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Here’s the Elusive “Factor X” that Ensures You Succeed at Every Trade or Consumer Show You Ever Do…
Hi! Colin Green here. I'm the owner of "Best of Show".
It used to puzzle me why some exhibitors succeed incredibly well at trade and consumer shows - while seemingly similar neighbours do poorly!
Some said it was because of the exhibit stand.
But that didn’t seem quite right. We often observe exhibitors with impressive, expensive exhibits decimated by scrawny competitors. I figured that there must be some other “factor X”.
Others said it was the Exhibit Staff.
This seemed to be closer - but still I observed quite small exhibitors beating rivals with polished staffers. There was something else happening - but what WAS it?
Others said it was pre-show promotions.
Again there seemed to be some truth in that. But not TOTAL truth. This too lacked “factor X”. (What WAS that!!!)
Some blamed the Show Organizers.
But there too “factor X” clearly had a strong hand as even in shows where many exhibitors failed, many others excelled.
Whatever “factor X” was, it was very powerful and bound the other aspects together, making the whole MUCH better than the sum of the parts.
Factor “X” separated “succeeders” from “non-succeeders”. But what WAS that?
Then one day I read a report and lightning struck!
“Factor X” is that highly successful exhibitors set carefully considered Exhibiting Goals, while other exhibitors don’t!
But wasn’t that both too simple and too obvious? Who doesn’t set objectives?
Most exhibitors it seems!
The report was from a study commissioned by the Center for Exhibition Industry Research in Chicago - www.ceir.org. And it claimed that less than HALF of exhibitors set Objectives when they exhibit!
I was in a perfect position to test that. At the time my employment entailed working onsite with exhibitors at trade shows and consumer shows worldwide.
So at every show I worked in I watched and listened. And I realized…
It was true! Most exhibitors do NOT have goals beyond that of actually doing the show. It was universal. I saw it strongly evidenced in the USA, Europe, through Asia and Australia Objectives bind and enhance every single aspect of exhibiting! Hence the domino effect on the other “factors”! That made great sense!
And in the process of watching I realized that there was still MORE!
Exhibitors that DO have Objectives often forget them in the rush and bustle of the show! Exhibit staff lose their Goals on the show floor! So the effect is multiplied and extended!
Well thought-out and appropriate Objectives form a framework onto which every single aspect of the exhibiting project hangs. No wonder Objectives affect so many aspects of the Show!
What RICH opportunities to greatly boost exhibiting results!
I was so excited that I created a seminar which I have now shared with hundreds of delighted exhibitors!
Now I have written a 20 page eBook to share with you…
“How to Create Your Own Exhibiting Success:
Design Compelling Expo Goals!”
WHY do so few Exhibitors set Objectives?
Setting Objectives is not instinctive to most people. It is to some. But most of us need to work at it and be persuaded and reminded. This is WHY business consultants make so much of “goal setting! It’s doesn’t usually come naturally as most people can guiltily relate! It’s easy to believe that doing the show IS the Objective. But that is not right. The Show RESULTS are our Objective. It’s subtle - but you’ll see the point! Exhibit coordinators and exhibit staff that exhibit at shows tend to be either “creative” or “type A” personalities - and exceptionally busy people too. Neither of these “types” likes restriction. “Setting goals” is considered restrictive (check out “creative personality attributes” and “type A personality attributes” on Google. Interesting reading!) And why do those that HAVE goals forget them on the show floor? That’s examined in the eBook. In essence, an exhibition is a sensory-overloaded environment and we become dulled. So even if we have goals they recede. The statistic in the eBook will astound you! You’ll relate strongly to the true stories shared too!
Just think of your Opportunities!
Lacking Objectives in any business setting is a real problem.
But most “problems” are just cross-dressed opportunities. And this one is simply astounding!
When you determine your exact goals before you exhibit, you gain significant advantages over your competition.
You can better select exactly the right shows to exhibit in. You have a solid basis on which to measure your results. Certainty gives you authority and perceived direction - buyers LIKE that! Laser-focus saves considerable time and cost. Staff are confident, positive & know what is expected - ideal attributes on an expo stand! You have a focussed basis on which to design your stand.
You know exactly how many staff you will need. Not too many or too few!
Message integration greatly increases your stand's “market-magnet” effect. You save considerably on “stop/start” costs. You can select laser-focused training! Even if it's "just" for YOU! You know exactly where and how to place and direct your show promotions
You will have considerable focus for lead follow-up. Most exhibitors never do!
Knowing and working your Objectives impacts EVERY aspect of exhibiting!
What’s in the eBook?
“How to Create your Own Exhibiting Success: Design Compelling Expo Goals” examines all of these aspects in detail:-
How Show Objectives will give YOU the “edge” every time! How to make Show Goals consistent & supportive to your Organizational Goals. What your Objectives might be. What can you really achieve? More than most would think! FIVE easy steps to constructing & ATTAINING your Show Goals! How to use Objectives to MEASURE your results! By the numbers! How to even measure intangible goals like “branding"... How to enthuse every staff member so they believe in your Objectives How to keep staff "on track" even when they are exhausted! How to constantly improve at every show you do! Assured results every time! We share real life exhibiting examples you WILL relate to and learn from! YOU take control of your OWN Exhibiting Success at every show you do!
While this eBook is brand new, it is based on research and feedback that we distilled into our seminar.
Keishana Coursey owner of “Natural Parenting” in Christchurch, New Zealand wrote:-
“After doing your seminar I set myself what I thought was an impossible sales target. I promised myself that if I got it I would buy a lovely silk coat I have had my eye on and could not afford.
At the show lots of other exhibitors were really unhappy - blamed the organizers for low numbers and poor results.
But we had an amazing show and my lovely new coat is now hanging in my wardrobe!"
Buy this eBook! Base your OWN exhibiting success on it!
It’s clear, easy to follow, easy to put into effect. It's HUGELY effective!
This is the BASIS to ALL of your exhibition marketing. Most competitors will not be savvy to it. It will take you to new heights. Your results - at every single show you ever do - will be dramatic, immediate and startling!
This eBook will spark ideas and open your eyes as to what you can measurably achieve at shows.
About the eBook
There are 20 pages (not including the cover). I have used "dot points" a LOT so you get considerable information with minimal reading. It's a fantastic reference tool!
It's in PDF format. It will work with Windows - not with Mac as the security needs an "exe" file. If you need Mac, it WILL work with a Windows emulator. If you use something else you're w-a-y technical and will know whether PDF works on your system!
It's "secured" to work just on your computer. You can send a summary of it to as many people as you like with our agreement - that summary is supplied. How cool is THAT?
Bonus - our DVD Script!
Although this eBook is exceptionally well-priced - just $29.95 I have a bonus for you too!
For the first time EVER I’ll release the “script” of our best-selling DVD “Essential Dot Points to Successfully Exhibiting - Everywhere!”
The DVD (and accompanying CD) sell for $199.
But for a favored few first eBook Customers I'll include the entire “script” as a PDF download you’ll get it immediately! Now! Free!
If you can see this, the offer is still valid. I shall remove it from the web page when the limits are hit. DO be quick!
The DVD is 51 minutes of a summary of ALL of the Essential secrets of exhibiting. Lots of vital, far-reaching information.
This offer is very special as this is the very script that we used to produce it! You'll get to see how the script was written, instructions to our crew - everything! It's a very rare insight! When did you last read a script?
Your Guarantee!
Although “How to Create your Own Exhibiting Success: Design Compelling Expo Goals” is ONLY $29.95, it's risk-free!
Use the information for a full 60 DAYS!
If you feel you’d like to return the eBook and I'll refund every cent of your investment.
I WOULD appreciate your advice as to "why" - simply so we can make it better! Thanks!
Order NOW to receive:-
“How to Create Your Own Exhibiting Success: Design Compelling Expo Goals!”
And for the moment...
The unique - "Essential Dot Points to Successfully Exhibiting - Everywhere!” script!
When Will You Receive Your eBook?
Now! As soon as you order your Download Page will appear with easy instructions! Basically - "Click Here"! You can be reading "How to Create Your Own Exhibing Success: Design Compelling Expo Goals!" AND the DVD Script in just a few moments.
Your order will be handled by Clickbank so it is extremely secure and very efficient.
So there is just ONE thing you need to do - click on this button and buy now!
[](http://1.bestofshow.pay.clickbank.net/)
Happy exhibiting!
Colin Green, CTSM
CEO “Best of Show”
PS: When you use this information you WILL be blown away at your results at every show you ever do - anywhere!
PPS: This it's just the beginning! It's the base. It will give you an impressive foundation, instant results and a remarkable key to even MORE! We will share more with you (if you if want us to - not if you don't) but this foundation is critical! Grab it now!
PPS: If you want the free script, be quick. We can ONLY release a very limited number of copies and to be really truthful I'm not too comfortable about releasing it.
You’ll appreciate that this "internal script" to our best selling DVD took me a LONG time to craft. It even has the instructions to our producer, editor and camera-man! So not only will you receive the valuable exhibiting information. You will ALSO see how we instructed the DVD Production Team! Interesting insights. Valuable information!
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