Excerpt from product page

Sales Letter Machine

WHO ELSE DREAD\\'S THE THOUGHT OF TRYING TO PAINFULLY WRITE THEIR OWN
DIRECT RESPONSE SALES LETTER?

NOW YOU CAN BUILD YOUR WEBSITE AND WRITE YOUR SALES LETTER THE EASY
WAY!

_I HATE WRITING SALES LETTERS AND BUILDING WEBSITES TOO!_

That's why I created Sales Letter Machine...

It built the very website that you are looking at right now!

FROM: Allan Wilson [1]
Tuesday 11:06 AM

Dear Friend,

If you are at all like me you absolutely dread the thought of
writing a sales letter, or building a website to sell your product on
the Internet.

The problem is though without a website and a killer sales letter to
go with it you are dead in the water, and I mean that literally!

The Solution To Your Problem...
Sales Letter Machine!

This incredible software not only guides you step by step as you
carefully craft your sales letter. IT PRACTICALLY WRITES IT FOR YOU!

Not only does it totally format your sales letter for you just as the
sales letter here is formatted it also builds your sales page website
for you!

WHO WOULD HAVE EVER THOUGHT GETTING YOUR PRODUCT ONLINE WOULD BE
THIS EASY!

SIGNUP NOW TO OUR COMPREHENSIVE 26 DAY SUCCESSFUL SALESLETTER
WRITING COURSE...

HERE\'S WHAT YOU WILL DISCOVER IN MY ECOURSE ABSOLUTELY FREE:

In my step-by-step guide, I show you how you can write your own
sales letter that KILLS without having to spend a fortune on engaging
a copywriter to have the task done for you. Here are what you will
discover:

* THE TRUE CONCEPT OF A SALES LETTER THAT KILLS.

There a lot of rumors and myths about writing sales copies and I
clear the fog of doubt once and for all by slicing through the
nonsense and give you all of what you need to know and understand
about writing your very own powerful sales copy.
* HOW TO FORMAT YOUR SALES LETTER LIKE A CHAMPION.

I describe to you how you should format your sales letter and
demonstrate my points by showing you some of best case studies on
champion sales letters which I have picked up along the way. Someone
has already done it right, so it would make sense to follow something
that is already working.
* THE 5 TYPES OF HEADLINES YOU SHOULD BE AWARE OF AND HOW YOU CAN
USE THEM IN YOUR FAVOR.

It is said that a headline is the MOST IMPORTANT component of a
sales letter, so important that it decides whether you MAKE OR LOSE a
sale. All professional sales letter writers, knowing or unknowingly,
use any or all of the 5 different headlines in their sales copies.
Discover what they are, and you wouldn't find yourself guessing what
qualifies as a great, _attention-grabbing_ headline!
* HOW YOU CAN ADDRESS YOUR PROSPECT AND QUALIFY THEM TO READ YOUR
SALES LETTER.

Find out how you can be personal, be in touch, and understand your
prospect to the _fullest_ - even if you DON\'T know him! This may
sound absurd, but I will show you how you can understand and confirm
your prospect's challenges by addressing what he is already going
through that would encourage him to read your sales letter from _top_
to _bottom_!
* THE MYTH DISPELLED ONCE AND FOR ALL - LONG SALES LETTER VS. SHORT
SALES LETTER.

I dispell the myth about the age-old copywriting question, "Which is
better? Long copy or short copy?" once and for all. Forget what you
read in the free articles. If you would notice, they are mostly
personal opinions. I give you the expert's advice, having written
several sales copies that sell myself.
* HOW YOU CAN START AND END YOUR SALES LETTER INTERESTINGLY WITHOUT
BORING YOUR PROSPECT IN THE PROCESS.

Even if it is a sales copy, your prospect wants to be entertained.
No questions asked. Usually, the more information he gets, the better
chances you have of closing your sale, because anyone would know that
you obviously have more to offer in your paid product or service, and
I show you do just that.
* HOW TO TELL THE DIFFERENCE BETWEEN FEATURES AND BENEFITS.

Most novice writers write sales letter that make them broker than
yesterday and one of the main reasons are found in their failing to
understand the distinctions between features and benefits. I define
them in Simple English and show you multiple examples of Benefits vs.
Features which you can use for your own sales copy!
* HOW TO COLLECT POWERFUL TESTIMONIALS AND ENDORSEMENTS.

Testimonials are indeed powerful components of your sales letter.
They back what you have to say or claim. I don't know of that many
materials on the same subject that show you how you can gather your
own collection of powerful testimonials that will back your claims in
your sales letter.
* HOW TO PERSUADE YOUR CUSTOMERS TO BUY FROM YOU AND CLOSE THE SALE!


I describe to you how you can make your sales copy a
prospect-murderer, sending their names and E-mail addresses into your
customer list, by closing the sale effectively!
* 12 *HOT* BUTTONS TO PRESS!

Discover all the 12 hot words you must use in your sales letter in
order to tap into your prospect's desire and emotions and persuade
them to act now - not later!
* THE MOST IMPORTANT QUESTIONS YOU PROSPECT WILL DEFINITELY HAVE IN
MIND THAT YOU MUST ANSWER WELL.

You don't have mind-reading abilities, but I show you the most
important questions your prospect would definitely want to have
answered and how you can answer them well in order to close the sale.
* AND MUCH, MUCH, MORE!

WITHOUT THIS INFORMATION YOU ARE DEAD IN THE WATER BEFORE YOU EVEN
GET STARTED. MAKE SURE YOU SUSBCRIBE TODAY AND PRINT THESE LESSONS OUT
FOR FUTURE REFERENCE...

Email:

Name:

* Your name and email address will not be sold, shared or disclosed
to anyone. We promise to respect your privacy *

I USED TO STAY UP UNTIL THE WEE HOURS OF THE MORNING banging away
on my keyboard trying to write my own sales letters.

I'll tell you even when I would get close to making it sound decent I
would have a problem with creating a table, or when I went to make my
headline BOLD the next thing you know the whole darn sales letter was
bold!.....

UGHHH I was frustrated and I had had enough! That's when I had my
friend Jeff build me this neat little software called "SALES LETTER
MACHINE" the very same software you are reading about right now... and
the very same software that built the webpage you are looking at right
now!

* STEP BY STEP PROCESS - "Sales Letter Machine" walks you through a
simple step by step process, and all you do is fill in the blanks!

* IT BUILDS THE WEB PAGE FOR YOU! - This incredible software builds
your webpage for you... You just enter your text in the boxes that it
tells you and click build! Its that simple...

* ITS EASY TO USE! - "Sales Letter Machine" is so easy to use. All
you have to do is insert your headlines, text, testimonials,
guarantee, etc where the sales letter machine prompts you and hey
presto - you have a professionally crafted order pulling website.

* JUST FILL IN THE BLANKS! - All you have to do is go through each
step and add a bit of text to the empty boxes! Sure it will take a run
or two to get it down, but you will be a sales letter writing pro in
no time flat, I promise you!

* CREATE YOUR OWN TEMPLATES! - I say starting from scratch every
time is for the birds! Just hit the save button to save your template,
then on your next sales letter load it up again into the software and
only change the product details! Most of the rest of it can stay the
same!

* IT\'S FAST - "Sales Letter Machine" Is so fast in fact, that it
only took me about 20 minutes to create the sales letter you are
reading right now! Sure there was still a little work to do. I did
have to fill in the blanks but that sure as heck beats the hell out of
banging away at my keyboard for hours on end, trying to figure out the
HTML to format my page. HTMWHAT, that's what I say, let "Sales Letter
Machine" worry about that for you!

If you are SICK OF STRUGGLING TO FIGURE OUT HOW TO BUILD A DIRECT
SALE WEBSITE....

And.... if you are sick of staying up late at night when the rest of
your family is cozy in bed sleeping, while your up banging your head
against your computer monitor trying to figure out how to get an
attractive and selling website of your own online....

THEN "SALES LETTER MACHINE" IS JUST WHAT YOU NEED!

CLICK HERE TO ORDER NOW [2]

Now you can literally just FILL IN A FEW BLANKS AND OUT POPS YOUR
COMPLETED SALES LETTER! Just upload and you are in business!

If you know nothing about web design or HTML that's ok! This software
handles all that technical stuff for you!

When you order today you will be downloading the "Sales Letter
Machine" software immediately!

YOU WILL BE CRANKING OUR YOUR OWN DIRECT RESPONSE WEBSITES, SALES
LETTER AND ALL WITH IN THE NEXT 15 MINUTES!

Everything you need to get started right away is included in one
simple download.

BECAUSE I KNOW HOW IMPORTANT WRITING ORDER SUCKING SALESLETTERS IS TO
YOUR BUSINESS SUCCESS, I WANT TO GIVE YOU THE VERY BEST SALESLETTER
TOOLS ALL IN ONE PACKAGE !

IF YOU RESPOND IMMEDIATELY, YOU\'LL ALSO RECEIVE THE FOLLOWING:

BONUS #1:

Great Headlines Instantly - $47 value

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