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# Attention restaurant owners and business
operators:I’ll show you how to get maximum sales
for your advertising dollar
Stop wasting money on advertising that doesn’t work; I’ll show you how I saved $42,000 in wasted advertising costs in my restaurant, and how you can too!
What you are about to discover is an amazing new program that shows you:
How to grow your business with techniques to attract more, higher paying customers; see how many customers you are getting and which are making the most returns Techniques of the professionals: market your business and make more; be like the big guys and know what is going on with your marketing dollars
Secrets to promote your business with results you can prove How to increase revenue from advertising; you can see how to get more money from campaigns that work and are getting you results How to know what you are doing wrong with your marketing; know exactly what is not bringing in customers or bringing in customers that are not spending How to get the best results from advertising your business; when you know what is working and what is not working, you can then plan and implement campaigns that will bring you better and bigger results Why you are wasting money with advertising; how do you actually know what you are wasting money on and how do you know what is bringing in good value. Make your advertising dollars go much further, you’ll be able to easily compete with the big guys, even though you only have a fraction of the ad budget How to forward plan your advertising plan and make more money; when you know what is working and not working, you can then plan for the future according to seasonality and high/low times and bring in more customers
Imagine seeing your actual results, being able to negotiate better deals on paid for advertising, and being able to implement strategies that give you the best results for your business.
If you are looking for a great way to maximise your results in a way that really works – and I will prove it to you in a moment – then please read this message very carefully
It will be the most important information you read all year!
Hi, my name is Miriam Scott, I have owned my own café/restaurants for over 10 years, and have owned many different types of businesses for 15 years; and am a business and marketing trainer.
Café business
Restaurant, Bar & Cafe
Can you relate to this?
Many of my restaurant owner clients, say things like:
“I am always excited to start a business”
“It’s going to be great!”
“I get lifestyle, money, power, freedom, choice”
“I get to do what I love doing, I can chose when I work. I can spend time doing what I want to do and when I want to do it – work and family”
Starting Business
“It is the answer to being in control of my life and my destiny”
However, 3 months later, you really are the business owner. The shiny bubble has started to lose its glow. It is no longer an excitable idea. Reality has kicked in.
Dealing with staff; to get them to do the work, and do the work at the level you want. “Please repeat the order back to the customer every-time” (this eliminates 90% of errors), and still they forget. “I forgot”, “I was distracted”, “the customer interrupted with questions”.
Listening to their problems, sorting out if they didn’t come to work, due to dramas or sickness. Always covering their shifts when they decided not to turn up, as it was usually 30 minutes prior to them starting and was often too late to get someone else in.
Do you hate having to cover a shift at dinner time, when you started working at 8.00am and had scheduled to have dinner with your child, and then your staff member rang to say that they had a fight with their boyfriend and were too upset to come to work, or the car broke down, and the multitude of excuses each would come up with.
Sound familiar, me too! I know, before I created ‘Track Your Sales Money’ program, I’ve been there many a time.
My day would go from 9 hours to 15 hours, just in that one text message (they would never ever phone, text is just easier).
I think their grandmother died 5 times for many staff, or the vomiting bug was especially bad when there was a great music concert on. And you can’t have staff working, that have been sick with flu or diahorrea, as that just becomes a health hazard.
I seemed to be continually training in all aspects of the business, again and again and again.
If there was more money coming into the business, then it would be easier to have more staff to cover people that didn’t turn up, instead of running on a shoe-string budget.
Training of staff – continual ongoing commitment for learning and consistency
Then; maintenance with equipment breaking down or just unexplainably not working.
Having the dishwasher continually leak and wet floors that becomes a hazard. The plumber seems to come every month, or it feels like it, and yet there is another tap that leaks or got broken. A freezer that is only at -2C when should be -18C, and you just had the technician out last week to fix the cake cabinet that was a bit suspect. Couldn’t they check it all at the same time!
Couldn’t they check it all at the same time
Running out of coffee beans or milk; and the staff tell you there is none left – what do we do now; and you run around trying to get more stock so you can just keep operating.
You get your deliveries, and the frozen food is left out because it needs to be checked against the invoice, then there is a rush of orders, and before you know it, the stock has been left in the walkway for 3 hours and is defrosting.
Or you have gone and done a Coles run to get those items that were forgotten to be ordered or just were not delivered. All packed up and brought in, and the staff member says to you, did you get icing sugar, we ran out and thought you knew.
Sorry my crystal ball is broken today and I don’t have ESP
Back out again. The constant running around just so you have enough for the next service period.
Driven mad by constant running around
Then there is the business operations – regulations, making sure that you have everything covered for when the health inspector or liquor licencing come out for those surprise visits. Is everything clean, are you following the law, are your systems up to date, are the staff implementing the systems and following the procedures, and is it all up to date.
There’s one cockroach crawling around, oh we have an infestation! When was the last time that they came out to pesticide the venue, aren’t they on a fixed schedule. Why do I have to chase them to come out everytime?
Policies and procedures, regulations and guidelines Always needing to keep up-to-date
Then the suppliers come in at all different times. They want to talk to you about their latest specials or products, or even for a catch-up for the latest news. Isn’t it a welcome interruption for your day? You look forward to seeing them, but it would be quicker to do a phone call for your order, but then you would miss out on the latest industry gossip.
Sales reps and other providers, always wanting to show you their products and how it can make a difference to my business
Customers always want to talk. They tell you how there day/week/family details as they just want to talk to you. A suggestion on how you can do it better, or what was done by the previous tenant, or what they want to have for their individual order.
Coffee is too cold There is a bug/hair in my food I didn’t want tomato on it Can you put the dressing on the side There should be more avocado on it It’s smaller than I expected Too much ice in my drink It tastes strange Is the milk off
Last time it was amazing, this time is different.
You know you always have to keep them happy, just to keep getting their money to keep you in business.
The list is endless. Your menu must be individually tailored to each person’s palate. With hundreds or thousands of customers every week, you do your best to deliver what they want.
You smile, say yes, I will look into that, I will fix that, that is a good suggestion, a certain staff member is doing a good/bad job and I will talk to them about it, etc, etc, etc. Your customers always know how to run your business better than you do. They are the experts, obviously.
At the end of each day, you count the money.
Did we make enough how could we have made more is there money missing how did money go missing Can I add up correctly or did I miss something Who was on the register today Did they charge correctly
Start teaching the responsible staff to do reconciliations, so that you can have a night off or go early once in a blue moon.
Cash Draw – always lots of money and temptation
Managing cash, can I pay this bill today, and extend payment on another one for on Monday, as you know that sales are always better on the weekend, etc, etc.
Pulling money from your savings account just to pay wages, as you feel awful if you can’t pay the staff this week, and your bills can wait a bit longer, or that holiday is too far in the future to worry about, as you need to pay these guys now or they won’t let you forget it!
Drowning in paperwork
Then, when it is quiet or at 11.00pm at night, you get some time to look at your financials
Horrible job for many, as it actually tells you the story of your business. Have we made enough money to pay for wages, stock, rent, and all the other bills that are never ending.
MYOB, Xero, Quickbooks, excel spreadsheets, all to be learnt to see whether you make a profit or loss.
Many a night was spent going through the bookwork after spending all day and night working in the business servicing customers, dealing with staff, managing operations, checking stock control, I am sure you get the picture.
Late at night seems to be the only time you get uninterrupted peace and quiet to then look at the story of what is happening in the business.
Sales, money, average spends, did we have enough customers that day to pay the expenses, was it going to rain and make it busier.
Hoping it would be better the next day.
Working late nights
Family time. Where is there enough of you to spend time with your kids?
Homework, are they going well in their studies, music, sport. That football match that you missed because it was busy in the café and you had an unexpected influx of customers. The awards night that you promised to go to, but a staff member doesn’t come to work and you can’t get a hold of them, and you have to go help.
Your partner is generally at the bottom of the list. He helps as much as he can, but he just wants to talk about what he is going through and what has happened in his day or a meeting he had that he needs to discuss with you, as well as the never to happen romantic times. They just don’t exist anymore.
All of these problems would fade into insignificance, if you had a lot of money coming in, right! Well let me tell you there is a way. I have discovered it and I’ll share it with you now.
Family time and holidays
But first, let’s talk about advertising for business.
Because of all the other headaches, advertising to get more customers, always seems to come last on the priority list.
You know you need to get more people to come to your business, so you can make some more money.
It’s a very simple equation,
more customers = more money = you would be happy
But there’s always that niggling doubt, isn’t there?
Advertising costs money; and would this equal more customers and equal more money?
There are so many different ways to advertise. What was right for your business? How can you get best bang for little dollars? Are you reaching your target audience (the best customers to have)? What worked and what didn’t work?
For me, the risk of spending my non-existent profits on advertising that didn’t work; made me feel sick to my stomach.
Traditional Media for Advertising
Social Media for Advertising
So what was the best way for me to promote my business and get more customers?
I learnt that a customer needs to see your brand at least 10 times before they buy.
That sounded expensive to me. How could I do this?
So I started out doing everything. I even borrowed money against the house for it, as I really wanted it to work.
Newspapers, Shopping dockets Magazines Flyer drops Newsletters Tripadvisor Zomato Google reviews
Then came social media, and this brought a whole lot more work to spread my business name around. Facebook, twitter, Instagram, email marketing, the list is endless.
I thought that Facebook would be a winner, and I could drop the shopping dockets, as they were too expensive, and I could save heaps of money.
What I discovered was my GUT FEELING about how my ads, were working was dead wrong, and costing me money!
Here are the problems I had:
advertisers saying that you will get heaps more customers if you advertise with them; they have results that show you what advertising with them proves they can do, but it is not based on real statistics; just guesswork and averages I didn’t know exactly how many customers respond to each piece of advertising I needed to know exactly how much money customers would spend, using a particular advertising, to tell how well it was working I needed all this information to accurately tell me how to maximize my advertising offer, to get more customers, more spend and more visits I wanted to plan my advertising campaigns to increase business during the slower periods, and reduce advertising in peak periods I also wanted to do joint ventures with aligning businesses to increase customers and offer more services and opportunities
It was frustrating spending heaps of money on advertising and seeing no difference to the business.
It felt like I was wasting money, and what I was doing was getting sucked in by being told what to do by advertisers, but was a big waste of time and money. The advertisers were only in it to sell advertising space and didn’t care whether it would make a difference to me making more money to pay the bills in the business.
Wasted money
Why did I do this?
There was nothing available out there to show me how I could get the results from each type of advertising I was doing. I researched everything I could find to show me what was happening, and how I could get more customers that spend more money.
I wanted to have an EASY way to see the dollars, and if it was worthwhile to keep going with a campaign.
I wanted to increase the amount of customers, visits per customer and spend per customer, and negotiate better cost rates for advertising, and do joint ventures that increase my bottom line.
How did I do this?
I tested and measured each and every campaign down to the dollar. Advertising in newspapers, shopping centre promotions, social media, shopping dockets, vouchers, competitions, email marketing. More importantly, I wanted proof of what advertising was actually bringing in more customers.
Then I analysed this information and identified the results so I could get higher spend rates and the best type of advertising for my business.
So here’s what I did and how I can help you to save heaps
I started tracking all my advertising, and collating the results. This started to show me what was actually going on, and not what I thought was going on. I could see my sales, what customers were spending, how much they were spending and how many were coming into the business. I then used this information to negotiate better deals when I was spending money on advertising, and proving what kind of results each campaign would return. I could also change and alter the offers for the advertising to see if I could get a better result, and get more money into the business.
Save Money on your Advertising
Here’s one example of one that worked really well
Name of Promotion Customers Dollars Spent Average Cost of Cost Per Profit Spend Promotion Customer Per Customer Shopping Dockets 649 $4,678.20 $7.21 $668.25 $1.03 $6.18 Name of Promotion Shopping Dockets Customers 649 Dollars Spent $4,678.20 Average Spend $7.21 Cost of Promotion $668.25 Cost Per Customer $1.03 ProfitPer Customer $6.18
By tracking the results accurately I could work out that from my campaign:
649 customers used Shopping Dockets in my business $4,678.20 was spent by these 649 customers $7.21 was the average spend per voucher $668.25 was the cost for me to advertise for the month $1.03 was the amount it cost me to bring in each customer $6.18 was my profit (spend after advertising costs) per customer THIS WAS FOR ONE MONTH OF ADVERTISING
And here’s one that I thought would be a winner, but wasn’t!
Name of Promotion Customers Dollars Spent Average Cost of Cost Per Profit Spend Promotion Customer Per Customer Newspaper 2 $41.35 $20.68 $220.20 $110.10 -$89.43 Name of Promotion Newspaper Customers 2 Dollars Spent $41.35 Average Spend $20.68 Cost of Promotion $220.20 Cost Per Customer $110.10 ProfitPer Customer -$89.43
Again by using my program, I could work out that from my campaign:
2 customers used Newspaper in my business $41.35 was spent by these 2 customers $20.68 was the average spend per voucher $220.20 was the cost for me to advertise for the month $110.10 was the amount it cost me to bring in each customer $-89.43 was my loss (spend after advertising costs) per customer THIS WAS FOR ONE MONTH OF ADVERTISING
I was amazed to see what I thought would be a fantastic campaign with the Newspaper, that fit exactly the type of customers I had; didn’t work, and/or bring in any new customers. It turned out to be such a waste of money!
But knowing this, I was able to discontinue this form of advertising very quickly, and save the business and myself from spending money on advertising in this publication ($220 per month), as it didn’t work for my business.
And with the winner, Shopping Dockets, I grew this type of advertising as it was proof that it brought in customers that were spending money.
Introducing
A program that will show you ALL your results
for your advertising activities
The image is for visualization purposes only and that the actual product is digital.
Here is a quick preview of the information you’ll have at your fingertips:
Daily, weekly, monthly, quarterly and annual reports on what ads are working and what’s not, in your business.
Imagine being able to see at a glance, what results you are getting from each type of advertising.
See how many customers are coming in from a particular advertising. You can make decisions on what is giving you customers or good spend rates, and save/make money very quickly Reports for campaign / total cost / total spend / average spend / new customers / average spend per customer / ROI% / nett ROI / average ROI per customer. You have complete control over the information you get Customised reporting: compare each month against the previous month, or this month against last year for same month, see if your results are increasing, staying the same or getting worse, compare against other types of advertising, eg buy one get one free with newspaper v’s shop-a-docket v’s Facebook. With this information you can immediately eliminate ads that are just a waste of money Data that can be used for future marketing planning: when you know what is bringing in customers (ones that spend more money), you can plan for where you want to spend your advertising budget to get the best returns Data that can be used for negotiation of advertising rates: by having proof of what works in your business you can negotiate with print advertisers for better rates or do cheaper trials to be able to review advertising results Data that can be used for sales tool for advertisers: advertisers like to know that they are bringing results to their customers, if they have hard evidence; this makes them look good and gets them more customers. Selling advertising space on guesswork and estimation is not proof that it will work for your business A program that can be customised to suit any type of business: it can be used by any business that has customers, advertises and makes sales. It is the best way to prove what is bringing customers to your business Campaigns that can be used for online, offline or any type of marketing: as a business owner you want to know how your customers found you, so you can get more customers from a way that works and is proven Optimize your marketing spend to campaigns that deliver. Spend money on advertising that actually brings you customers or customers that spend money Have useable practical data so you can decide what is the most profitable, what increases customers, and what brings in new customers
So there you have it, Track Your Sales Money program will show you exactly the results you get from each advertising campaign, and how to increase your profits and eliminate wasted advertising dollars
Free bonus gift #1
The image is for visualization purposes only and that the actual product is digital.
‘100 Advertising Tips’
This E-book normally sells for $12.00
But it’s Yours FREE
You will love this bonus because this e-book will give you 100 advertising tips.
It lists 100 different ways you can advertise and market your business.
Free bonus gift #2
The image is for visualization purposes only and that the actual product is digital.
‘The WOW Effect’
This E-book normally sells for $17.00
But it’s Yours FREE
You will love this bonus as you can discover how to make your competitors wish they were you, by simply implementing any of these 77 ‘Wow Factors’
You will discover things like:
Anyone can sell a product or service, but it takes a special, strategic plan to sell your wares or services in a unique way. ‘The WOW Effect’ shows you 77 ways you can do this today Learn about branding and how this can strengthen your business Ways of solid communication with your customers Improving your marketing techniques Be better than your competitors and still protect your individuality And even more!
Free bonus gift #3
The image is for visualization purposes only and that the actual product is digital.
‘Infinite Sales’
This E-book normally sells for $17.00
But it’s Yours FREE
You will love this bonus as it includes 100 Tactics To Increase Your Sales – No Matter What Business You’re In!
WHAT’S EXACTLY INSIDE THIS GUIDE?
100 different ways to increase your sales – online and offline How to make additional sales more efficiently. These tactics will double, even quadruple your sales. Just implement one and see for yourself. The power of upselling and cross-selling with every product/service you sell. How to offer freebies and make profit at the same time. How to advertise more effectively. There are free ways to advertise and promote your business. Try these tactics. Using the “Perfect Timing” tactic to see an influx of sales! Plus many, many more ways, tips, tricks and tactics to further increase your bottom line!
$2 AUD Introductory Trial of ‘Track Your Sales Money’
Are you ready to transform your marketing?
To get loads more customers while actually reducing your advertising spend. Then you are going to love this.
Because I’m going to let you try out my ‘Track Your Sales Money’ program for just $2 AUD for your first month.
See how it works, what information it can give you for your individual business and current advertising activities.
Skyrocket your revenue and slash your ad budget.
“Your initial charge will be $2 AUD. You will then be charged $97/month
hereafter your initial charge has been made.”
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I’m sure that you can see how much value you can get from this program; how you can save money and increase the value of the advertising for your business.
After your first month’s $2 AUD trial, membership is just $97 AUD per month.
Remember, why spend money on advertising if you don’t know what it returns to you; make money for your business.
So why am I practically giving this away? Because this is a pre-launch for the online program.
Signup now and start your program!
Track Your Sales Money
Our “No Hassle, Money-Back” Guarantee – It’s really very simple… If this program doesn’t work for you, you don’t even pay $2 AUD
To make sure you start seeing immediate results, you need to click
on the button below and fill out the form ASAP.
We will process your enquiry that day, and you can start seeing how you can increase your returns on advertising and marketing activities (it’s an 8 week money back guarantee).
It’s as quick as a click to get started.
“Your initial charge will be $2 AUD. You will then be charged $97/month
hereafter your initial charge has been made.”
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So there you have it. This is the easiest way to see your results from all your hard work in your business. Have proof for what you do, and see how you can increase your bottom line.
Miriam Scott
P.S. This is your opportunity to be one of the very first to use my marketing program and to see your own personal advertising results.
P.S. Remember, the risk is entirely on me. You can use every strategy and technique from this powerful program for one month and prove to yourself that they work as well as I’ve promised.
“Your initial charge will be $2 AUD. You will then be charged $97/month
hereafter your initial charge has been made.”
[]
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