The Master Plan
99% OF WEBSITES ON THE INTERNET ARE MISUNDERSTOOD...
IS YOURS ONE OF THEM?
If your site is not in the top 10, 20 or even 100 spots for your
target keywords in the search engines _THEN YOUR WEBSITE IS NOT
RECOGNIZED AS BEING 100% RELEVANT._
In the search engines' plight to combat spam and useless content,
they have adopted new technology that is sending once, home run
websites, plummeting down a bottomless pit to be buried in a pile of
unrecognized fodder.
_NOW, MORE THAN EVER, THE SEARCH ENGINES ARE USING A TECHNOLOGY
CALLED LATENT SEMANTIC INDEXING (LSI) TO DETERMINE A WEBSITE\'S
RELEVANCE._
LSI is a complex algorithm that not only checks keywords on your
page but also checks for other words that commonly appear within
content related to those keywords.
LSI is an algorithm that is so important that Google acquired a
company by the name of Applied Semantics, a proven innovator in
semantic text processing, in early 2003.
HERE IS A QUOTE STRAIGHT FROM GOOGLE:
Applied Semantics' products are based on its patented CIRCA
technology, which understands, organizes, and extracts knowledge from
websites and information repositories in a way that mimics human
thought and enables more effective information retrieval. A key
application of the CIRCA technology is Applied Semantics' AdSense
product that enables web publishers to understand the key themes on
web pages to deliver highly relevant and targeted advertisements.
(read the news release here [1])
Google has been using this technology for AdSense in an effort to
display targeted advertisements on websites for quite some time.
Undeniable evidence now supports the fact that Google is now using the
same technology to determine the relevance of web pages in their
index.
It is a fact that LSI is also in use by other search engines as
well. Here is what Mike Grehan of Search Engine Watch [2] has to say
about LSI:
"Latent Semantic Indexing is often misunderstood in its true
purpose. (It is based on the vector space model of document
classification.) Fundamentally, it operates at some level in a ranking
algorithm to help alleviate issues with ranking pages purely by text
pattern matching, by adding context.
Using statistical analysis, LSI can discover that documents have
words which are often used in the same context. For example, "apple"
and "computer" will also have "Mac OS" and are therefore also
relevant. The same thing applies with "windows" as an operating system
as opposed to an invention for looking through walls. It's all about
trying to understand more about the nature and intent of the user
query and returning information in context with the user's search,
even when they give little clue as to the actual nature of the search.
Incidentally, LSI is used by other search engines besides Google."
If you used to enjoy top 10 placement in the search engine results
pages (SERPs) and suddenly saw an unexplainable drop in your rankings
then you know approximately when this algorithm began its crawl.
If you have never enjoyed top 10 rankings or are struggling to
regain your rankings then you need to understand the following:
_YOU WILL NOT GAIN OR MAINTAIN HIGH RANKINGS UNLESS THE SEARCH
ENGINES UNDERSTAND THE THEME OF YOUR WEBSITE AS DETERMINED BY THE LSI
ALGORITHM AND OTHER IMPORTANT ON AND OFF PAGE FACTORS._
It is a proven fact that most search engine users do not go beyond
the top 20 results on a search query. It is also a fact that 99% of
the websites on the Internet are unaware of the impact that LSI is
playing. They are either unaware because the don't know about it, deny
it, or are too lazy to do anything about it.
DEAR FELLOW WEBMASTER font-style: italic; background-color:
#FFFF00">There is no "magic button" solution to developing web
properties that will produce a lasting profit for you or your
business.
The more savvy the search engine algorithms become, the further
away such magic solutions go.
_ANY PERSON, COMPANY OR INTERNET GURU THAT TELLS YOU ANY DIFFERENT
IS TRYING TO FOOL YOU OR THEY, THEMSELVES, HAVE BEEN FOOLED!_
The bottom line is that an Internet business, like any other
business, requires "honest" work. If you look at the true picture of
things, does employing "get rich quick" methods require any less work
than employing solid tactics that survive search engine algorithm
changes?
WHO COMES OUT A WINNER AT THE END OF AN 8 HOUR WORK SESSION?
*
Did the webmaster employing solid techniques work more than 8 hours?
*
Did the spammer or lazy webmaster work any less than 8 hours?
THE ANSWER IS NO, THEY BOTH WORKED 8 HOURS!
_THE CLEAR AND UNDISPUTED WINNER IS THE SAVVY WEBMASTER THAT
EMPLOYED SOLID, SEARCH ENGINE FRIENDLY TECHNIQUES BECAUSE THE WORK HE
DID FOR THOSE 8 HOURS WILL HAVE RESIDUAL EFFECTS TOMORROW._
The spammer and lazy webmaster will have to re-invest the same 8
hours later in an effort to keep up!
Spammers and lazy webmasters are in a constant struggle to maintain
their income.
_ SAVVY WEBMASTERS NEVER STRUGGLE AND THEIR INCOME GROWS WITH EVERY
KEYSTROKE._
With that in mind it no longer makes sense to invest in strategies
and computer programs that are geared to fool the search engines into
ranking your website higher up in the SERPs. Any such methods are a
short lived plight.
All of this has led me to develop what I call _"THE MASTER PLAN"_.
The Master Plan is a mature system whose time has come. It is a plan
for those who are tired of waiting for
