Small Biz PR Made Easy Home
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_ALL IT TAKES IS ONE MEDIA STORY TO THE RIGHT AUDIENCE TO BOOST
SALES AND INCREASE BUSINESS!_
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"The successful always has a number of projects planned, to which he
looks forward. Any one of them could change the course of his life
overnight.”
–MARK CAINE
_APPLAUSE_
_"Our company, be.ology, has worked with Jennifer for close to two
years. From the first moment she met us, she shared in our passion and
enthusiasm to creatively market and spread the positive word on
be.ology. She has helped us grow, build momentum and support us with
creative and unique strategies. Each year our goals have changed and
Jennifer has been sensitive to our changing needs. We look forward to
more great successes together." _Linda Horwitz color: #000000;
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_"Jennifer has always been very responsive and so much fun to work
with. She is one of my go-to girls." _Kelly Aiglon, Freelance Writer
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_"I have worked with Jennifer through my role as a board
member/treasurer of the National Vietnam Veterans Art Museum, where I
brought her on back in 2004. Jennifer is a determined and creative PR
professional and skilled at getting excellent placements for our
message. She is a strong supporter in the development of that message
as well. She has been with this museum through some of the hardest
times and has managed to stay positive and supportive and see the good
through all of the challenges. Most importantly, she has helped
communicate that good to the public through her work. I would work
with Jennifer any time and will in future opportunities. I recommend
her without reservation and will be happy to discuss with anyone who
would like to know more." _Jim Holtzman, VP Board of Directors, NVVAM
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_"Everybody likes Jennifer, if that matters to you. People like her
personally because she sparkles. People like her professionally (ah,
now I've got your interest) because she has energy and resources.
Loads of youthful energy, bulging rolodex of resources. Work with her;
you'll see." _Bob Killian, Owner, Killian undefined: ">
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_"Jennifer is very knowledgeable and pragmatic in her approach to
finding cost-effective and innovative ways to help your business grow.
Whether you're a start up or just looking to build on the PR and
marketing you already have, her patience, enthusiasm, creativity, and
excellent business sense has no boundaries."_ Lisa Garvey, CEO, Life
Made Simple
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_"It is always a great pleasure to work with Jennifer. She is a
wonderful listener, making time to understand our needs and responding
with impressive professionalism. She feels true passion and energy for
her work. ... she secured great press placements--something we would
never have been able to do alone. I wholeheartedly recommend Jennifer
Fortney." _Emily Roth, Executive Director, Frank Lloyd Wright's Unity
Temple Restoration Foundation
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_"Jennifer was sensitive to our entrepreneurial creativity while
lending her professional experience and credibility to our public
relations and promotional efforts. In addition, Cascade was
fairly-priced and delivered value that exceeded expectations." _P_a_ul
Clem President, How America Thinks/
RateMyBuilderOnline.com
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___"Jennifer is an amazing marketing communications professional.
From developing strategic programming down to the nitty gritty of
securing media placements, Jennifer Fortney and Cascade Communications
earn an A+++ in client service. Jennifer is a master at pitching
high-end media like USA Today or New York Times as well as smaller
local market media. I am always seeking out new opportunities to work
with Cascade Communications." _Al Martin, formerly of Kaplan
Publishing
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"Public relations is as much an art form as anything else and I
know of no better 'artist' in the PR field than Jennifer Fortney,
founder of Cascade Communications. Having been a client of Ms. Fortney
for several years and utilizing her services on a variety of projects
I can state without reservation that she is the very best at what she
does. Remarkably intelligent, hardworking and media-savvy, her
greatest strength may lie in her uncanny ability to "know" her client
while guiding them like a modern-day Lewis or Clark through the
hazardous wilderness that awaits any business looking to conquer the
competitive landscape of publicity/marketing.
Whether you're a fortune 500 company, a small business or a
non-profit organization you could not find more skilled
representation. Even if one's resources allow for hiring a mega PR
firm, I would suggest it vital to remember the words of Oscar Wilde:
"A cynic is someone who knows the price of everything and the value of
nothing." Cascade Communications may not the largest firm out there,
but provides the highest value for your dollar." Rick Roberts,
Award-winning TV and film producer, CEO Horizons Communications Group
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_"Jennifer Fortney has been most helpful in assisting us in how to
structure our website so that it will be both consumer-friendly and
also generate donations to our not-for-profit outpatient mental health
agency."_ Norman Groetzinger, Executive Director, Counseling Center of
Lake View
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_"I worked with Jennifer on the Jim Beam Brands' DeKuyper Pucker
Schanapps "Longest Kiss" event. Jennifer's work is exceptional. Not a
detail was left unattended to. She really makes the effort to go above
and beyond. She wants her client to not only be happy with the end
result, but to be happy with every step along the way. She is
professional, honest and efficient. I highly recommend!" _Kristin
Cerwin, Area Manager for Beam Wine Estates__
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Do you want to….
Increase awareness of your company amongst existing and new
customers?
Grab the attention of media?
Increase sales and leads?
Save thousands of dollars by learning to become a
PR expert for YOUR business?
That’s….
Small Biz PR Made Easy is the ONLY place
where you will receive weekly lessons and
learn from an expert how to affordably
produce positive public relations that will
grow your business within ONE YEAR!
In fact….
ALL IT TAKES IS ONE TARGETED MEDIA STORY TO CHANGE
THE SHAPE OF YOUR BUSINESS
Jennifer Fortney, President Cascade Communications
From: Jennifer Fortney
Re: 12-Month “Small Biz PR Made Easy” Training Program,
Dear Colleague,
If you’re not using a Public Relations (PR) strategy in your small
business, you are missing out on the single most cost-effective method
of driving customers into your door with money to spend!!
Small Biz PR Made Easy teaches you how to create a full-fledged PR
campaign on your own with the help of an expert showing you how to
make your story NEWSWORTHY, and one media will eat up!
I’ll send you weekly assignments for a full year to help you
understand PR one step at a time, how it works, and generate media
stories that will boost sales, make you an expert and increase overall
awareness of your business.
Because I’m giving away ALL of my experience, knowledge, tips and
secrets for achieving PR, I’m limiting the number of memberships to
500, but don’t worry, I will contact you as people graduate from the
program and spaces open.
Click to subscribe now!
GET YOUR FREE ARTICLE! SIGN UP HERE TO RECEIVE YOUR FREE ARTICLE
RIGHT NOW, \"WHY PR IS SO POWERFUL FOR SMALL BUSINESS\", AND I'LL SEND
YOU UPDATES ON SMALL BIZ PR MADE EASY. YOU WILL EASILY SEE HOW
VALUABLE PUBLIC RELATIONS IS TO YOUR BUSINESS' SUCCESS!
Name:
Email:
YOU WILL SAVE THOUSANDS ON WHAT YOU’D PAY SOMEONE LIKE ME!
Look, I get it. Right now, in this economy, everyone is looking for
a way to save money and make more money. However, the one thing you
cannot afford to do is to stop communicating to your customers! It’s
key to stay top of mind if you’re going to grow your business.
Sure you can hire someone like me, if you're able and ready to
outsource, but you can save thousands of dollars by doing it yourself
now and growing your business to the point where you really need an
expert to take things over.
It’s really no secret that the NUMBER ONE way to create wealth in
America is to own your own business.
AND, IT’S THE QUICKEST WAY TO GO BROKE IF YOU FAIL TO
market your business the right way.
Every entrepreneur and business owner can appreciate and learn from
my personal vault of information, which will help you increase
awareness and sales, not only making you a successful entrepreneur,
but getting you on the path to personal wealth! It’s like having all
of my experience and knowledge at your own fingertips.
Just imagine….if you could learn the skills of a professional like
me in a truly step-by-step process, you could achieve tremendous press
that will make your dream of becoming a successful business owner come
true! You will have tools to last your career. That’s what this
course will do for you!
HAVE YOU EVER WONDERED WHY SOME SMALL BUSINESSES
become overnight successes?
It’s because they know how important it is to market their
business the right way, and they’ve put an emphasis on learning how
to get great PR! They either take the time to learn it themselves or
hire someone like ME to do it for them. However they do it, they KNOW
how to tell their story in a way that grabs the attention of media and
customers.
MORE IMPORTANTLY, THEY KNOW HOW TO KEEP THE POSITIVE PRESS FLOWING.
What is it about PR that makes it so valuable?
Imagine your favorite magazine or newspaper…maybe radio or TV
newsperson, whom you respect and enjoy, mentioning a product or
service and recommending it HIGHLY. Well…..
YOU’RE 10 TIMES MORE LIKELY TO GO OUT AND BUY IT!
It’s TRUE! It’s the exact same reason why you’re more likely
to go to, visit, dine at or buy something a trusted friend or family
member recommends.
A QUALITY THIRD-PERSON ENDORSEMENT IS PRICELESS
to your business and will drive sales!
Think about it….doctors, dentists, lawyers and more rely on
quality referrals to drive business, even I rely on referrals! So do
other small businesses! But yours will also be positively impacted by
attracting the attention of media.
YOU CAN’T AFFORD TO MISS OUT ON THIS!
THE REAL CHALLENGE
Most businesses KNOW they need good PR, but they don’t really
understand how it works because they aren’t professional publicists
or journalists. So, they end up wasting time and money with worthless
strategies, or they abandon it altogether.
The real challenge is that business owners typically don’t have
the time to research and learn about public relations, thus when they
do it on their own most stop before they can get that first BIG story.
WHY IS THAT?
STARTING AND MAINTAINING A SUCCESSFUL PR PROGRAM IS HARD WORK AND
IT TAKES TIME…WHICH IS ONE THING THAT MOST BUSINESS OWNERS DON’T
HAVE TO SPARE!
A lot of business owners simply:
* become frustrated with the process of trying to tell their story
* they don’t understand PR or have the tools
* they just feel like they don’t know what they’re doing
* OR they lack the capital to afford a professional
so they tank their PR efforts altogether.
SO WHAT’S THE DIFFERENCE BETWEEN THESE FOLKS AND YOU?
I’M GLAD YOU ASK!
The real difference is that these people don’t have an angel on
their shoulder; an expert providing them with basic PR skills that
will make them EXCITED about generating positive public relations for
their business.
BUT YOU DO!
I’m on your side and will show you just how EASY it is to
implement an effective PR campaign at a fraction of the cost you would
normally spend with an expert like me as a private client.
AND BETTER YET, I WILL PRESENT IT LIKE A WEEKLY COURSE THAT WON’T
overwhelm or intimidate you!
For the same cost you might only get, maybe, two-three hours of time
with a professional, if that. Here you will get all the information,
templates, tips, interviews and expert advice you need to do an entire
program from start to finish! PLUS, I will give you advice directly
from journalists!!
YOU WILL ACTUALLY BECOME AN EXPERT IN PUBLIC RELATIONS FOR YOUR
BUSINESS!
THAT’S how much you will get from _Small Biz PR Made Easy_!!
Each weekly lesson will give you the background and information on
public relations in a format that you will be hard-pressed to find
anywhere else!
BUT FIRST, LET ME TELL YOU WHY I CAN HELP…THEN I’LL TELL YOU
HOW
I own my own PR firm and have experience generating positive press
for Fortune 500 companies to small businesses. I've managed million
dollar accounts on my own and achieved incredible national and local
press for clients. In fact, I started my business eight years ago
after working in corporate PR firms with the determination to show
small businesses how they can get the same kind of high-quality PR
that corporations pay millions for.
_Sidebar: Boy, I’ve really seen media change in the last 10 years
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and can tell you that the approach some take to generate PR is not
the
same today as it was 15, 20 years ago!
_The challenge today vs. 10 years ago is that not only do you have
to _
master traditional media, but you have to know and understand
non-traditional media on the Internet.
(I will help you understand these industry changes, what they mean
and how you can make 21st Century media work for YOU!)
I’ve started TWO very successful blogs on PR and small business,
sat on panels including one for the Gleacher School of Business –
University of Chicago – on small business marketing, offered my
expertise through tele-classes and guest teaching, earned a degree in
Journalism – Business Communications (aka PR) from a Top 5 program,
worked in media, sports marketing and even wrote radio and TV news.
So you can see that I have a REAL NOSE FOR NEWS, an understanding of
marketing and how all media work, and how it can IMPACT the bottom
line of YOUR business, from a marketing perspective.
THIS REALLY IS ONE OF THE MOST POWERFUL TOOLS
you can have in your marketing toolbox!
Believe it or not….I’ve had clients achieve one major media
story that revolutionized their business almost overnight!
You can imagine what happened to their business
when the stories kept coming, and coming….
Sidebar: This isn’t completely unrealistic. It happens every day!
A great story,
new product or service gets strong local and/or national coverage
and
it generates interest, awareness and sales for that business!
You keep it going and their business just keeps growing and
growing….
_ _
Sometimes all it takes is building a strong relationship with a
reporter. Here’s one incredible example of this…and it’s TRUE.
This was a client of mine!
CASE STUDY – QUE SYRAH FINE WINE SHOP (A BOUTIQUE SHOP)
Company: Opened in August 2002 by a group of friends and wine
lovers, Que Syrah fine Wine Shop focuses on small, boutique production
winemakers and good producers who may be ignored by larger retailers,
filling a need on the burgeoning North Side of Chicago.
Challenges: Like most small retails stores, Que Syrah didn’t have
a large marketing budget and MY PR firm was asked to assist in getting
high profile public relations for a minimal budget.
Opportunity: Que Syrah’s general manager, Shebnem Ince, was a
well-versed, well-spoken certified Sommelier, who hand-picked wines
for the store and personally planned unique tastings to attract new
customers.
Tactic: Create a comprehensive public relations program to create
awareness of Que Syrah and put it on the Chicago map of top wine
stores.
Keys: Focus on the uniqueness of tasting events to attract media and
use Ince as a spokesperson.
Results: While we achieved stories and regular event listings in
several local media, it was Ince’s ability to build a connection
with the Chicago Tribune wine writer, after I introduced them, that
made the biggest impact on the store’s growth. The columnist
included Ince in more than 25 of his weekly columns in one year and
the business BALLOONED!
ALL IN ALL, QUE SYRAH’S BUSINESS NEARLY QUADRUPLED IN
just under TWO YEARS!
WHY? Because the writer is a trusted source; viewed as an expert in
wine and people trust his recommendations.
Before they knew it they were racing around hiring more staff and
trying to maintain product supply. The store was BLOWING away its
annual sales goals, typically making their goal by the END of the
THIRD QUARTER! And the fourth quarter was always their busiest time of
year.
This could be YOUR business!!
Here’s another great example of what can happen to a small
business with quality, strategic public relations:
CASE STUDY – BE.OLOGY (INSPIRATIONAL CLOTHING LINE)
Company: Started by two friends who believed in the power of
positive thinking, be.ology started off with fashionable t-shirts with
positive messages like be.kind, be.bold, be.you, be.inspired and more.
When Cascade met the owners, the company was ready to go to the next
level and grow their business. Today the company has six different
product lines all with the same positive messages, and growing.
Challenges: As a small business, their marketing budget was limited
and we needed to find a unique story hook, using research, to qualify
the product's concept.
Opportunities: The owners are very savvy and interested in
generating more lines and growing the company. The t-shirts' unique
concept brought a refreshing trend to market and put a new face on
everyday fashion.
Results To Date: It was “Shape” magazine that really boosted
business. When the magazine hit subscribers doors the beginning of
November, be.ology received nearly 400 ORDERS that FIRST DAY! Sales
continued and when the magazine hit store shelves in December there
was an even LARGER INCREASE IN SALES.
We immediately followed up that placement with two others, which
grew the business’ retail side. In total they received nearly 20
local and national media stories including "Lucky", Chicago Tribune,
"Chicago", WomenEntrepreneur.com, Oxygen, “O”, and
EnterprisingWomen.com.
Within a few short months the business moved from the basement of
one owner’s home to a warehouse, which they are quickly growing out
of today. With continued PR, be.ology has almost quadrupled its
business since starting to work with my PR firm.
Can you imagine this happening to
YOUR BUSINESS?
How EXCITING, right?
That’s exactly how all of my clients feel when they start seeing
BIG RETURNS on their PR investment. YOU can see the same returns with
Small Biz PR Made Easy!
PLUS.......
I've teamed up with to
offer you a one month FREE membership bonus!
Raising Capital Secrets is the premier site for businesses looking
to raise capital.
_I WILL WALK YOU THROUGH THE SIMPLE STEPS YOU NEED TO COMPLETE _
in order to prepare you and your business for growth prior to
_launching your PR program! _
NOW.......PR MAY NOT BE FOR EVERYONE AND EVERY BUSINESS.
HERE’S WHY/WHEN PR DOESN’T WORK, AND WHAT IT DOES NOT DO:
• You don't have a strong, interesting story: This is the bottom
line: if you don’t have a good story, you won’t generate PR. I
don’t care how much you put into a fancy mailing or pay a PR firm.
• Poor Planning: If you don’t have your ducks in a row,
including a solid business plan, unique product, strong brand
identity, online presence or anything to give you credibility, PR
won’t work for you until you do. No reporter will take you
seriously.
• PR DOES NOT generate, literally, overnight results: It is a
patient process, and this is what you have to understand before
embarking on PR. If you don’t have it, than hire someone to do it
for you, but you’ll still need patience.
• PR does not help those with a get-rich-quick frame of mind:
typically these businesses don’t have everything together, anyway,
to build credibility with media. They want to know that they are
referring credible businesses to readers/viewers/listeners.
• Lack of knowledge: If you don’t understand PR fully and its
process you will quit before the results can become a reality.
• You Fail Interviews: If you don’t know how to talk about your
business to journalists, chances are the story won’t be as positive,
or they won’t include you. There is nothing a publicist can do for
you here. It’s not their fault. (I’ll give you exclusive access to
my Media Training Program)
• When you fail to recognize your audience and market you will
spin your wheels with PR because you’ll be pitching the wrong story
to the wrong media.
And finally….
PR is NOT ADVERTISING!! If you hear the phrase “free
advertising” in reference to PR, it doesn’t make any sense. It’s
an oxymoron. THERE IS NOTHING FREE ABOUT ADVERTISING.
THIS IS WHY YOU CAN’T WAIT ONE MORE MOMENT TO GET SMALL BIZ PR
MADE EASY!
HERE’S WHAT I WON’T DO….
I’m NOT going to spring a 300-page, or even a 150-page, e-book on
you that you won’t have time to read, with a bunch of insider
gobbeldygook that you need a professional to translate for you.
The goal is not to overwhelm you, but to take you through an
educational process on PR one step at a time, one week at a time.
Better yet…I’m not going to overload you with information that
you don’t have time to read, digest and implement. I’ll cut right
to the chase and give you the tools and inside information you REALLY
need to be successful.
For less than you’d spend on a monthly subscription for your daily
newspaper you will learn how to become your own best publicist, using
weekly steps that will build upon each other until you’ve
“graduated” and begun generating regular PR for your business.
HERE’S WHAT I WILL DO....
• Teach you about public relations – There are so many people
that don’t understand PR. I’ll give you history, tell you why it
works, how it works and how to can make it work for you.
• Show you how to create a newsworthy story!!
• Provide you with templates for press releases and other press
kit materials. Yes, there are several ways to write materials, but
I’m going to give you templates I use!
• Show you how to build tight relationships with the media.
• Teach you HOW to PITCH your story.
• Provide you with my personal interviews with journalists and
media professionals.
• Discuss the variety of ways to obtain PR for your business.
• Prepare you for the success your business will incur with PR.
• And SO MUCH MORE!!
BUT not everyone has the ability to learn basic concepts
and put them into play each week. If you DO and
you’re ready to make this happen then….
SMALL BIZ PR MADE EASY WILL:
1. Send you an easy to read weekly lesson with simple assignments
2. Give you FREE BONUSES to help you generate great PR
3. Easily make you an expert in PR for your business
4. Show you how to become and position yourself as expert in your
industry
5. Increase sales and grow your business within one year!
6. Quickly raise the profile of your business in your industry and
community
7. Increase awareness of your business amongst customers
8. Generate interest amongst new customers
9. Show you how to create ongoing opportunities for PR
10. Provide you from real advice from media professionals and those
who've used PR successfully
100% MONEY BACK GUARANTEE
Your Money Will Be Returned By Clickbank At The Click Of A Button
If You're Unhappy
Here's the thing: Clickbank has rules that state that I have to
offer you a 60-day money back guarantee, and I'm totally fine with
that because I know you can’t get this kind of information ANYWHERE
ELSE. Moreover, I truly stand behind my materials and know you'll be
completely thrilled with the content and, more importantly, the
results.
I am committed 100% to your satisfaction, so, for your peace of
mind, know that a refund is available anytime for the next 60 days by
simply emailing me, or Clickbank, if you are dissatisfied for any
reason.
AND IF YOU WANT EXTRA, PERSONALIZED HELP FROM ME YOU CAN JOIN MY
!
JOIN NOW WHILE MEMBERSHIPS
Are Still Available...
"Yes, Jennifer, I want my 3-5 page weekly lesson to learn how to
start, run and grow my business with public relations! I have read and
agree to the legal disclaimer below."
Your initial charge is $37.00. You will then be charged
$37.00/month for 11 months after your initial charge has been made.
CLICK HERE FOR INSTANT ACCESS!
YOU WILL RECEIVE YOUR FIRST LESSON INSTANTLY
(Even if it's 2:00 AM on Sunday morning)
You will receive an email every week with a link to
download your weekly .pdf lesson.
__
I MENTIONED THIS EARLIER, but just want to stress it one last time
because I know that public relations is one of the most important
marketing elements you can use to GROW your business!
_SMALL BIZ PR MADE EASY _will show you how to produce quality PR
that will grow your business. I’ll give you my expertise, tips and
secrets for a small fraction of the cost you’d pay someone like me.
_NO ONE _in the industry is offering to give you such an insider's
view to PR, and if they try I promise it won't be of the same high
caliber!
With only limited memberships available,
you CAN’T AFFORD TO WAIT!
The longer you wait to get started, the longer it will be
before you see REAL results for your business!
_IMAGINE THIS FOR JUST A MOMENT_ - The editor at your local
newspaper or national publication contacts you and says “yes, we
want to feature you and your business”!
Your customers will sit up and pay attention and bring
YOU THEIR BUSINESS, along with creating awareness
amongst new customers!!
IF THAT DOESN'T EXCITE YOU, it's probably time to go back to work
for someone else, because you’re just not going to be motivated
enough to complete this course and BOOST YOUR BUSINESS!
But, if this sounds exactly like what you're looking for, let's get
started
RIGHT NOW!
_REMEMBER: ALL YOU NEED IS ONE GOOD STORY TO THE RIGHT _
AUDIENCE TO MAKE YOUR DREAM OF BECOMING A SUCCESSFUL
SMALL BUSINESS OWNER COME TRUE!
Be Well,
Jennifer Fortney
Publisher, Small Biz PR Made Easy
President, Cascade Communications
LEGAL INFORMATION
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Copyright . Cascade Communications. All rights reserved.
