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Holy Grail CopywritingHow to Unlock Your Personal Brand in a Way That Actually Makes You Money My friend Ian looked like he was living the high life. Countless photos of the “hustle” life. Motivating quotes to improve morale on my Facebook wall. And all those celebrity selfies. Heck, he even had one with Al Pacino. Yet, not only is he not doing well in business… He’s driving an Uber at this time. Over the last few years, the personal branding craze started catching fire. Buoyed by promises of riches