101 Free and Inexpensive Marketing Ideas - 101 Free and Inexpensive Marketing Ideas
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Finally! Marketing Ideas that won’t break the bank!
Do you have BIG marketing ideas but a small marketing budget?
Are you jaded with the thoughts that all marketing is expensive?
What if I were to tell you that are ways to effectively market your business without spending a lot of money?
Listen to a Personal Message from Author, Heather Jacobson
There are ways, but first, let me tell you a little story…
There once was a woman who struggled to make ends meet. She was making $18,000 a year with her full time job and waiting tables at night and on the weekends. She had two children, ages three and one.
Her husband left leaving her with a mountain of debt, a car payment, rent, utilities, and two kids that she couldn’t afford. Hitting what she believed was rock bottom, she moved back in with her parents, went back to school full time while maintaining full time employment, and allowed her parents to help raise her children.
In two and a half years, she received her Bachelor’s degree, secured an apartment of her own (albeit not in the best neighborhood), with her own belongings and had a car…a 98 Geo Metro. It wasn’t much, but it was paid for and it got her from point A to point B and back…most of the time.
Shortly there after she was offered a new career opportunity three hours from her home town so she packed up her 2 kids, her worldly belongings and they headed for new adventures. She had finally secured a job that afforded her some of the nicer things in life such as cable TV and high speed internet.
But there was one thing still eating at her. Someone else fed her children 2 out of their 3 meals a day. Someone else helped them with their homework, and someone else heard about their day before she did. And she was still in the corporate rat race.
“She” is me…Heather Jacobson, owner of Valley Virtual Assistants.
I don’t tell you this story so you’ll take pity on me or so that you’ll admire me. I tell you this story so that you can see I had to be frugal, and in many cases, I am still frugal to this day. While I no longer water the kids’ juice down to make it last longer, I do still pick things up at the G-Boutique (Goodwill), I do still clip coupons, and I do still look for the best deal possible. Being frugal has been my lifestyle for as long as I can remember. (Remember Scrooge? Yeah….that was my dad! Can’t bash him too bad though, he retired at age 45 and has no debt…not a house payment, not a car payment and they travel a lot in their new travel trailer!)
When I came across the term “Virtual Assistant” it was something that I had already been doing for friends and family, and I knew I could make a go of my business. I knew I could leave the corporate world once I got the business going. I knew I could leave that rat race, feed my kids, help them with their homework and be the first to hear about their day.
But there was that little problem…money.
Heather Jacobson's Making Dollars out of Cents: 101 Tips for the Frugal Marketer is an absolute gem, a must read for any and all business owners. Her approach to sharing the wealth of her marketing expertise is concise and simple to follow - and even easier to put into action. This is the best tool I've laid eyes on to help learn how to market myself and my business. Thank You, Heather!"
Paula Williams, MoneyPennyAssistants.com
I started Valley Virtual Assistants just a little under a year ago while working full time. While I had a nice salary I still had to stop and think about the extras that I wanted. I didn’t have the money to pump into a new business venture even though I was confident that I could get make it profitable. As a single mom, I’d overcome most all obstacles. I had a car that was paid for; I just bought a house, and those kids! I just fed them yesterday and darned if they don’t want to eat again today. ::grin::
I relied on my fugal nature to get me going. I had great ideas of how to get my name out there, but they were expensive. I started researching, I started thinking out side of the box, and within 9 months and for less than $100 in marketing expenses I had built a business that would allow me to leave my full time job.
That’s right…I left my full time job.
The woman who once depended on those steady paychecks is now on her own.
So how did I do it?
I found free and inexpensive ways to market my business. You’d be surprised at how many are out there. Sometimes they take a little more time, or a little more effort, but I had time and I had effort. What I didn’t have was the money.
I had been procrastinating on the task that needed to be done for a conference that I was attending, and then I got “ Making Dollars out of Cents” and I had an EXCELLENT resource to use and guide me towards reaching my goal. I was so on fire for my new venture and to release it at the conference. Now I know that I can have my marketing materials done and in place for just PENNY'S on the DOLLAR for any new adventure that may come up. Thank you Heather for putting together such a great resource I will be using it for many years to come.
Michelle Zambos-Duerksen, MnMSupportSpecialists.com
My marketing background comes from working in advertising and sales the entire time I was in the “rat race” and while peddling TV air time to potential advertisers, I heard every objection imaginable about how marketing was too expensive. Not being a business owner myself at the time, I didn’t “buy” their excuses but rather helped them find ways that they could get the most bang for their buck.
Fast forward a few years and now I’m the business owner. I could’ve complained about how I couldn’t afford things, sold off all the valuable items I own, taken a second mortgage to finance these ideas, or I could use the resources that I have available to me and think outside the box. To quote one of my favorite comedians, Larry the Cable Guy, I just needed to “git ‘r done”.
For example, how important do you think your signature line is? Do you take it for granted? Do you know how many people click on the links in your signature line to learn more about you?
What if I were to tell you that I’ve secured over 50% of my business just from my signature line?
Take a look at your business card. Is the back of your card blank? That’s a waste of valuable space.
Are people talking about you and your business? No? Are you giving them a reason to? You’d be amazed at how many people want to talk about you when you give them a reason to do so!
How many times when you go into a retail store and make a purchase do they ask you for you zip code or their phone number? Learn from the big dogs…those that spend exorbitant amounts of money on marketing every year! Every time you make a sale you should capture your customer’s information so that you can contact them again. Use this information to send out specials, coupons and get them back to your location!
How many of you have been “tricked” by the online pop-up “Congratulations! You’re out 1,000,000th customer! Click here to claim your prize!” I fell for it…once. Why did I fall for it? Because I like to win things. I’m not a lucky person and rarely win anything at all however, I still enter those contests. What kind of contests can you offer to get people back to your site over and over? Where can you advertise your contests for free?
The answers are all inside…
My brain is reeling with new ideas! Simply put Making Dollars Out of Cents truly makes sense. Written in plain English, Heather captures the reader's attention from the beginning with simple, true to life ideas that are easy and almost effortlessly able to be put into practice. Not only will you read this entire ebook in one sitting, you will use it again and again as an everyday resource for your marketing. Whether you are a coach, consultant, real estate agent, internet marketer, virtual assistant or something in between, this book is for you! However if you are looking for an ebook about hype, this definitely is not the book for you. But if you ARE looking for rock-solid, money-making principles then you better snag Making Dollars Out of Cents and snag it quickly.
Becki Noles, VirtualAccuracy.com
These are just a few of the free and inexpensive marketing ideas in the book and there are more…96 more ideas all with real life examples and proven methods that work!
The key to inexpensive and free marketing is utilizing all the tools available to you. There are tools out there that you didn't even know existed. That is until NOW! I've compiled 101 inexpensive and free marketing ideas - complete with links for additional resources and examples - in one eBook - an eBook you may purchase and download right now - no matter what time of day or night - and get started on promoting your dream.
Great book. I have purchased the Cory Rudl series but it was not as much help as yours. Thank you so much!
Sara Hoos, YourHomeTownMarketPlace.com
To sound like a total infomercial….
WAIT! There’s more!!
(Think about this marketing tactic for just a moment…just take a moment and think. Don’t you like to get things for FREE?)
Back to the bonuses….
Just for purchasing “Making Dollars out of Cents” I’ll throw in some additional bonuses.
The first is Search Engine Optimization Made Easy, a 90 page eBook by Brad Callen filled with information on how you can optimize your site to help increase the traffic. More traffic equals more money. Chapters include:
"Optimize The Wrong Keywords And You'll Likely Never See Results ...”
"How Changing One Single Onpage Optimization Factor Can Boost Your Rankings By Over 350 Positions!"
"The Secret To Getting Listed In Google In Under 24 Hours - Guaranteed!”
Plus you’ll gain access to my private library of free eBooks related to business and marketing. Yes, these are all books that you could get yourself, by why waste your time? I’ve already done the work for you!
This library has over 50 titles including books from one of my favorite marketers, Seth Godin, as well as book on how to set up a blog, RSS feeds and more. This library is only available to those who purchase the book, and you can have access immediately upon purchase.
And, in addition to SEO Made Easy and access to the private library, you’ll have access to the 60 minute marketing teleseminar that I hosted in November. We covered how to get yourself and your industry known, how to choose a target market, how to start a newsletter, and more.
As if that’s not enough…
You’ll also receive Marketing Your Business Effectively – A Quick and Simple Guide to Taking Charge of Your Marketing written by Wendy Hearn of www.business-personal-coaching.com.
These bonuses are valued at $100 and they are yours free just for purchasing Making Dollars Out of Cents: 101 Tips for the Frugal Marketer.
So, Heather, how much is this going to cost me?
I know you’re asking…I know you’re thinking that I’m probably going to charge you and arm and a leg for these ideas….but I won’t.
Before I answer you, answer this question: What goals do you have set for your business? Do you want to make enough to stay home with your kids? Do you just want some extra “fun” money? Do you want to travel the world and not have to max your credit cards out in the process?
Can you do any of this without marketing your product or service?
Even if you had ample amounts of money for marketing, isn’t there something else you’d rather do with that money?
For just $24.95 you can kick start your inexpensive marketing campaign. That's less than 25 cents a tip. That's it - $24.95. No taxes, no shipping charges, and no hidden fees. You can start reading immediately after purchase no matter what time of day or night!
Explosive is one word that describes Heather Jacobson's book Making Dollars out of Cents. While reading this book, lightbulbs kept on going off in my head. You know when one starts their business, they are investing all their funds usually in their business. This leaves little income for marketing your business. Making Dollars out of Cents diminshes the problem of low funds. Reality sets in when you implement these tips to make your business explode. My business has taken off in the last month and I have tripled my clientele. Don't wait any longer and quit spending all that extra money on your marketing strategy. Grab Making Dollars out of Cents and watch your business explode!
Jennifer Houck, BlueRidgeVirtualAssistance.com
Are you wondering now why I’ve priced this book so low? Are you wondering the value of this book since I’m not charging $49.95 or even $29.95?
I won't preach to you that marketing doesn't have to be expensive and then charge you $97 for an eBook... but you’ve seen it all over the ‘net, I know you have. “Buy this book for $199 and double your income overnight!”
Sorry folks, I don’t operate like that.
I’ve been where you are and even this $24.95 investment can seem like a lot. But think of where you are and where you could be. Applying these ideas will recoup that $24.95 in no time.
Let’s recap this offer…
101 inexpensive or free marketing ideas for all business types (i.e.: product, service, etc.)
Specific examples
Over 100 links to additional resources and information
Proven methods that work!
Our bi-weekly newsletter "Marketing Made Simple" to help remind you that marketing doesn't have to be difficult or costly!
Brad Cullen's Search Engine Optimization Made Easy
Marketing Your Business Effectively -- A Quick and Simple Guide to Taking Charge of Your Marketing
Access to my private library of over 50 marketing and business related books (with more being added as we speak!)
The 60-minute audio of my most recent Marketing Q&A teleclass
All for just $24.95…
It will be the best $24.95 you spent on your business. (And make sure you save your receipt…it’s a business expense…)
Until Next Time...
P.S. I’ll stand behind my product. I'm convinced you'll be able to use most of these marketing ideas in your business. If, after reading this book you don’t feel as if any of these ideas will work for your business, simply drop me an email within 60 days and I’ll gladly refund your money, remove you from the mailing list, and you’ll never hear from me again. I’ll even let you keep your bonuses! It’s that simple!
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