Special Discount Offer Of 86 Ways To Optimize Your Website Guide
2 BADLY DRAW STICKMEN RANT
ABOUT 86 WAYS
TO OPTIMIZE YOUR WEBSITE
TO ATTRACT, CONVERT AND KEEP
FILTHY-RICH CUSTOMERS
Get ready. I'm about to share with you a secret system that will
test your nerve. Make others think you've gone mad. And maybe even
make you think you've gone mad yourself...
...but it will cost you nothing to try. It will cut your workload
massively. And it will increase your profits whatever your business.
And the best bit.
By the time your competition has worked out your tactics, you'll be
so far ahead they'll never catch you.
Interested to learn what it is? Of course you are.
BUT FIRST LET ME INTRODUCE A COUPLE OF CHARACTERS...
who are going to help me explain it to you (the 89 tips are further
down, honest. I just want to butter you up first)...
ON THE LEFT: This top hat wearing stickman is your rich customer (as
this is how I imagine rich people dress)
ON THE RIGHT: And this happy-looking stickman is you (holding
extra-special reverse $ signed bills!)
OK, now the introductions are over, back to the explanation.
What's my secret system... My secret system is to attract rich
customers! It's a simple as that.
Here is an over simplified comparison to make my case. Why rob a
7/11 store when you can rob a bank for greater rewards. Go where the
money is!
Sounds pretty obvious right? Well, if you look around any niche --
and I'm sure yours is the same -- you'll find that most companies try
to compete on price. They go for the 7/11 store and get 7/11 store
customers. Your task is to take price out of the equation. Your task
is to go for the bank. Your task is to go for the bank's lovely rich
customers.
The 3 Big Reasons Why You Shouldn't Focus On Price:
1) STAND OUT FROM YOUR COMPETITION -- positioned as the quality
choice rather than one of the many cheap choices will make you stand
out from the pack
2) IMPROVE LOYALTY SO YOU CAN SELL AGAIN AND AGAIN -- if a customer
is prepared to pay more for your service, and you deliver, that
customer will stick with you for life. Compete on price and they'll
constantly change to get the cheapest deal
3) CUT YOUR CUSTOMER SERVICE COSTS -- Studies show the more a
customer spends, the less they call up with customer service queries
or complaints. Sounds pretty good to me!
But What About Your Conversion Rate?
Going after richer customers might give your conversion rate a bit
of a bashing, but this isn't a bad thing if the quality (and bank
balances) of your new customers is better!
Basically put:
Converting more perfect customers = Good
Converting as many people as possible = Not always so good
Let me tell you a story showing how this works...
How A 7% Conversion Rate DROP, Brought A 150% Increase In Profit
I worked with a client that sold a service costing $10. It was a
very attractive price and managed to get a conversion of of about 10%.
Out of every 10,000 website visitors they sold to 1000 of them at $10.
But it was a competitive niche, and the company was getting outspent
in advertising by their rivals. The company needed to make more money.
They figured they needed to get more customers from their current
marketing efforts and by discounting their price they could increase
their conversion rates.
I knew what I was about to suggest would go down like a sh*t
sandwich.
I told them to raise their price to $30 (way above their
competitors), and increase their level of service.
The Sales Director looked at me like I'd just asked his mother out
on a date.
However, there was method in my madness. Yes, by increasing their
prices their conversion rate dropped. It went from about 10% to about
3%. This meant that out of a 10,000 visitors to their website, now
only 300 were converted, making them $9000.
However (and thank God because the Sales Director now looked like
I'd just suggested his daughter join his mother and I on our date),
those 300 new customers we'd managed to convert were a different type
of customer. They were a customer that wasn't price sensitive. They
were a customer who appreciated good service. They were a customer
who'd stay more loyal.
The new average customer would go on to buy 3 more times from them.
50% of them on an extra service of $39, then of those second
purchasers, 67% also bought another service of $47, and then 82% of
those then went on to buy another service at $67. The original average
customer never bought again.
Now lets do the math...
300 people out of 10,000 were now buying at $30, totalling $9000. Of
those 300 people, 150 were going on to buy a second service at $47,
making an extra $5850. Then of those 150, 100 were going on to buy a
service at $47, making an extra $4700. Then, of those 100 people, 82
of them would go on to buy a third service at $67, making an extra
$5495.
That means that those 300 people were now worth a total of $25,045.
Boom!
That's a tasty increase on the original $10,000.
But What If You Can't Raise The Prices In Your Industry?
You might also be thinking that "this doesn't apply to my business.
If I increased prices then I'd get laughed out of business."
Well, let me prove you wrong with another story...
How Pricing Pizza At Twice The Price Led To A National Franchise...
The pizza business is one that is run on the idea of discounts. Buy
2 for 1 is a common site. However, there's one company that's decided
to make a change. They decided to call themselves the Gourmet Pizza
Company, and focus on the best ingredients they could. They also
decided to price themselves at twice the price of the next most
expensive competition.
And the result. Well, they're getting ready to role out their
franchise across the States. i.e. It's been a mega-success. While at
the same time their competition are fighting for the scraps of the
poor paying customers with ever increasing discounts and disappearing
profits.
The truth is, whether you're willing to accept it or not, you can
raise prices in any industry. You just need to be creative where you
add the value. And if you can't think how, you need to keep reading my
guide, because I'm going to give you some great ideas.
Now Young Warrior, I Think Your Ready For The Main Battle...
* Get out your note pad
* Switch your secretary to silent
* Strengthen your bank balance
* Put on your Learning Hat
As you can see, going after rich customers is really a smart
business position to take, and "86 Ways To Optimize Your Website For
Filthy Rich Customers" will show you step by step the changes that you
can apply to your business.
*********************************************
Your $50 Discount For Ordering Today
I just wanted to restate the offer you're getting. If you order
within 1 month from when you requested the free mini guide, you'll get
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Your really getting a good deal here. Not only will you get a $50
discount, you'll also get a 8-week money-back guarantee to give you
plenty of time to try out what you learn and get some real result to
prove it for yourself. If you don't make back the purchase price, then
you're doing something wrong, but I'll still honour your guarantee.
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