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AFFILIATED PROGRAM
Introduction to the Google Ad Auction
Written by Jason Suli Thursday, 01 April 2010 15:23
This is a video that was published by Google’s chief economist. He
pretty much tells you very straight forwardly the formula they use to
decide where your ad gets ranked, and what you pay per click.
Affiliate Marketing: Know The Can-Spam Act
Written by Jason Suli Monday, 29 March 2010 23:51
The amount of false information available about e-mail marketing on
the net is staggering. If you are advertising your affiliate program
through e-mail campaigns, make sure you know what your
responsibilities are.
The lawless days of spam e-mail are over, at least for U.S.A. based
advertisers. The CAN-SPAM Act of 2003 (Controlling the Assault of
Non-Solicited Pornography and Marketing Act) sets forth specific
requirements for advertising via e-mail. The law has been tested
numerous times since being passed and fines have been levied, property
seized, people have even been sentenced to prison. As an affiliate
marketer obviously you don't want to be on the wrong side of this law.
Luckily, complying with the provisions in the law is fairly simple.
Here is what it requires:
No misleading or fake header information. This includes the "From:"
and "To" fields.
No deceptive subject lines. You want your customer to know what
you're selling anyway, so this should be no problem.
Messages must be labeled as advertising. Again, the moral is: no
sneaky stuff.
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