Yahoo! Search Marketing Book
*
FREE ECOURSE!
Yahoo! Search Marketing Fundamentals
This free eCourse, delivered in eight parts via email, will teach
you the following:
* Understanding pay-per-click marketing.
* How to set up a Yahoo! Search Marketing account.
* Critical concepts you must understand.
* How to use geotargeting.
* Keyword research and how to use the Yahoo! Find Keywords tool.
* Writing ads.
* Bidding strategies.
* And more!
Your Name:
Email Address:
Buy the Book [1] | About the Authors [2] | Read a Sample Chapter
[3]
Paid search marketing is the ultimate form of advertising:
completely targeted, and your cost is based on results. There are two
major players in the paid search industry: Google and Yahoo!. Google
is the undisputed number one leader in search engine marketing, but
Yahoo! is not that far behind, and with the release of the new Yahoo!
Search Marketing platform (the "Panama" platform) Yahoo! has made a
major move by releasing a far superior control panel for managing
campaigns.
If you want to drive tons of targeted PROFITABLE traffic to your web
site, Yahoo! Search Marketing is the way to go. Your marketing message
will be displayed to users of the Yahoo! search engine and content
partners who are searching for exactly what you sell...
BUT...
If you don't know what you're doing, you can end up losing a lot of
money! There are definite steps you can take to GREATLY increase your
chances of success. The _YAHOO! SEARCH MARKETING USER'S HANDBOOK &
STRATEGY GUIDE_ will give you the knowledge you need to be successful!
You will learn, step-by-step:
* How to create an account.
* How to create campaigns.
* How to create ad groups.
* How to do keyword research so you TARGET THE RIGHT KEYWORDS.
* How to administer and fund your account.
* How to run reports.
* How to set up analytics so YOU KNOW EXACTLY HOW YOUR CAMPAIGNS
ARE DOING.
If that were all you learned from this book, you would have the
skills to start running Yahoo! Search Marketing campaigns today. But
we don't just cover the basics. We go WAY beyond simply running your
campaign to teach you how to MAXIMIZE your campaign and generate the
most dollars in revenue for every dollar you spend on Yahoo! ads.
You will also learn:
* How to use Yahoo!'s dynamic text features to CREATE MORE POWERFUL
ADS and SAVE TIME.
* Strategies for setting your bids.
* Understanding the math behind running successful ad campaigns.
* How to write POWERFUL ADS that get results.
* The importance of keyword/ad/landing page congruency.
* How to create LANDING PAGES THAT GENERATE SALES.
* How to beat Yahoo!'s Quality Index ranking.
* And much more!
The book comes with a 100% money back guarantee. If you are not
satisfied and feel that the book is well worth the price, just email
us and we will give you a full refund. No questions asked.
BONUS!!!
You will also receive a FREE copy of our book _SOCIAL BOOKMARKING
FOR WEB SITE PROMOTION_. This book provides step-by-step directions on
using social bookmarking sites like Del.icio.us and Technorati to
promote your web site. Social bookmarking is a fantastic way to drive
free traffic to your site and boost your natural search engine
rankings.
This book is only available right here, and there is no other book
on the market that teaches you EXACTLY what to do to be successful
with your Yahoo! Search Marketing campaigns. This is a no-frills,
85-page step-by-step guide that uses illustrations to make the
material easier to follow. It cannot be found in bookstores. The price
is $49.95. The book is in Adobe pdf format. Click the button below to
place your order.
[5]
You will be able to download the book INSTANTLY!
Adobe Reader (which you probably already have installed) is required
to view the file. It can be downloaded for free from the Adobe web
site [6].
The book is written by Jerry & Chris Work, certified professional
search engine marketers with Work Media, based in Nashville,
Tennessee. The Work brothers are currently running Yahoo! Search
Marketing campaigns for some very large corporations (as well as
numerous smaller clients) and have hands-on experience trying
different search marketing strategies. This book teaches you
everything that the Work brothers have learned from trial and error in
the process of running campaigns for their clients and months spent
studying the new Yahoo! Search Marketing interface.
Yahoo Search Marketing Book c/o Work Media
P.O. Box 92157
Nashville, TN 37209
888-299-4837
www.WorkMedia.net [7]
