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* Small Business Turnarounds Made Easy
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About Van Lanier
Van Lanier is a turnaround specialist who helps business owners
revive their companies when they become unprofitable.
Since 1977, Van has devoted his professional career to small
business turnarounds. He is also an accomplished entrepreneur, having
owned eight small companies … four of which he started from scratch.
Van has practiced independently for most of his career. He was
National Director of Turnaround Consulting for KPMG BayMark, but
returned to private practice after several years.
Van is a Certified Management Consultant and a life-long
practitioner of turning things around. He earned his M.B.A. with
highest honors before personal computers made the math easy.
Van is a long-time member of the Turnaround Management Association,
the Institute of Management Consultants, and the Superior Business
Firm Roundtable.
Van serves as a director and advisor to corporations, government
agencies, and non-profit organizations. He writes and speaks on
business turnaround issues for the World Bank and other organizations.
Van lives in Virginia with his wife of 34 years, Peggy.
Here’s the quickest way to solve your business problems, without
borrowing more money and getting deeper in debt.
ALL YOU NEED IS 30 MINUTES
A DAY AND YOU CAN
REVIVE YOUR BUSINESS,
PAY THE BILLS ON TIME, AND
TAKE HOME A GOOD LIVING.
I’ll send you weekly assignments for six months to help you revive
your business and change it into a thriving money-maker.
We’ll do this step-by-step. Just complete the assignments, pop
them in a binder to carry with you, and work the plan.
Only 200 business owners will be accepted into this exclusive
tutorial program. When it’s full, no more members will be admitted.
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From: Van Lanier
Re: Turnarounds Made Easy(tm) Business Revitalization Program
Dear Small Business Owner,
If you are working yourself to death trying to stay afloat during
these turbulent times, you are not alone. Millions of small business
owners are spending lots of sleepless nights worrying about their
businesses.
HOW DID THINGS GET THIS WAY?
Well, the economy is down and expenses are rising faster than your
blood pressure, but there's more to it than that.
In addition to the meltdown on Wall Street, there are more small
businesses losing money right now than anytime since the Great
Depression. The main reasons are: * 1. Sales are down. Competitors
may have taken some of your best customers, or the demand for what you
are selling has slackened. Either way, you are selling less than you
need to.
* 2. Costs are rising. There's no denying that costs are rising.
Unless you are able to raise prices to counteract rising costs, your
gross profit margins decrease. This creates an immediate cash flow
problem, because operating expenses tend to remain the same.
* 3. Too much debt. If you're like most business owners, when you
start losing money, the first thing you do is borrow more money to
make up the losses. The more you borrow the deeper the money pit gets.
Pretty soon you’re in so deep you can’t climb out.
Ouch!! It's easy to see why the fun of running your own business
disappeared months ago. The question on you mind today is, "What does
the future hold?"
A DOSE OF REALITY
You didn’t plan it this way, but you are reading this message
because your business is losing money and you are having trouble
paying all your bills in full when they are due. You know something
must be done before the business fails…and takes you down with it.
There…I said it.
(My marketing advisors cautioned me against being so direct, but I
believe there is no sense beating around the bush when time is short.
Wouldn't you agree?)
I'VE HEARD THIS A THOUSAND TIMES
"This is temporary. I'll just work harder and sell my way out of
this problem."
Right…
Take it from a veteran turnaround consultant with 30 years
experience – working harder at a task that's destined to fail will
not solve the problem. You simply cannot sell your way out of a cash
flow problem, any more than you can borrow yourself out of debt.
TAKE THE SMALL BUSINESS STRESS TEST
* There is not enough money to pay all the bills in full when they
are due.
* You are borrowing money to keep the business going.
* You are not taking home enough (or any) money.
* You are constantly worrying about what you’ll do if your
business fails.
* You can’t seem to get out of the hole, and it gets deeper every
day.
If any of these conditions apply to you, it's time to revive your
business or close it. There is no “secret formula,” but there is a
proven method.
THE QUICKEST WAY TO REVIVE YOUR BUSINESS
IS THROUGH A TURNAROUND
Definition: Small Business Turnaround
A small business turnaround is a step-by-step process that (with the
agreement of creditors) leads to a reorganized and profitable business
that can pay its bills as they come due, whose assets exceed its
liabilities, and whose owners can pay themselves what they are worth.
The turnaround process is not complicated. It works like this:
* Control the cash so you can stay in business
* Reorganize your business so it will produce positive cash flow
* Restructure your debts to the level your cash flow can support
It's that simple.
INTRODUCING "TURNAROUNDS MADE EASY(tm)":
A STEP-BY-STEP, WEEKLY PROGRAM TO
REVIVE YOUR BUSINESS.
I developed the Turnarounds Made Easy(tm) course to teach you how to
revive your business from scratch …literally in about 30 minutes a
day. The course is based on my proprietary Turnaround Roadmap
System(tm) which I use every day in my consulting practice.
In just 30 minutes a day, you can begin paying your bills on time,
keeping suppliers happy, and taking home a good living.
Every week for the next 26 weeks (6 months) you’ll receive an
email from me with a special download link to that week’s lesson. My
emails will arrive like clockwork in 7 day intervals and will be
specially marked so you can recognize them easily.
In addition to these weekly "skill modules," each lesson includes a
brief assignment to complete that takes you to the next step.
Everything is laid out in logical order; there is nothing left to
chance. Just complete the lessons and you'll see progress each week.
Over the coming 6 months, we’ll cover everything. I’ll show you
how to:
* Control your cash so you never run out of money
* Use simple financial information to diagnose what is causing your
business problems so you can fix them
* Determine your real core business so you can rebuild around it
* Evaluate your employees so you keep only the best ones
* Work out reasonable repayment plans with your lenders so you can
stay in business and move forward with your turnaround.
* Keep your important suppliers happy and get rid of those that are
driving you crazy
* Increase sales so you can grow the business
* Raise prices so you can have larger gross profit margins
* Live within your means so you can build a stronger business
* Leave the business at the work so you can enjoy time with your
family and get a good night’s sleep
Instead of publishing this information in a book or holding a
seminar, I’m making it available to you in action-sized portions
so…
YOU’LL GET QUICK AND CONSISTENT RESULTS.
My guess is you don’t have time to read a book or attend a
seminar. Even if you did, how would you put the information to work?
What you need is a veteran turnaround consultant showing you how to
quickly get started and then guiding you week after week so you
don’t get stalled along the way.
That’s exactly what I’m going to do when you join Turnarounds
Made Easy(tm).
EVERY WEEK YOU WILL RECEIVE A
3 TO 5 PAGE LESSON
IN DOWNLOADABLE .PDF FORMAT
Every lesson is strategically created so you’ll see immediate
results.
1.
Short and Easy to Digest. Each lesson is only 3-5 pages in length
and contains nothing but "meat." There is a big problem these days
with "information overload" – particularly via the internet. To
combat this problem, each lesson is purposefully brief (but very
thorough) so you can read it and immediately put it into practice.
2.
Includes An Assignment to Complete. Every weekly lesson will give
you an assignment to complete. The assignment is specific and contains
the "this is what you do" stuff. Each week you’ll have some
easy-to-implement action step that moves you forward.
3.
Builds Know-How As You Go. Each week you will gain more skill and
confidence, because your learning is sequential. The steps you take
are logical, orderly, and lead from one task to the next. It’s a lot
like following a checklist. This "building block" instruction method
is universally accepted as the fastest way to transfer information.
That's why I use it.
4.
Almost Forces You to Succeed. While most books and seminars dish out
a ton of information, then leave you to put it all together for
yourself, this program doesn't do that. I give you a continuous stream
of bite-sized information so you can digest it and put it into action
quickly. You’ll see results every week.
5.
Helps You Make Real Progress. When you look back as the weeks roll
by, you’ll be able to see your progress as you put the weekly steps
together. Your cash flow will stabilize, the creditor calls will taper
off, and you’ll be able to relax a bit. You’ll see the turnaround
plan take hold because you’ll be following a proven, step-by-step
action plan.
Each weekly lesson is "to the point" so you can act on it
immediately. There is no wasted time or motion. It's all about getting
it done.
When you enroll, I’ll send your first lesson immediately. Here’s
an outline of what you’ll receive:
Lesson #1
* How a business turnaround works and why it will work for you
* Turnaround checklist to keep you on track
* How to never run out of cash
* Assignment: Assessing your business’ strengths
You’ll get the first lesson instantly when you enroll below.
Everything is included to get you started quickly and then keep the
momentum rolling.
THE COURSE FORMAT IS EASY TO FOLLOW
Lesson #1 will explain the turnaround process and how it works so
you can begin the steps on a solid foundation. The Quick Start lessons
that follow will get things rolling quickly so you can see immediate
results.
We’ll then take several lessons to walk through the steps of
getting control of your cash so you never run out of money. It's not
as hard as you think.
Next, we’ll start the sequence of finding out what is causing your
business to lose money. I’ll teach you how to use some basic
financial information to be your own business doctor and diagnose your
problems. You'll be amazed at what you will learn about your business
and how easy it is to figure it out.
As we progress each week, you’ll learn how to find your real core
business and re-organize your company around it so you don’t have to
worry about the money any more. There are important lessons on how to
deal with suppliers and bankers, how to keep good employees and get
rid of the others, and how to find new ways to be profitable.
In a few short months, you’ll have mastered the process of turning
your business around and we will end with a series of checklists and
guidelines to make sure your business stays profitable as you begin to
grow again.
This is a 26-week journey like no other and I’ll be there with you
every week providing bite-sized information, templates, and checklists
to guide you along.
Want to know the best part?
IT DOESN’T COST THOUSANDS OF DOLLARS!
Listen, I’ve been a turnaround consultant since 1977 and I know
how to fix unprofitable companies. I have a thriving consulting
practice that pays me very well for what I know how to do. () I've
also owned seven small businesses; four of which I started from
scratch.
But, before I reached this stage in my life, I went through some
tough times – just like you are experiencing now. I know the
pressure of sweating payroll on Friday … then paying everyone but
me. I have been in bank meetings where my home was threatened, and
I've spent a lot of sleepless nights worrying about my business and
how its failure would affect my family. Quite frankly, there is
nothing you are going through that I haven’t experienced myself.
I’ve been there, conquered it, and lived to tell about it. So can
you.
The other thing I know is that small business owners can't afford
expensive turnaround consultants. It's a matter of economics. There
are only about 1,500 turnaround consultants in the United States.
Virtually all work with large companies for a very simple reason:
that's where the money is.
Turnaround consulting is a very specialized skill. It requires years
of hands-on operating experience along with competence in management,
finance, and business law. The cases are challenging; the hours are
long and usually away from home; and it's stressful. That's why it's
expensive.
I'VE MADE THIS KNOWLEDGE AFFORDABLE
However, from the calls and emails I receive, I know there are tens
of thousands of small business owners who want help from a turnaround
consultant, but are frustrated because they can't afford it. I think
it’s time to change that.
That's why I am offering you this course for a lot less than I
could. I am convinced that making this specialized know-how affordable
and accessible is the right thing to do.
The price to enroll in Turnarounds Made Easy(tm) is just $97 per
month. The program runs for 6 months, but you can cancel anytime. If
you’re not seeing the results, then you shouldn’t be paying. I’d
be surprised if that happens, but it's up to you: stick with the
program if it is working for you, or cancel if it’s not.
GREAT! WHAT’S THE CATCH?
We both know that $97 is a drop in the bucket. But, we haven't met
and you are entitled to have a "suspicious mind." So, is there a
catch? Yes, there is:
ENROLLMENT IS LIMITED TO
ONLY 200 MEMBERS
I have placed a limit of 200 members in my Turnarounds Made Easy(tm)
program. Once the group is full, I will close the doors and no more
places will be available.
Why Only 200 Members?
I have heard from thousands of small business owners who would
benefit from Turnarounds Made Easy(tm). Why not enroll everyone who
applies?
Frankly, it is tempting…
However, there are practical limitations on delivering the lessons,
monitoring feedback, and keeping everything running on schedule. By
limiting the number of members to 200, I can provide the attention you
expect. More than that is just too many.
Look at it this way, if you attended a large university you probably
had a freshman or sophomore class with about 200 students. It was a
critical mass. The same applies here.
Seriously, if you want to join this program and revive your
business, right now is the time to do it. If you see a SOLD OUT sign
below, it’s too late.
NOT EVERYONE WILL QUALIFY
This program is not for everyone. To join, you must…
* Be the owner or manager of a small business with fewer than 100
employees.
* Be coach-able. If you believe that more money is all you need to
revive your business, this course is not for you.
Also, we do not accept members who run public companies, companies
in bankruptcy, or companies with complex capital structures (bonds,
multiple rounds of venture capital, subordinated debt, warrants,
etc.). In these cases, please see for assistance.
When you join Turnarounds Made Easy(tm) you'll be glad to know…
YOUR MONEY WILL BE RETURNED INSTANTLY
BY CLICKBANK(R)
IF YOU ARE NOT SATISFIED WITH THIS COURSE
I sell these class memberships through ClickBank(R), the
international reseller of digital training programs. As a result, I am
required to offer an unconditional 60-day money back guarantee, so I
do.
I stand behind my materials and know you'll find the content
superior will meet your expectations. More importantly, you'll see
results. That's the real measure of success and that's what you'll
get.
Frankly if you can find a better step-by-step tutorial on small
business turnarounds, you should buy it. (My apologies to Lee Iacocca)
However, for your own piece of mind, please know that a refund is
available anytime in the first 60 days by simply emailing ClickBank(R)
or me if you are dissatisfied for any reason. Fair enough?
JOIN NOW WHILE MEMBERSHIPS ARE STILL AVAILABLE
OK, enroll me today. Send my weekly lessons so I can revive my
business, pay the bills on time and take home a good living. I have
read and agreed to the terms below.
I understand that you will charge me $97 when I enroll. Then, you
will charge me $97 each month for 5 months following my enrollment.
I understand the charges will appear on my credit card statement
from CLKBANK*COM or Clickbank.
You Will Receive Your First Lesson Instantly
(Even if it's 12 midnight on a Saturday)
You will receive an email every week that contains a download link
for your weekly lesson. Each lesson is downloadable in .PDF format.
LONG-TERM BENEFITS
One of the most important benefits you receive from being a member
of Turnarounds Made Easy(tm) is the confidence and know-how you
develop.
You become a better manager – your antenna is always up and you
will now have systems and procedures to control your business. It's
not likely you'll allow yourself to ever fall back into the hole, once
you've climbed out of it. Quite the opposite: your business will be
more profitable that it's ever been.
So, here's the "pitch" – if you are tired of struggling with an
unprofitable business and want a turnaround veteran to show you
exactly how to revive it, join me now!
All You Need Is 30 Minutes A Day
To Revive Your Business
Sincerely,
P.S. If you are still undecided about enrolling, .
Every effort has been made to provide structured information to help
you turn your small business around. The information in this course in
not intended for companies with complex capital structures or that are
operating under bankruptcy protection. This information is not a
substitute for legal advice. If you need legal advice, you should
contact a competent business attorney in your area that specializes in
small business matters.
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12801 Worldgate Drive, Suite 500, Herndon, VA 20170
Copyright (c) 2008 Van L. Lanier – All Rights Reserved
