Internet Marketing for Small Businesses
*
UNLEASH THE POWER OF THE INTERNET AND CREATE A CONSTANT STREAM OF NEW
CUSTOMERS FOR YOUR BUSINESS!
POWERFUL TECHNIQUES TO LEVERAGE THE INTERNET
FOR MAXIMUM PROFITS
YOU KNOW THE FEELING: It's getting close to the end of another
month. You _felt_ like you had a busy month-- servicing customers,
doing your bookeeping, buying office equipment, training employees,
and doing payroll. But there's that nagging, unsettling question that
sticks in the back of your mind. And try as you might, you can't
escape it, and that is...._Did I make any money this month???_
The biggest killer of small businesses is an inadquate flow of new
customers. You can have the nicest-looking store and the newest,
top-of-the-line equipment, but if you don't have enough customers,
none of it will matter. You need a minimum amount of customers each
month just to cover your overhead, and then _some more_ if want to
make a profit-- you know, the money you can actually _take home_.
IN ORDER TO STAY IN BUSINESS, YOU NEED TO MAINTAIN A CONSTANT STREAM
OF CUSTOMERS
Customers are the lifeblood of any business. In fact, when a
business is sold, its existing customer base is its most valuable
asset. Major companies invest millions of dollars in branding in order
to make it easier for their customers to remember them. They know that
one customer can have a lifetime value to the business of several
thousand dollars.
IN ORDER TO MAINTAIN A CONSTANT STREAM OF CUSTOMERS, YOU NEED TO
CONSTANTLY PROMOTE YOUR BUSINESS.
Let's face it, people need to be frequently reminded you exist!
There are so many distractions in life, not to mention the threat of
your competitors. This is how TV networks stay in business-- incessant
commercials of the same product, day in and day out. These Fortune 500
companies understand that the name of the game is to stay in your
customer's subconciousness so that the next time she is in need of
your services, she calls _you_ instead of the other guy.
Also, established customers will leave for various reasons: people
move, lose their jobs, switch brands, etc. It's like a leaky bucket--
you have to keep replenishing it because of the leaks. Thus, you need
to have in place a system that constantly promotes your business,
24/7.
IN ORDER TO CONSTANTLY PROMOTE YOUR BUSINESS, YOU NEED TO SPEND
MONEY AND MAKE TIME FOR IT.
And herein lies a problem. Business owners are so busy running all
aspects of their business that they avoid, or don't put enough time
into advertising and promotion. Plus, they know that conventional
forms of advertising are EXPENSIVE and unreliable.
Let's do a rundown of available advertising methods:
-PRINT ADS in newspapers and magazines: Very expensive, especially
if it's a major city newspaper or specialty magazine. Easy way to blow
a lot of cash!
-YELLOW PAGES: Useless unless you have at least a quarter-page
display ad that can run you five hundred dollars or more a MONTH.
Also, people are using the yellow pages less and less these days.
-COMMUNITY CABLE TV: Less expensive, but less exposure.
-RADIO COMMERCIALS: Very expensive. Limited, people are usually
driving in their cars and can't write down the business phone number.
-DIRECT MAIL: Very expensive, especially with postage going up! Very
low conversions due to junk mail perception.
-TELEMARKETING: Risky and inefficient. It turns people off.
If you're located in a retail shopping strip mall, you probably rely
on foot traffic and signage. That's great. But you still shouldn't
rest on your laurels-- you can be missing out on a lot of people who
aren't aware of your location.
THERE'S GOT TO BE ANOTHER WAY TO ATTRACT CUSTOMERS WITHOUT BREAKING
THE BANK!
So how do you do it? How do you go from an empty store that no one
notices, to one that draws in customers like moths to a flame?
My friend, the answer is right before your eyes (literally), and you
know what it is.
What are you doing right at this moment? You're reading this
website, of course. Chances are, you were doing research on how to use
the internet to bring in business and you came across this site. You
weren't thumbing through the Yellow Pages to find an answer. And you
didn't find out about this website on a TV or radio commercial.
The truth of the matter is that...
NOWADAYS, PEOPLE USE THE INTERNET TO RESEARCH THE THINGS THEY ARE
ABOUT TO BUY
I'm not talking about buying things on a retail website like EBay.
I'm talking about buying things/services LOCALLY, such as legal
services, health care services, auto repair services, spa services,
toys for their kids, sports equipment, landscaping services, tax
preparation services, massage services, shoe repair, and anything else
that people buy... including _YOUR_ services! It doesn't matter what
your business sells. As long as it is something people are willing to
spend money on (i.e., there is a market for your services), many
people are going to be looking for it ONLINE. And you'd better there
when they do!
People now spend more time surfing the Internet than they do
watching TV. The transition was sudden and came about as two main
barriers to internet access were broken in relatively quick
succession: the arrival of broadband and faster computers. Yes, an
online computer is now nearly as common as a landline telephone in
EVERY SINGLE HOUSEHOLD IN THE COUNTRY!
Basically,
EVERYONE WHO MATTERS TO YOUR BUSINESS SPENDS A LOT OF TIME ONLINE
It's true, and I mean AT HOME AND AT WORK (when the boss isn't
looking).
As the internet continues to mature, it will gain _more_ utility. It
has made its way into the fabric of daily life and will expand its
reach even more in the coming years. People are shopping online,
banking online, finding dates online, paying bills online, watching
movies online, taking courses online, checking weather online, reading
the news online, and...looking for your services online! The Internet
is where many of your potential customers are hanging out, so this is
where YOU need to be in order to stay in the game.
But, where do you start?
You might think, "_I have a website, so I am using the internet to
promote my business. It's just not working for me._"
Having a website is only about 5% of internet marketing. Just as
hanging a sign in your store window won't cause customers to rush to
your store, simply having a website will not cause people online to
rush to your store. Your website needs to be COMPELLING, and it needs
to be VISIBLE online.
If your website is NOT bringing in at least 50% (you read that
correctly) of your new customers each month, then it either sucks or
is buried in the virtual abyss of the world wide web for no one to
see. Sorry to break the news to you.
If you really want to learn how to harness the power of the internet
to generate more business and more money, there is some work to be
done. Remember, anything that has worth is going to require an
investment of your time-- there's no way around it.
HERE'S WHAT YOU NEED IN ORDER TO USE THE INTERNET TO DRIVE YOU MORE
BUSINESS AND MAKE YOU MORE MONEY:
1. A website designed from an INTERNET MARKETING angle
2. A SEARCH ENGINE OPTIMIZATION (SEO) campaign to make your website
rank high in Google and other search engines
3. A properly set up PAID SEARCH LISTING to get immediate results
while at the same time gathering critical keyword data
4. An automated EMAIL MARKETING system that will work for you
year-round
Don't be fooled by these four, short sentences. A 200-page manual
can easily be written for each one of these topics as they are highly
comprehensive in nature. These are the four pillars of internet
marketing; there are many, many sub-topics in each one.
But you may be thinking,
"MOST BUSINESS OWNERS LIKE MYSELF ARE TOO TIED DOWN TO EVEN CONSIDER
TEACHING THEMSELVES INTERNET MARKETING!"
Yes, I know. I am a small business owner like you. I used to think
this way but luckily changed after realizing that I was missing out on
something big. I had this nervous feeling that my competitors were
studying this stuff behind my back and I had better learn how to do it
myself, even better, if I had any chance of competing in my market
_(it turned out that I was correct, as I saw my competitors start
showing up online for searches for the services I offer!_).
If you are one of those people who doesn't like "anything
computers," I strongly advise you to reconsider and accept the fact
that, in order to keep up with what's going on in the world, you're
going to have to learn a few "technical" things. But don't worry, you
can do it.
Technology is today's horse. Just like in the old days of the West,
everyone needed a horse to help them get around. They were
indispensable to making life easier.
Today, people are increasingly dependent on technology to get things
done easier, and not by their own choice. Blackberrys, iPhones,
webinars, and laptops are a familiar site just about anywhere in the
country. You need to have your "horse" with you to help you keep pace
with everyone else. These days, vendors, customers, suppliers,
colleagues, and so on like to transact things electronically and you
need to be able to reciprocate. Don't let yourself get behind.
So, to be blunt, you've got to get with the program. But don't
despair, you have someone on your side who understands your
frustrations and challenges!
_Introducing my comprehensive, streamlined manual,_
FAST TRACK INTERNET MARKETING
FOR SMALL BUSINESS OWNERS
The title of this manual says it all. I have compressed ten (10)
years of internet marketing experience into 75 pages of pure,
straight-to-the-point, easy to follow instruction. It's written by a
small business owner _for_ small business owners. I know you don't
have much free time and you need FAST RESULTS.
This manual will quickly bring you up to speed on the latest
techniques in marketing a business online. And you DON'T have to be a
computer whiz. Listen, you had the determination to start your own
small business-- a feat that most people are too scared to attempt--
so you can certainly conjure up the determination to learn internet
marketing.
Here are just a few of the razor-sharp topics covered:
The best approach to RESULTS-BASED INTERNET MARKETING for small
businesses: where to start, what to change, how to spend your time
wisely. Ignore this advice and you'll be spinning your wheels and
pouring money down the drain!
Why business owners should know how to DO THEIR OWN internet
marketing before considering hiring an expensive SEO consulting firm.
A quick and dirty course on how to BE YOUR OWN WEBMASTER. Fire your
current one, save money and time, and make your website work for you
the way you want it to.
The number one recommended HTML EDITOR that makes website design
and editing so easy a 5th grader could do it!
Seven subtle but POWERFUL TWEAKS you can make to your existing
website that will mesmerize your visitors and compel them to call your
office, right on the spot!
Cheap and easy to use software that will MAKE YOUR WEBSITE COME
ALIVE: add video, audio, and even a talking guide to engage your
visitors, all in a matter of minutes, all by yourself-- no programmer
or special skills required!
How to ADD FORMS OR SURVEYS to your website for pennies on the
dollar, all by yourself in minutes-- no programming knowlege required!
Use these forms to get visitors to tell you their wants and needs,
then use the info to target market them for easy conversions.
Got a Google AdWords ad? Chances are, you're doing it wrong and
wasting money. Learn what only 1% of advertisers know about setting up
a PROFITABLE ADWORDS AD.
How to FIND OUT WHAT WORDS AND PHRASES your prospective customers
are typing into the Google search box when they are looking for the
service your business provides. Take this information and position
your website in the #1 spot on the search results page for these
words!
Fail-proof SEARCH ENGINE OPTIMIZATION TECHNIQUES that will put your
website in the number one position for your primary keywords. Dominate
Google and leave your competitors wondering what hit 'em!
Three FREE WEBSITE BUILDING APPLICATIONS that will help drive your
company website to the top of the search engines.
How to BLOG for maximum exposure. How to get visitors to
participate and get excited about your business.
A list of 100 websites that you can ADD YOUR WEBSITE URL (link) to
for free that will be followed by the search engine spiders, driving
up your site's ranking in Google overnight.
How to make your customers eagerly GIVE YOU THEIR EMAIL ADDRESS so
that you can market to them over and over again.
How to set up an EMAIL-BASED SALES FUNNEL that will run on
auto-pilot, doing your marketing work behind the scenes without having
to lift a finger!
Powerful but AFFORDABLE SEO TOOLS known only by savvy internet
marketers that will put the icing on the cake, cementing you in the
top spot in the search engines.
ACTION CHECKLISTS and an Appendix of my "confidential" internet
marketing resources to help you each step of the way!
Too much to handle? Not at all. Once you figure it out (and I'm
confident that you can), it will be like second nature to you. All it
requires is some honest effort on your part.
There is something exhilarating about having your hands on the
marketing controls of your business and witnessing the fruits of your
labor-- you'll be excited when you get your first customer referral
from the internet, and _really_ excited when they start to STREAM IN
EACH MONTH WITH NO ADDITIONAL EFFORT!
TESTIMONIALS FROM JUST A FEW OF OUR HAPPY CUSTOMERS...
THANK YOU THANK YOU! The information you provided has helped my
business in a huge way! I had given up on the internet as a way to get
business long ago. Now I have a top-listed adwords ad and I'm #3 on
the first page of Google! We get at least four new customers a week,
and I see it getting better each month...
_Dave M, San Ramon, CA_
I thought I knew a lot about the internet, but after reading your
guide, I realized I was missing a big piece of the puzzle. It's been 2
months since I started using the strategies you recommended and
already I'm seeing a 30% INCREASE in the number of new clients I
typically see in a week, and they're all coming from my website!
Thanks for making such a great resource; keep up the good work!
_Henrik S, Providence, RI_
Hi Dan, just wanted to let you know that your book really works! You
were right, it's not that difficult to do. I was able to create a form
for my site and put in a couple of video screens all by myself. Not
only is it easy, it's fun! It's great to see those form submissions in
my mailbox. I closed 4 out of 5 just this week!
_Susan B, Ontario, CN_
POWERFUL, PROVEN INTERNET MARKETING TECHNIQUES THAT WILL GET YOU THE
RESULTS YOU'RE LOOKING FOR
If I were to add up all the time and resources that went into
creating this manual, it would easily exceed $37,000. Consider the
following:
EXPENSE
COST
Internet marketing courses (since 1998)
$7,500.00
SEO software and testing (to find what works)
$1,000.00
Google AdWords testing-6 yrs.
$16,000.00
Researching internet marketing strategies
$10,000.00
Web design
$2,000.00
Videography
$1,200.00
TOTAL:
$37,700.00
So rest assured that the information contained in this manual is not
light weight. It is researched, proven, time tested, and refined
information that will DELIVER RESULTS.
FAST TRACK INTERNET MARKETING FOR SMALL BUSINESS OWNERS is one lean,
mean, internet-stomping machine!
FOLLOW THE STEPS OF THIS MANUAL
AND YOU CANNOT LOSE
In just a few clicks of your mouse, you can have all this
information and be on your way to riding the internet like a
thoroughbred horse, laughing all the way to the bank. You will be so
good at internet marketing that you may even be tempted to start other
businesses just to promote them online.
I think you will be pleased at the price of this manual. It could
easily sell for $597 or more, and it would be worth every penny. But I
am so confident that it will deliver, and so eager to see it change
the lives of fellow small business owners that I am offering it at a
low, introductory price of $97!
So if your business is stagnating, even failing and you feel like
you're not taking advantage of the huge reach the internet offers,
hurry up and buy this manual-- it will be one of your best investments
ever, _guaranteed._
GET YOUR COPY OF
FAST TRACK INTERNET MARKETING FOR SMALL BUSINESS OWNERS
AND LEVERAGE THE POWER OF THE INTERNET
TO BRING YOU A CONSTANT STREAM OF PAYING CUSTOMERS!
ONLY $97.00
Note: Secure server checkout through ClickBank. This is a 75-page,
downloadable electronic book in .pdf format ( required). Download
instructions provided immediately upon successful payment transaction.
Here's To Your Success,
The SmallBiz Internet Marketer
P.S. One last thing I want to mention: Internet marketing is like a
financial investment that grows bigger with time. The sooner you
implement these strategies, the sooner they will mature on the web and
take root for the long-term. It takes time to build a history with
Google, to get it to _trust_ your website and show it in search
results for all to see. So if you are determined to improve your
bottom line using internet marketing, you need to start taking action
sooner than later. It's like a mad dash to the top. Some of your
competitors already have a jump on you on Google, so don't wait too
long to start!-- _DP_
P.P.S. The introductory offer will expire soon. I want to reward the
fast movers for taking action. Afterwards, the price will increase to
$147.00, so get in on the low price while you can.
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