WORD POWER 3: ADVERTISING TECHNIQUES & CREATIVE ADVERTISING FOR EVERY BUSINESS
WORD
POWER 3: Advertising Techniques, Creative Advertising, Small Business
Advertising, Creative advertising techniques and copywriting know-how.
Books on Copywriting, Copywriting Tips. Know-How for Advertising
and Promotional Copy. Creative Advertising Resource. Advertising
know-how for beginner and professional alike. The art of successful
small business advertising.
Word
Power 3 is the advertising resource book that gives you all the
advertising techniques and tools you need to produce effective,
creative advertising. Thousands of sales prove that it's easily
one of the best Books on Creative Advertising on the net. Ideal
for small business advertising.
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Word Power
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excerpt taken directly from Word Power III, The Copywriters'
Bible. We believe this is one of the top 10 e-books on the
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ONE
OF THE MOST PRACTICAL BOOKS ON ADVERTISING TECHNIQUES YOU WILL
EVER READ...AND YOU'LL READ IT CONSTANTLY!
(Thousands
of advertising tips and tools in one package.)
Word
Power III gives you over 200 pages of solid Advertising
Techniques, Advertising Tips and Copywriting Solutions.
All carefully indexed for finding fast answers to advertising
problems. The 'Copywriters' Bible' is a creative goldmine.
Because
the book provides everything you need to create good advertising:
Advertising
Techniques and Valuable Copywriting Tutorials. 100s of Usable
Headlines. 100s of Taglines & Calls To Action. 100s of Guarantee
Lines. 100s of Price Defender Lines. 100s of Copy Openers. 100s
of Pay Offs & Link Lines. This is an amazing Advertising
Techniques Resource Book.
You
just lift the phrase or concept straight off the page and adopt
or adapt to suit your advertising project.
Word
Power III also includes our unique Sales Writers' Thesaurus,
which gives you the sales message you need, when you need it.
We call it the Copywriters' Bible because it cures writer's
block for ever.
Click
here to read more about Word Power III, or
here to see the full table of contents.
A
WORD TO HARASSED ADVERTISERS FROM PAT QUINN
Close
to 40 years ago in London, I was taught the basic principles of
creative advertising by one of the greatest Copy Chiefs
who ever put pen to paper. This man was a genius.
The
advertising agency for which we both worked was one of the three
most creative outfits in the country...and I'm probably being
charitable to the other two. But it was hammered into me that,
just as there are only eight musical notes, so there are only
half-a-dozen creative advertising themes; and every ad
campaign is merely a variation on those themes.
I
was also taught that benefit - large benefit - is the sole of
advertising. In other words: 'buy this product, get this benefit'.
And if your target market doesn't immediately see the benefit
to them of owning your product or buying your service, then your
advertising is flawed and will fail.
But
how do you devise benefit-ridden campaigns on a regular basis?
Easy? You re-work material which has worked well in the past.
It's the 'variation on the theme' ploy. And here's how you do
it:
During
the many years that I've been in the advertising business,
I have filed everything I have ever written. This means that I
can refer to it when stuck for a decent idea. It occured to me,
therefore, that I could make all of this material available to
others. They wouldn't have to spend hours knocking their brains
out to come up with creative concepts that would not only satisfy
the creative strategy, but would also be worth putting their names
to.
You
might, of course, say that this is cheating, or plagiarism, or
some other Greek word I've never heard of. As I've said, ladies
and gentlemen, there is nothing new in the advertising business
- only new ways of treating old ideas.
Which
is where WORDPOWER III comes in. It's the advertising
techniques book that's collated from my own career writing
for some of the biggest organisations in the world. It's a goldmine
of concepts that I don't mind you stealing!
Now
you can have an advertising resource at your elbow via
which you can devise professional, hard-selling sales propositions
that really do move products off shelves.
With
WORDPOWER III, you get a brainstorm buddy who only wants
to make you look good!
Pat
Quinn, M.A., Ph.D
WORD
POWER 3 - THE CREATIVE ADVERTISING BIBLE
This
website is dedicated to advertisers of all kinds. To staff copywriters,
to freelance copywriters and to those who write their own
small business advertising. So it's for professional and
non-professional writer alike.
Word
Power III truly is the advertisers' bible. It's not
only a great tutorial on advertising techniques and creative
advertising, it also contains a wealth of creative concepts
that you can adapt and adopt. In other words, it's an advertising
resource book that you will refer to again and again.
If
you buy only one book on advertising techniques this year,
you may be wise to make it this one. Because Word Power III puts
all the advertising concept tools at your fingertips. It sparks
your creativity; and it will help keep your advertising looking
good!
Over
the past few years, all three versions of Word Power have sold
like hot cakes! Mostly to professional advertising people.
Just ask yourself why, then download your free 21-page excerpt
(top left).
In
essence, we're offering a top-rate e-book, from an undisputed
master of advertising and promotional copy. In a career
spanning 40 years, author Pat Quinn has helped sell millions of
dollars-worth of product via his copy skills. So, if you want
to be as successful as he is in the advertising game, take
a second and closer look at Word Power III.
Here's
what Digital Women (a super site for women who are serious about
succeeding) had to say about Word Power III:
My
NEWEST Find!
I
don't know why I get so excited when I find a new e-book to promote.
Yes, I do....it's because there is so much junk out there and
I have wasted a lot of money on junk, so when I find a good one,
I can't hardly wait to share it. Here is my latest new find: Word
Power III: The Copywriters Bible by Pat Quinn.
This
guy is hilarious! I love it when someone can deliver a message
with a little humor. It helps make the messages stick. Anyway,
he is an ad copywriter and a darn good one! Even if you don't
buy his e-book, at least sign up for his free newsletter! The
book is full of pure gold for you. It has 203 pages of
material and it's a STEAL at only $24.95. If you have a web site,
then his ad copywriting techniques are a must, plus he is such
an expert in headlines that really grab your attention. Run to
get Word Power III Now!
Reprinted
by kind permission of: Rebecca Game
http://www.digital-women.com
What
Readers Say:
"As
a freelance copywriter / tv producer, I've probably read dozens
of 'help' books on the subject of advertising copy. Most of them
were not worth writing, never mind reading. And most are too banal
for words. But Word Power III is in a class of its own.
Rarely
has so much knowledge and experience been pulled together in one
volume. Never have I seen so much practical information in one
place.
If
you'll take a tip from an old hand, put Word Power on your computer.
Make a short-cut so that you can get to it in a hurry, then use
it for all it's worth. At any price it would be a steal. At less
than $25 it's a smash-and-grab!"
Steve
Kelly (Copy & TV production)
Cork, Ireland
HERE'S
WHERE TO GET YOURSELF A:
It's
titled:
The
Secrets of Successful Low Budget Advertising
by
Pat Quinn
PLUS:
A free subscription to
AdBriefing,
the monthly Newsletter for those who have a very real interest
in producing good advertising.
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Here
There
is much more to see on this site, please do browse around:
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please don't forget to pick up your free e-book:
The
Secrets of Successful Low Budget Advertising
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WORD
POWER 3: Advertising Techniques, Creative Advertising, Small Business
Advertising, Creative advertising techniques and copywriting know-how.
Books on Copywriting, Copywriting Tips. Know-How for Advertising
and Promotional Copy. Creative Advertising Resource. Advertising
know-how for beginner and professional alike. The art of successful
small business advertising.
Word
Power 3 is the advertising resource book that gives you all the
advertising techniques and tools you need to produce effective,
creative advertising. Thousands of sales prove that it's easily
one of the best Books on Creative Advertising on the net. Ideal
for small business advertising.
