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Why Behavioral Psychologists Claim Dieting Does Not Work and Four Other Shocking Fat Loss Myths
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Research by Scott Hogan
Certified Lifestyle & Weight Management Consultant (A.C.E.)
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Imagine never worrying about your diet again…
UCLA study shows 83% of diets fail.
And along with that, imagine eating your favorite foods—while maintaining a lean, toned body.
No more counting calories. No more tiny Tupperware meals. And never going hungry again…
You would actually enjoy going out to dinner with your friends or indulging in a nice dessert—without the immediate guilt that follows.
It would be like lifting a weight off of your shoulders, allowing you freely experience all the best that food and drink has to offer... without getting fat.
Wouldn't that be nice...?
I know… it sounds too good to be true. Like you're about to hear one of those infomercials that promotes eating a pound of grapefruit for breakfast to "trick" your body into burning more fat...
I would have thought the same thing if I were you, until I stumbled upon the #1 reason that diets fail.
Accidental Fat Loss
Like many of my clients, I was a “Serial Dieter”—always trying the hot new diet program, hoping it would give me the results I wanted.
I spent years struggling to lose fat and build muscle. The only way I was able to temporarily lose fat was through extreme calorie restriction. I avoided eating out, packed six meals per day in Tupperware bowls, and went to bed hungry every night.
It was frustrating… and depressing. And time consuming! After being chubby or “skinny fat” my whole life (picture below), I decided to take a break from the whole dieting thing.
I stopped counting calories and quit the boring treadmill sessions. A few months later, I woke up one morning and was shocked at what I saw in the mirror…
For the first time in my life, my body-fat was low enough to reveal all 6 sections of my abdominal muscles… I had achieved the Holy Grail of fitness: a“6-pack”.
Before that moment, I didn’t think “having abs” was even possible for me!
Yet somehow—without following any specific program—I was in the best shape of my life.
It was only after I threw everything I knew about nutrition out the window that I discovered the hidden enemy of sustainable weight loss.
I want to tell you my story—because it’s something you can replicate to shed extra body fat and feel better than you ever have.
To help understand how I did it, let’s look at why almost all “diet” programs fail. And diets don’t just fail—they fail miserably.
UCLA researchers claim
"dieting doesn't work"
In fact, a study from UCLA showed that 83% of patients in a weight loss study gained back MORE weight than they lost from their initial efforts.
83% of weight loss patients in a study gained back more weight than they lost from initial efforts.
Journal of the American Psychological Association
"You can initially lose 5 to 10 percent of your weight on any number of diets, but then the weight comes back..." said Traci Mann, UCLA Associate Professor of Psychology.
"We found that the majority of people regained all the weight, plus more. Sustained weight loss was found only in a small minority of participants, while complete weight regain was found in the majority," continued Mann.
Based on this finding, you are almost guaranteed to gain more fat
when you attempt to lose it!
It gets worse:
One study found that 50 percent of dieters weight more than 11 pounds OVER their starting weight five years after the diet."
Traci Mann, Professor Psychology, UCLA
Think about that for a minute… 83% of dieters not only fail to lose weight, but end up weighing more than when they started their efforts.. and half of them gain more than 11 pounds back!
What is going on here? Are the vast majority of people just destined to get
fatter and fatter over time?
If there is a little alarm going off in the back of your head,
you should listen to it...
Maybe you don’t necessarily “hear an alarm”—but somewhere deep in the back of your brain you sense a disconnect.
Something doesn’t makes sense about these statistics...
How could such a high percentage of diet programs fail?
If 83% of people who attempt to lose weight end up gaining MORE weight than they started with—
there is something fundamentally wrong with dieting as a concept.
Another study published in the International Journal of Obesity tracked weight loss and gain over time—comparing the results of twins to remove genetic factors from the equation.
Again researchers found that participants who intentionally tried to lose weight, gained MORE weight in the long run!
Researchers published the following statement in the Conclusion Section of the study:
International Journal of Obesity (London), 2012
Our results suggest that frequent IWLs (Intentional Weight Loss) reflect susceptibility to weight gain, rendering dieters prone to future weight gain.
In other words—people who attempt to lose weight are more prone to gaining weight in the future.
As the researchers from UCLA study pointed out:
“Dieting doesn’t work.”
Remember what Albert Einstein said about the definition of insanity?
“...doing the same thing over and over again and expecting different results.”
That’s exactly what we do. We have scientific evidence that “dieting” doesn’t work, but we continue to do it!
We always start with high hopes and are ready to battle “the bulge”—but quickly end up hungry, tired, frustrated, and depressed. The worst part is—all this stress and frustration doesn’t get us anywhere.
Have you ever:
Started a diet program with excitement, only to quit a few weeks or days later? Skipped dinner out with friends, for fear of ruining your diet?Ordered a salad at a steakhouse, when all you wanted was a big juicy filet?Wasted money on diet supplements that didn’t live up to their promise?Felt embarrassed about how you look, and your inability to change it?
And how many of your friends and family are constantly dieting?
Who are endlessly miserable in their own bodies, and look at their favorite foods like Forbidden Fruit?
If you take a step back for a moment, you'll realize that most people who attempt to lose weight fail miserably.
So why would you follow in their foot steps?
As Mark Twain said:
"Whenever you find yourself on the side of the majority, it is time to pause and reflect."
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Info-besity: Information Overload
If you are reading this, you probably have tons of information about dieting crammed into your brain.
You’ve read about every new fad diet program, and have made only one solid conclusion: none of it works.
If you are a Serial Dieter—like I was—you probably have no hope of achieving results while also enjoying good food, and feeling energetic and happy.
What I’m here to tell you is that not only is that possible—it is necessary.
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Accidental Fat Loss and
The Domino Principle
My name is Scott Hogan. I’m a Certified Personal Trainer and Lifestyle & Weight Management Coach (American Council on Exercise).
I have an embarrassing confession to make…
Even though I have been a Certified Personal Trainer for 10+ years, I spent most of my life failing miserably at my fitness and diet goals.
Even while working with personal training clients, I was ashamed of my own lack of fitness. I worked hard and ate “clean” healthy foods – but was never happy with my results.
My body just didn’t want to change.
After being chubby – or “skinny fat” – my whole life, I decided to take a break from the whole “dieting” thing. Obsessing over food and fitness wasn’t getting me anywhere – and I needed a break from micromanaging
my life.
After a few weeks of doing whatever I felt like (eating “junk” food and following no set exercise plan), I woke up one morning and literally could not believe my eyes.
I remember it clearly… I stumbled into the bathroom, eyes still crusted shut from sleep. And did a double-take at my own mirror.
I saw a person staring back at me with a midsection that was carved out of wood… I even saw some crazy looking veins in places that I didn’t even know had veins.
My body had transformed in the previous few weeks.
I couldn’t remember the last time I had looked in the mirror, but it appeared as if I had lost 20 pounds of fat AND gained 10 pounds of muscle.
I was confused… After years of journaling everything I ate, carrying Tupperware meals with me everywhere I went, and avoiding alcohol and junk food – I finally had achieved the results I was looking for.
Actually, I was in better shape than I thought was even possible for me…
And I had no clue what caused it.
It was only after this “wake-up call” that I started analyzing my lifestyle – journaling my food intake, activity, and any variable that could be related to my dramatic results. I continued my daily routines, and simply observed them from the outside like a scientist.
After noticing some strange patterns in my daily routine, I started researching case studies and scientific journal articles – looking for an explanation of what was happening to me.
And how the new rituals and behaviors I observed might be related.
To my amazement, there were credible, scientific studies supporting theories that NO ONE had taught me.
I poured through the research, reading everything I could find related to fat loss, nutrition, metabolism, and evolutionary biology…
Piece by piece, the entire picture became clear to me.
There I was – a Certified Personal Trainer, and Certified Lifestyle & Weight Management Coach…
Yet no professional coach, training course, or textbook had revealed these secrets to me. I remember feeling as if I had unearthed a cover-up… a diet conspiracy!
These concepts were much deeper than just reducing food intake or exercising more to burn calories –
I discovered that I was accidentally leveraging all of my fat-burning and muscle-building hormones.
More important – my eating and lifestyle habits were MUCH easier to maintain than anything I tried before.
They were beyond easy – they were my default, instinctual behaviors.
After several months of compiling research, tweaking protocols, and finally implementing the theories with my personal training clients – I developed a handful of principles that would later become the “KILLDIET” program.
It took some time to understand how everything fit together. But once I was able to validate and adapt the principles, I realized that everything hinged on one strange principle.
After implementing this concept, everything else fell into place – both for me, and for my clients.
It is the Domino Principle – the one that causes all others to fall in line, starting a chain reaction that leads to
fat loss, improved energy, and lower stress levels…
As you might expect by now – this strange principle involves doing the exact opposite of what you’ve been told.
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The #1 Reason Most Diets Fail
There is one evil… and seemingly invincible lie that infiltrates almost every weight loss program.
Every gym. Every fad diet…
No matter how many scientific studies disprove it – and no matter how many miserable weight loss clients fail because of it – it lives on. It claims the lives of diet programs, sucking the energy and hope out of people striving to make positive changes to their health…
You ready? Tell me if you’ve heard these words before:
“Eat several small meals per day to lose weight – it helps control hunger and boosts your metabolism. It even helps control blood sugar, and is a healthier way to eat.”
It’s a harmless sounding statement – but it’s not. In my experience, this line of thinking leads to more frustration, time suck, and failed efforts than anything else. But don’t just take my word for it...
According to research published in the Obesity Journal,
Increasing meal frequency has no significant effect on 24-hour fat oxidation, but may increase hunger and the desire to eat.
Obesity (Silver Spring). 2013 Feb;21(2):336-43
Mainstream fitness and diet programs preach the value of eating small, portion-controlled meals.
But research shows no calorie burning benefits from this method – and it leads to increased hunger levels!
Eating small, unsatisfying meals every few hours forces you to constantly plan and obsess about food intake.
It’s beyond inconvenient… It’s mentally draining, and requires a ridiculous amount of sacrifice.
Diets that require giving up certain food groups and drastically reducing others don’t survive in the real world.
They only survive in artificially controlled environments – free from dinners out, drinks with friends, or traveling.
The whole concept of “dieting” does not mesh with our lives.
To get any type of behavior change to “stick,” it needs to be something we can integrate into our lives –
not something that requires us to sacrifice higher priorities, or sacrifice enjoyment of life.
The enemy here is restriction. Restrictive diets force you to alter your lifestyle, change social behavior, and spend more time worrying about food.
This added stress accumulates over time, leading to frustration and fatigue. Eventually – after seeing no substantial improvements – most dieters give up and revert back to their old ways.
Diets, by their very nature, are not sustainable.
Even if you are able to successfully restrict your total food intake, or cut out “fattening” foods, your hunger hormones will get the best of you in time.
Fatigue will set in, and you will start questioning why you are working so hard to receive so little.
This is why most diets fail.
Behavior psychologist and weight loss researcher Traci Mann cites three distinct variables that cause diet failure – and they are not what you would expect.
They aren’t related to will-power or discipline. It’s deeper than that.
Mann cites specific neurological, hormonal, and metabolic factors that lead to weight gain. As you will see – “dieting” turns your natural biology against you.
But there is hope – and a way to use these same factors in your favor.
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Why You Are Always Hungry
- and -
How You Can Eat Huge Meals to Incinerate Fat While Never Feeling Deprived
Researchers from the Obesity Society – some of the world’s leading weight loss scientists – concluded in very simple terms that eating several small meals per day actually “increases hunger and the desire to eat.”
In this study, participants were separated into two groups:
Group A consumed 3 meals per day, and Group B consumed 6 meals per day. Both groups consumed the exact same amount of food, with the only differences being the size of the meals and frequency of eating.
Group A—the group that consumed 3 larger meals per day—reported less hunger and a lower desire to eat!
This is not an isolated study. There is tons of research out there that show similar findings.
Eating more frequently throughout the day demonstrates zero weight loss enhancing effects.
British Journal of Nutrition, 2010 April; 103(8):1098-101
Studies from the School of Human Kinetics at the University of Ottawa, and research published in the prestigious British Journal of Nutrition came to the same conclusion.
This doesn’t mean you have to eat 3 meals per day necessarily – but it disproves one of the fundamental components of conventional diets:
…that you have to eat several small meals each day to lose weight.
There is credible, scientific research out there telling you to do the exact opposite of what mainstream fitness and diet programs recommend.
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One Principle to Rule Them All
The first principle I discovered is the key to all the others –
and will give you a powerful jump-start on making dramatic changes to your body.
If you are tired of being hungry … tired of not getting the results you deserve, even when you put in the effort… I’m here to tell you there is an easier way…
A way that dates back to our ancestors’ habits. A way that works with your appetite hormones and circadian rhythm (sleep schedule) – instead of against them.
And most important, it’s a way that allows you to enjoy your food –
and enjoy your life.
You’ll never stress again about eating out, traveling without “healthy snacks” or indulging in a “junk” food meal.
Besides losing fat – and feeling better than you ever have – there is a huge benefit to following this principle…
It simplifies your life. It saves you time, stress, and energy – so you can focus on what is important.
Go have fun with your friends, eat great meals at restaurants, and enjoy your favorite foods guilt-free.
I promise you – it doesn’t have to be so damned hard.
It shouldn't be so damned hard...
The Lie You've Been Telling Yourself
I already know who you blame for your failed attempts to lose weight or get in shape.
You’ve been telling yourself it’s your own fault. That you don’t have enough will-power. And the guy screaming motivational quotes on Youtube® agrees – “it’s all about discipline!” and “hard work!”
But that’s not true.
It has nothing to do with will-power. It’s not about discipline. The reason you haven’t accomplished your goals yet is because you are pushing in the wrong direction.
You don’t have to starve yourself or spend 10+ hours per week at the gym to get the body you want. You don’t have to give up your social life and good food. And you don’t have to sacrifice your happiness for the sake of results.
It’s time to replace “work harder” with “work smarter.” And build a simplified, automated template for losing fat, improving energy, and maintaining your ideal body.
No more tiny-Tupperware-meals or trudging along on boring treadmill sessions. You can eat larger portions, enjoy the foods you love, and exercise less – while the fat falls off of you…
I should warn you:
Once you incorporate the concepts from KILLDIET into your life – there is no going back to your old ways…
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4 Shocking Fat Loss Myths and
How to Win By Doing the Opposite
Myth #1: "Eating several small meals per day is the best way to control hunger and lose weight."
What you should really do:
Eat in compacted time periods.
We are not biologically designed to eat every few hours. By eating in compacted (or compressed) time periods, you allow yourself to eat larger meals.
I don’t know about you, but I get much more satisfaction out of a full belly after a nutritious meal than eating bits of celery and tuna several times per day. Also, research shows that eating larger meals is better for appetite control.
Forget the “starvation mode” myth and learn how to enjoy bigger portions and a smaller waistline. Have you ever heard that your body will go into starvation mode, preserving fat stores, if you go several hours without eating?
That’s a big fat lie.
I’m not asking you to starve yourself, but it’s important to know that we would be just fine eating once or twice per day. Or once every two days for that matter!
Besides – your metabolism actually burns MORE calories during a short-term period without food!
The "Starvation Mode" Myth
According to a study published in the American Journal of Physiology,
After a 48-hour fast, patients in a study burned 3.6% more calories.
Am J Physiol. 1990 Jan;258(1 Pt 2): R87-93
Even after a 48 hour period without food, patients in a study published in the American Journal of Physiology burned 3.6% more calories!
Again – you don’t need to starve yourself. I’m going to show you how to leverage this principle to burn more fat, while enjoying satisfying meals. You’ll also learn about ancient cultures that have been using this method for centuries to stay lean and ward off disease.
Added benefit: Many clients report that digestive problems such as gas and diarrhea clear up immediately – as soon as they learn to eat in strategic time periods, and implement the other principles listed below.
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Myth #2: "High-fat foods should be avoided when dieting to reduce total caloric intake."
What you should really do:
Eat fat to LOSE fat.
Not only is fat an essential macronutrient for optimal human health, there are specific types of fat that boost your brain power, stoke your metabolism, and support fat-burning hormones.
Sadly – most diets suggest that you stay away from these fats. Not only are you missing out on some of the most powerful Super Foods on the planet, you have to miss out on the most delicious entrees and desserts!
Good science shows that certain types of fat are heart-healthy and fat-loss friendly. Ensuring that you consume adequate levels of these important types of fat is vital to maintaining your hormone health and slim waistline.
If your diet is missing these, it could be a reason why you aren’t able to lose those last few pounds.
No need to measure portions or track grams of fat consumed – just make sure you regularly eat a sampling from the KILLDIET Choice Foods list, and you will feel full and satisfied at the end of every day.
Added benefit: By consuming these fats at specific times during the day, you can supercharge your energy and focus – leading to some of the most productive periods you’ve ever experienced.
Myth #3: "Carbohydrate intake should be tapered throughout the day - and avoided in the evening -
to prevent fat storage."
What you should really do:
Eat certain types of carbohydrates in the evening, which leads to better quality sleep and less hunger the next day.
This is the fun part. I’ll show you how eating more carbohydrates in the evening helps you burn fat and curb your appetite during the day.
Tired days and sleepless nights will be history – it’s time to regain control of your natural circadian rhythm. Increased productivity and energy levels, decreased appetite, and better sleep are just ahead.
Did you know that you can produce a natural relaxation hormone by eating carbohydrates at certain times?
I’ll show you specific studies that flip conventional carb-wisdom on its head. Instead of being the enemy, carbohydrates will become your ally.
Added benefit: By eating carbohydrates at strategic times, you can improve your sleep quality – which supports more stable appetite and energy levels.
Myth #4: "People who are not able to stick with diet programs lack discipline and motivation."
The truth:
Your level of discipline AND your food cravings are directly related to the types of food you eat.
If it seems impossible to trust your natural appetite when there are Donuts lurking in the conference room, I promise that the effectiveness of your food-craving-instincts is directly related to the types of foods you are eating.
And when you are eating them. Your dietary woes may be the result of an addiction to a very common food.
This is when the rubber meets the road, and you will start to see that you can say “bye-bye” to stress associated with micromanaging your nutrition.
This section starts with recognizing which foods are ruining your natural hunger instincts.
You may be shocked to learn that one ingredient – common in almost every meal you eat – could be destroying your ability to manage your hunger hormones.
Added Benefit: By avoiding specific “healthy” foods that cause inflammation, you reduce your risk of debilitating diseases and support a healthy immune system.
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The Strange Secret Behind the Success of KILLDIET
and
One Simple Decision That Instantly Changes Your Life
Over the years, I’ve consumed a staggering amount of information about dieting, fitness, and health in general.
I’ve learned that most programs focus on two concepts that make it nearly impossible to create lasting changes:
#1 - The More is Better Mentality
More is not better. More is more confusing, and waters down the few important factors. Instead of overloading you with every factoid and trick in the book, I ruthlessly cut KILLDIET down to the core principles that make it work.
There is no filler or wasted space here.
You get exactly the information you need to implement the principles, and start seeing results immediately.
Because it is important for you to not only understand the principles – but believe them as well – there are journal references cited, and further reading material suggested for the most controversial concepts.
That’s not filler – but necessary information so that you can draw your own conclusions.
#2 - Majoring in the Minors
Too many programs offer tricks that help you burn a few extra calories, or extra steps that only provide a marginal positive benefit.
I’ll tell you something you already know: you can add up all the weight loss tricks that have ever been written about… and it won’t be nearly as impactful as following the few principles that work.
Everyone wants the “magic pill”: the little trick that allows them to cheat the system.
This is what I call “majoring in the minors.” Instead of adding tricks on top of a broken system, you need to reexamine – and rebuild – the broken system.
When you focus only on the few important principles that matter – there is an unexpected benefit: it frees up your time and mental energy.
Many clients have described a “weight being lifted” after beginning KILLDIET.
Most of my clients are not sedentary people with terrible diets… They are former athletes and active people who eat lots of healthy foods and exercise several times per week.
In fact, many are “Type A” personalities who have tried meticulously counting calories, getting up at 5 a.m. to go running, and taking fat loss supplements to aid their efforts.
It takes a leap of faith to let go of all that. But it is absolutely necessary in order to build a new template for yourself. I’ll say it again – I promise you that it doesn’t have to be so hard.
But first, you have to let go.
Sometimes letting go of your old ways of thinking is the only way you can move in a different direction.
And you really need to go in a different direction.
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One Simple Decision That Will Instantly Change Your Life
There are only a few things that you need to do… and most of those have some wiggle room. But – there is one thing you absolutely HAVE to do. To commit to… in order to make this change.
You have to make a commitment to NOT worry about losing weight. I know that sounds crazy – but honestly:
Does beating your head against weight loss seem to work for you? Are you happy with the results you’ve achieved from any diet programs? If you did see results, is that a lifestyle that you want for yourself long term?
My guess is that you answered “NO” to all of those questions.
To put it more concisely, here is a statement that you will need to commit to in order to move forward.
If you can’t do this, KILLDIET is not for you:
“My immediate, short-term goal is to establish a lifestyle in which I don’t worry about my diet, obsessively plan meals, or avoid social situations and my favorite foods for the sake of results.”
If you can repeat this – and honestly mean it – then you have taken the first step toward banishing the “D” word (“diet”) from your vocabulary forever.
As I demonstrate in the KILLDIET book, this simple change in mindset addresses the most important category of biology isolated by weight loss researchers: neurological changes – the way you think…
After this, you won’t ever have to diet again.
KILLDIET guides you through a series of easy action steps that lead you to effortless fat loss… and sustained results.
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This isn't for everyone.
If you are a control freak (which you probably are), you need to temporarily give up the reigns.
If you can’t do that, then you’ll end up right back where you started.
Look at it this way: What do you have to lose?
The worst case scenario is that you try it, it doesn’t work for you, and you are back to square one.
But… I’m confident that won’t happen (I’m willing to put my money where my mouth is… I’ll explain shortly).
And what do you have to gain? Effortless weight loss… lowered stress… actually enjoying your food…
Again – you don’t have to take my word for it…
Here is what people are saying about KILLDIET:
“Over the years I've read and tried so many "plans." At first blush, they hold so much promise. Large books that are packed with information. Result? Overweight, out of shape, but yet always certain I'm on the cusp of a breakthrough (if I could just knuckle-down and implement all the ideas I've read!).
Enough already. Enter Kill Diet.
In it Scott Hogan has accomplished something, in my opinion, very difficult...and very valuable:
He has questioned the common knowledge on "dieting" and left us with a distilled, effective, and easy to implement way of eating that nourishes and satisfies.
The fat is falling off me. Thankful to be off the Gerbil wheel.
So much more time for life. Can't wait for KILL DIET Part 2!
Keep it up Scott. Strongly recommended.”
Review by "White Noise"
Amazon.com Reviewer
“As a trainer myself, these are ideas that I have believed in for years! Totally worth the read, great work!”
Joan Hirsh
Personal Trainer
“Not your typical diet guide!"
"This book is hard to set down. It's definitely not your normal diet book and goes against a lot of information I've heard before. That's what makes it exciting and different though.
It makes you really question some of the nutritional and exercise practices we've been using forever that just aren't quite cutting it. I can't wait to try it and see if it works for me!
Very easy read and I also appreciate that the author admits to having struggled with juggling all of the health and nutrition information out there, it can be very confusing to know what to believe!”
Lauren
Amazon.com Customer
“I'm the type of person to over complicate things like training and diet. I hate not being able to eat certain foods or not combining my favorite meals in fear of gaining fat.
This book gave me a solid guideline to getting lean and not being that weird person who takes their own food to restaurants or eat something other than what my wife has cooked for dinner.
I've done Atkins, the Anabolic Diet, the Warrior Diet and the Paleo Diet. This was by far the most beneficial for my lifestyle and easiest to follow.”
Sam Jones
Amazon.com Customer
“This book shows a whole new approach to "dieting".
You always hear that you have to eat breakfast and you have to eat snacks and you have to eat every 3 hours but that doesn't work with everyone.
As a dietitian, I love that this book gives a new perspective and alternative to those individuals who aren't hungry for breakfast and don't have time for snacks.
Your meal plans should always be about what works for you and keeps you healthy and happy.... it was an easy read and very well written!”
Alyssa Peterson
Dietitian
“You might think you've tried every diet out there- well, you haven't tried this one. KILLDIET suggests a revolutionary way of looking at exercise and eating that will shake you out of the binge/deprivation cycle for good.
No more rabbit food. Scott's writing style is clear, easy to follow and engaging.”
Barry M.
Amazon.com Customer
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A Day in the Life...
I polished off my fifth Snickerdoodle Cookie, and scanned the room for my bottle of water. Everyone was staring. Again.
With that usual “where does he put it all” look of amazement.
“I don’t do this fvery offen…” I mumbled through a mouthful of cookies crumbs.
That was stretching the truth... I actually did do this often.
More often than I would have ever thought possible while maintaining a body fat percentage below 10%. My coworkers had no clue what I had eaten earlier that day – or last night for that matter. And they had no idea that my morning ritual allows me to regularly eat ice cream and pizza without gaining an ounce of fat.
Humble Beginnings
I’m not a genetic “phenom.” Standing about 5 feet tall in the 6th grade, I weighed 158 pounds. I remember that number, because it was what the scale said when I showed up for the Middle School Football Team tryouts... I wanted to play quarterback... but Coach said I would be a better “fit”as an offensive linemen… (158 pounds is on the heavy side for a 6th grader).
Over the next 15 years, I battled against my weight and body image. Sometimes having success, but always ending back at the starting point.
Frustrated and confused.
Since developing KILLDIET, you will never see me miss out on a good meal.I look forward to eating out, and get a kick out of watching people’s bewildered faces as I ask for seconds.
I eat large, satisfying meals – and never feel deprived. When travelling, I follow a simple template that allows me to indulge in local food without sacrificing my fat loss results.
I no longer panic when stuck in a situation without lean protein and fresh vegetables – because I have an adaptable template that lends itself to any situation.
No going to bed hungry – I always hated that… Most nights I collapse into bed with a pleasantly full belly and a guilt-free mind (I even enjoy a glass of wine or a few beers when the occasion presents itself.)
I can honestly say that maintaining my results has been effortless.
Today,
I hover around 185 pounds and 8% body fat.
This is where my body likes to be now.
It doesn’t fluctuate much above or below this at any given time.
Don’t get me wrong – I realize there are thousands of people out there in much better shape than I am: lower body fat, more muscle mass, and generally more “fit.”
That's OK - because the purpose of KILLDIET is to achieve those same body composition goals while also eating satisfying meals and spending less time worrying about "dieting".
What’s with the “selfies”?
Though these camera phone pictures are embarrassing, I think it’s important to show that I practice what I preach. Even though I’m still a fat kid at heart, I’m able to stay lean by leveraging the KILLDIET Principles.
You’ll notice that I didn’t use any photo filters or Photo Shop adjustments.
No spray tans, trick lighting, or “pumping up” to appear more fit than I am.
I don’t expect you to be too impressed – but I never thought I would be able to maintain this level of conditioning while eating BIG meals and regularly indulging in my favorite “junk” foods.
The purpose of these low-tech pictures is to show you what I look like day-to-day.
While I’m no “Action Figure”, KILLDIET has allowed me to stay in good shape while enjoying some amazing food and wasting no time fretting about my diet:
Though I still love ice cream and pizza just as much as I did when I was a “Star Athlete” (see 6th grade picture above...),
I’m able to maintain a sub-10% body fat level by utilizing the KILLDIET principles in my daily life.
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The Hidden Benefit of Losing Weight and
Staying Lean
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The rarely talked about benefit of losing weight is that you will be more productive than ever.
The concepts outlined in this program will not only save you time, they will free up your mind so that you can get more done.
Without having to worry about your diet, you’ll feel more focused and relaxed than you have in years.
You may not realize it – but the constant worry, planning, and guilt associated with dieting is weighing you down.
It's time to lift that weight.
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...so what next?
If you are ready for a change… one that will save you time and precious mental energy (while achieving the best results of your life)…
If you are ready to eat larger meals, enjoy your food, and lose fat effortlessly…
You don’t have to follow a restrictive diet program.You don’t need a degree in nutrition to understand your metabolism.You won’t need to hire a personal trainer, or start an insanely intense, 5-day per week exercise regimen.
In fact – you don’t need to exercise at all. This program focuses only on nutrition, lifestyle, and behavior.
You can get access to the full KILLDIET program for less than a single month’s membership at your gym. And hundreds of dollars less than purchasing a customized nutrition program from a dietician or nutritionist…
With KILLDIET, you get a lifetime of results. You get a body that you didn’t think was possible for you to have… and you get it while following your natural instincts and eating your favorite foods.
No more rabbit food… No more bird-sized meals…
No more hunger, guilt, and frustration…
Here is exactly what you get with KILLDIET:
Right away, you’ll receive access to the eBook and all supplemental materials below.
1. The KILLDIET eBook
This concise, easy to follow book explains the logic and methodology of KILLDIET. You can access it with your computer, tablet, or smart phone.
Without overloading you with dense research studies, the book cites specific publications that validate the core principles of KILLDIET. After you finish the eBook, you’ll have all the tools necessary to effortlessly shed extra body fat.
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2. Killer Recipes:
Shakes, Lunch, Dinner and Dessert
The “Killer Recipes” digital download gives you dozens of recipe ideas for breakfast, lunch, dinner and snacks.
You’ll love the easy and delicious recipes in this guide, and will have a solid understanding of how to prepare your own fat-burning meals after trying a few of your favorites from Killer Recipes.
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3. KILLDIET Grocery List & Choice Foods Guide
It’s not all about “exclusion”... you shouldn’t focus ONLY on what to avoid. It’s even more important to focus on “inclusion” – buying and eating the foods that turn you into a fat-burning machine.
Try to include several servings of these foods each week, and you’ll be fat lean and happy.
Also – You get a fool-proof guide to grocery shopping. In addition to your favorite foods (some of which will surely be on this list), buy these foods at your local grocery store each time you make a trip. Print out the guide, or take it with you to the store on your smart phone or tablet.
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4. KILLDIET Survival Guide:
Travel & Restaurants
After learning the principles of KILLDIET, you probably won’t need this!But in the event you are travelling and catch yourself worrying about food too much...
This 1-Page Survival Guide will help bring you back to center. It will help relieve your anxiety, and remind you of the few things that matter when eating out, or eating abroad.
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PLUS KILLDIET Advanced -
Extra Features included in the eBook
For more advanced trainees and dieters, KILLDIET Advanced shows you how to take the core principles to the next level – for elite performance, and insanely low body fat levels.
*After the last chapter of the KILLDIET eBook, continue to the KILLDIET Advanced section if you are interested in:
"How to Get Shredded Eating 1,000+ Calorie Meals"
Learn how to get super-lean by eating giant meals fit for a King.
“KILLDIET for Athletes & Competitors”
This section shows athletes and fitness buffs how to adapt the KILLDIET principles to specific training protocols. 'KD for Athletes & Competitors' will help you perform better, build muscle, and recover faster.
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You get access to all these supplemental features in addition to the KILLDIET eBook
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Here's how to get started:
The KILLDIET book costs $32.99.
For the dramatic impact it will have on your life,
it’s a bargain at that price.
But for a limited time...
In addition to the KILLDIET eBook valued at $32.99,
you get all the extra features listed above, for just $24!
This deal won’t be around for long, so I hope you don’t put it off…
If you’ve read this far, you owe it to yourself to give it a shot.
Would you pay $24 for 24 pounds of weight loss?
Even if you don’t have that much weight to lose, the amount of time and energy you gain back is worth even more.
For just $24,
you get instant access to:
KILLDIET eBook Killer Recipes: Shakes, Lunch, Dinner & DessertKILLDIET Grocery List & Choice Foods GuideKILLDIET Survival Guide: Travel & Restaurants
Remember – you can download the eBook and supplemental guides (PDF files) immediately.
And this program is not available anywhere else.
If it seems like a lot of reading – don’t worry.
You get tons of extra features with KILLDIET, but it is an incredibly simple program to follow.
I made sure that the book is easy to read, and builds on itself with each additional step.
The KILLDIET principles will fold seamlessly into your lifestyle.
And again – you can get access right away, by downloading the materials on your computer, tablet, or phone.
In a few months, you could be looking back at this moment… wondering what would have happened if you decided NOT to take the leap of faith… and shutter at the thought of never discovering KILLDIET…
7,000 + readers have kicked dieting to the curb.
Now it's your turn.
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100% MONEY BACK GUARANTEE
I want to make this so you have absolutely nothing to lose.
If you are not 100% satisfied within 60 days of starting KILLDIET,
let me know and I’ll send you a FULL refund.
100% of your purchase price, NO QUESTIONS ASKED.
(Use the ["Contact Us" form on KILLDIET.com] for refund or customer service questions.)
A simplified, effortless "diet" is possible.
Go ahead. Kill dieting for good.
And banish the "D" word from your vocabulary forever.
Get the full KILLDIET program now, for just $24!
[]
[Click here to start KILLDIET today!]
Here's to changing your mind and body,
Scott Hogan, CPT, CLC
Certified Personal Trainer, Lifestyle & Weight Management Coach
(American Council on Exercise)
For any questions regarding the KILLDIET program, please send me a message through the "Contact Us" form at http://killdiet.com/contact/.
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This is a no risk proposition for you. So please – let me simplify your life, and help you get the results you’ve wanted for so long.
And remember – If you are not 100% satisfied within 60 days of starting KILLDIET, I will refund 100% of your purchase price.
That's how confident I am that KILLDIET will change your life.
Click "Add to Cart" now and get instant access to KILLDIET.
[]
[][Click here to start KILLDIET today!]
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Citations
1.“Effects of increased meal frequency on fat oxidation and perceived hunger.” Obesity (Silver Spring 2013). http://www.ncbi.nlm.nih.gov/pubmed/234049612.
2.“Resting energy expenditure in short-term starvation is increased…” American Journal of Clinical Nutrition (2000). http://www.ncbi.nlm.nih.gov/pubmed/108372923.
3.“…Metabolism after 3 days of fasting in healthy human subjects.” American Journal of Clinical Nutrition (1987). http://www.ncbi.nlm.nih.gov/pubmed/36614734.
4.“NIH study shows how insulin stimulates fat cells to take in glucose.” National Institutes of Health. http://www.nih.gov/news/health/sep2010/nichd-07.htm5.
5.“The effect of protein ingestion on the metabolic response to oral glucose in normal individuals.” American Journal of Clinical Nutrition (1986). http://www.ncbi.nlm.nih.gov/pubmed/35388436.
6.“Insulin and Insulin Resistance (Effects of Lipids)” Clinical Biochemist Review (2005). http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1204764/7.
7.“Greater weight loss and hormonal changes after 6 months diet with carbohydrates eaten mostly at dinner.” Obesity (Silver Spring 2011). http://www.ncbi.nlm.nih.gov/pubmed/214751378.
8.“Limiting carbs to dinner-time increases satiety, reduces risk for diabetes and cardiovascular disease.” Hebrew University, Robert H. Smith Faculty of Agriculture, Food and Environment. http://www.huji.ac.il/cgi-bin/dovrut/dovrut_search_eng.pl?mesge135262755005872560
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