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About FDFL: Flexible Dieting for Fat Loss

About the Book

FDFL: Flexible Dieting for Fat Loss is an eBook manual for improving body composition. It is written in a technical and application-focussed style for 18-40 year-old regular exercisers. More specifically, FDFL is a 143-page text that is informed by science (>50 references plus conversations with leading researchers in metabolism) which is concentrated and applied to form the FDFL Cycle and Program. The FDFL Cycle is a feedback loop that defines and leads the reader through the most important components for fat loss, whilst the Program ('diet') is a 12-week series of FDFL Cycles linked by autoregulation to create an intelligent system that adjusts to your rate of progress. Finally, FDFL promotes flexible dieting, therefore dietary adherence through eating more of what you want to as opposed to what you ‘have to’.

About the Team

Iain Hunter
Author of FDFL: Flexible Dieting for Fat Loss



Iain is a Ph.D. student (Neuroscience) and Gym Instructor at the University of Edinburgh. He has worked for the Diet and Obesity Team of Scottish Government, published scientific research and competed in Powerlifting (Scottish Powerlifting) and Physique (United Kingdom Drug Free Bodybuilding Association). Iain wants to apply his qualifications and experience to help you achieve your fitness goals.
Amy Christina Reid​
Marketer of FDFL: Flexible Dieting for Fat Loss



Amy is a receptionist at the University of Edinburgh Pleasance Sports Complex. Her escalating interest in fitness saw her compete in Bikini (United Kingdom Drug Free Bodybuilding Association) in 2016. Following success in competition, Amy decided to pursue a career in fitness and like Iain, wants to help you achieve your fitness goals.

More on FDFL: Flexible Dieting for Fat Loss

FDFL: Flexible Dieting for Fat Loss Guides You to Sustainable Fat Loss

For those of you who don’t know, my girlfriend (Amy Reid) and I competed in the Bikini and Physique divisions of the United Kingdom Drug Free Bodybuilding Association’s Northern Counties competition last year (2016).  We started our competition preparation (comp prep) in totally different places: I had been lifting weights for around 10 years and enjoyed training for a variety of sports including running (ran the greater Manchester Marathon in 03h 26m 46s) and Powerlifting (totalled 510kg as 175kg squat/ 130kg bench press/ 205kg deadlift at 81.6kg bodyweight at Scottish Uni Championships). The breadth of my interests meant that I hadn’t dedicated any serious length of time to looking really lean. In short, I was a gym guy frustrated by the fact that I didn’t really look like I lifted. Amy was new to training as she’d only really been ‘on and off’ at the gym for 4 months before we started prep.

Next and to cut a 16-week story short, we applied the principles and intake targets outlined in FDFL to lose fat and get ready for the competition stage. I think we did pretty well, but please judge for yourself – our transformation photos and ‘stats’ are included at the bottom of this page. We learned a lot in a short space of time and as soon as we’d stepped off stage in Manchester, spoke excitedly about sharing what we'd learned with other people (you). I define our 2 key areas of learning as adherence and implementation. The learning process and application to the book was/ is as follows:

Adherence

We started comp prep with the idealistic view that we’d be very serious about it (whatever that means) and eat lots of ‘boring but good’ food: oats, chicken, rice, broccoli etc. For the first week, we sucked every meal through gritted teeth and hated it. Almost as soon as the second week hit, we changed our strategy to a much better one and implemented flexible dieting; we set broad intake targets for kilocalories, macronutrients (protein, carbohydrate and fat), fibre and water and ate whatever we wanted within them. This made it much easier to adhere to prep, so we were happier little people generally. Thus, I’ve written FDFL: Flexible Dieting for Fat Loss to help you set intake targets and meet them by eating more of what you want to, as opposed to what traditional diets tell you that you ‘have to.’

Implementation

My qualifications and experience meant that I was confident I could prepare us for the stage, however, nutritional programming takes time and I had to study for my Ph.D., fulfil a placement in the Diet and Obesity Team of Scottish Government and work part-time shifts at the University of Edinburgh Pleasance Sports Complex. The combination was intense and honestly, I struggled to balance my commitments. I knew I had to find an efficient and effective way to prep us, to minimise the pressure on me. I wrote an excel spreadsheet that systemised and automated the complex process of autoregulating intake targets; all we had to do was measure our body composition (derived from body mass and body fat percentage) each week and the spreadsheet did the rest. I have ‘translated’ that spreadsheet into FDFL: Flexible Dieting for Fat Loss so that once you work your way through the first few chapters, implementing the FDFL Program is easy.

FDFL Team Transformations and 'Stats'. Timeframe for transformations was 16 weeks. Note that as stated in text, FDFL Program ('diet') timeframe is 12 weeks (to encourage adherence vs. longer 16), so photos represent change in body composition according to principles from FDFL: Flexible Dieting for Fat Loss as opposed to FDFL Program.







Summary of FDFL: Flexible Dieting for Fat Loss

FDFL: Flexible Dieting for Fat Loss is manual (technical guide) to effective and efficient body composition change. Based in research and tested through application, the content in our eBook guides you to make a significant and lasting change in your health and appearance.

All of our page 'cover photos' were taken by the talented Christopher Bailey. Find him at: [www.baileyimage.co.uk]

Buy FDFL: Flexible Dieting for Fat Loss

FDFL: Flexible Dieting for Fat Loss is a PDF (written in English) available for immediate, direct download for £10. If you have any questions about FDFL, get in touch via our [Contact Us] page.





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