E-Newsletters That Work.E-Newsletters That Work _ E-NEWSLETTERS THAT WORK_ E-NEWSLETTERS THAT WORK: THE SMALL BUSINESS OWNER\'S GUIDE TO CREATING, WRITING AND PUBLISHING AN EFFECTIVE ELECTRONIC NEWSLETTER _BY MICHAEL J. KATZ_ WHEN YOU PROPERLY APPLY MICHAEL\'S BRILLIANT TECHNIQUES, YOUR CUSTOMERS WILL OPEN EMAIL FROM YOU, READ IT, RESPOND TO IT, AND PASS IT ALONG TO OTHERS. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book. DR. BRUCE D. WEINBERG