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You’ve probably read fantastic stories of
people who earn hundreds of thousands of
dollars each year with Google AdSense.
But did you know that for every publisher making
huge money, there are thousands of people
out there who earn next to nothing? That
sure doesn’t sound like easy money to me!
What gives, then? Why are some folks so
successful while others toil away without any
appreciable results?
"Find Out The Secret Code That Instantly
Improves Your CTR To 100%!!!
Read On......."
GOOG has fallen from a high of $747 a share to less than $450 in less than 2 years. The latest 10% or so drop comes as comScore reports that clicks on Google ads in the United States were flat in January when compared with a year earlier.
But why? WHY are Clicks flat from a year ago? Is it the ongoing recession? A sign that this “Internet thing” is just another bubble? Is comScore one of the Four Horsemen of the apocalypse?
To find out what really happened, let’s take a short stroll down memory lane: all the way back to the middle of October 2007. To set the scene, picture ten men clad in dark blue business suits in a smoke filled executive boardroom deciding how to squeeze the last nickel out of customers for shareholder value.
Then slap yourself in forehead: this is Google after all. To reset the scene, imagine something like the 10-year reunion of your University’s Computer Science Fraternity set in an office best described as Geek Paradise. Towards the middle of the room, two people are engaging in a “policy meeting”. It looks something like this:
Googleoid says to GoogleDork, “You know, [snort-laugh], most Adsense clicks are an accident because of the clickable area of the Adsense Ads.”
GoogleDork Replies (in his best Yoda Voice) “Foolish you are in the way of the Click. Knows where he clicks, does user. Accidents, they are not.” Googleoid whips out his Gangsta Rap impression “Shit Holmes, Don’t make me put the smackdown on your ass, [Snort-Laugh], dem clicks is played out.
And you’d know dat if youz let me do some regulate’in” “Clickable area size matters not. Look at me. Judge me by my size, do you? Hmm? Hmm?” taunts GoogleDork. “Yo Homey, don’t be fronten. [pushes up glasses on nose] The shit ain’t broken, so maybe we shouldn’t be fuckin wit it – know what I’m sayin?” asks Googleoid. “Fear is the path to the dark side.
Fear leads to . . .” Googleoid Interrupts “Pleeeeeeze Neeegro! I’ll bet you that 6 digit ICQ number you got that reducing the clickable area drops the CTR by more than 30% of the quotient of area reduced over net total area.” GoogleDork Breaks from his Yoda Voice and says “Put up that complete 1984 1st edition Legoland Kings Castle set and you got yourself a bet.”
They drop their foam swords, shake hands on the bet and walk over to GooglePlebe’s desk (seen here):
They tell Googleplebe to reduce the clickable area on Adsense text ads and he makes it so. Before, a user could click anywhere on the ad and be brought to the destination. After the changes, users have to click on something that looks like a hyperlink.
The Aftermath “The CTR on text ads declined about 60% in the last 2 months with Googles changes, Image ads on the other hand stayed the same.” –January 4th, 2008 Marcus of Plentyoffish.com
4 months later, that little back and forth in the Google Rec Room shaved about $85 Billion (with a B) in market capitalization.
But it wasn’t as stupid an idea as it might seem. You see, Adsense works in a Quasi-market place environment. The market will bid up the cost per click once the adjustment for accidental clicks is readjusted. Right now, marketers should be getting a better value per click as a higher percentage of the clicks are “real” or intentional. That will lead to higher bids per click and ultimately should be close to a break even for GOOGs bottom line.
Is the Sky Really Falling? The problem is that in the interim, GOOG gives almost not Guidance to the stock market. Mutual Fund types are really too thick to grasp exactly what’s going on, so they think that this “slowing” in the growth has to do with the potential recession effecting GOOG.
Meanwhile, the real story is that Online Advertising Spending will continue to grow at about 30% per year for at least the next 3 years and GOOG is poised to take a disproportionate amount of that growth even if nothing else they do is even marginally successful.
Google Torpedoes Navy: You Sunk my Battleship
This is the story of Bill the Navy Guy. Bill learned a battle plan that worked like a charm:
(computer spun content) + (aged domains) + (Adsense) = $ Money in the Bank $
Bill worked his way up where he was purchasing hundreds of domains per day and was hosting thousands of domains across more than 65 dedicated servers. He was pulling in more than $60,000 per month from Google Adsense.
$60,000+ per Month . . . on 1 Adsense account.
Here’s the kicker: All his content across his entire Network of thousands of sites was spun from a total of about 45 sentences. So you could Google one of his sentence fragments and find his entire Network.
What could possibly go wrong here?
The curator of a Western art museum commissioned a local artist to paint a mural-sized painting of Custer’s Last Thought. The artist was told to make it highly symbolic of Custer’s mindset during the debacle at the Little Bighorn. Deep in thought, the artist went to his studio. After many false starts, he proceeded to paint an enormous oil painting.
Finally, after months of work, the opening of the exhibit drew a crowd of people for the unveiling of this, the centerpiece of the exhibit. The canopy came off revealing the artist’s large painting:
In the foreground was a beautiful crystalline blue lake with a single fish leaping. Around the fish’s head is a halo. In the background, the hills and meadows are covered with naked Native American couples copulating.
The curator was both disgusted and baffled by what he saw. In a rage he turned to the artist and asked, “What the hell has this got to do with Custer’s Last Thought?”
The artist replied, “It’s simple. Custer’s last thought must have been, ‘Holy Mackerel! … Where did all these fucking Indians come from?’”
Unlike General Custer to the Indians, Google had an answer to Bill the Navy Guy and Torpedoed the Admiral’s lone Adsense account: $60,000+ a month revenue to $0. Overnight. Google Battle Lessons War Buffs and Search Engine Spammers alike will want to learn from Bill the Navy Guy’s critical mistakes.
Here are some of the lessons we can glean from Bill’s defeat:
1. Diversify and protect your supply lines. Redundancy is the law of the military; you never want a single point of failure. In fact, that’s why the DoD invented the Internet. Even if you love Adsense, you should never have all your sites under the same Adsense code. Multiple Adsense Accounts + other PPC Engines + Affiliate Revenue makes it so that a hit to any one of your supply lines does not cause a total system failure.
2. Troop Diversification. Did Alexander the Great have just light cavalry? Did William Wallace have only pikemen? Does the US Navy have only submarines? No! By spinning all his content from the same 45 sentences, Bill the Navy Guy went into battle with all the same type of troops. Don’t make that same mistake; build your sites from multiple content sources.
3. Never give the enemy your battle plans or the locations of your troops. You think the landing at Normandy would have been as successful had we sent Hitler the battle plan and troop locations 2 weeks before the invasion? By using the same Adsense account and leaving such huge footprints, Bill the Navy guy might as well have sent Google this email every day:
To: Google Spam Team
From: Bill The Navy Guy
Subject: Please Ban Me
Dear Google,
I am spamming your index and using Adsense to monitize.
Please ban my sites and Adsense account at your earliest convenience.
Here is the complete list: [list of every site] -
Bill the Navy Guy
PS: Don’t Give up the Ship
The PPC Study the World Needs:
This one is a real project that requires real work . . . so I won’t be doing it. However, I’ll outline what you can do to create an article that is sorely lacking in the SEO space:
1. Create 25+ imaginary keywords like “fumflockerkin” (But not fumflockerkin)
2. Set up 5 adword and 5 adsense accounts under 10 different names
3. Create a series of landing pages for the keyword
4. Track what happens when you bid against yourself.
5. Track what happens with quality score for various settings. (CTR, conversions, page layouts)
6. Track how much Google is really taking. Make sure to include pretty graphs and your methodology.
This is one hell of a project to undertake. You’ll need several servers, even more proxy IP addresses and to think about what the possible pitfalls are to prevent being discovered.
People are clamoring to know what the hell is going on with adsense, adwords and the wizard behind the curtain. Answer those questions, answer them well, and you’ll have more links than you know what to do with.
The Most Cutting Edge SEO Exploits No One is Publishing:
You know that the top adsense publishers are doing something more than scraping, using a site generator, comment spamming, and pinging to be raking in more than $100k per month.
But what is it? Right now, there is way too much good stuff that I simply can’t publish. If I posted these tactics and exploits they would immediately get all the wrong kind of attention.
The detailed conversations about how exactly to abuse search engine algorithms, generate massive traffic, and what other website owners are doing must remain underground to retain their effectiveness.
But what if I told you that you could discuss these exploits with me without paying my $500 an hour consulting fee?
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**** Bonus Warning ****
The following quoted passages on search engine optimization may cause nausea, vomiting, your eyes to bleed or your head to explode:
Spiders Like:
*Neat code: less lines of code than lines of text (or more lines of text than lines of codes.) *Normal keyword densities of 3-7%.
*Lots of backlinks on pages that link back to your home page. (Top sites have an average of 300 backlinks.)
*Original content not found anywhere else.
Spiders do not like:
*More lines of code than text.
*Doorway pages” that act as a portal and which just happen to have super-high keyword densities.
*Too many backlinks to your home page from within your domain.
*Lots of dynamic URLs that cause a site to take forever to download
*Yup, that about covers everything one needs to know about Search Engine Optimization. In fact, I think you’re just about ready to make $200k a year running the SEO Scam.
My question to you, my readers, is: “What is the Highest You Have Ever Been Paid for a Single Adsense Click?”
[THANK YOU](2.html) [Magic Adsense Code](Adsensecode.html)
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