E-Newsletter System: A Self-Paced Electronic Newsletter Program for
Professional Service Providers
CLICK TO ORDER
_MICHAEL KATZ'S _
DO-IT-YOURSELF
E-NEWSLETTER SYSTEM(tm)
A SELF-PACED
Electronic Newsletter
Program for
Professional Service Providers
4th Edition
A practical, tested approach for
finding new clients and growing your business.
AVAILABLE FOR IMMEDIATE DOWNLOAD.
"I was simply blown away by how much insight you have packed into
such a tight and convenient package. I feel like you've reduced the
E-Newsletter learning curve significantly.
"As I continue to read your materials, everything is beginning to
make more sense. Now, I am really excited to work on my next issue."
Matthew Poepsel
Thrive, Inc.
DEAR PROFESSIONAL SERVICE PROVIDER,
Click the arrow for a special audio message from
E-Newsletter System(tm) creator,
Michael Katz.
MY 154-PAGE E-NEWSLETTER SYSTEM(tm) WILL SHOW YOU HOW TO THINK
ABOUT, PLAN AND CREATE AN EFFECTIVE E-NEWSLETTER OF YOUR OWN, SO THAT
PROSPECTS COME TO YOU. It's intended specifically for professional
service providers like you and me, and it focuses on the concepts and
tactics that are unique to the work we do and the way we find clients.
"I have devoured your materials. You addressed all of the issues
that I was struggling with along with some I had not even considered
and would have bumped into eventually."
Tim Morrison
President
Write-Choice Services, Inc.
WOULDN'T YOU PREFER THAT PROSPECTS CALL _YOU_?!
MY ENTIRE STREAM OF CLIENTS -- 100% OF IT -- RESULTS FROM DOING ONE
THING: PUBLISHING A FOCUSED, INTERESTING, HIGH QUALITY E-NEWSLETTER
for a select group of clients, referral sources and prospects ( to see
a recent sample).
_You_ can create the same results for your_ _ business.
WITH AN EFFECTIVE E-NEWSLETTER, EVERY TIME YOU PUBLISH THE PHONE
RINGS AND THE E-MAILS ARRIVE: prospects want to learn more about what
you do; past clients think of reasons to hire you again; business
organizations invite you to give paid presentations to their members;
journalists get in touch to interview you or quote you in stories
related to your expertise; complementary organizations ask you to
partner with them; and publications request permission to reprint your
newsletters.
The bigger your list gets the more often it happens, and the more
often it happens the bigger your list gets. YOUR E-NEWSLETTER WILL
BECOME THE ENGINE OF YOUR ENTIRE SALES AND MARKETING STRATEGY,
bringing you leads and clients you would never have been able to find
on your own through the manual labor of networking or prospecting.
Not only that, but THE LEADS WHO DO CONTACT YOU WILL BE
_PRE-QUALIFIED_ -- since they're calling you on the basis of having
read your newsletters -- and are therefore much further along in the
sales process than would be a stranger whom you contacted cold.
IT'S A "VIRTUOUS CYCLE" THAT LITERALLY FEEDS ON ITSELF, AND ONCE YOU
LEARN HOW TO DO IT, IT WILL COMPLETELY FREE YOU FROM THE BURDEN (AND
FEAR) OF NOT HAVING ENOUGH WORK. You can stop looking for clients --
_PUBLISH A HIGH QUALITY NEWSLETTER AND THEY WILL COME TO YOU. _
A QUALITY E-NEWSLETTER ATTRACTS PEOPLE TO YOU AND MAKES EVERYTHING
ABOUT YOUR BUSINESS RUN MORE SMOOTHLY:
* It brings you NEW, _PRE-QUALIFIED_ PROSPECTS
* It turns old prospects into CLIENTS
* It GENERATES MORE BUSINESS with your existing clients
* It positions you as an INDUSTRY EXPERT
* It gets you EXPOSURE IN SEARCH ENGINES
* It gives you a place to develop and refine NEW IDEAS AND
TECHNIQUES
* It provides an opportunity for SHAPING AND ARTICULATING YOUR
VISION
"If you want to publish an E-Newsletter, just buy this system. You'll
have a turnkey method for getting your word out with no pain and all
gain.
"Katz has constructed a logical way to build a newsletter, and in
doing so has taken the threat and mystery out of the entire process.
If there's any question about the intricacies of publishing an
E-Newsletter, Katz has answered every one in an easy to follow
step-by-step way. It's clearly worth more than the price."
Michael McLaughlin
Author
Guerrilla Marketing for Consultants
HOW THE E-NEWSLETTER SYSTEM(tm) CAME ABOUT
WHEN I LEFT MY JOB TO START MY BUSINESS, I HAD A BIG PROBLEM. I knew
what I wanted to do (web site development, at the time), but I had no
idea how to get clients.
ALL THE OTHER PROFESSIONALS I SPOKE WITH TOLD ME I NEEDED TO SPEND
LOTS OF TIME COLD CALLING STRANGERS, a thought which frankly made me
feel sick (and still does). I
