"A referral-based practice is the key to success and happiness" -Dr. Barry Polansky
Is building a practice filled with ideal patients and referrals a part of your vision? If so, what action steps are you taking today to achieve that vision?
We are here to help with a unique approach and sensible tools to help guide you step-by-step.
Referral System How To Guidebook
Learn how to identify your IDEAL patients and grow the RIGHT referrals. This easy to read, no-nonsense guidebook is based on extensive word-of-mouth and referral marketing research, as well as actual results derived from real dental practice referral programs.
This 32 page guidebook is writtten especiallly for dentists and team members who want to grow referrals and is available as an e-book PDF download for $69.95.
Here's what you will learn:
What you must know about referral marketing and why it is important to your practice The keys to building a practice filled with IDEAL patient referrals The steps to develop a systemized referral program for your practice How to invite patients to refer with friendly relationship-centered reminders How to prevent patients from mistaking your practice as closed to new patients Includes referral letters, scripts, and more
Read the Foreword by Dr Barry Polansky:
Peter Drucker once said, “Because it is the purpose to create a customer, any business enterprise has two and only two basic functions: marketing and innovation.” The question for me has always been, “How will I market my practice?” Rita has written a concise guide that answers my question. So many dentists struggle with the idea of advertising when they know a referral-based practice is the key to success and happiness. I am a big believer in attracting only those patients into your practice that appreciate what you and your staff are doing.
My book, The Art of the Examination, describes a sales system. Before you can sell dentistry, you need to get the patients into the practice and that is what marketing accomplishes. Rita’s guide, Referral System How-To, describes an easy to apply system that will help you to get patients in front of you that are qualified to accept your very best dentistry.
There are many books that you can read on word-of-mouth marketing and creating buzz, but this is the only referral guidebook I know of that is dedicated to dental practices. You can tell that Rita’s thoughts and ideas were taken right from her experience in the field. The forms that she makes available are indispensable aids for your practice. I invite you to read and apply Rita’s guide. I guarantee that if you follow her lead, patients will follow you.
Barry Polansky D.M.D.
Author, The Art of the Examination
[Buy the Referral System How-To Guidebook PDF](http://www.tangiblemarketing.com/refpdf.htm)
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Written by Rita Zamora, a leading authority on dental marketing and sales. With over 15 years experience in dentistry as a marketing consultant and trainer to general and specialty practices, Rita has developed a winning formula for success. Foreward written by Barry Polansky, D.M.D. and author of The Art of the Examination.
Tangible Marketing | 303.807.3827 | [rita@tangiblemarketing.com](mailto:rita@tangiblemarketing.com)
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