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All Access Golf Tournament Marketing Membership Site
We Will Take You Through The Actual Planning, Promoting & Executing of Two (2) Golf Tournaments From A-Z In
A 24 Week Period!
The easiest way to promote a golf event without a lot of work struggling to come up with sponsors, players and volunteers, without wondering what to do, when to do it and without hoping for results. In fact, this easy to implement 24 lesson course works with any type of golf event and will provide...
24 "Dead Solid Perfect" Golf Marketing Lessons To Insure Your Tournament Is The Best It Can Be, Promoted The Best Way It Can Be!
From: Mike Mucci
A Driver and a Sand Wedge North of Conneaut Creek
Thursday, 9:47 a.m.
Dear Friend in Golf,
I just got off the phone with one of my clients I consult with who is promoting a regional golf tournament concept for Charity organizations.
In our discussion, I stopped him from making a terrible mistake with the tournaments Unique Selling Proposition that would have cut the sponsorship opportunities for his tournament in half - it was a violation of one of the most important tournament marketing principles.
I helped him create a USP that would enhance the promotion of
his tournament, not diminish it.
Why do I tell you this?
To brag?
No, that's not necessary; you've already come as a respected gracious visitor to our site. And I have no burning desire to be a know-it-all. In fact, I grow more selective with each passing year.
Sidebar: I tell you that because this tournament director is a visionary
with many successful golf tournaments under his belt, and he has had
the help of a number of other sharp people in putting together his
business plan for this regional project, before getting to me.
Still, he and his team had all missed this fallacy of their marketing plan. Not because they did not know enough to spot it; I know for a fact THEY DID.
Not because they chose to ignore it.
Only because nobody, no matter how smart they are, can think of everything, every time, without a written action plan.
People do forget things all the time.
They leave the keys in their vehicle ignitions at ball games and concerts because they are overly excited when they get to the venue. Surgeons leave utensils inside people on the operating table.
Many times I've been so preoccupied with tournament marketing ideas that, when I went to pick up my wife at the mall I went to the wrong store, got frustrated, started to walk to find her, leaving my car in running.
In this 24 lesson course, I've done my level best to build the very best membership site dedicated solely to golf tournament marketing.
My idea is that EACH and EVERY individual who has the courage and determination to promote a community golf tournament to raise funds for any worthy cause; each and every time you're about to sink your own time and energy, you'll follow the marketing / planning lessons learned here cover-to-cover.
One marketing and planning principle, strategy after the next; implementing each technique to make sure your golf tournament earns maximum profit.
The plain truth is... I created this Golf Tournament marketing course for myself. Then, having put so much thought and work into it, I couldn't get any rest until I figured out how to present and package it for easy use and more importantly, measurable results.
Maximizing golf tournament profits is difficult (and I will show you how to SUPER-simplify things)...
Leadership In Golf Tournament Planning
Requires You Be An Excellent Marketer
Picture yourself enjoying the smiles, respect and applause from your tournament committee, sponsors, players and volunteers at your tournament awards banquet.
When you finish speaking you receive thunderous applause.
Several in the audience stand.
And then THE entire room stands spontaneously to give you a standing ovation. Suppose that was typical during the close of your golf fundraising event every year?
Today regardless of the size of your event you must be able to lead, promote and market. Convincingly and persuasively. It is absolutely necessary to be able to market and lead to have a successful tournament to maximizes time, resources and the bottom line.
Doesn't A Profitable Golf Tournament
Take Time To Plan?
Yes! Any successful golf tournament usually requires 9-12 months of actual preparation and execution. Even if you promote only one golf event per year, preparation and promotion time is a valid concern.
The solution?
A new online membership site ... Golf Tournament Marketing ... All AccessTM
Sidebar: You will receive one lesson per week and you can double or even triple your golf events bottom line when applying what you will learn. There has never been such a valuable resource available to golf tournament planners.
A brand new concept, its powerful planning and marketing strategies are proven and are applicable to community golf events, golf fundraisers, corporate golf outings for customer acquisition and retention and even special golf attractions like Million Dollar Shoot-Outs and Amateur Events for skilled players.
Put Mike Mucci and The AAGTP Partner
Network On Your Tournament Golf Planning
And Marketing Committee
Every item of advice, in every lesson, I dispense is experienced-based, experience-tested and experience-proven. Imagine having an individual who has been involved with literally dozens of golf tournaments, (in every phase) help you promote your event.
Here are a few testimonials from past tournament associates:
"Mike, this year's Yamaha Pro-Am was indeed a classic. The raves from our participants and local sponsors assured us of having one of the premier Pro-Am events anywhere. Tony Milam, Golf Professional, Quail Hollow Resort, Concord, Oh.
"Speaking fro the N.O.P.G.A., I want to take this opportunity to express our sincere appreciation for the very generous sponsorship and coordination of the Yamaha N.O.P.G.A. Pro Am. 64 Professionals and 192 amateurs competed in this fine tournament. This is our largest Pro Am event of the year and this directly attributable to the generosity of Yamaha and the high regard for Mike Mucci who does a great job in our area." Joe Nagoette, Tournament Director, N.O.P.G.A.
"The first year we raised more than $32,000 and last year more than $60,000. What we had to do was create from nothing a charity golf tournament for Evangel Hall, a downtown mission for the most disadvantaged men and women in Toronto. The first year we raised more than $32,000 and last year more than $60,000. I'm told that puts us in the top 10 golf tournaments in Toronto as far as fundraising is concerned. Thank you Mike for your help from all of us, and especially from the men and women who use the services of Evangel Hall." Jerry Crowder, Evangel Hall, Toronto, Ontario, Canada
"Mike has demonstrated he knows what he's doing in filling the tee-sheets and sponsor lists of tournaments nationwide. Unlike other "marketing" companies who are actually trying to sell their one-size-fits-all approach to marketing, Mike has actually booked, promoted and executed golf events that have exceeded all expectations. If you need theory, go buy a book, if you need results, your next call should be to Mike Mucci." Tom Pasha, Executive Director of The Golf Event Managers Association / Contact Planning, Orlando, Florida
Imagine having this level of expertise available to you. It would cost a minimum of $12,000-$15,000 to assist you with your tournament marketing to retain just one high profile tournament consultant on staff.
So, if operating golf tournaments is a "poor investment" of time versus reward, why is that? I'm glad you asked...
Easiest Way To Create Tournament Profits
Is To Implement The Proven Strategies I Teach
There is a much easier, more effective --- with maximum profitability!! --- way to plan and promote a golf tournament that *will* be "the best tournament" in your marketplace because of its results.
In a nutshell, here's what you would do as a student in this membership site.
Review the material you receive in ONE 2-5 page article lesson every week. Apply the strategies through your golf tournament committee. Measure the RESULTS.
It's that simple.
And the benefits are the exact opposite of the financial limitations being experienced by most golf events across the country.
You will learn how to:
Create a customized "proven" Action Plan that immediately gets
YOUR tournament on track. Increase the dollar value of each of your sponsors! Numerous sample letters to create compelling offers for your tournament sponsors. Formulate an effective preliminary tournament budget. Eliminate guess work with proven tournament planning techniques. Tricks and techniques for skyrocketing your tournament profits! Compose powerful zero cost advertising to posture your event ahead of all others in your community. Sell more sponsorships and attract more players by raising prices and having higher prices than your competitors. Learn the power of web marketing for your golf tournament. Why the BIG profits in any golf tournament comes from partnerships with sponsors. How to structure "win-win" offers that sponsors can't resist. How to differentiate your tournament from all community competition and be the most appealing event for players and sponsors.
Each month you'll receive FREE bonus lessons as additional resources:
Twelve ways to press the buttons of your committee, volunteers and local media for highly effective delegation results. How to build and distribute a Sponsorship Prospectus to enhance your events image. How to initiate a referral reward program. The magic of Total Customer Value. How to get more money from every sponsor and player. Build a super charged web site for minimal dollars that can drive all of your tournament marketing. (Easy to do, yet very few tournaments do it properly.)
Here is what another of our past tournament planners has to say:
Our tournament brought in $60,000 at Mill Creek Country Club, and I used many or your suggestions. Already planning the next year’s tournament at another club near Seattle. Cheers." Suzanne Maniatis, Maniatis Consulting, Puyallup, Wa.
Get The Answers To These Important Questions
How to attract a high profile title sponsor? How to fill up your player tee sheet in two weeks (80 to 144 players)? How to easily motivate your golf committee to respond to your delegation role? How to use a golf event web site to make money for your event 12 months out of the year? Multiple workable ways to say what you mean when directing your event, get what you want and make your participants like you for it. How to double or triple the profit of any golf tournament versus the average earned according to the National Golf Foundation?
How Much Is One Good Golf Tournament Worth?
Golf Tournament Marketing ... All AccessTM Membership Program is exactly the service you need to help you promote and market highly profitable golf events. You'll learn new strategies, new techniques and new confidence knowing what you are doing will provide exceptional results. This educational investment will pay for itself many times over, even if you give promote just one golf tournament.
Introducing "Golf Tournament Marketing ... All AccessTM: A Step-By-Step 24 Lesson Training Program For Starting A Successful Golf Tournament For Fun & Profit!
I developed the Golf Tournament Marketing ... All Access Membership site to teach you how to organize and promote a golf tournament from scratch...literally in less than one-week.
That means "going and blowing" and signing on players and sponsors in your first week.
Every week for 20 weeks you'll receive an email with a special download link for that week's step-by-step lesson. Included in the lesson is an assignment for you to complete so you'll make progress every single week.
Proven & Battle Tested Golf Marketing Strategies
Guaranteed To Double or Even Triple Your Tournament
Profits ... Here Are A Few of The Course Highlights:
How to generate bottom line profit results for your golf tournament. The "secrets" of getting all the players and volunteers you need fast. Easily sell more sponsorships than any other tournament in your area. Build a large data base of potential qualified sponsors and players in 30 days. How to construct and distribute a professionally crafted tournament prospectus that will put your events image above your competition. A functional web site for less money that really enhances your
tournament marketing and reduces overall tournament costs. Easy ways to market your event online twelve months a year. Three ways to increase all facets of tournament participation at once. How to manage and maximize your tournament budget. Create your tournaments Unique Selling Proposition ... it will make marketing your tournament easy. Selecting quality volunteers and committee members using three proven techniques that actually work. Delegating strategies to get the most production out of your golf committee and volunteer staff. What golf courses need to provide you to make your tournament a success. Proven ways to have sponsors actually compete for partnership packages allowing you to maximize the selling of sponsor packages. Three simple zero cost / low cost strategies to recruit players to fill your tee sheet and to get them to spend more money at your event. Ancillary events to promote during your event that will explode your bottom line. Building your Tournament Chain of Command and how to implement it. Playing formats that work and why ... understanding tournament costs and learn how to control them. Building your preliminary budget and making necessary adjustments along the way to assure maximum profitability. How to decide what tournament format works best for your event to increase interest and profit. And much more ...
Instead of simply publishing this information in some ebook or quick coaching program, I'm making it available to you week after week in action-sized portions so you'll actually get results.
I'll teach you how to get started quickly, correctly and then keep teaching you week after week so there will always be continuity.
And that’s exactly what I'm going to do when you join Golf Tournament Marketing ... All AccessTM.
As a member you'll receive ...
One 2 - 5 Page Weekly Lesson For 52 Weeks
In Downloadable .PDF Format
Every lesson is strategically created in such a way that you'll see results with the program ...
1
Short And Easy To Digest
Each lesson is only 2-5 pages in length and contains nothing but "meat". There is a very real problem these days with "information overload" where the reader simply has too much information to absorb. Each lesson is purposefully brief (but thorough!) so you can quickly read it and put it into practice.
2
Includes An Assignment To Complete
Every weekly lesson will give you an assignment to complete at the close of the information. Instead of giving you the usual "this is what I've done" stuff, I'm giving you "this is what you do" stuff! Each week you'll have some easy-to-implement action step to complete before moving on.
3
Builds As You Go
Every lesson builds as your membership does. Early on we'll discuss some basics to quickly establish your tournament Action Plan. From there, we'll move into intermediate and then advanced tactics for multiplying and maximizing your tournament's presence. Beginners won't get lost from the start and veterans won't get bored as I'll throw in some golden nuggets along the way for our experienced crowd.
4
Forces You To Succeed Long-Term & Exceed The National Profit Average As Calculated By The National Golf Foundation
While most ebooks and traditional membership sites (and even some high-priced coaching programs) pile on a bunch of information and leave you to put it all together for yourself, that isn't how things are setup in this training program. By giving you information in bite-sized portions for a full year (52 weeks!) you'll be more likely to actually do something with the content ... and you'll be more likely to see real results for yourself.
5 Helps You Make Real Progress With Your Golf Event
When you look back after each month, you'll actually be able to see progress by putting these lessons into practice. Exactly when you need to take certain steps you'll take them.
Each weekly lesson is designed to be "to the point" and immediately actionable
The first lesson is coming your way immediately upon completing your order. Included in your first lesson...
Lesson #1 -
How to create a "Tournament Action Plan" to improve productivity and results. You'll use your time more strategically, efficiently and effectively
(samples included). How to develop your events *Unique Selling Proposition* to differentiate your tournament from the competition creating your marketing edge! Three (3) FREE bonus marketing tools worth more than $400.
You'll get this instantly after you join below. Everything you need to understand the concept and get started is included in just a few short pages.
Sidebar: It is going to take a very special, dedicated tournament director to appreciate the value of this golf tournament marketing course. We also realize that only about five out of every thousand visitors will enroll and complete the course. If you are a tournament planner who has done it all before, prefers slapping a tournament together in three months or less, wants to be thee guy or gal and doesn't believe in delegating then this course is probably not for you. But if you want to double or even triple the bottom line profit of your next golf event the information boom and new technology everyone's way of promoting golf tournaments has changed then you'll be 100% satisfied with this program.
The format is simple -
Lesson number one will explain a basic overview of how to create an Action Plan for your tournament in just one week. Then, we'll take a handful of lessons to walk you through each of the initial steps with some "golden marketing nuggets" on getting players, sponsors and volunteers ... with less work. After that, we'll look at some advanced strategies for taking your golf event to the next level of profitability. Intermingled throughout the series will be lessons on building a sponsorship prospectus, low cost / zero cost marketing strategies, building budgets, delegating techniques, and how to attract a title sponsor, etc. Then, we'll close out at the end of our series with a big bang that is gonna knock your socks off ... by following this final lesson you'll be able to make more money with your golf event than you ever thought possible. (Sorry, no glues ... but it really is a HUGE revenue generator.) Sidebar: Keep in mind the average profit for golf events in the United States for more than 1.5 million events is a meager $6,000. Not a whole lot to show for considering tournaments take more than 9 months of preparation. If you apply the teachings of this course you will easily double or triple your bottom line.
Want to know the best part? Check this out -
No More Paying Thousands Of Dollars ...
Even If It Is In "4 Easy Payments"!
I've been providing golf tournament planning information online since 2000. That's a long, long time in internet years. And I know how things work. I could easily do what some of my contemporaries have done and make this some kind of high-ticket coaching program that sells for $997.00.
And, in doing so, I'd make a lot of money. But, many good people / organization wouldn't be able to take advantage of the offer simply because it wouldn't be in their budget.
Listen, I know. I know what it's like to have cash flow issues. I know what it's like to go through organizational red tape to get a purchase order approved. I know what it's like to sink more and more money into empty promises. I know what it's like to be suckered into buying a high-priced item on an "easy" installment plan. I've been there and I know. Trust me, I know.
It is for that reason that I am not going to charge the thousands of dollars that I could charge for this program. Instead, I'm going to make it a no-brainer, and I'm going to make it downright affordable for every budget.
The price for a subscription to the Golf Tournament Marketing ... All AccessTM program is just $27 per month. While the program is 12 months in length, you can cancel anytime you choose. If you're not seeing results, then it doesn't cost you anything.
"Mike, that's a bargain ... seriously ... what's the catch?"
We both know that the $27 is a drop in the bucket. So, in keeping your guard up with a "suspicious mind" you'd have to ask the question, right? Well, truthfully, there is a catch...
Only 1,000 (And There is a Waiting List)
Members Will Be Accepted Into
Golf Tournament Marketing ... All AccessTM!
I have placed a cap on the
Golf Tournament Marketing ... All AccessTM program at 1,000 members. Once these initial memberships have been sold (and this will not take long) I will close the doors and no more memberships will be available. Keep in mind there are more than 1.5 million golf tournaments annually. Because we will be promoting this course offline and online we expect to reach more than 50,000 tournament directors. We can't help everyone all at once, so don't be left behind.
You need to understand something about this -
I don't play marketing games.
This isn't some ploy. Tournament consultants ask for retainer fees, percentage of sponsorships nurtured and even a percentage of tournament profits. These fees can range from $1,500 to $20,000 depending on the size of the event.
I don't play marketing games.
Over the years many, many people have missed out on my offers and have kicked themselves for not taking action when they had the chance. I could show you email after email. So, don't think I'm bluffing here. I'm not.
Sidebar: Last year we tested memberships to our Inner Circle coaching with great results. The memberships here will sell out very quickly ... don't think this will be available for a long time, because frankly it won't.
If you want to join, the time to do it is right now before the big "SOLD OUT" sign goes up on this web site.
One last thing while you are considering. I've been involved with golf tournaments, golf promotion going all the way back to 1968. I learned from one of the very best "old school" professionals, he was tough on me. Lots of long hours, very little time for a social life, but I learned by doing. Our events at our private country club were the very best for miles around. Well attended, they made a substantial profit each and every time.
I tell you this, because today, there are over 1.5 million golf tournaments annually. Many of those are financial flops. They don't have to be. Together, collectively, we can change the landscape of golf tournaments for the better. That is my mission here.
If you are sincerely interested in making your event the best it can be then consider enrolling, I would like to work with you. However, if you truly believe you have all the answers and want to put on an event with less than four months of preparation, with out-dated methods this course isn't for you. I wish you well.
Enjoy Our All New Customizable Golf
Tournament Planning Tournament
Time Line Organizer -- FREE
If you enroll today, we will send you the coveted Golf Tournament Planning Tournament Time Line Organizer for 2008 absolutely free. We pioneered this reference guide online more than 10 years ago, many have copied us. Our new version will provide you with even more planning tips. It is yours to keep even if you don't finish the course. The TTLO will provide every planning detail in a timely manner over a 9 month period. A must have for every golf tournament director. Click here to receive the Customized Golf Tournament Planning Organizer ... [www.golftp1.com/planner.php](http://www.golftp1.com/planner.php)
Your Money Will Be Returned By Clickbank
At The Click Of A Mouse Button If
You're Not Satisfied
Listen, here's the thing: I sell these memberships through Clickbank processing, which means I play by their rules. And their rules state that I've got to offer you am 8-week, money back guarantee. I'm fine with that. I stand behind my materials completely and know you'll be completely thrilled with the content and, more importantly, the results.
However, for your peace of mind, know that a refund is available anytime for the next 8 weeks by simply emailing me or Clickbank if you are dissatisfied for any reason.
Over $400 Of Value-Added Bonuses When You Enroll!
Receive 24 Golf Tournament Marketing / Planning Lessons ... Plus, we will include these Free bonuses valued at over $400.
FREE Bonus #1...20% Discount From National Hole in One
National Hole-In-One Association, with offices in Dallas and London, is the world