the wealthier market
The 2 conditions you never want to ignore, if you're planning to go
"low end" instead
3 ways to avoid burnout and overload, if you're servicing customers
yourself
Why promotion is not a "final step" - it's the one step to take
straight away
Take care of the above, and you end up understanding:
4 sure fire ways to bring your customers back for more - and keep
them for life, when you do
WHY MAKING MONEY ONLINE DOESN'T WORK FOR SOME PEOPLE
Of course, you want your launch to also gain momentum, so you can
capitalize on your success for a long time to come. To do this, you'll
need to apply 7 basic, specific strategies.
A lot of people take parts of these strategies and apply them once,
when twice is the magic number.
Or they set them into motion at the wrong time, not properly
understanding the true results these strategies are designed to bring.
That's why you hear so many people telling you that making money
online "doesn't work" for them. (What they're doing is like running an
egg-and-spoon race but forgetting the egg and using a fork for the
spoon.)
When you learn these 7 strategies in Lesson 2, you'll find yourself
ready to employ
A twist on the freebie offer that is so deliciously irresistible, it
hurts
A powerful way to get those who couldn't otherwise afford it
happily paying your price (while thanking you for the opportunity)
The one piece of this puzzle many people miss, when employing this
type of strategy
7 specific but easy ways to create good habits in your customers
7 more focused ways to create that all-important buzz
The benefits of multiple landing pages - and one extra type you may
not yet have heard about
The one strategy above all others that's scorching the market right
now
WHY YOU NEED A COMPLETE SYSTEM THAT FEELS NATURAL TO YOU
Then, of course, you need to tie it all up together, making sure you
don't fall prey to that ever-present danger all marketers face finding
yourself in a sea of confusion as you try to remember all these
details.
That's why Product Launch Success is carefully sectioned into 4
easy-to-digest lessons (complete with a checklist for each) sent to
you at the rate of one per week.
In Lesson 3, we tie up all the loose ends, giving you important
information such as:
The 3 big losses you face, if you omit this small but all-important
detail (one that occasionally catches out even those veteran
marketers)
5 vital steps you need to take, to make sure your product is really
ready
The extra step that saves you time, stops you from making mistakes -
and makes you money in the long run
The 3 commandments of getting great testimonials - even from people
who normally wouldn't give them
Fixing that slightly off-target product - and how to know when to
scrap it
The one component you MUST have in place (especially if your list is
"too small")
An extra strategy it's sound to employ if you're new to product
launches - and it really doesn't have to be complex
2 simple reasons why you don't have to feel like a "fraud" - an
affliction newer marketers often complain of
HOW TO EASILY PROMOTE WITHOUT FEELING LIKE YOU'RE PROMOTING
And in our final guide, you'll be taken well beyond the usual stale
collection of templates, learning the true principles behind product
launch promotion.
There are tactics the pros use that they don't tell you about (even
when you're paying for their special report). You'll get insight into
their methods in Lesson 4:
10 vital press release tips
What they start accumulating straight away - before ever beginning
to promote
Where they get 25% of their sales (the ones they don't tell you
about)
4 action-based goals promotion can help you achieve, before you can
claim that customer's loyalty
The stunningly simple way to find article directories tailored to
your target niche
You'll learn all this - and more - in each of the 4 focused guides
teaching you the proven ways to claim true
"PRODUCT LAUNCH SUCCESS"
This 4-part Lesson Series includes:
* Setting Yourself Up For Product Launch Success
* Product Launch Success Top Strategy Secrets
* Product Launch Success: Bringing it All Together
* Product Launch Success Easy Promotion Kit
Plus 4 handy checklists (one accompanies each guide).
And each guide has optional, easy assignments, to further help you
ground yourself in good launch habits.
So what are you waiting for?
There's never been a better time to learn how to launch the right
way!
YES DAVE, I'M READY TO SIGN UP FOR MY 4 EASY RESOURCE-PACKED LESSONS,
SO I CAN TRULY "OWN" PRODUCT LAUNCH SUCCESS
I understand that the 4-part Product Launch Success series, sent to
me at the rate of one lesson per week, will help me create good launch
habits - in both myself and my customers. I'll learn those extra small
twists that make all the difference to the pros, and a sequence I can
begin straight away. (In fact, the sooner the better!) All course
material is downloadable from our website in Adobe PDF format.
I'm looking forward to finally understanding:
* Not just what to do when I'm ready to launch my product - but how
to truly make the process my own
* The 4 crucial questions to ask myself, to ensure that I'm right on
target
* 2 secret strategies of social network buzz that I truly may not
have heard anywhere else!
* The truly simple secret of product launch perfection - when I get
this one right, all the others will fall into place
* The key to looking like a pro - and feeling like one too
* The 3 most important facts to keep in mind about social networking
buzz - and social proof
If you're ready to finally find a system that works (without having
to pay hundreds of dollars - or wade through months of subscriptions
for the privilege)
SECURE YOUR PRODUCT LAUNCH SUCCESS NOW!
Sign up today and help yourself to this special price
$97 $67
(locked in for a limited time)
Remember especially if you've only just begun to think "product"
there'll never be a better time than now to set yourself up for true
product launch success!
All the best,
P.S. You won't want to miss your included "Tips" and "Mistakes"
lists. Sometimes knowing what not to do is as important as knowing
how! So secure your Product Launch Success NOW!
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opinion as to the correctness of any of the statements made by
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