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Lessons for Discovering Effective & Measurable Marketing.




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Prepare to Make Brilliant B2B Marketing Decisions. Discover Critical Components for Building a Mighty Marketing Machine!
If you're like most CEOs who want to drastically increase sales, you realize you need marketing... But it's expensive and complicated, right? And you can't afford to waste a lot of money trying to figure it out.What a dilemma! Without marketing you can't grow your business as fast as you want to. But if you spend your precious marketing dollars wrong; not only won't you grow fast, you could lose substantial sums of money. It's enough to paralyze even the most action-oriented executive. Fear no more. Now you can learn everything you need to know to make logical, effective marketing decisions in just a few minutes a day.How? By watching 7 short videos and putting your knowledge of your business to use. It's called REAL Marketing 101 - which stands for Revenue-Enhancing, Action-Oriented, Lead Generation - and it will forever change the way you think about marketing.
My name is Susan Tatum. I help B2B CEOs and marketers develop & implement world class lead generation systems that actually help their businesses grow. My clients pay me tens of thousands of dollars to develop their programs and in return they see new business opportunities increase by up to 400%.Here's what makes me different. After a couple of decades in marketing, I discovered that marketing has only 2 REAL objectives: Find, develop & deliver hot, qualified leads to your sales team and to make people want to do spend money with your company. That's it. Anything else is a waste of marketing resources!Sounds simple, but that's a little misleading. In the B2B world, the buying process is complex - involving many stages and even multiple decision makers. Moving a prospect from the point of never having heard of you to wanting to buy your product or service takes more than a few simple marketing tactics. It requires an integrated series of programs carefully designed to interest, educate and establish a relationship with your prospects - often long before they ever talk to a sales person.And the scary part is that it's all too easy to make costly mistakes.

Ensure that your marketing system contains all of the key elements and processes necessary for effective lead generation.

Evaluate marketing personnel - consultants or internal staff - based upon a real understand of your marketing needs.
Assess the odds of success for new programs before investing in implementation.
Keep your sales people well-fed with quality leads.



Who was REAL Marketing 101 Designed For?
I've designed the REAL Marketing 101 course for B2B CEOs & marketers who are ready to use marketing to catapult their company to the next level. The course is designed to give you a strong fundamental understanding of what makes a successful marketing program work.

What will you learn from REAL Marketing 101?
REAL Marketing 101 introduces you to the fundamentals for building a highly successful B2B marketing system designed to take the magic out of marketing and put you in charge of the results.In a few minutes a day over a 7-day period, you'll learn all the key elements of a revenue-enhancing, action-oriented lead generation system.






My Personal 100% Money-Back Guarantee.
If you're not completely convinced that REAL Marketing 101 is worth the price you paid, then within the first 30 days I want you to ask for your money back. I'll refund the money you paid and we'll part as friends.




How much is REAL Marketing 101?
Now, you're undoubtedly wondering what the REAL Marketing 101 course is going to cost you. After all, our clients pay us tens of thousands of dollars to create these programs for them.You see, I really want you to succeed! And, I've carefully designed this course to offer a good fundamental understanding of marketing while requiring only a small investment of your time & money. The REAL Marketing 101 course is value-priced at $50. So go ahead, click the order link below & start designing your measurable, revenue-generating marketing program.


Susan Tatum, President & CMO
Tatum Marketing



Click Here to Order REAL Marketing 101. $50.










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