Customer Newsletters ¦ Increase Sales with a Customer Newsletter
Members' Login
Customer newsletters increase sales. Keep customers and clients with a customer newsletter.
How You Can Increase Your Sales with the SECRET Marketing Tool for Getting & Keeping Customers & Clients!
Turn Prospects into Customers ... and Customers into Lifetime Clients!
Dear Fellow Business Owner,
Could your business do with more sales?
I'll take it the answer is "Yes". Most businesses could do with more sales. But how do you set about getting them?
You've probably tried advertising. Maybe it's worked for you; maybe it hasn't. (Incidentally, do you actually track how much extra business you get from each advertisement? You'd be surprised at how many businesses don't!)
But there's a fundamental problem with advertising, that I'll come to in a moment.
Revealed: The "Secret" Way to Increase Sales!
If you want to increase sales, you have 2 choices:
get more customers or clients
keep more customers or clients
That's it! You either persuade more new customers to place their business with you, or you convince more of your existing customers to come back and give you more of their business.
If you know another way, please let me know!
"So What's the Difference?"
The difference is very simple:
Getting new customers or clients is very difficult.
Keeping your current customers or clients is much easier.
Let's take a deeper look at this. To win a new customer, you have to persuade someone - who doesn't know you, doesn't know your business, has no particular reason to trust you or place any confidence in you, and who could go to any of your competitors - that he (or she) should risk his money (and maybe a lot more than just his money!) and take a chance on you.
That's an uphill struggle! Typically, he'll have to see or hear your message a number of times before he'll even consider you.
But with an existing customer or client, you've already jumped over that hurdle. You've already done the hardest part ..... you've won your customer's trust and confidence, and he's reached into his pocket and bought from you. And - assuming you've given him the value and service he has every right to expect - he'll be predisposed to buy from you again.
But he'll need some encouragement! You've got another hurdle to overcome yet .....
Your Customers Feel Neglected!
Believe it or not, the main reason why your customers or clients don't come back to you usually has nothing to do with the price you charge, and very little to do with the quality of your product or service*.
The main reason why your customers or clients leave you is that they feel neglected. They feel undervalued. They feel they're not being treated as they should be. They feel they're just numbers to you. They don't feel any sort of rapport with you or your business.
That's Why They Leave You!
Let's see if we can demonstrate this. Put yourself in your customers' shoes for a moment. Imagine that you are a new customer coming to your business for the first time. In your mind, run through the whole process - from the first tentative enquiry right up to the delivery of the product or service, and payment of the bill.
Then ask yourself - as a customer of your own business:
YES
NO
Do you feel valued?
Do you feel you're treated as an individual?
Do you feel that the business has earned any loyalty from you?
Does it stand out from its competitors?
And most important of all .....
YES
NO
Will you go back and buy more of this product or service?
Will you recommend the business to your friends, family and colleagues?
Be strictly honest with yourself. Can you - in all honesty - tick all the "yes" boxes?
So What Can You Do About It?
Note the word "feel". Your customers or clients feel neglected; they feel undervalued; they feel they're not being treated as they should be; they feel they're just numbers.
That's the problem. It's probably not that there's anything wrong with your product or service - or with the price you charge for it*. It's the way your customers feel about you and your business.
So ..... if the problem lies in your customers' feelings ..... guess where the solution lies!
It's obvious when you think about it, isn't it? The solution is to address your customers' feelings. You have to make them feel that you and your business value them as individuals. You have to make them feel that they're treated the way they think they ought to be.
In short - you have to make them feel special.
"But How Can I Make My Customers Feel Special?"
The answer will seem blindingly obvious ..... and yet it's something very few businesses do. And if you do it, you will set yourself - and your business - apart from nearly all your competitors!
Think for a moment of your friends and family. What is it that you do to let them know that you're thinking about them, and that they're special to you?
Stay In Touch With Them
And that's what you need to do with your customers and clients. Let me explain .....
You see, if your customers or clients buy from you once and never hear from you, they're likely to think you're just after their money. But if you stay in contact with them ..... regularly ..... they're likely to think that you value their custom.
And if you ask them to interact with you, they'll be much more predisposed to buy from you again.
Now, the way to stay in contact with your customers and clients is to send them a newsletter. But NOT the usual company newsletter! Let's face it, your customers don't want to read about the latest news in your particular industry, trade or profession. They don't want to read about the latest developments in your organisation. And if that's what you send them, it'll go straight in the bin!
What you want to send out is something that they'll find interesting, and that they can read quickly and easily.
Announcing: The Really Useful Newsletter™
The Really Useful Newsletter™ stands out. It's interesting. It's fun. It's useful. It's quick to read. In short, it gives your customers what they want to read ..... and it keeps you and your business in the forefront their minds - in a very positive way!
You don't have to write it! It comes pre-written every month. All you have to do is fill in the contact details of your business, add any special offer you want to promote (there's a special space for that) ..... and send it out.
The Really Useful Newsletter™ can be sent out as a large, Letter (or A4) sized postcard. This makes it really unique (how many oversized postcard newsletters do you receive?). Your customers don't even have to open it to start reading it - and to see your offers. And you don't have to bother with envelopes (unless you want to).
You'll also receive The Really Useful Newsletter™ as a text file that you can send out by email. This costs practically nothing! (You just have to make sure you have your customers' permission to email them.)
"So What's In The Really Useful Newsletter™?"
Helpful Tips & Inside Secrets: Your customers will love all the practical tips and quick-to-read information they'll get from you every month. Things like "6 Ways to Save Money on Fuel" or "How to Get Fit Without Going to the Gym". Really useful tips that they'll use in their daily lives.
Your Special Monthly Offer: This is where you make your special promotion for the month. This works well, and gives immediate payback!
Referral Stimulators: Each issue invites your readers to send their friends and colleagues a free subscription to your newsletter by signing up at your website (or by calling you, if you prefer). And remember, a prospect who's been referred to you is far more likely to become a customer or client!
Promotion for Your Website: Each issue has a special space for you to promote your website. You could even introduce a special section of your website just for readers of your newsletter!
Quizzes, Competitions & Other Fun Items: These make your readers keen to get the next issue. They feel involved, and over time, a bond develops that creates loyalty to your business.
"But My Customers Don't Want to Read That Sort of Stuff!"
You'd be surprised! Just take a walk down to your local newsagent's and have a look at what the best-selling newspapers and magazines are full of!
And why do they publish this stuff every day, week or month? Because it sells! It gives people what they want to read. Even the more "highbrow" publications are including more and more of this sort of content - often entire supplements of it! Even the most serious-minded people want some light relief sometimes.
And if the light relief you send them is useful and helpful at the same time, they'll thank you for it!
"But Will The Really Useful Newsletter™ Work for Me?"
Whatever line of business you're in, The Really Useful Newsletter™ will work for you. In fact, it will let you put a large part of your marketing on autopilot. And increase your sales!
Earlier on, I said that if you want to increase sales you have 2 choices:
get more customers or clients
keep more customers or clients
A lot of marketing tools focus on only one of these. Most advertising, for example, is aimed at getting new customers. It's pretty well wasted on existing customers and clients.
But The Really Useful Newsletter™ is perfect for both!
Send it to your current customers & clients as a thank-you. It'll keep them involved with your business - and give you an opportunity to offer them your latest promotions.
Send it to your prospects - anyone who's expressed interest in your business. It'll keep you in the forefront of their minds - and make you stand out from your competitors.
And remember, the reason it's so hard to win a new customer or client is that
..... you have to persuade someone - who doesn't know you, doesn't know your business, has no particular reason to trust you or place any confidence in you, and who could go to any of your competitors - that he (or she) should risk his money (and maybe a lot more than just his money!) and take a chance on you.
What better way to overcome these objections than to let your prospect get to know you and your business through your newsletter!
"So What Will I Get Every Month?"
A pre-written issue of The Really Useful Newsletter™ supplied to you electronically every month. You just add your business name and contact details, put in any special offer that you want to promote, and pass it to your printer (or print it yourself, if you prefer). It comes as a Word document, so adding your details is very simple.
Plain Text Version: You'll also receive The Really Useful Newsletter™ in a plain text version that you can send out to your email list. Sending it this way will cost you practically nothing (you just need to make sure you have your customers' permission to email them).
A Complete User's Guide - so you'll get maximum benefit from your subscription.
Additional Bonuses: You'll also receive additional bonuses to help you develop your business: reports, ebooks, special offers - and tips which will help you increase sales and generate even more revenue from your business.
"But Will the Language Sound Natural to My Customers?"
This is a very important point. The Really Useful Newsletter™ is designed to be sent out as your newsletter to your customers, clients and prospects. It has to sound as if it's you talking to them!
And English is a very varied language. In particular, there are major differences between British English and American English.
That's why you'll receive 2 versions of The Really Useful Newsletter™ every month. One version will be in British English - for use in the UK, and in other countries where British English is spoken. The other version will be in American English. Use this one if your business is based in the USA or Canada, or in any other country where American English is used.
And remember .... we're not just talking about different spellings here! We're talking about the whole idiom of the language. (As George Bernard Shaw said, "England and America are two countries divided by a common language".) Get it right for your customers, and they'll feel right doing business with you!
And of course, if your business is international, you may well want to use both versions!
"So What Exactly Will I Have To Do Every Month?"
It's very easy!
You'll receive The Really Useful Newsletter™ each month as a Word document. There are a few places in the newsletter - clearly indicated - where you personalise it with your own business details. Then you simply send it of to your printer (or print it yourself, if you prefer). It's designed to be printed as an oversized postcard - Letter or A4 size - so you won't even need envelopes! (Of course, you can use envelopes if you want to.)
And if your printer can't handle it for you, I'll put you in touch with a printer who can. One that operates internationally - so your location is unlikely to be a problem.
You'll also receive The Really Useful Newsletter™ every month as a plain text file that you can send out as an email newsletter. You just personalise it with your own company details in the places indicated, and send it out. (You do need to make sure you have your customers' and prospects' permission to email them).
And I'll show you how you can send it out to everybody who's asked for it ... all in one go!
"OK. So What's This Going to Cost Me?"
Much less than you'd expect! And much less than the value of the extra business you'll stand to get!
You see, what The Really Useful Newsletter™ will enable you to do is turn your prospects into customers or clients, and turn your customers into lifetime clients.
So let's work out the potential lifetime value to your business of each customer or client:
Typical value of a single order (in $s, £s, €s or whatever):
How many times a year might a customer order?
How many years might a client keep coming back to you?
Lifetime Value of Each Customer (to the nearest $, £, €):
Now - how much would it be worth to your business to generate a lifetime of value from your customers or clients?
Earlier on - while talking about the benefits of sending out a newsletter - we said:
Now, the way to stay in contact with your customers and clients is to send them a newsletter. But NOT the usual company newsletter! Let's face it, your customers don't want to read about the latest news in your particular industry, trade or profession. They don't want to read about the latest developments in your organisation. And if that's what you send them, it'll go straight in the bin!
And yet, many companies do send out that kind of newsletter. And they pay freelance writers around $100 an hour to produce them! If you want a "normal" newsletter written for you, each issue will set you back several hundred dollars! And it probably won't increase your sales at all!
Of course, there are other places where you can get a proper customer newsletter written for you. One company advertises on its website that it will write a 2-page newsletter for you for $719. So if you want to send a monthly newsletter, you'll pay over $700 every month! Plus an initial $630 set-up fee. The same company will charge you $180 per article for writing an electronic newsletter - plus an extra $102 per article for formatting it. And a $630 initial set-up charge on top of that!
So The Really Useful Newsletter™ would be an absolute bargain at $197 a month. But it's not going to cost you that much!
No. We decided that a fair price for The Really Useful Newsletter™ would be just $97 a month.
But Wait ......
But as a special introductory offer it's available to you for just $47 a month.
And if you order now, you'll be locked in at this special price for as long as you continue to subscribe. So even if we put the price up to the regular $97 a month (which would still be a bargain) you'll continue to receive The Really Useful Newsletter™ every month for just $47.
And you can easily unsubscribe at any time.
That's it. For about the same price as a daily cup of coffee, you can start using The Really Useful Newsletter™ straight away - to grow and develop your business, and get a lifetime of value from your customers and clients.
Extra Bonus! ..... FREE to You!
If you need another reason to be prompt, you'll receive an extra free bonus if you decide to take advantage of this offer.
This specially written report - "7 Proven Ways to Increase Your Profits in Tough Times" - contains some quite extraordinary tips that can enable you to boost your revenue ..... no matter what's going on in the economy.
You'll learn:
How to increase your business by 38% - 56% immediately ..... without a single extra customer or client.
How customer complaints can actually enhance your reputation.
How you can ensure guaranteed profits every month ..... while giving your customers a better deal.
The 7 biggest advertising mistakes .... and how you can avoid them.
The one simple sentence that could triple your advertising response.
How you can cut your business expenses dramatically ..... in just 15 minutes
And More Bonuses! ..... All FREE to You!
This is just the first of many bonuses you'll receive. More business-building bonuses will be added to the Private Members' Area regularly (we aim to add a new one every month). Each will be specially selected to help you make your business more profitable.
Click Here to Subscribe for Instant Access Now!
With our 100% money-back guarantee, you've got absolutely nothing to lose!
Your success using The Really Useful Newsletter™ is completely guaranteed.
Guarantee #1:
You may cancel your rights to The Really Useful Newsletter™ at any time. If you feel it's not working for you, simply cancel your subscription and give up your access to the Private Members' Area.
Guarantee #2:
You have a money-back guarantee on your subscription payments for a full 8 weeks. That means that - at any time for the first 8 weeks of your subscription - you can claim your money back in full. Your subscription will be cancelled, and all the bonuses you've received will be yours to keep. (Of course, you will give up your access to the Private Members' Area ... so you won't receive any more issues of The Really Useful Newsletter™ - or any more bonuses.)
These strategies must work for you, or you pay nothing.
Why not reserve your subscription now - before you forget - and get immediate access to the Private Members' Area?
Sincerely
Bernard Howes
Founder & Publisher of The Really Useful Newsletter™ - a Specialist Marketing Tool Guaranteed to Increase Sales
P.S. Imagine just one customer or client becomes a lifetime customer as a result of receiving The Really Useful Newsletter™. How much would that be worth to your business?
Click Here to Reserve Your Subscription Now!
Members' Login
Terms of Use
Privacy Policy
Subscriber Agreement
Disclaimer
Affiliate Program
Site Map
Copyright © 2007 Anglo-Deutsch International, Nottingham NG8 1LP, England. Tel. +44 870 742 0898. All rights reserved.Home Page: TheReallyUsefulNewsletter.com - Increase Sales with a Customer Newsletter
_uacct = "UA-3055723-1";
urchinTracker();
