Excerpt from product page

Understand fat loss.

THIS FAT LOSS WEBSITE IS FOR YOU IF YOU CANNOT SPEND ALL DAY AT THE
GYM.

FITNESS AND DIETING PROFESSIONALS CAN FOCUS ON STAYING THIN AND
HEALTHY. IT'S THEIR JOB. IT ISN'T MINE, AND IT CERTAINLY ISN'T YOURS.

I created Understand Fat Loss because of all the years I wasted
following fat loss guidelines given to me by professionals.

How can normal people win their war against fat when their focus is
on stressful days at the office, commuting, keeping their families
together, their kids' education and whatever else is preventing them
from working out hours each day and focusing on a torture diet?

If you could do that, you wouldn't be looking for a better way. You
wouldn't be reading this page. I am going to show you how I found the
answer to this question, how it works for me, and how it will work for
you.

BUT FIRST LET ME INTRODUCE MYSELF.

MY NAME IS CHARLES. I'M 35, AND MY WORK IS PROGRAMMING GAMES. I SPEND
8-12 HOURS A DAY SITTING AT MY DESK.

Not exactly a dietician or fitness coach. I do work out a couple
hours a week (20 years of shotokan karate), but I never could do so
enough to really be in shape. Now I can compete again for the first
time in 10 years.

Not being a pro, I don't have any diet products to sell or
recommend, so my goal isn't to keep you struggling to sell junk to
you. This website is a side thing, and I built it (as best as I can)
because I did find a way that works no one is telling you about.

I'm not the prettiest guy around, but at least I lost the fat! Most
of it anyway.

Sorry to put you through that. You know me a bit better now, and you
saw my point: not extraordinary, hype results. Just good results that
anyone can achieve when they understand fat loss.

Losing focus is one of the biggest things keeping you from
achieving them. Deadlines, stress, everyday life keeps the focus away
from your fitness goals. Get the big picture and you won't need to
focus anymore.

NOT NEEDING TO FOCUS IS THE KEY.

WHATEVER YOU DO, IF IT REQUIRES THAT YOU PUT YOUR LIFE ON HOLD, IT
ISN'T GOING TO WORK.

Your being here reading this shows that you are motivated.
Considering my skills in web design (and especially my picture),
reading this far actually suggests that you are determined.

Sorry about that, making web sites and modeling aren't my job
either.

But you know that the motivation will wear out. In a few weeks, or
perhaps months, your obligations will absorb your focus again. The
real question is, what you start doing today, will you be able to
continue doing it for the rest of your life?

If not, is it really worth the trouble?

Don't get me wrong. It's just that the numbers aren't good. 95% of
people that succeed in losing weight gain it back eventually. Most of
the time it's pretty quick (just weeks after losing focus on the diet
and/or workout plan), and oftentimes people end up fatter than they
were before they started.

SO WHAT IS THE FAT LOSS PLAN?

I USED A FOUR STEP PLAN THAT RID ME OF THE 50 EXCESS LBS (20 WHEN I
WAS MOTIVATED, BUT NEVER LESS).

So far I pretty much described the situation I was in. The one you
are probably in now. Almost coming to the conclusion that there is no
alternative to staying fat, that it comes with age and that's all.
Very fat when life is hectic and I lose focus, but still annoyingly
stuck at 20 lbs overweight when I actually manage to put in big time
effort again for a few months.

Only almost though. SINCE THE DIETING BOOKS AND GYMS DIDN'T KEEP
THEIR PROMISES, I TRIED THE BIOLOGY BOOKS INSTEAD. I figured if I
understood exactly how it works, I might be able to figure out
something I missed before. Something the fitness experts and doctors
weren't telling me, either because they thought I couldn't understand,
or because they didn't know, or because they didn't want me to know...


Whatever the reason, it didn't matter.

So I burned a lot of midnight oil. I didn't expect it to take so
much time from my main occupations (actually, it became my main
occupation for quite a while). The fact is, the information is
overwhelming, and sometimes pretty difficult to understand. There's a
lot more to it than how much you eat or exercise. Everytime I read
something new, it lead to something else I had to explore.

Slowly, I got the big picture to form. How energy is stored and
unstored (there's more than just the fat, and that's part of the
problem), how we get hungry (the detailed how), how the muscles work,
how we digest, how fat is burned and stored, how this "starvation
mode" everyone keeps talking about works, cellular metabolism,
hormones (what they are, what they do), blood and lymphatic systems,
the liver's job, the intestines, the pancreas, and even some
psychology.

I got information overload. I often felt pretty burned out. But as
it all sinks in, something happens. Practically each aspect of how
your body works brings a new idea on how to cause fat to be burned,
which is the ultimate goal. It's amazing to see and understand that
everything is interlinked and how that enables you to multiply actions
to reach your goal.

SO THAT'S PART ONE OF THE PLAN. Understand enough about how your
body works to actually see all the details that can be put to your
advantage. And there are plenty that fitness coaches or doctors never
talk about.

Logically, part two is the compilation process. Structuring
everything into some kind of plan. One that you feel comfortable with
and confident that you can follow. The most important aspect of that
plan will be starting slow and picking up the pace as you go. You will
probably chose to put off working out, knowing how little it helps
when you don't eat right. You'll concentrate on the little things that
make the biggest changes on your eating habits. Then the first results
appear, and it is time to add a few more changes to get you closer to
eating right. Soon you're ready to take on the gym or track field:
your body is actually prepared for more fat loss, without wasted
effort or injury. You actually have the energy to enjoy it by then.
You are making changes that will pass the test of time.

I had to cram the biology books to finally find some answers.

They are a lot more informative than dieting and fitness books.

EATING RIGHT IS THE MOST IMPORTANT PART.

THERE'S SIMPLY NO DOUBT ABOUT IT. PEOPLE THAT SEND YOU TO THE GYM TO
LOSE FAT ARE SENDING YOU ON A COSTLY, TIME CONSUMING, AND
DISAPPOINTING WILD GOOSE CHASE.

I had a friend that worked in a gym. I lost touch with him but,
thinking back, remember one thing he told me about his job very well.
It was one of those places that have you fill out a card when you
join, writing down your goals (weight loss, weight gain...). What he
told me was a simple statistic: the percentage of people that reach
the goals they write down by the end of the first year. The answer was
zero. Not 5%, not 2%, not 0.2%. ZERO.

Of course it helps. You'll burn off calories. You'll blow off some
steam. You'll strengthen your heart and release some endorphins that
will make you feel good. Good workouts are a big part of the plan.
They simply come later, when you're ready. What you eat is much more
important at this stage.

But eating right is the hardest part. Especially if you've got very
bad eating habits to start with and don't know what eating right
really means.

It is the part that always had me baffled. Everyone says eating
right, or eating healthy is good for fat loss. OK then what is eating
healthy? Lettuce and tomatoes?? There's a lot more to it than eating
your vegetables, and it took a long time to gather all the pieces.


The most important part of understanding fat loss is knowing what
eating right means, and what it does.

Understand it thoroughly and you'll find the best ways to do it each
day without having to focus on it. Again, if you have to strain
yourself to follow your plan, you won't follow it long.

NOW YOU CAN WORK OUT!

AT THIS POINT YOU'VE MADE SOME GOOD PROGRESS TOWARDS EATING HEALTHY,
WITHOUT HAVING TO FOCUS ON IT. YOU ARE WELL INTO STEP THREE.

Things may not be perfect yet, but they're much better already.
You've lost a good deal of the fat, and you've got a lot more energy
to spare.

So now it's time to use it! And since you have energy to spare and
you're in a great mood because you've done some great progress, you're
going to enjoy it. This will make all the difference towards keeping
it up in the long run.

And just like the food you chose, there are few ways to do this
right, and plenty of ways to do it wrong. You can think you are eating
healthy and be wrong. You can also think you are working out right and
be wrong.

The exercise that works best for you depends on several things. The
first is what type of muscles you have. There are two types of muscle
fibers that make up your muscles. One is red and has slow contraction.
The other is white and contracts fast. Having predominantly red or
white muscle fibers has a big impact on what you feel comfortable
doing and what you should stay away from, at least in the beginning.


Those two muscle cells are really completely different. They burn
energy differently. Red muscle cells burn fat when they're working
whereas white ones burn fat later, when they're resting.

Take this into account, and you can easily double the effect of
exercise. That means less effort, less time, and better results.

Combined with increasingly healthy eating habits, you're on your way
to fully efficient, lasting fat loss.

HOW I CAN HELP.

I CAN TEACH YOU EVERY DETAIL ABOUT HOW TO EAT AND EXERCISE RIGHT,
SHOW YOU HOW TO BUILD THE PLAN THAT WILL WORK FOR YOU SO THAT IT WILL
BE EASY FOR YOU NOT TO HAVE TO FOCUS (ESSENTIAL FOR LONG TERM SUCCESS)
AND SEND YOU REMINDERS THAT WILL HELP GET YOU STARTED IN THE
BEGINNING.

No doctor or fitness coach is going to do that. At best they'll
tell you what to do. My experience is that what they tell doesn't help
much and they'll never explain it in much detail. My theory is that
they prefer having you falling off the wagon and coming back, but that
may be a rash accusation.

Yes, there is a price for this (I know you saw it coming), and there
isn't much more I can do to fully demonstrate how much this can help
you so all I can do now is promise an instant refund for 60 days if
you don't like how things are going. You have my home address and
email in the contact page.

But I know this service is going to be incredibly helpful. I just
can't do much more to prove it. I don't have very meaningful before /
after pictures (I shied away from cameras and tended to dress in such
ways that hid the gut). So all I have is my guarantee.

I would also like to make it free, but I had to advertise to get you
here, and a lot of work went into this instead of working to put food
on the table.

Take a chance and give it a try! I promise it works wonders. It
costs $47, which is a lot, but it will save you tons on junk weight
loss product that do not work, food bills for junk food you won't be
buying anymore (or a lot less), not to mention medical expenses in the
long run if you let that weight problem get out of hand. It can be in
your inbox in under two minutes!

Click here to give it a try and we'll keep in
touch to see how it's working out for you.

NOT READY YET?

JOIN MY MAILING LIST SO YOU WON'T FORGET! YOU'LL RECEIVE MY DIETING &
FITNESS TRACKING SOFTWARE AS A FREE WELCOME GIFT! I'LL SEND YOU
OCCASIONAL REMINDERS AND EXTRA TIPS!

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In database since 2009-03-19 and last updated on 2009-05-18
 
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