Excerpt from product page

Learn How to Manage Pay per Click Campaigns Like a Pro - Scientific
Search Engine Marketing
*

STOP LOSING MONEY ON YOUR PAY PER CLICK CAMPAIGNS! LEARN HOW TO
MANAGE PAY PER CLICK LIKE A PROFESSIONAL!

Every business, at every level, should be using paid search ("Pay
per Click"), whether it's to drive local traffic to your brick and
mortar store or to build a nationwide brand. Paid search is more
scalable, adaptable, economical, and trackable than any other form of
advertising in existence.

It is very easy to get started in pay per click marketing. But
that's the problem. The search engines have made it very easy to get
signed up and started spending money, but before you know it you've
blown through a pile of cash with little in the way of results.

What you need is a set of rules to follow. A strategy.

I'm Jerry Work, president of Work Media, LLC, a search engine
marketing company in Nashville, and author of the brand new book
_SCIENTIFIC SEARCH ENGINE MARKETING (STRATEGIES FOR MAXIMIZING YOUR
PAY PER CLICK RETURN ON INVESTMENT). SCIENTIFIC SEARCH ENGINE
MARKETING_ teaches the principles, tools, and strategies that my
company uses to manage paid search marketing campaigns for companies
ranging in size from one-man shops to billion dollar corporations.
Like most things in life, paid search management is much easier if you
have a system. If you follow the rules in this book, you will be
successful generating leads or sales for your business via pay per
click ads.

"From the time Work Media first began managing my AdWords campaign,
our cost per conversion (when a prospect fills out a request for
proposal) declined more than 36%. So we are getting more requests for
the same amount of money."
_C. Emory Cross, cemorycross.com, Tampa, Florida _

For new advertisers especially, the search engines have set the game
up so that they extract as much money out of your pockets as they can
as quickly as they can. My company charges businesses substantial fees
to manage their pay per click marketing, so we have to know how to
make the most of our clients' budgets.

I'll teach you how to do the same for yourself.

This book will teach you a mathematically-based, logical, tested
strategy for maximizing the profits you generate on your pay per click
campaigns.

Here is a sample of the subjects this book covers:

* What your different search engine marketing options are.

* How to estimate your optimum bid level before launching your
campaigns.

* How to adjust your campaigns based on performance data.

* How to conduct keyword research.

* How to focus your budget on the keywords that are the most
profitable.

* How to run performance reports.

* How to use search engine automatic bid adjustment.

* How to write winning ads.

* How to create winning landing pages.

This book is based on years of experience and research in the field
of web site marketing.

There are lots of Internet marketing books available that contain
little in the way of concrete, practical knowledge. This is not a get
rich quick book. I am not going to promise that this book will make
you a million dollars. What I do promise is that after reading this
book, you will approach your pay per click marketing from a different
viewpoint, and will have the tools and strategies to start maximizing
your profits.

Order now for only $24.99. After making payment (via secure servers
hosted by ClickBank), you will be taken to a page to download the
book.

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In database since 2008-08-14 and last updated on 2009-01-30
 
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