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How I Wrote a 19 Page eBook That Went From Doing $3,000 per Month on Clickbank to Becoming the #1 Selling Product on TV, Doing $50 Million in Sales
My name is Kelly Felix...
Not long ago, I wrote a 19 Page eBook about how I fixed my bad credit.
I sold it on Clickbank and the Warrior Forum, but didn't make much money with it... only around $2,000-$3,000 per month.
There weren't a lot of customers, but I enjoyed it because those who did join were seeing some pretty amazing results.
People were going from 400 & 500 credit scores, up to 700 & 800 within a few months, and many times within just a few weeks.
I would get so many heartfelt messages from folks who turned their financial lives around...
Like Brian Murray (below), who didn't know what he and his family were going to do...
It was more of a feel-good business than anything, and my wife even did the customer support.
Eventually we decided to drop all other projects and focus solely on our credit repair business because it was so emotionally fulfilling for us.
Once we put 100% of our focus into "Credit Secrets", it wasn't long before the business exploded!
At one point we did $4 million in a single month with just Facebook Ads!
Then we decided to go even bigger, and build an infomercial around the product. We sought out Larry King as the host, and thankfully he agreed to join us.
That led to us having the #1 infomercial in America, ahead of Lifelock, Shark, Beach Body, Guthy Renker, Total Gym and more... (see below)
We did $50 million in sales (and counting)...
Then, after being approached by multiple companies, we decided to sell the business, accept a nice payday, and take a much needed break.
Then after hearing from people who wanted to know the backstory of how we built the company, scaled it, and exited, I thought of writing a book about it.
But I knew a book would take me over a year to finish, so it wasn't something I was looking forward to.
Instead, I came up with a better idea...
I decided to record a detailed video series about every step we took in the rise of our business, from zero to $50 million.
Complete with walkthroughs and screenshots, which makes things a lot more visual and easier to understand than a book.
But I didn't stop there.
Instead of just showing you how I built our huge business, what if I could do it all over again, and let you follow along in real-time?
Going from just an idea on day 1, to building a website, a funnel, running online ads, all the way to becoming another hugely successful infomercial on television...
And do it all within 120 days!
But then I thought "What would be even better than that?"
What if instead of doing it with just ONE brand new business...
I did it... with 3.
3 different industries.
3 unique products.
3 websites.
3 infomercials.
All of them going from a simple concept, to building a website and funnel, all the way to becoming a full-fledged infomercial on your TV within 120 days.
And you get to follow along and watch the entire process unfold in real-time from A to Z.
So not only do you get the detailed story of how "Credit Secrets" was created and scaled to $50 million...
You get to watch me do it again... 3 more times.
This type of behind-the-scenes access is unheard of.
Raw and uncensored.
You'll witness the good, the bad, and the ugly.
Whatever happens, happens.
From the genesis of an idea, to strategizing every nuance, building sales funnels and online ads, right up until its time to shoot an infomercial for it.
You'll see it all.
And after we film the shows you'll get to follow along in the editing booth as we make our final cuts.
Then each show will appear on televisions across the country, and I'll share the results with you.
You'll witness the first airing, the first sale, all the way down to the nitty gritty of establishing a baseline AOV (average order value), CPO (cost per order), CPC (cost per call), and MER (media efficiency ratio).
You'll see the winning online ads, the best converting funnels both online and on the phone, as well as the most profitable tv channels and time slots.
I'll be cutting out the losers, and testing like a madman.
This will repeat until we reach scale.
And I will do all of the above THREE TIMES for 3 unique products.
Along the way we also answer questions such as:
Which infomercial show host provides the most bang for the buck? A Big name celebrity or a B-lister? Who gets a royalty, and how much? Should we use live operators, or an IVR automated system, or go straight to url only with no phone at all? Should we try a low price point with forced continuity, or a higher price as a straight sale?
Which upsells should be included?
What bonuses should be offered?
What does fulfillment and customer service look like?
Which channels and time slots are resulting in the most profit?
Who is our target buyer?
How can we protect ourselves from legal liability?
Why TV?
The infomercial world is completely foreign to most people.
And on top of that, less than 5% of all infomercials find any success at all.
That is precisely why even seasoned marketers will find a lot of value here.
Because its mostly uncharted territory.
And I'm pulling back the curtain.
You will see what worked. What didn't. And why.
When I make changes, you will see them...
Do we edit the CTA (call to action)? Change pricing? Stack bonuses? Restructure the format?
It's all revealed. Step by step.
If you've ever thought about testing something of your own on TV...
Or even if you haven't... and you just want to watch me build out the 3 websites and sales funnels, along with paid ads across the web...
I will tell you this...
If you can write an ebook, or have someone ghost write one for you, you can have more than just a website - you can have an infomercial on TV.
Because that's exactly what I did. To the tune of $50 million dollars.
And that's when it gets really fun...
Because that's when we were approached by several companies that wanted to acquire us.
So in the end I accepted an offer to walk away.
And now I'm going to do it all over again...
But this time you can be along for the ride.
And this time, I will be prepared to navigate the pitfalls we faced last time around.
The ones that had us doing $50 million instead of $100 million.
What's great about TV, is that you are more free to explore and test ideas without a lot of pushback.
There's no Google or Facebook blocking your ads with their unspoken policies.
You control the content, the message, and the traffic.
It still amazes me that I can purchase an entire half hour time slot on TV for as little as $23.75.
And yet you can also easily spend $750k per week like we eventually did.
TV is a place where you can take an idea, scale it to 8 or 9 figures, and sell to a major player, all in the span of 1-2 years.
And now you will have a blueprint on how to do it (and more importantly how NOT to do it).
Even if you NEVER want to do an infomercial yourself...
And you just want to steal my techniques for conversion and scale...
You will get the best of both worlds - Online and TV.
If you've ever wanted to be a fly on the wall while someone built a huge business from scratch, this is your chance.
The 3 Industries You Will Watch Me Disrupt On Both the Web and TV Are...
1: Debt
Americans have racked up TRILLIONS of dollars in debt. This is a mass market audience who is desperate for a real solution to take away their pain... and it is rife with scam after scam. Even those who haven't been illegally taken advantage of can find themselves in dire straights once the interest kicks into overdrive. We will expose the bad, and highlight the good, while earning a profit. A true win-win.
2: Bizopp
Another massive market is the "business opportunity" sector, commonly referred to as the work-at-home niche. This also includes "how to make money online", which we all know is one of the worst offending industries as far as scams go. My goal is to shield people from the bad seeds in this territory, and give our viewers a clear path into a program that actually works.
3: Investing
The Investment category is a HUGE space that can be niched down many ways. I've decided to focus on Precious Metals and Crypto, because they are "alternative" investments that represent a significant portion of many portfolios, especially as a hedge against the stock market, and inflation. Scammers in this industry go for it all, wiping out entire life savings without batting an eye.
So What Exactly Am I Doing Here?
Mass Markets
I'm going BIG.
Watch me disrupt TV and web markets with major competition.
Markets where millions of people are being taken advantage of.
How will I grab a piece of the pie without getting crushed by the large companies who have dominated the space for years?
And how will I do it without putting up a ton of cash up front?
You will see clearly once you're inside.
A-players
The Best of the Best.
I will be assembling a team of cost-effective superstars to surround myself with. You will be a part of that process, and privy to our communications. You'll see how we handle budgets for online ads (media buyers), production, writers, crew, locations, talent (hosts and more), post production (graphics & editing), and all of the critical infrastructure, including the how and why of each decision & strategy.
I'll even (reluctantly) share my favorite underground copywriter, video producer, and web designer with you. These are the same 3 people I use on EVERY project. It makes me a little nervous to share them, because I've closely guarded them for so long! But what's mine is now yours.
UPDATES
Weekly Video Updates
You will see the genesis and fleshing out of new ideas every single week, and their results. I will do regular video updates showing everything step by step. You will also see me mastermind with trusted confidants via in-person meetings that will be recorded.
One person I will sit down with multiple times is popular direct response entrepreneur Kevin David. This young gun does 7 figures monthly and has 650,000 Youtube subscribers watching his daily videos. You will be in our meetings and watch as we work everything out. We have a camera crew following us around for all of the behind-the-scenes action. Kevin not only knows how to sell products, but he's got the social and influencer game down.
Another popular "guru" and 7 figure monthly business owner who I will be strategizing with on camera is John Crestani. John is known for running his own affiliate network, and he also runs millions of dollars in PPC ads as an affiliate himself. He's found huge success in dozens of niches, from supplements, all the way to obscure (and profitable) products such as bed bug repellents. He has a wealth of knowledge to tap into.
This is an "underground" passion project...
No big fancy launch.
No hoopla.
No sales videos or webinars.
You'll be one of the very few who go on this journey with me.
[ Monthly Access - $97 / Month ]
[ Lifetime Access - $297 One-Time ]
WARNING - There Are Absolutely ZERO Upsells Ahead
What's Included...
Part 1
A 10 video series covering EXACTLY how I created and ultimately scaled "Credit Secrets", starting from just a 19 page ebook. All of the good decisions, but more importantly all of the mistakes and critical lessons learned.
This was our winning show...
Part 2
Ongoing Weekly Videos detailing every aspect of me creating 3 new products, 3 new websites, and 3 new infomercials, all from scratch.
Follow along in real-time.
Be a fly on the wall.
Bonuses Included
Bonus #1
We spent $19k for a private day with Dan Kennedy at his home. He gave us all of his recommendations, including the areas where we were missing out on additional revenue streams. You'll see why Dan was worth every penny.
You'll get the 8 hour audio recording from our private meeting, as well as my notes.
Bonus #2
During our run on TV, I had the great fortune of meeting an infomercial savant. He is the premiere media buyer and data analyst in the world for infomercials. He's the guy behind the infamous "Shake Weight" show that dominated for years.
You'll get to be a part of our Skype interview, where Mr X will blow you away with tips & tricks never shared before. Many that translate to the online marketing world, as much as they do for TV.
Bonus #3
The In-Law Method...
I call it that because my wife's parents have made a very comfortable living doing something that ANYONE can do. It involves Craigslist, Etsy, and driving to a few local places near you. They do this pretty much daily for an hour or two, and have for 10+ years. It put their kids through college.
Add this technique to you bag of tricks, and you'll have a steady income outside of the rat race.
This method is great because you can literally start with ZERO money. When people ask me what I would tell someone who is just starting out, with no money, this is the method I tell them about.
Bonus #4
Got a question about why I did something a certain way?
Want to know why something worked or why something didn't?
Have an idea you'd like to share that I may not have thought of?
I'll be doing AMA videos where I answer your most pressing questions. So don't be shy - send your question through the member portal and I'll answer it live.
Speak up and be heard, as I answer your questions live on video. Ask me anything! (AMA)
Speak up and be heard, as I answer your questions live on video. Ask me anything! (AMA)
Bonus #5
Skip the BS and use the same people I use for all of my marketing related projects.
No more searching UpWork or trying to get referrals.
I open up my rolodex to give you access to the BEST people I use for:
- Video Creation
- Copywriting
- Graphics/Web Design
- Voiceover
- Programming
These rockstars are more expensive than your average Joe Schmoe, but they constantly work on some of the most successful projects online, including mine.
You Have 2 Options:
[ Monthly Access - $97 / Month ]
[ Lifetime Access - $297 One-Time ]
WARNING - There are absolutely ZERO Upsells Ahead.
Check out some stats from our "Credit Secrets" Infomercial
Follow Along As I Do It Again...
[ Monthly Access - $97 / Month ]
[ Lifetime Access - $297 One-Time ]
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