index
Persuasive Article Writing Secrets
_ACTUAL TESTIMONIAL_,
I just want to thank your for P.A.W.S This is the most incredible
training available, I have bought several e-books on the
Internet to learn how to write articles for my business to no avail.
P.A.W.S is chock full of everything I needed to finally start
writing professional articles. Using The Article Writing Blueprint,
The Involvement Templates, Paragraph Transition
Templates, Resource Box Templates, Headline Modifiers Etc will
increase my sales big time and I thank you for that.
The story format of this e -book is amazing, what a great way to
learn, The story of Marcus and the old man is a pleasure to
read and the story alone is worth the price. I never thought I could
learn so much by reading a story.
David thanks for your hard work and time to create such a high
quality and useful product, I know I will
profit from it.
D L Barnes
to read a sample chapter, you'll be absolutely blown away!
TECHNICAL SYNOPSIS
Introduction
Well, this is kind of where the introduction is Not much going on
here save for my
plea that you read the whole book You did do that, right?
_______________________________________________________________
_Chapter 1
Sets the scene for the story to unfold and introduces the main
characters of the
story: Marcus, a newly married man whose wife lies critically ill in
a medically
induced coma and a wizened old gentleman who we later come to know as
"Ed".
(Dr Edward Lowe, Consumer Psychologist)
_______________________________________________________________
_Chapter 2
This chapter introduces the concept of the number one rule in
advertising and also
the concept that it is possible to influence the buying decisions
people make by the
words they read or hear.
* Getting into the customer's head
_______________________________________________________________
Chapter 3
This section illustrates the point that you absolutely must
understand: What it is your
customer wants from you.
Uses the article "Don't Mess With Texas" to make the point that you
need to
intimately know who you are selling to and need to "get inside their
head" to
understand their motivation.
* Don't Mess With Texas! ( article)
_______________________________________________________________
Chapter 4
This Chapter introduces the concept that Internet Marketing offers
the opportunity
of working at a time that suits you from any location in the world.
_______________________________________________________________
Chapter 5
Introduces the concept of the behavior of Internet Surfers and the
brief amount of
time they stay on one site.
-Notes that every piece of information on the Internet is competing
for your
customer's time.
It explains the motivators of pain and pleasure in customer buying
habits and the
need to understand the person's exact problem.
Introduces the five steps of the "Article Writing Blueprint"
* Statistics on surfing habits and spam mail
* Pain, problem and predicament ( the 3 P's)
* Identifying the exact problem
* Article Writing Blueprint ( 5 Steps)
_______________________________________________________________
Chapter 6
The typical reading habits of internet surfers are noted.
The Author introduces the mechanism that article writers use to make
sales.
He also discusses the concept of using keywords and titles to attract
attention,
and the importance of a powerful first paragraph
Discusses identifying the real underlying story you need to tell.
Explains the use of sensory commands or asking questions in the first
paragraph
of an article and the use of "truth statements"
Explains the need to understand our objective, the target audience
and have
knowledge of our product.
* Only 15 % of surfers read every word
* Concept of including active links
* First paragraph is prime real estate
* Nora Ephron's journalism exercise
* Quickest way to grab a reader's attention
* List of powerfully hypnotic openings
* List of truth statements
* Objective, target and product knowledge
_______________________________________________________________
Chapter 7
Clarifies why the need to know every detail about the product you
will be selling,
can lead to the "curse of knowledge".
Explains why it is vital to have a system of writing articles that
makes your
message "perfectly clear'" to your reader.
* Article on the 'Curse of Knowledge'
_______________________________________________________________
Chapter 8
This is a short chapter that sets up the scenario of how the human
brain "hates"
missing information.
* "and opened the door to quite a scene"
Chapter 9
Explains the concept of how the human brain will seek missing
information.
Introduces the concept of Clickbank and Ebooks.
Shameless plug to the 4 Day Money Making Blueprint
Introduces the three things every marketer needs to do before
beginning an Article
Marketing Campaign.
Further discusses identifying problems, pains and predicaments.
Explains the need to understand why the customer's problems have not
been
solved.
Discusses the way to provide the "light at the end of the tunnel" for
your niche's
problems
Introduces the concept of the Article Resource Box
* Leaving something unsaid can keep your reader moving through your
article
* Know your objective, audience and product
* 'Nicheing' down to understand the "conversation"
* Listening to the niche's problems and why they still have no
solution
* Painting a clear picture of how your product will benefit your
reader
_______________________________________________________________
Chapter 10
Explains the benefits of the 4 day Money Making Blueprint and how it
provides an
excellent background to Internet Marketing.
Discusses why an article title must have the relevant keywords in it.
Provides examples of techniques to make article titles stand out and
provides a
list of "power words" to include in a title.
Expands on the need for a powerful opening paragraph and discusses
the use of
psychological triggers.
Explains why there is the need to make effective use of questions in
the opening
paragraph of the article.
Stresses the point that people do not like to be openly sold to
Introduces the technique of asking a question, giving the reader a
promise and
appealing to their emotions
Discusses the Ezine Articles Directory, and the problem of appearing
too
promotional when submitting articles to them
* List of title "power words"
* List of title "how to" words
* Answering your reader's "what's in it for me?"
* Using questions the reader has to answer
* 100% of decisions to read your article are made after reading the
first
paragraph
* Opening Paragraph Templates
* Promotional Articles and Ezine
* List of effective sentence openings
_______________________________________________________________
Chapter 11
Uses the character of Marcus to explore the composition of opening
paragraphs
and the thought processes that accompany this
Discusses the use of persuasive and suggestive words
(presuppositions), and the
use of multiple presuppositions
* Marcus writes opening paragraphs
* Introduction to presuppositions
* Use of multiple presuppositions
* Using fact statements to form presuppositions
_______________________________________________________________
Chapter 12
This is a brief chapter that introduces the technique of combining
multiple writing
methods to create a single, powerful message. (Perfect Storm
Marketing)
* Perfect Storm Marketing
_______________________________________________________________
Chapter 13
Discusses the advertising technique known as "Inoculation Theory"
Explains the use of 'warning, attack and strong defence' in writing.
Notes how to use existing headlines to build a paragraph around, and
the power of
using phrases in quotes
Gives examples of using headlines to build powerful opening
paragraphs
Discusses how to turn a weak headline into a strong headline and
supplies a list of
headline modifiers.
Explains how to get article copy ideas from the "Dummies" books and
Amazon
Books (Notes that the titles of books cannot be copyrighted)
Introduces the concept of "why people buy"
* Inoculation Theory in Advertising
* Warning, attack and defence
* Example" Who Else Wants to..."
* Phrases in Quotes
* Marcus constructs opening paragraphs
* List of headline modifiers
* Using Amazon and Dummies books
* Book titles cannot be copyrighted
* "How to Understand Why People Buy" by
H.E. Warren
_______________________________________________________________
Chapter 14
A brief story line chapter that underlines the futility of negative
thinking
_______________________________________________________________
Chapter 15
Explains that people 'buy on emotion not logic"
Discusses that people's motivation can be driven by instinct wants
and needs and
introduces motivation theory through "Maslow's Hierarchy of Needs"
Introduces the concept that if we understand what level of need our
product
satisfies, then we are able to target people on that level and not
those below it.
Explains the 2 basic thinking patterns of "what's there" versus
"what's missing"
Discusses the three general ways that people think; thinking in
words, thinking in
pictures and thinking using their senses (kinesthetic)
Gives advice on the use of forums to understand how people in a
particular niche
feel.
* People buy on emotion not logic
* Malsow's Hierarchy Of Needs
* Determining which level of needs a product is aiming to satisfy
* Is your glass half full or half empty?
* List of kinesthetic feeling/texture words
* List of visual commands
* List of words for auditory learners
* Go to the forums of your niche
_______________________________________________________________
Chapter 16
Introduces the concept of people having "mental movies" inside their
heads about
how life should be, and that getting into their head could influence
their buying
actions.
* The 'mental movie' of the bride-to-be who had gained weight
_______________________________________________________________
Chapter 17
Continues to clarify why people buy on emotion, and then justify
their decisions with
logic.
Explains how buying 'is an emotional experience,' and that the buyer
has
expectations of the experience that must be met
Clarifies the point that when we write articles, we have to write
copy that puts our
reader in the right state of mind to buy.
* Story of Buying a Canon Printer and the sales boy's indifference
* Creating a written environment to influence the reader
_______________________________________________________________
Chapter 18
Explains how story telling is a vivid communication medium and
details how people
process stories in their brains. People do not think in pictures.
Discusses how it is possible to move people from point A to point B
because the
human brain simulates what is happening in the story. This makes it
possible to
influence their buying behaviour.
Introduces the concept of simulation types, outcome simulations, and
event
simulations
* Discussion of studies on how people understand stories
* Discussion on outcome and event simulation
* Articles can tell stories to influence readers to do what we want
them to
* Mental simulation is next best thing to actually being with the
prospect
_______________________________________________________________
Chapter 19
Discusses the concept that an article with the same premise, can be
written many
times over, in many different ways
This chapter uses Marcus to mentally review the techniques explained
so far and
touches on the use of presupposition and embedding commands
* Reference to presupposition and Embedded Commands
_______________________________________________________________
Chapter 20
This chapter reinforces that an article must influence the way the
reader feels to be
effective.
Discusses the use of embedded commands in more detail
* List of words that invoke emotions
* Embedded commands
* Samples of ways to use embedded commands
_______________________________________________________________
Chapter 21
Introduces the use of 'Linguistic Binds' in an article to further
persuade people what
to do to solve their problem
In particular the Author refers to two specific types of linguistic
bind that are
relevant to effective article marketing.
* Introduction to linguistic binds
* Linguistic bind technique using fact statements
* Linguistic bind technique using comparative alternatives
_______________________________________________________________
Chapter 22
Introduces the concept of understanding the literacy level of our
audiences
Importantly, it may be necessary to "dumb down" article copy to suit
our target
audience.
Discusses using simplicity in article copy so that it reaches the
greatest number of
readers
Explains a simple technique that keeps the reader interested so they
move from
the opening sentences of the article right through to the resource
box
* Sample article by Ed on the US literacy level
* Link to video by Dr Flesch on evaluating audience grade Level
* Ask a question(or make a statement) and answer it using as few
words as
possible.
_______________________________________________________________
Chapter 23
Continues to discuss the way a question followed by a short answer
keeps the
reader moving through an article.
Defines the 8 methods that make the reader transition through the
article body
These are; continuation of thought, authority, asking a question,
tell a vivid story,
use a sceptical slant, play reporter, tell what everyone else is
saying, and using a
short question and answer.
* The 8 techniques to ensure your reader moves through your article
______________________________________________________________
Chapter 24
Introduces the 'Gap Theory", and the technique of arousing curiosity
to keep the
reader's attention.
* Robert Cialdini's observation on keeping someone's attention
* George Loewenstein and Gap Theory
* How to create effective gaps in your writing
_______________________________________________________________
Chapter 25
Discusses the "feel, felt, found" response.
* Feel, felt and found response
_______________________________________________________________
Chapter 26
Explains how the human brain thinks best with concrete as opposed to
abstract
concepts
Emphasises the need to always let the reader know there is a way to
solve their
problem. Reviews the foundations of the basic article blueprint
* Concrete vs Abstract concepts, and how our minds think
* Review of the 5 points in the Article Writing Blueprint
* Killer Openings 2nd paragraph
_______________________________________________________________
Chapter 27
Explains why articles are not a performance for the reader's
entertainment.
Emphasises again, the need for proper research before the article is
read
Gives a reminder to always think as if "in the prospects shoes"
Introduces the Law of Reciprocation. Discusses the need to put a
value on your
time
* The goal of article marketing is to lead to a sale
* Kirby vacuum cleaners and the Law of Reciprocation
* If your reader does not click your link you have failed as a
salesperson
* Time is a valuable commodity
_______________________________________________________________
Chapter 28
Uses the character of Marcus to write a draft article in the
relationships niche
Discusses how to properly format a resource box and gives examples
* Draft Article by Marcus on fixing a broken relationship
* The Involvement Device
* The resource box is where you tell your prospect which action to
take.
* Samples of effective resource boxes.
* Why you should not use your name in your resource
box
_______________________________________________________________
Chapter 29
Final pages of the story of Marcus and Ed
Actual Testimonial
Just got done reading your ebook
and I got 3 words for you, Excellent,
Excellent and Excellent!! The
information provided in this ebook
is like no other and believe me I
have read a lot of ebooks and
watched many videos on how to
write better articles, but this one
definitely outshines the rest! The
way the
information was presented was very
entertaining and easy to absorb.
This purchase was worth every
penny and then some. Great Job!
Earl
_TRUE TESTIMONIAL_
I was very impressed with the way
you wrote the PAWS ebook. Who
would have ever thought so much
could be learned by reading a
"novel". You have a real talent with
words and give a clear image of
whatyou are teaching. I am ready to
start using what I've learned. If it is
anything like 4-DMMB, we should
all be hitting the big time soon. You
are a great teacher and your efforts
are much appreciated.
You are the "guru" of affiliate bum
marketing without all of the stigma
attached to that word.
Keep it coming!
Deborah G
_TRUE TESTIMONIAL_
Dave, I am in awe! This fits in so
great with your wonderful course, 4
Day Money Making Blueprint. With
both of these gems I am on my
way!!!
Diane, MS
_TRUE_ Testimonial
This is just a heart felt thank you
for writing "Persuasive Article
Writing Secrets!"
It is the single most powerful writing
tool I have ever come across. With
the guidance and instruction you
give is like nothing else.
I have paid tons of money for other
copy writing products and how to
write articles e-books and programs
before and they don't come close to
half the information you offer in
PAWS.
Because of PAWS my marketing
has now gone to the next level and
reaching my target markets is like
a walk in the park.
Don't get me wrong, I am not
anywhere near a professional writer
but your secrets have given me
what I need to compete with the
biggest of gurus online.
What you have in the e-book alone
is worth much more then you're
charging. I really hope you don't
end up giving it away for pennies,
there is so much value in PAWS.
Thanks again for the outstanding
training this one simple fun to read
book has given me to increase my
business!
Kind Regards, TommyProfits
Actual Testimonial
I had written my first ten articles
ready for submission and then I
received your email about P.A.W.S.
"WOW". I cannot imagine anyone
not ordering this ebook. This is
absolutely necessary for anyone
starting in this business. This book
should be mandatory for any
beginner or professional article
writer.
Knowledge is power but I also find
that time is of _the _essence. The
road to success is much shorter
and less painful when someone else
is willing to share their practical
knowledge and give you a kick start
to a new profession.
I will now pull my ten articles,insert
the magic words in their appropriate
positions, submit and I'm on my
road to success with your book's
guidance.
Thank you for sharing your
experienced knowledge.
Tricia Deed
Actual Testimonial
I wrote my first article using the
PAWS methods before I even
finished reading the entire course.
It was published on Ezine
yesterday and has 34 views and an
amazing 23 URL clicks (that's a
68% click through to my Squidoo
lens!). None of my other articles
even come close to that kind of URL
click through percentage. I'm so
impressed! .
David - I actually wrote this from the
2 chapters that you sent us before
the entire course was available.
Pretty impressive.
Tina T
"Get Your Hands On The Only Copywriting Course
Available In The World Today Specifically Designed
For Article Marketers... Before Your Competition Does!"
Problem: You have learned the mechanics of Article Marketing but
you have
no idea exactly how to write your articles to persuade people to take
action.
Solution: Persuasive Article Writing Secrets... or PAWS for short.
This
in-depth, fast paced and massively entertaining course goes deep into
your
prospects psyche and shows you EXACTLY what motivates people to take
action.
Jam packed with powerful techniques, templates, hypnotic words,
psychological triggers... and maybe a kitchen sink or two, applying
what you
will learn in this course simply makes people want to Buy Your Stuff!
P.A.W.S.
I'm not a big fan of long sales letters. However, they work so I'll
make this as long
as possible for you, okay? Ha, just kidding!
I like short copy. I like writing articles that get organic search
rankings and
practically close the sale before people ever get to money page. And
why else
spend time writing articles if they do not persuade people to take
action?
Most folks do though. They spend their valuable time writing articles
that just are
not designed to influence people into doing what you want them to
do... don't worry,
it is not your fault!
No one really teaches this valuable skill so how are you supposed to
know how to
do it?
There are a lot of copywriting course out there that focus on long
sales letters but
nothing on how to write persuasive articles... or at least there
wasn't!
Look, all you have to do is read the testimonials on this page. They
are
non-solicited and true... I'm not ruffling the feathers at the FTC
with any false
testimonials, that's for sure!
Can you see the passion in these letters I receive from people each
and every day
that are just absolutely blown away by this course?
Do I really need to add anything else?
Here is the bottom line. My course is one of a kind and people are so
impressed
by all the information it contains that they feel compelled to write
to me and thank
me for basically saving their Internet careers.
My book is a powerful force that will change the way you write your
articles or web
content; that I will guarantee in writing for you my friend.
If you are an article marketer, create Squiddoo Lenses or Hub Pages
or work with
blogs, you have to purchase this course. If you don't, your
competition will be light
years ahead of you because they know an awesome resource when they
see it and
won't think twice about picking up their copy.
Just go ahead and click on the payment link below and you will have
access to this
amazing course in just a couple of minutes from now. I promise you
will absolutley
fall in love with it and quickly realize why your articles are not
making sales like they
should.
I'm going to put a synopsis of the course below so you can see just
how much
information you will be receiving. Make sure you read some of the
testimonials and
watch my video if you haven't already and then go ahead and buy your
copy today.
Grab your 170 page copywriting course today for just $47
60 Day Money Back Guarantee!
1
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http://www.persuasivearticlewritingsecrets.co mproduct. Keynetics
Inc. expresses no opinion as to the correctness of any of the
statements made by http://www.persuasivearticlewritingsecrets.com in
the materials on this Web page."
contact email: paws411@yahoo.com
Grab your 170 page copywriting course today for just $47
_TRUE TESTIMONIAL _
"I have just finished reading your
entire new e-book. "PAWS".
David, all I can say as a
testimonial to your work is that if
they were to give a Noble Prize in
Literature for the best book on
article marketing, this fascinating
book would win you that award.
Case closed.
Told in story form, (which truly
holds the reader's interest as you
also educate him/her) this book
contains such a wealth of
information to help the newbie
individual as to exactly what it
takes to write an effective,
well-written article. You provide
this information in an
easy-to-follow manner.
Previous to my purchasing the
book, I had already targeted the
niche that I am focusing my IM
campaign on, (using all of the
methods that you taught in your
course at 4dmmb). I had even
sketched out a rough draft of what
would have been my first article to
be published, including the all-
important resource box.
If I had written and submitted the
article to the directories, I am
confident that it would have been
approved for publication,
(including those standards
established at the ezine site).
But, after reading your e-book,
taking notes, etc., this first article
simply would not have
accomplished what I intended the
article to do. I doubt that this
original rough draft would have
truly tweaked the interests of my
targeted prospects; causing them
to click on one of the 2 links in my
resource box.
Going through the "PAWS"
book, I was much like the
character Marcus. I was just like
a sponge, soaking up all of the
incredible information that you
were providing to your readers
about HOW TO write a truly
effective article; from the title,
opening paragraph, second
paragraph, employing the
psychological tricks that you
discussed throughout the book,
everything.
I also truly was amazed with the
video link you provided in the
story. This link, which dealt with
the MS word document analyzer,
and the need to focus in on
"writing down" to an appropriate
level so that readers could
understand the article was in, and
of itself, invaluable. I always use
the spell-check feature in word
document. I simply had no idea
that the option of using the
document analyzer was even
available! As you stated in the
video, include me amongst those
percentage of people who were
previously "clueless" about the
document analyzer included in MS
word.
Thank you so much David for
providing all of the amazing
information that you included in
the book's 160+ pages. It took
me 3 days to read it thoroughly,
assimilating all of the educational
knowledge that you provided.
Even after the first day, I went to
the 4dmmb forum and wrote a
testimonial in which I encouraged
everyone to buy this book."
Jeff L
_TRUE TESTIMONIAL_
"I wanted to thank you. I know
you don't know me, and I don't
know you really, but I wanted to
thank you. It was more than an
excellent book, super tips, and
everything I have been trying to
out about how to write good
articles.
I really got a lot out of the book
and appreciate the way you
"teach without being taught"
similar to" selling without being
sold to!" To be honest I was
about to give up before reading
this book, now I have some new
found methods, and am ready to
try the out."
Thanks,
Dennis
_TRUE TESTIMONIAL_
"Better than sliced bread?
You bet! I can honestly say this is
the best book I have ever read
about article marketing. It will
certainly change the way I write
from here on.
I have just had the privilege of
reading an advance copy of
PAWS and cannot believe the
amount of information the book
contains. What an amazing
resource! I sure wish that I had
the knowledge this book
delivers when I first started writing
articles over a year ago.
The techniques and templates it
contains certainly answer the
questions I have often asked
myself about why readers buy.
Thanks to the book, I now know
how to leverage and structure my
writing to be at its most
effective.
Whether you are a beginner or
experienced article writer, I know
that once you read David's book
you will never look at article
marketing in the same way again.
It has the power to change the
complete direction
of your internet marketing
business. It is certainly going to
change mine!"
Julie N
_TRUE TESTIMONIAL_
"First of all, a big
congratulations in the successful
completion of PAWS. I bought
the book without hesitation
because I knew that it is exactly
what I need for my article
marketing and I have confidence
that you will produce yet another
quality and spot-on techniques in
this book.
Guess what? I was blown away
after I read the book. You
shared so many techniques and
secrets taught in the book on
why people buy, how to
understand and encourage them
to buy. Or simply make them
realized that they need to buy a
product to ease their pain or gain
pleasure. There are so many
other great techniques taught in
the book that I can't describe
them all here.
When I look back at my articles,
straight away I realized I have
made few mistakes. But I know
that with PAWS knowledge, I will
never write my articles the same
way again. I can't wait to see the
results!
I strongly recommend this book
to everyone. After 4DMMB, this
is by far the best article
marketing education I ever
bought."
Keep it up Dave and God bless.:)
Cheers,
John
_TRUE TESTIMONIAL_
You have taken us on one of the
Most Excellent Online Adventures!
This eBook will PAWSsibly turn into
the Holy Grail for Article Marketers!
Seasoned Writers will Benefit as
well as us Newbie's, and
Wannabes!
Tire Kickers Beware you had better
don your steel toe boots, because
David lays a Concrete Foundation
with his 4D-MMB, then follows it up
with this PAWS eBook that helps us
build our Home-based Store Brick
by Brick!
Thanks Again David line-height:17px;">
_TRUE TESTIMONIAL_
I purchased your book late last
night and have just finished reading
it.
Can I just thank you for the
information you put into the story. I
am new to article marketing and if it
was not for your video course and
now this book I would have given up
already.
I am still trying to get my head
around the passive sentences but I
am sure this be all become clear
shortly.
Thanks again for your Inspiration
and hope to talk on the membership
forum.
Keep up the good work
Kind Regards
Steve
