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“How to build a fool-proof system in 1-hour a week to automatically follow-up with each and every prospect and grow your business by 10% to 30% this year, GUARANTEED!”
From: Steve Gordon
Re: “Email Marketing University” Training Program
Dear Colleague,
Have you ever lost touch with a “maybe” prospect? You know…the guy who was “kind of” interested at your trade show booth, but wasn’t ready to buy yet. Or the lead that called for information, and you just haven’t had time to follow-up with…
We’ve all been there…you get busy working the hottest leads and everyone else seems to slip through the cracks.
Following-up with each and every lead the “traditional” way is HARD!
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A few years ago you could afford to forget about the interested-but-not-ready leads…we all had so much business that we didn’t have to worry about anything but the most rabid, ready to buy customers.
The Good ol’ days are over…
In the emerging “new” economy, you’ve got to work harder than ever to make every sale. Buyers are more skeptical and they are making careful decisions about who to hand their hard earned money to.
In many cases that means you’ve got to endure a longer buying cycle and do more education to stand above your competition and win the customer.
You have two choices in this new business environment:
1. Work harder, endure longer hours, guiding more prospects step by step as you educate them on you, your business and your solution…
-OR-
2. Work smarter…build a system that separates the hot leads and the luke-warm leads from the tire-kickers that waste your time…that sends the hot buyers to the front of the line so you can make the sale and stays in front of the luke-warm leads and warms them up…step-by-step for as long as it takes.
Email marketing is THE secret weapon that smart businesses are using to bring along the “interested-but-not-ready” leads.
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When it’s done right, it educates prospects and builds relationship with them until they know, like and trust you.Now, I’m NOT talking about sending out the old-tired email newsletter that tells you that Sally and Jim have birthdays this month and Beth got promoted. We all get those from companies and, frankly, we don’t care about Sally, Jim or Beth…there I said it.
No, in the Email Marketing University, I’ll show you how to create an email newsletter that your prospects actually WANT to read.
But that just scratches the surface…
I’ll take you to a higher, more powerful level of email marketing…
Focus your valuable time on only the most qualified prospects while your automatic email follow-up system educates and “warms-up” your luke-warm prospects for you. Explode your sales by automatically keeping in touch with every prospect…so you never let another sale slip through the cracks because you didn’t have time to follow-up. Sleep like a baby at night, not worrying about filling your pipeline…you’ll always know how many leads you have and where they are in your follow-up sequence. Set yourself above your competition…stop being a commodity, and start becoming your prospects’ trusted advisor by sharing valuable, relevant information that helps them make a buying decision. Slash your marketing and follow-up costs while maintaining high-quality, personal touches on every prospect with email marketing techniques that are virtually free. Become a welcomed guest, instead of an annoying pest with permission email techniques and get right past the gate-keeper and into your prospects pocket…right on their Blackberry or iPhone.
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Who Should Consider Email Marketing University?
Business owners, entrepreneurs and sales professionals who…
Struggle to follow-up with each and every new lead… Want to reach out and educate prospects with high-value email content… Need to communicate with people who you cannot meet with regularly in real life… Want out of the trap of chasing after unqualified prospects… Feel the need to take control of their sales process… Want to dramatically boost their sales by tapping into the hidden opportunities that lurk among their luke-warm prospects…waiting to be warmed up by a business that cares enough to consistently follow-up… Want to bond with their clients early in the relationship…without making the prospect feel pressured… Are experts in their field and want to share their valuable knowledge to help prospects make the best buying decision… Want to leverage their time to create a marketing system that does the heavy lifting for them and gives them more free time with family and friends… Desperately want to skip past the gate-keeper and get direct access to their top-level prospects…
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Who Should NOT Consider This Program?
If you’re looking to make a quick buck by SPAMMING your list. If you’re looking for success without work…this program will require you to invest 1-hour per week to build your system. If you’re looking for get-rich-quick or overnight success, this program is not for you…we’ll show you how to get fast results, but this is a program designed to pay BIG long-term dividends in your business. If you want a “done-for-you” solution…this program assumes that you (or someone on your staff) are willing to invest your time in learning how to setup your email marketing system. If you want it “done-for-you” contact me about my 1-on-1 consulting program. Fees start at $8,000 for fully implemented email marketing systems. If all you want to do is send out your latest company news (frankly, don’t bother, no one reads it).
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What Does Email Marketing University Cover?
Quick Start…if you’re ready to go you’ll get a quick start checklist in the first lesson to get you going quickly Overview of email marketing techniques–e-zines, broadcast messages, automated follow-up sequences and blog broadcasts How NOT to be a SPAMMER Complying with the CAN-SPAM law (avoid the big fines) Choosing an email marketing service Setting up your permission email system The non-techie’s guide to putting an email capture form on your website How to get contacts you meet offline, at conferences and chamber mixers, onto your email list How to create email newsletters that people actually want to read Where to find lots of free and low-cost content you can republish…you don’t have to write it all How to build automated email follow-up sequences to…
–Educate each and every prospect
–Welcome new customers…in fact you’ll knock their socks off
–Make special offers to customers automatically when they reach a critical point in your sales process
–Automatically deliver cross-sell, up-sell and down-sell offers based on a prospects behavior
–Track each prospect’s interactions at every stage of the sales process
– Automatically ask for referrals and testimonials We’ll not only show how to create these processes but we’ll give you examples that you can “ethically steal” and use in your own business And much, much more…
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How Does the Program Work?
This is not like some one-day seminar that you go to…get tons of ideas…and then never have time to implement. That model is great for the seminar company’s bottom line, but you don’t get the results you need.
So for Email Marketing University, I’ve decided to take a different approach…because I want you to succeed. In fact, I’ve staked my reputation on it. So you’ll get all of the in-depth information you need delivered in weekly chunks you can handle.
Each week, for 12 months, you’ll receive a link to a new video. You click the link and watch the video…each video will run 30-60 minutes. You’ll also be able to download the audio to your iPod or a CD for listening when you’re driving or exercising.
At the end of each lesson you’ll have an assignment to complete that week. The assignments are designed to take about an hour to complete.
I’ve front-loaded the course so you can have a basic email marketing system up and running in the first month if your a beginner. And for more experienced email marketers the Quick Start will get you going right away.
Then week by week, we’ll add more sophistication to your email marketing system, until you have a system that truly leverages your time and delivers qualified leads to you…instead of you chasing them.
What’s the Investment?
Because I can deliver this course to many people at once, through the magic of the Internet, I’m able to keep the cost of the course affordable for any size business.Your investment is just $27 per month.
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Your credit card will be billed automatically each month and you can cancel at anytime…there are no long-term contracts. If you don’t feel like you’re getting many times more than your $27 each month, then simply let me know you want to cancel and you won’t be charged again.
Imagine, for less than the cost of one business lunch each month you will be building an automated system to connect with and educate your prospects and customers. One or two additional sales each month will deliver multiples of the fee you pay.
Your Money Will be Returned by ClickBank at a Click of Your Mouse if You’re Unhappy
So here’s the thing…I sell these memberships through Clickbank, which means I play by their rules. And their rules state that I’ve got to offer you an 8-week, money back guarantee. And I’m OK with that. If you’re not getting value from my course I haven’t earned your money. If you don’t think you’re getting many times more value then the $27/month membership price, email me during the first 8 weeks of the course and I’ll refund your money. The fact that I offer this guarantee shows you just how confident I am in the content you’ll receive, and more importantly, the results.
However, for your peace of mind, know that you can get a refund anytime in the next 8-weeks by sending me an email if you’re not thrilled with the course for any reason at all.
Join Now And Stop Letting Money Slip Through the Cracks in Your Follow-up System
Yes, Steve, I want 30-60 minute weekly video lessons to learn how to fix my follow-up with automated email marketing! I have read and agree to the legal disclaimers below.
Your initial charge will be $27.00. You will then be charged $27.00 per month for the next 11 months after your initial charge.
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IMPORTANT: YOU MUST CLICK THE “Return to Merchant” BUTTON AFTER YOU COMPLETE THE CHECKOUT PROCESS. YOU WILL BE TAKEN TO A PAGE WHERE YOU ENTER YOUR EMAIL ADDRESS FOR COURSE DELIVERY.Your payment will be securely processed by PayPal. You DO NOT need a PayPal account to complete your purchase. Just click the “Use your credit card or bank account” to pay without a PayPal account.
YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY
You will receive a link to a new video lesson each week.
Every effort has been made to accurately represent this product and its potential. Please remember that each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is no certain guarantee that you will earn any money.
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Imagine, once you have your automated email system up and running, it’s evergreen! It will still be educating prospects two-years from now…as you spend time golfing, fishing or with your family.
If leveraging your time like this to increase your sales AND create more freedom in your life doesn’t get you excited, then this is probably not for you.
But, if this sounds like exactly what you’ve been looking for, let’s get started right now.
Steve Gordon
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6753 Thomasville Rd., Suite 108-101, Tallahassee, FL 32312
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