There has never been a better way to redirect your web visitors to the correct pages based on their location, thus matching their region with the offers that are available for them, their own language or their local laws and jurisdiction ... until now.
GeoTargeter Pro Geotargeting Software
by Gordon Goodfellow
GeoTargeter Pro
Date:
GeoTargeter Pro allows your web visitors to go to any page you like from the same link depending on which country, state or province they are located.
Back in 2007 I had a dilemma.
I discovered that a large proportion of my web site visitors were from inappropriate countries to be eligible for the landing pages that they were clicking to. This was reducing ROI, and I knew that if I could just get those people to the right landing pages automatically I could recover all that lost revenue and increase my bottom line significantly.
As I’m based in the U.K most of the business I do tends to be for the U.K. market. But, like most Internet marketers based in the U.K., I discovered quite early that a lot of the traffic I was getting was from the United States. This seemed reasonable enough. After all, we share the same language (kind of) and there are more Americans using the Internet than there are Brits, so it seemed quite natural that a large proportion of my sites’ visitors would be from the other side of the Atlantic.
I run several financial websites. Financial services tend to be geo-specific. If you live in the U.K you can’t (usually) take out a loan or a credit card or an insurance policy in the U.S. or France or any other country, for that matter, apart from the U.K. That meant that the program I was promoting was not eligible to the majority of my site visitors, as the majority were American based, presumably using the same or similar keywords to search as my British visitors, and ending up at my site. In fact, there were people from all over the place turning up at my sites. Below is a screenshot of a real-time visitor report from Statcounter, in the hour just previous to writing this, to one of my sites, showing their actual locations:
Globally Based Web Visitors
As you can see, some were as far afield as India! So I was wasting all those visitors because they were not eligible for the financial services which were only available for U.K. residents. They were wasting time - I was wasting money.
Most of the misplaced visitors were from the United States. Surely they could be sent to a web page that would be of more benefit to them and to me at the same time ...?
I had a solution quite quickly. I simply joined an affiliate program run by a U.S. company which I could run in tandem with my U.K. based program. That way my U.S. visitors could go to the U.S. program and I would be able to monetize that traffic as I would be providing the link from my own site. They would click on the link that said something like “U.S. residents click here” and off they would go to the U.S. based program.
But then I noticed something strange happening. On checking the data I saw that some people were joining my optin U.K. lists who had American based IP addresses. I also found that some people joining the optin lists associated with my U.S. programs had British IP addresses.
So what was going on? It seemed that a reasonable chunk of people were joining the wrong list!
The most acute exhibitors of this tendency were people who joined my debt consolidation programs. People living in the U.S. were joining the U.K. program, and were being weeded out as being unsuitable because they didn’t live in the U.K. At the same time, people living in the U.K. were joining the U.S. program and were being weeded out because they didn’t live in the U.S.
These were people who had severe debt problems. Could it be possible that the sort of people who had severe debt problems would tend to include the sort of people who were unsure about which country they lived in? Go figure.
So it seemed that merely putting a link labelled U.S. and another link labelled U.K. just wouldn’t do the trick. Some people just would not click the correct link. So I had to think of something else.
Announcing Geo-Targeter Pro Redirecting Software
After a few days I came up with the solution. And it was a solution that was foolproof as it did not depend on people clicking on the correct link. In fact they didn't even have to know where they actually lived! It worked entirely through an automated process which my site visitors didn’t even have to think about. I love automation!
Big sigh of relief!
I’d figured out that I could redirect my visitors based on their location according to the IP address of their computer. I could install a script on a PHP file and have it call a database of IP addresses. That way they just had to end up at the correct landing page.
Now the trouble with something like this is that it tends not to stop there. If you know that there is A to Z then why stop at C or D? What about the people in Australia, New Zealand, South Africa, Malta, Singapore or Belize? Do you think they would like to end up at a page which offered them all sorts of interesting things, only to be told that they were not eligible because of where they lived? Of course they wouldn't.
Nor do I like losing money because of that.
English is an official language or is predominantly spoken in no fewer than 60 countries. Now what if there were slight variations on a product or service, but nevertheless it was fine to communicate this in English? Wouldn’t it be great to be able to redirect people in all those different English-speaking places to a web page made specifically for them, to tell them about the product or service with sight alterations to handle differences in specifications, pricing, currency, name and address of local supplier, differences in legislation and any other things that were relevant to their own region?
You bet it would!
Geo Targeting: A Must-Have For Multi-Country Affiliate Programs
If you are an affiliate promoting offers through a network which has several different programs for different countries (this is especially true of CPA networks) then the chances are that you are losing out on all the international traffic that clicks on your affiliate link. Those people are not going to go to the offer because, for them, the offer does not exist. Instead they will see some kind of 'Not Available In Your Area' page, leading to some lame offer that they are not interested in.
With GeoTargeter Pro these people will click on the very same link and go to a perfectly valid offer appropriate to their own location.
Let's take as an example an affiliate program from one of the many CPA networks which has multi-country affiliate offers). If you are based in the U.S. , as most affiliates are, then up till now you're only able to direct traffic from the U.S. through your link to the U.S. affiliate program. But what if you used GeoTargeter Pro to redirect traffic from just one link so that the appropriate landing pages were arrived at according to your visitors' locations? Your revenues will increase roughly as follows:
Your web visitors from U.K.: increase in traffic by 25%
Your web visitors from Holland: increase in traffic by 10%
Your web visitors from Germany: increase in traffic by 20%
Your web visitors from France: increase in traffic by 20%
Your web visitors from Italy: increase in traffic by 25%
Your web visitors from Australia: increase in traffic by 20%
Your web visitors from Brazil: increase in traffic by 40%
I could go on and on, couldn't I? This is even more important if you use PPC, not just because you're actually paying for the traffic but also because it is likely that costs per click will be lower outside the U.S. so your return on investment will improve as well as your volume.
How IP Targeting Software Actually Works
This is the brilliant thing. It sends all of your website's visitors to the web pages that they should be going to, wherever they are in the world, using advanced IP technology, so that none of your hard-won site visitors will ever be wasted again. Whereas, before your link would have taken your visitors to the same page, now that link will go to the redirect script, and from there the redirection will take place automatically according to the IP address, or the geo-location, of your web visitor, in exactly the way that you decide. This software puts you in charge of country IP targeting and regional IP targeting.
Your visitors will now go to the appropriate page, thanks to GeoTargeter Pro. This is especially useful for the long term. If you want to take your visitors to a "squeeze page" where they will leave their contact details, now you can send them to a different page based on their location, and you will be able to build up a highly targeted database of people who are interested in that niche market, based on their location. Then, for subsequent campaigns, you'll be able to filter people on your list to relevant offers based on whether or not they are geo-relevant to your visitor's location.
It is also useful for the short term. You must have felt the annoyance at all those tempting special offers that lead to a "Not Available In Your Area" page when you click on a link. Well, with GeoTargeter Pro that won't happen anymore. Instead, you can send your overseas visitors to other pages containing more suitable affiliate programs or even Adsense pages. You'll reduce the number of unsubscribes from annoyed customers as well as increase your revenue.
As Internet marketing grows, and as affiliate networks spring up in new countries, the complexity of marketing to an international community presents new challenges. It is conceivable that every website in existence will need this software either right now or at some time in the future. GeoTargeter Pro is the only product able to address the complexities of that task in a simple-to-use way.
Works For Different States, Provices and Territories as Well
But GeoTargeter Pro not only allows you to send your site visitors to different countries. It allows you to target people on a state-by-state or province-by-province basis. Let's say you have an offer which is open to all residents in the United States, but that offer needs to contain a legal disclaimer on the sales page. Trouble is, the law is slightly different in each state, so the wording of the legal disclaimer must be slightly different and must appear of the appropriate sales page for that state. The problem is solved easily with GeoTargeter Pro. From just one link the correct state is identified from the user's IP address, and the appropriate page appears in the user's browser. (Of course, this only works if the computer was purchased in the residing state, so in these cases a manual set of state-identified links would be a good failsafe.)
GeoTargeter Pro Working Example
How does GeoTargeting software work?
The Problem:
Let's say that 30% of my website's visitors will come from a country where my product or service could not be purchased, for any variety of different reasons.
Out of every 1000 visitors, 300 will be ineligible by virtue of their location. They will be "wasted" visitors. Some of them may be annoyed that they have landed at a web page that is totally useless to them. You, as the website owner, will just have to accept that 300 people will be wasted out of every thousand.
The Solution:
You set up GeoTargeter Pro to automatically redirect these people to a different landing page if they are not located in the country where your product or service (or affiliate program) is valid.
These 300 people will now be going to an offer which has real value and interest for them, and you will be able to monetize this traffic as a result. There are many ways of doing this. These include affiliate offers such as Clickbank products, businesses overseas who work in the same sector as you but who do not compete because of their location, Adsense pages, pay-per-click programs, lead generation of all sorts, etc.
Instead of being wasted, these 300 visitors are now generating an extra stream of income for you.
The Detail:
Let's take an actual example. Let's say that you redirect your previously "wasted" web traffic to a Clickbank offer which converts at a realistic 2% and pays $25 per sale.
If your site gets a thousand visitors a month and your wastage is 30%, then you are now making $150 more every month. If your site gets 10,000 visitors a month you are now making an extra $18,000 a year just by making this one change!
And it just goes on from there ....
Here's a checklist of GeoTargeter Pro's features and benefits:
Never waste a web visitor again.
Builds up your list for the long term based on geo-location.
Allows any scale of complexity when redirecting.
Can differentiate between different U.S. states and Canadian provinces and territories.
Standard redirecting scripts are supplied at no extra cost.
Scripts can be fully customized to cover all circumstances.
Increase ROI on all your campaigns.
Maximise PPC returns so you can target more keywords.
Use it on any or all of your sites for greater reach.
Prevent unsubscribes from people fed up with being sent to irrelevant pages.
Supplied scripts cover all countries of the world.
Redirect site visitors to different campaigns based on main languages spoken.
Can be used in conjunction with manual redirects.
Runs on your server, so does not take up any of your valuable disk space.
No monthly fees; has a one-off cost with free upgrades for life.
No programming involved; no knowledge of HTML or scripting needed.
Easily to use, with full documentation and installation instructions included.
With average traffic GeoTargeter Pro pays for itself within a couple of weeks.
Option to install it for you for a small fee if you prefer.
GeoTrageter Pro Comes with Free Geo-Location Scripts:
SPECIAL SUPPLIED SCRIPTS
Each copy of GeoTargeter Pro comes with a special assortment of pre-made scripts which will allow you to redirect your web visitors to different URLs from and/or within, and differentiating between, each of the following:
U.K. and the U.S.A.
U.K., the U.S.A. and Canada;
All the countries in the European Union;
All the English-speaking countries in the world (and non-speaking);
All Paypal accredited countries together and also within individual countries;
All 50 states of the United States;
All 50 states of the United States and overseas U.S. dependencies;
All Canadian provinces and territories;
All 50 states of the United States and all Canadian provinces and territories;
All 250 + countries and sovereign states and territories in the world.
The script pack also includes a template which will allow you to make bespoke redirects based on any criteria you would like in addition to the above.
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The awesome power of GeoTargeter Pro will become apparent once you start seeing the benefits of using it.
Free GeoTargeter Pro software upgrades for life!
Every time a new version of GeoTargeter Pro is released you'll be sent the download link, free of charge.You will have free updates for the lifetime of the product.
So let's cut to the chase. How much does GeoTargeter Pro cost?
For something that does all this we decided on an introductory price of $47
For the moment GeoTargeter Pro will be available at $47, but may go up in price at any time.
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NOTE: Needs PHP4 + and MySQL on your Server.
RECOMMENDATIONS, INDEMNITY AND TERMS OF USE.
THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS" AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT OWNER OR CONTRIBUTORS BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE) ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGE.
AS WITH ANY ASPECT OF BUSINESS, YOU ARE ADVISED TO EXCERCISE DUE DILIGENCE WHEN MAKING ANY BUSINESS DECISION AND TO USE THE SERVICE OF AN APPROPRIATE AND PROFESSIONALLY QUALIFIED EXPERT WHEN ENGAGING IN VENTURES OUTSIDE THE NORMAL AREAS OF YOUR EXPERTISE. IN BUYING THIS SOFTWARE YOU AGREE TO ALL THESE TERMS AND RECOMMENDATIONS.
NOTE THAT WE CANNOT BE HELD RESPONSIBLE FOR INACCURACIES IN THIRD PARTY DATABASES.
GeoTargeter Pro is sold on a per-license basis. Licenses are made on the basis that only one person will have access to this product per license.
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